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InnoMedia Confidential InnoMedia InnoMedia 新世代寬頻多媒體影像應 新世代寬頻多媒體影像應 用與服務模式 用與服務模式 InnoMedia InnoMedia 創介科技 創介科技 林姵蕍 林姵蕍 [email protected] March 2005

Introducing InnoMedia & VoIP CPE - IPv6 Forum Taiwan · (DHCP, DNS, TFTP, etc) NMS, Billing, App. Svr, ... – Video Mail Server. ... Carrier-grade blade server farm design:

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  • InnoMedia Confidential

    InnoMediaInnoMedia

    InnoMedia InnoMedia

    [email protected]

    March 2005

  • www.innomedia.com InnoMedia Confidential8-2

    Agenda

    Brief Company Introduction InnoMedia Video Telephony

    Commercial Deployment Cases Field Proven Broadband video

    Solutions InnoMedia Product Review

  • www.innomedia.com InnoMedia Confidential8-3

    InnoMedia Company Profile Focused and committed in providing broadband

    Voice and Video over IP solutions 9 years of continued VoIP development:

    VoIP solutions include: Residential/SOHO CPE devices

    Enterprise gateways

    Video solutions

    CPE management server solutions (Firewall bypass server/SBC, Device management system)

    Strong R&D focus Patents: 15 awarded, 30 pending

    Experienced quality manufacturing for volume shipment

    Committed, responsive, and professional

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    InnoMedias Broadband VoIP Customers

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    History of Product Leadership

  • InnoMedia Confidential

    Video TelephonyVideo TelephonyCommercial Commercial

    Deployment CasesDeployment Cases

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    Video Communication in Real Life

    Video comm. for surveillance Video comm. for business Video comm. --- IDD Video comm for movie program ---

    split in second ()

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    InnoMedias Advantages of NGN video communication solution

    Interactive, no longer just video phone communication

    Field ProvenFast Deployment Commercial Applications IP Video and 3G video interop to

    leverage desktop and mobile market momentum

  • www.innomedia.com InnoMedia Confidential8-9

    InnoMedia Broadband Products and Solutions

    Video Proxy

    Videophone Provisioning

    Firewall Bypass Server

    Residential and SOHO CPE Video Solutions

    Enterprise gatewaysCPE Management solutions: Provisioning, NAT Traversal,

    Device Management System

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    Commercial Video Telephony Deployment using InnoMedia Video Solution

    Trunking Gateway(Cisco 5300)

    CPE Auto-ProvisioningSystem

    PSTN Interface

    Video Server

    Broadband IP Network (Power line, Fiber, and ADSL)

    3G Network

    3G Video Gateway(ViG Border Agent)

    3G interoperability

    Broadband Videophones

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  • www.innomedia.com InnoMedia Confidential8-12

  • www.innomedia.com InnoMedia Confidential8-13

    http://hk.promo.yahoo.com/hgc/vfone/15122003/index.html

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    BroadbandAccess Router

    PublicInternet

    NSP Router

    InternetAccess

    PSTN

    PSTNAccess

    Networks

    CLASS 5Switch

    Voice via PSTN

    ATUR

    BroadbandAccess Router

    DSLAM

    Softswitch

    Auto-Provisioning (DHCP, DNS, TFTP, etc)

    NMS, Billing, App. Svr, etc.

    ManagedIP Network

    ATMVideo

    Broadband Voice and Video over IP for ILECs

    3G Network

    Application Servers(Video Streaming &IDS)

  • www.innomedia.com InnoMedia Confidential8-15

    Broadband Video Telephony for ILECsAdvantages: A simpler system than a complete IP based system:

    No change to the existing PSTN systems Overlaying broadband video system to existing PSTN systems No change to user telephone numbers Faster time to market Faster service growth

    A transitional and non-threatening approach Controlled migration and and the service not competing with PSTN

    voice, but enhancement. Value added services to existing customers:

    Decrease customer churn rate Increase average revenue per user (ARPU) Can continue to bring in more value-added features in the future:

    Video mails, 3G video, video streaming, gaming etc.

