Upload
phungdan
View
225
Download
2
Embed Size (px)
Citation preview
InnoMedia Confidential
InnoMediaInnoMedia
InnoMedia InnoMedia
March 2005
www.innomedia.com InnoMedia Confidential8-2
Agenda
Brief Company Introduction InnoMedia Video Telephony
Commercial Deployment Cases Field Proven Broadband video
Solutions InnoMedia Product Review
www.innomedia.com InnoMedia Confidential8-3
InnoMedia Company Profile Focused and committed in providing broadband
Voice and Video over IP solutions 9 years of continued VoIP development:
VoIP solutions include: Residential/SOHO CPE devices
Enterprise gateways
Video solutions
CPE management server solutions (Firewall bypass server/SBC, Device management system)
Strong R&D focus Patents: 15 awarded, 30 pending
Experienced quality manufacturing for volume shipment
Committed, responsive, and professional
www.innomedia.com InnoMedia Confidential8-4
InnoMedias Broadband VoIP Customers
www.innomedia.com InnoMedia Confidential8-5
History of Product Leadership
InnoMedia Confidential
Video TelephonyVideo TelephonyCommercial Commercial
Deployment CasesDeployment Cases
www.innomedia.com InnoMedia Confidential8-7
Video Communication in Real Life
Video comm. for surveillance Video comm. for business Video comm. --- IDD Video comm for movie program ---
split in second ()
www.innomedia.com InnoMedia Confidential8-8
InnoMedias Advantages of NGN video communication solution
Interactive, no longer just video phone communication
Field ProvenFast Deployment Commercial Applications IP Video and 3G video interop to
leverage desktop and mobile market momentum
www.innomedia.com InnoMedia Confidential8-9
InnoMedia Broadband Products and Solutions
Video Proxy
Videophone Provisioning
Firewall Bypass Server
Residential and SOHO CPE Video Solutions
Enterprise gatewaysCPE Management solutions: Provisioning, NAT Traversal,
Device Management System
www.innomedia.com InnoMedia Confidential8-10
Commercial Video Telephony Deployment using InnoMedia Video Solution
Trunking Gateway(Cisco 5300)
CPE Auto-ProvisioningSystem
PSTN Interface
Video Server
Broadband IP Network (Power line, Fiber, and ADSL)
3G Network
3G Video Gateway(ViG Border Agent)
3G interoperability
Broadband Videophones
www.innomedia.com InnoMedia Confidential8-11
www.innomedia.com InnoMedia Confidential8-12
www.innomedia.com InnoMedia Confidential8-13
http://hk.promo.yahoo.com/hgc/vfone/15122003/index.html
www.innomedia.com InnoMedia Confidential8-14
BroadbandAccess Router
PublicInternet
NSP Router
InternetAccess
PSTN
PSTNAccess
Networks
CLASS 5Switch
Voice via PSTN
ATUR
BroadbandAccess Router
DSLAM
Softswitch
Auto-Provisioning (DHCP, DNS, TFTP, etc)
NMS, Billing, App. Svr, etc.
ManagedIP Network
ATMVideo
Broadband Voice and Video over IP for ILECs
3G Network
Application Servers(Video Streaming &IDS)
www.innomedia.com InnoMedia Confidential8-15
Broadband Video Telephony for ILECsAdvantages: A simpler system than a complete IP based system:
No change to the existing PSTN systems Overlaying broadband video system to existing PSTN systems No change to user telephone numbers Faster time to market Faster service growth
A transitional and non-threatening approach Controlled migration and and the service not competing with PSTN
voice, but enhancement. Value added services to existing customers:
Decrease customer churn rate Increase average revenue per user (ARPU) Can continue to bring in more value-added features in the future:
Video mails, 3G video, video streaming, gaming etc.
www.innomedia.com InnoMedia Confidential8-16
Broadband Video Telephony for ILECs Two phone number allocation schemes:
Same phone number for video and PSTN connection, or One PSTN number and one Video phone number
Two schemes for call initiation: After a number is dialed, two soft buttons are available:
VOICE and VIDEO. The user will choose between the two.
A call is always initiated with PSTN voice. IP call will be initiated when switch to video, and the PSTN call will only be disconnected after the video call has been established.
www.innomedia.com InnoMedia Confidential8-17
The Straits Times
Plug into modem to talk and see
EASE OF USE: Video calls can be made to 3G phones, fixed-line video phones or PCs with Web cameras. -- AZIZ HUSSIN
A MONTH after launching the nation's first public trial of third-generation (3G) mobile telephones, SingTel is offering another one-month try-out: a service that lets people make video callswith a special phone plugged into a broadband modem.
SingTel's trial is the first from a telco here to connect both mobile and fixed-line telephone users. Mr Lim Chuan Poh, the company's executive vice-president of consumer business, said it is part of SingTel's 'video trilogy' strategy that will allow users to make video calls to one another, whether they are using a 3G phone, fixed-line video phone or a PC with a Web camera.
The key, said SingTel, is ease of use. A user only has to dial a phone number. If the dialled number belongs to a video phone, the system automatically detects it and sets up the video connection. If not, a standard voice call is connected.
