2. Effects and Meaning Mass distribution for cultural artifacts
tied to socio-economicenvironment high possibility of affecting
consumers Storyteller TV: politics, representation, style
(fashion),morals, behavior Any TV text is a construction human-made
& created in asocio-economic environment
3. Legitimacy of Study Study of cultural artifacts in
humanities limited to art Realizing study tools accepted by the
academy Complications: access; status as medium, not texts; Higher
Saturation of TV Households More viewers, more content, heightened
interest in betterprogramming perception shift for academics and
critics
4. What was, what is and memory meaning what?
5. Literature and Art Film Studies Theory Audiovisual study
ofform Aesthetics and beautySociology & Comm. Arts Screen Arts
Theory Studying function ofaudiovisual artifacts Marxist
approach;audience control andmanipulation
6. Semiotics/Semiology Language is constructed: Arbitrarily and
inside(language) communities With signs, codes,symbols and a
commonor dominant form ofinterpretationCocaColaAxe
7. Text, Meaning,& Aesthetics How and with whatintentions
is a textcreated? How does form functionin regards to intentions?
How do codes andexpectations function?Folgers, ca 1963
8. MY TREASURES ARE JUST STUFF TOYOU!!! Interpretation is Open
limited?