  • www.innomedia.com InnoMedia Confidential8-16

    Broadband Video Telephony for ILECs Two phone number allocation schemes:

    Same phone number for video and PSTN connection, or One PSTN number and one Video phone number

    Two schemes for call initiation: After a number is dialed, two soft buttons are available:

    VOICE and VIDEO. The user will choose between the two.

    A call is always initiated with PSTN voice. IP call will be initiated when switch to video, and the PSTN call will only be disconnected after the video call has been established.

  • www.innomedia.com InnoMedia Confidential8-17

    The Straits Times

    Plug into modem to talk and see

    EASE OF USE: Video calls can be made to 3G phones, fixed-line video phones or PCs with Web cameras. -- AZIZ HUSSIN

    A MONTH after launching the nation's first public trial of third-generation (3G) mobile telephones, SingTel is offering another one-month try-out: a service that lets people make video callswith a special phone plugged into a broadband modem.

    SingTel's trial is the first from a telco here to connect both mobile and fixed-line telephone users. Mr Lim Chuan Poh, the company's executive vice-president of consumer business, said it is part of SingTel's 'video trilogy' strategy that will allow users to make video calls to one another, whether they are using a 3G phone, fixed-line video phone or a PC with a Web camera.

    The key, said SingTel, is ease of use. A user only has to dial a phone number. If the dialled number belongs to a video phone, the system automatically detects it and sets up the video connection. If not, a standard voice call is connected.

    SingTel trying out service for mobile and fixed-line users

    Tuesday, October 26, 2004

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    SingTel Videophone & 3G Trial

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  • www.innomedia.com InnoMedia Confidential8-20

    Singtel VCall User Scenario

  • InnoMedia Confidential

    Video TelephonyVideo TelephonyBusiness ModelsBusiness Models

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    Field Proven Business Solutions

    Point to Point Video Telephony 3G to IP Connectivity InnoMedia Commercial Information

    Delivery Solution IVAP, InnoMedia Video Application

    Portal Video Call Center Broadband & 3G Surveillance

  • InnoMedia Confidential

    Field Proven Field Proven Broadband Video Broadband Video

    Telephony SolutionTelephony Solution

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    Video Communication Framework

    Video Server/Proxy

    Auto Provisioning

    NAT Traversal

    3rd Party VoIP System or an NGN Network

    Other VoIP or NGN

    Components (e.g., Feature

    Server)

    InnoMedia Video Solution

    3G Network

    Video Conferencing

  • www.innomedia.com InnoMedia Confidential8-25

    Commercially Deployed Broadband Video Solutions

    A modular, expandable, and commercially proven video telephony solution consisting of all or part of: Video Server/Proxy:

    Call routing, device registration, authentication, etc.

    Auto-Provisioning & Device Management Secured, scalable and firewall friendly (HTTP)

    Session Border Controller (NAT traversal): Integrated STUN and distributed Firewall Bypass Server optimally

    handles firewall

    Scalable and fully redundant & fail-over architecture Feature rich videophone devices

    Solution easily integrated into other VoIP systems Field proven 3G compatibility Expandable solution to add Media Applications:

    Example: Video streaming, Information Delivery System

  • www.innomedia.com InnoMedia Confidential8-26

    Summary on Video Solution

    A commercially proven, readily deployable solution

    A modular solution easily integrated with existing VoIP or future NGN networks

    Expandable, scalable, and reliable

  • InnoMedia Confidential

    Commercial Applications: Commercial Applications: Information Delivery Information Delivery

    System (IDS)System (IDS)

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    What can Information Delivery System (IDS) do?

