Introduction toSocial Media for

Business

CLASS 2

Course Outcomes1. Social Media Theory: How It Works

2. Facebook for Business

3. Twitter & Instagram For Business

4. LinkedIn & Google+ For Business & Role of SM in SEO

5. Social Video & Managing Online Risk

» overview» user experience» brand experience» 5 tips for better pages

WHAT IS FACEBOOK?

» OVERVIEW

1.317Billion active usersUpdated 7/23/14

1in7

60%

80pages

130friends

1.07access Facebook on mobile.

4,750,000,000pieces of content shared every DAY.

$1,000,000,000ACQUIRED INSTAGRAM in SEP 2012

GLANCEEACQUIRED in 2012

$19,000,000,000ACQUIRED WhatsApp in FEB 2014

50Facebook pages

43%

77%

» IMPACT

 2:53 am

FB: USER SIDE

Personal

• Your profile

Pages

• Attached to a Brand

• Indexed by Google

• No friend limit

Groups

• Attached to a person

• Not indexed• Max 5000

friends

SHARE MECHANICS

15 MINUTE BREAK

EDGERANK

PURPOSE!•Brand Awareness •Building a community •Customer service •Establish authority •Gather Leads •Get sales

FB: BUSINESS PAGE

FACEBOOK ADSDESKTOP ADSMOBILE ADS

5 TIPS FOR BETTER PAGES

1: Image > Video > Link > Status

1: Image > Video > Link > Status2: Anatomy of a Status Update

1: Image > Video > Link > Status2: Anatomy of a Status Update3: Conversion Strategy

1: Image > Video > Link > Status2: Anatomy of a Status Update3: Conversion Strategy4: Make use of the Cover Image

1: Image > Video > Link > Status2: Anatomy of a Status Update3: Conversion Strategy4: Make use of the Cover Image5: Develop a schedule

1: Thank You2: Apology3: Solution4: Connection

GROUP BREAK OUT

•Each group will review the initial Applebee’s response. Then follow the 4 steps and move forward with how you would have responded.•Present it to the class

NEXT CLASSFacebook & Instagram

for Business