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un t
in your fields that simply do not
perform as well as others. As,
variable rate planting and applica-
tions are growing in popularity,
Deere has responded by putting
this software in your own hands.
A popular feature of Operations
Center is its Agrian powered
prescription file writer that you
can use to write your own pre-
scription files based on your own
data without expensive third
party advising. However, you can
also use this software as an open
forum to work with any trusted
crop advisor you already have, or
any trusted partner with whom
you grant permission. Operations
Center is not set up to com-
pletely replace Apex but it will
contain the most useful features
from Apex.
The bottom line is that every
Precision Agriculture has come
such a long way since the begin-
ning. We’ve gone from basic
AutoTrac to section control and
on to variable rate applications,
seeding and planting. You may
have years of data at your dispos-
al. There is no doubt these tech-
nologies could be of great use to
your farm if you utilize them to
their fullest potential. As times
get tougher the JD Equipment
team is here to help make your
operation as efficient as possible.
One of the best tools we have at
our disposal is John Deere’s Op-
eration Center.
Operation Center gives you the
tools to manage all aspects of
your farm. The technology is
here to seamlessly pull together
years of data that you can com-
pare and contrast, analyze and
dissect to better understand how
your ground performs. The years
of simply shooting for maximum
yields are over. With today’s
market, farmers are more inter-
ested in shooting for maximum
profit. This is going to mean clos-
er attention to detail and active
management at every step of the
process. There are always areas
farmer big or small should have a
place where they can not only
conveniently archive and store
planting, harvesting, and applica-
tion data but more than that, Op-
eration Center also serves as a
dashboard to your farm. The user
friendly design lets you assign
tasks, receive notifications, and
even check the weather. The most
exciting feature of Operation Cen-
ter is that new applications are
coming out every day from third
party companies that partner with
John Deere. This means that Op-
erations Center is here to stay
and will be the most versatile farm
management software on the
Market.
Introducing JD Operation Center
I N S I D E
TH I S I S SUE :
JD Data Services 2
Support You can
Count on
2
A LA CARTE
Services
2
JD Equipment
Planter Clinics
3
SeedStar Mobile 3
AutoTrac
Controller Bonus
3
Exact Emerge
Technology
4
J D E Q U I P M E N T I N C .J D E Q U I P M E N T I N C .J D E Q U I P M E N T I N C .J D E Q U I P M E N T I N C .
S E R V I N G Y O U F O R T H E S E R V I N G Y O U F O R T H E S E R V I N G Y O U F O R T H E S E R V I N G Y O U F O R T H E
F U T U R EF U T U R EF U T U R EF U T U R E
Integrated
Solutions Newsletter P R E S E A S O N E D I T I O N
S P R I N G 2 0 1 6 V O L U M E 1 , I S S U E 1
London OH
(614) 879-6620
Washington CH, OH
(740) 335-2071
Wilmington, OH
(937) 486-5211
Marion OH
(740) 389-5458
Lancaster, OH
(740) 653-6951
Hilliard, OH
(614) 527-8800
New Albany
(614) 475-0707
Zanesville
(740) 450-7446
P A G E 2
• Phone support with JD
Equipment Integrated
Solutions Personnel
• 5 trial Remote display
access (RDA) Sessions
*Compatible Equipment
Required
• Organizational Invitation to
a JD Equipment AMS Clinic
• 5% Discount on SF2, RTK,
and JDLINK Subscriptions
$250 (Add a Stellar Support CCC
for $270)
Support You Can Count On
A LA CARTE SERVICES
JD Equipment Data Services We all know farm data as the
performance indicator for your
farm. Printout maps show your
yields throughout the field but
it is only color and numbers
unless you can turn the raw
information into something
profitable. As any Farm Manag-
er knows, this is a daunting
task not to be taken lightly.