SingTel trying out service for mobile and fixed-line users
Tuesday, October 26, 2004
www.innomedia.com InnoMedia Confidential8-18
SingTel Videophone & 3G Trial
www.innomedia.com InnoMedia Confidential8-19
www.innomedia.com InnoMedia Confidential8-20
Singtel VCall User Scenario
InnoMedia Confidential
Video TelephonyVideo TelephonyBusiness ModelsBusiness Models
www.innomedia.com InnoMedia Confidential8-22
Field Proven Business Solutions
Point to Point Video Telephony 3G to IP Connectivity InnoMedia Commercial Information
Delivery Solution IVAP, InnoMedia Video Application
Portal Video Call Center Broadband & 3G Surveillance
InnoMedia Confidential
Field Proven Field Proven Broadband Video Broadband Video
Telephony SolutionTelephony Solution
www.innomedia.com InnoMedia Confidential8-24
Video Communication Framework
Video Server/Proxy
Auto Provisioning
NAT Traversal
3rd Party VoIP System or an NGN Network
Other VoIP or NGN
Components (e.g., Feature
Server)
InnoMedia Video Solution
3G Network
Video Conferencing
www.innomedia.com InnoMedia Confidential8-25
Commercially Deployed Broadband Video Solutions
A modular, expandable, and commercially proven video telephony solution consisting of all or part of: Video Server/Proxy:
Call routing, device registration, authentication, etc.
Auto-Provisioning & Device Management Secured, scalable and firewall friendly (HTTP)
Session Border Controller (NAT traversal): Integrated STUN and distributed Firewall Bypass Server optimally
handles firewall
Scalable and fully redundant & fail-over architecture Feature rich videophone devices
Solution easily integrated into other VoIP systems Field proven 3G compatibility Expandable solution to add Media Applications:
Example: Video streaming, Information Delivery System
www.innomedia.com InnoMedia Confidential8-26
Summary on Video Solution
A commercially proven, readily deployable solution
A modular solution easily integrated with existing VoIP or future NGN networks
Expandable, scalable, and reliable
InnoMedia Confidential
Commercial Applications: Commercial Applications: Information Delivery Information Delivery
System (IDS)System (IDS)
www.innomedia.com InnoMedia Confidential8-28
What can Information Delivery System (IDS) do?
IDS allows service operator to push both text and images to the videophones on a regular basis (e.g. daily or even hourly) at intervals determined by service operator
Information such as news and advertisementscan be delivered to end users
IDS may also be used for sales purposes to solicit sales by enabling a one button video call to a sales representative after reviewing a particular advertisement or discount offering
Video Call Center
www.innomedia.com InnoMedia Confidential8-29
Full Display Mode Mode Of Operation Next Page
Load Next Page Previous Page
Load Previous Page ACTION
Predefined action from INI File
E.g. Make a video call to a number specified by the INI parameters associate with this news or advertisement
Ideal for speaking to a sales person, making a donation call, voting for a survey or contest etc
Full Page mode can be set to Screen Saver for automatic page loading
Next PagePrevious Page Action
www.innomedia.com InnoMedia Confidential8-30
Examples - Advertisements
www.innomedia.com InnoMedia Confidential8-31
Examples TeleMarketing Special discount or
promotional offer can be displayed
End user interested can make a video call to speak to a sales representative for online demonstration of product
A quick ACTION button can be used for direct one button call to sales representative
www.innomedia.com InnoMedia Confidential8-32
IDS Components IDS consists of 3 components
IDS Server IDS Client (VideoPhone) Contents Conversion Tools
Videophone devices supporting IDS MTA 5531 MTA 5410, MTA 5411
InnoMedia Confidential
Commercial Applications:Commercial Applications:Video Portal (IVAP)Video Portal (IVAP)
www.innomedia.com InnoMedia Confidential8-34
Video Applications Video Portal
Video information by pulling technology Dial a video service E.g. Traffic info, etc
Video Album Enable users to capture, send, store video clips for
casual applications (e.g. friends, family etc) Virtual storage of album on the network Retrievable and accessible by various means
VideoPhone, Web PC, 3G phones
Communications Messaging MMS/SMS Video Mail Server
www.innomedia.com InnoMedia Confidential8-35
Video Portal
Access of video clips from VideoPhone stored video clips : Entertainment, News, Soccer
live video stream : Traffic, Stock, Weather
IVAP
Stored Video Clips
1. User dial into system2. System prompt user to
select video clip/stream for playbackVideoPhone
Live Video
StreamStreaming
Server
UMTS Network
BroadbandAccess
www.innomedia.com InnoMedia Confidential8-36
Video Album
Virtual Video Storage not limited by device local storage capacity
Easy Multimodal Retrieval via VideoPhone, Web
Video Album Application