    IDS allows service operator to push both text and images to the videophones on a regular basis (e.g. daily or even hourly) at intervals determined by service operator

    Information such as news and advertisementscan be delivered to end users

    IDS may also be used for sales purposes to solicit sales by enabling a one button video call to a sales representative after reviewing a particular advertisement or discount offering

    Video Call Center

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    Full Display Mode Mode Of Operation Next Page

    Load Next Page Previous Page

    Load Previous Page ACTION

    Predefined action from INI File

    E.g. Make a video call to a number specified by the INI parameters associate with this news or advertisement

    Ideal for speaking to a sales person, making a donation call, voting for a survey or contest etc

    Full Page mode can be set to Screen Saver for automatic page loading

    Next PagePrevious Page Action

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    Examples - Advertisements

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    Examples TeleMarketing Special discount or

    promotional offer can be displayed

    End user interested can make a video call to speak to a sales representative for online demonstration of product

    A quick ACTION button can be used for direct one button call to sales representative

  • www.innomedia.com InnoMedia Confidential8-32

    IDS Components IDS consists of 3 components

    IDS Server IDS Client (VideoPhone) Contents Conversion Tools

    Videophone devices supporting IDS MTA 5531 MTA 5410, MTA 5411

  • InnoMedia Confidential

    Commercial Applications:Commercial Applications:Video Portal (IVAP)Video Portal (IVAP)

  • www.innomedia.com InnoMedia Confidential8-34

    Video Applications Video Portal

    Video information by pulling technology Dial a video service E.g. Traffic info, etc

    Video Album Enable users to capture, send, store video clips for

    casual applications (e.g. friends, family etc) Virtual storage of album on the network Retrievable and accessible by various means

    VideoPhone, Web PC, 3G phones

    Communications Messaging MMS/SMS Video Mail Server

  • www.innomedia.com InnoMedia Confidential8-35

    Video Portal

    Access of video clips from VideoPhone stored video clips : Entertainment, News, Soccer

    live video stream : Traffic, Stock, Weather

    IVAP

    Stored Video Clips

    1. User dial into system2. System prompt user to

    select video clip/stream for playbackVideoPhone

    Live Video

    StreamStreaming

    Server

    UMTS Network

    BroadbandAccess

  • www.innomedia.com InnoMedia Confidential8-36

    Video Album

    Virtual Video Storage not limited by device local storage capacity

    Easy Multimodal Retrieval via VideoPhone, Web

    Video Album Application

    Personal Video

    Storage

    1. User dial into system2. IVR prompt user to

    record or playback video clip

    1. User log onto website2. Playback or edit video

    clip

    VideoPhone or 3G handset

    WebBrowser

  • www.innomedia.com InnoMedia Confidential8-37

    Video Portal

    31SportsSports 2 TrafficTraffic

    ccMoviesMovies4Video Album

    3124

  • InnoMedia Confidential

    Broadband & 3G Broadband & 3G Remote SurveillanceRemote Surveillance

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    Broadband & 3G Remote Surveillance

    Broadband IP Domain

    Video Server

    UMTS Network

    No Geographical ConstraintDesktop and 3G Video Phone AutoAnswer and Password ProtectedConnected to Door Lock System

  • InnoMedia Confidential

    Video Call CenterVideo Call Center

  • www.innomedia.com InnoMedia Confidential8-41

    Video Call Center

    Call Center VIP

  • InnoMedia Confidential

    InnoMedia InnoMedia Product & Product & Technical ReviewTechnical Review

  • www.innomedia.com InnoMedia Confidential8-43

    InnoMedia Broadband Products and Solutions

    Video Proxy

    Videophone Provisioning

    Firewall Bypass Server

    Residential and SOHO CPE Video Solutions

    Enterprise gatewaysCPE Management solutions: Provisioning, NAT Traversal,

    Device Management System

  • www.innomedia.com InnoMedia Confidential8-44

    Videophone Product Range Executive Models MTA 553x

    Large LCD, with Wireless Connectivity, etc High bandwidth, Good quality video

    Mid Range Models MTA 5410/11 Smaller LCD, with basic features High bandwidth good quality video