Personal Video
Storage
1. User dial into system2. IVR prompt user to
record or playback video clip
1. User log onto website2. Playback or edit video
clip
VideoPhone or 3G handset
WebBrowser
www.innomedia.com InnoMedia Confidential8-37
Video Portal
31SportsSports 2 TrafficTraffic
ccMoviesMovies4Video Album
3124
InnoMedia Confidential
Broadband & 3G Broadband & 3G Remote SurveillanceRemote Surveillance
www.innomedia.com InnoMedia Confidential8-39
Broadband & 3G Remote Surveillance
Broadband IP Domain
Video Server
UMTS Network
No Geographical ConstraintDesktop and 3G Video Phone AutoAnswer and Password ProtectedConnected to Door Lock System
InnoMedia Confidential
Video Call CenterVideo Call Center
www.innomedia.com InnoMedia Confidential8-41
Video Call Center
Call Center VIP
InnoMedia Confidential
InnoMedia InnoMedia Product & Product & Technical ReviewTechnical Review
www.innomedia.com InnoMedia Confidential8-43
InnoMedia Broadband Products and Solutions
Video Proxy
Videophone Provisioning
Firewall Bypass Server
Residential and SOHO CPE Video Solutions
Enterprise gatewaysCPE Management solutions: Provisioning, NAT Traversal,
Device Management System
www.innomedia.com InnoMedia Confidential8-44
Videophone Product Range Executive Models MTA 553x
Large LCD, with Wireless Connectivity, etc High bandwidth, Good quality video
Mid Range Models MTA 5410/11 Smaller LCD, with basic features High bandwidth good quality video
www.innomedia.com InnoMedia Confidential8-45
Broadband VideophonesHigh-quality video telephony over broadband
IP connections
MTA 5411/5410
4 inch LCD
MTA 553x
5 inch LCD
802.11b wirelessWAN access
PSTN backup
InnoMedia Confidential
InnoMedia InnoMedia Video Service PlatformVideo Service Platform
VSP 12000VSP 12000
www.innomedia.com InnoMedia Confidential8-47
Video Server Platform Summary
Carrier-grade blade server farm design: Hot swappable High-Availability Density Simplicity Cable management High Security Highly networked and monitored
InnoMedia Confidential
VSPVSP--5000 5000 DeviceDevice
AutoAuto--Provisioning ServerProvisioning Server& Management Server& Management Server
www.innomedia.com InnoMedia Confidential8-49
VSP-5000 System Diagram
PSTNOSS servers
Softwitch /Trunking Gateways
2 x Rack mounted Servers1 RAID storage device
www.innomedia.com InnoMedia Confidential8-50
Auto-Provisioning
Automatic provisioning of CPE devices deployed at customer premises to deliver: Plug-and-play experience for first time device installation Continuous device provisioning for parameter updates,
firmware upgrades, and other system configuration changes after devices have been deployed
Tightly coupled with service providers fulfillment process to maximize the fulfillment efficiency and minimize human errors
XML Interface link to service providers OSS systems
www.innomedia.com InnoMedia Confidential8-51
Issues with Auto-Provisioning
Work with different types of devices Work with devices in different
environments (NAT/firewall, different ISPs, etc)
Provide provisioning flexibility for different service offering (service class)
www.innomedia.com InnoMedia Confidential8-52
InnoMedia Device Management System
InnoMedia Device Management System (DMS) is
An Element Management System providing: A network view of device distribution Event, alarm, and fault management Performance monitoring (statistic collection)
A vehicle to access devices remotely using: SNMP: get, set Telnet Web
Highly scalable To work with devices in various customer premises
environments with SOHO router/NAT
InnoMedia Confidential
InnoMediaInnoMedia Voice Voice Customer Premises Customer Premises
EquipmentEquipment
www.innomedia.com InnoMedia Confidential8-54
MTA3338-Re 1 or 2 Port MTA SOHO router:
NAT DHCP server IP filtering
PSTN backup Power failure IP network failure VoIP system failure 911 calls via PSTN Digit map based calling Forced PSTN dialing
Volume production by end of September, 2004
www.innomedia.com InnoMedia Confidential8-55
Dual-Mode and Digital Gateways
Dual-mode BRI Enterprise Gateway(2 BRI VoIP Ports plus 2 BRI ISDN Ports)
(MTA 3040)
Dual-mode Analog Enterprise Gateway (4 VoIP ports plus 4 PSTN ports)
(MTA 3030)
Dual-mode PRI Enterprise Gateway(1 PRI VoIP Port plus 1 PRI ISDN port)
(MTA 3050)Digital PRI Enterprise Gateway
(1 PRI VoIP Port) (MTA 3080)
www.innomedia.com InnoMedia Confidential8-56
Dual-Mode Enterprise VoIP Gateways
Incoming calls from PSTN or IP
Dual-mode VoIP Gateway
Special outgoing calls through PSTN IP network or equipment failure, power
failure Digimap predefined calls (e.g., 911, or
other calls with special pre-fixes)
Normal outgoing calls through IP
No extra line cards No change on customers PBX
Same dialing method No change on dialing habits
Automatic PSTN fallback when IP failure
Concurrent PSTN and VoIP calls
Ideal VoIP Equipment for Enterprises with PBXs
InnoMedia Confidential
Thank You!Thank You!