  • www.innomedia.com InnoMedia Confidential8-45

    Broadband VideophonesHigh-quality video telephony over broadband

    IP connections

    MTA 5411/5410

    4 inch LCD

    MTA 553x

    5 inch LCD

    802.11b wirelessWAN access

    PSTN backup

  • InnoMedia Confidential

    InnoMedia InnoMedia Video Service PlatformVideo Service Platform

    VSP 12000VSP 12000

  • www.innomedia.com InnoMedia Confidential8-47

    Video Server Platform Summary

    Carrier-grade blade server farm design: Hot swappable High-Availability Density Simplicity Cable management High Security Highly networked and monitored

  • InnoMedia Confidential

    VSPVSP--5000 5000 DeviceDevice

    AutoAuto--Provisioning ServerProvisioning Server& Management Server& Management Server

  • www.innomedia.com InnoMedia Confidential8-49

    VSP-5000 System Diagram

    PSTNOSS servers

    Softwitch /Trunking Gateways

    2 x Rack mounted Servers1 RAID storage device

  • www.innomedia.com InnoMedia Confidential8-50

    Auto-Provisioning

    Automatic provisioning of CPE devices deployed at customer premises to deliver: Plug-and-play experience for first time device installation Continuous device provisioning for parameter updates,

    firmware upgrades, and other system configuration changes after devices have been deployed

    Tightly coupled with service providers fulfillment process to maximize the fulfillment efficiency and minimize human errors

    XML Interface link to service providers OSS systems

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    Issues with Auto-Provisioning

    Work with different types of devices Work with devices in different

    environments (NAT/firewall, different ISPs, etc)

    Provide provisioning flexibility for different service offering (service class)

  • www.innomedia.com InnoMedia Confidential8-52

    InnoMedia Device Management System

    InnoMedia Device Management System (DMS) is

    An Element Management System providing: A network view of device distribution Event, alarm, and fault management Performance monitoring (statistic collection)

    A vehicle to access devices remotely using: SNMP: get, set Telnet Web

    Highly scalable To work with devices in various customer premises

    environments with SOHO router/NAT

  • InnoMedia Confidential

    InnoMediaInnoMedia Voice Voice Customer Premises Customer Premises

    EquipmentEquipment

  • www.innomedia.com InnoMedia Confidential8-54

    MTA3338-Re 1 or 2 Port MTA SOHO router:

    NAT DHCP server IP filtering

    PSTN backup Power failure IP network failure VoIP system failure 911 calls via PSTN Digit map based calling Forced PSTN dialing

    Volume production by end of September, 2004

  • www.innomedia.com InnoMedia Confidential8-55

    Dual-Mode and Digital Gateways

    Dual-mode BRI Enterprise Gateway(2 BRI VoIP Ports plus 2 BRI ISDN Ports)

    (MTA 3040)

    Dual-mode Analog Enterprise Gateway (4 VoIP ports plus 4 PSTN ports)

    (MTA 3030)

    Dual-mode PRI Enterprise Gateway(1 PRI VoIP Port plus 1 PRI ISDN port)

    (MTA 3050)Digital PRI Enterprise Gateway

    (1 PRI VoIP Port) (MTA 3080)

  • www.innomedia.com InnoMedia Confidential8-56

    Dual-Mode Enterprise VoIP Gateways

    Incoming calls from PSTN or IP

    Dual-mode VoIP Gateway

    Special outgoing calls through PSTN IP network or equipment failure, power

    failure Digimap predefined calls (e.g., 911, or

    other calls with special pre-fixes)

    Normal outgoing calls through IP

    No extra line cards No change on customers PBX

    Same dialing method No change on dialing habits

    Automatic PSTN fallback when IP failure

    Concurrent PSTN and VoIP calls

    Ideal VoIP Equipment for Enterprises with PBXs

  • InnoMedia Confidential

    Thank You!Thank You!