Fortunately, the technology
and know-how to make more
informed decisions is right
within reach from your local
Integrated Solutions depart-
ment. We offer data manage-
ment packages to fit the size
and needs of your operation.
Our standard package includes
data collection and mapping
services as well as one new
data card/usb per year which
we will format for you and
prepare for the next season of
data collection. Our premium
package features everything
from the standard package plus
a subscription to John Deere
Operation Center as well as
post calibrations, editing, assis-
tance with client, farm, and
field settings. One farm visit
will also be included at no
extra charge to assist in setup
and calibrations . See your
Integrated Solutions expert
today for more details.
Remote Display Access and Service Advisor Remote Support ..$250.00 / 10 Sessions
In-Store Display and Receiver update ………………………..….$50.00 / Set
8 GB USB Stick with Updates …………………………………....$30.00
Machine Sync Setup …………………………………………….$125.00 / Set
3 hour Farm Visit ………………………………………………….$250 / Visit
Apex Variety Locator Files ……………………………………...$75.00 / Hour
Map Printing ……………………………………………………$110.00 / Hour
New technology can unfortunately leave many of us
frustrated. We have been there. You may be ready for a
big job, planters calibrated, seedbed is perfect, and the
weather is coopera�ng but you have a tech problem.
We’re here to help. Be prepared this spring with a sup-
port package from JD Equipment. Our phone support
system is a great value that could pay for itself taking the
place of costly farm visits. Addi�onally, we offer several
discounted a la carte packages so that you can be assured to have a smooth, produc�ve
plan�ng season.
I N T E G R A T E D S O L U T I O N S
JD Equipment Phone Support
Hotline
Autotrac Control Your Non John Deere or Older JD machines
P A G E 3 V O L U M E 1 , I S S U E 1
Think John Deere Integrated Solu-
tions are just for the latest and
greatest John Deere tractors?
Think again. With just an AutoTrac
Controller, you can install a Green-
star display, and Starfire receiver in a
competitive New Holland, Case IH,
or older John Deere machine. This
allows you to utilize further technol-
ogy such as Section Control and
RTK services. This would also make
transferring data into John Deere
Operation center more straight
forward and simple especially if
paired with JD Link so that you can
enable Wireless Data Transfer.
Eligible machines include:
• 6000 series JD Tractors
• 7000 series JD Tractors
• Case IH Puma tractors
• Case IH Magnum Tractors
• Case IH Steiger Tractors
• Massey Ferguson 8400 series
New Holland T6, T7,TG, T8.000,
T9000, and T9.000 series
(Only available on certain years and
models See your AMS specialist for
more information)
with the highest level of precision,
control, and accuracy. SeedStar
mobile to creates high definition
map layers that can be sent through
cellular data directly to your John
Deere Operation Center or down-
loaded at a later date. SeedStar
Mobile is compatible with 2012 and
newer 1790, 1795, 1770NT, and
1775NT Planters or 2013 and new-
er DB planters. On ExactEmerge
planters, SeedStar Mobile hardware
comes preinstalled from the
factory. All that would be needed
to enable SeedStar Mobile is an
annual subscription, and an iPad Air
2 with the SeedStar Mobile app
downloaded
Entering its second year on the
market, SeedStar mobile has been
proven to be a valuable tool for
growers. This technology allows
the operator to monitor the
performance of their John Deere
planter down to the individual row
giving operators the confidence
needed to successfully plant crops
SeedStar Mobile
$500 Retail Bonus
Through May 2, 2016
P A G E 4
“The highest level of
accuracy at all speeds
5mph to 10mph”
ExactEmerge Planting Technology The ExactEmerge planter unit is a
complete rethinking in how to get seed in
the ground with less skips, less doubles
and much more accuracy. The secret is in
the Industry-exclusive brush belt delivery
system. Instead of seed falling down a seed
tube from the meter where it can bounce
off the sides and cause variations, The
brush belt design carries the seed gently
down to the trench greatly reducing the
coefficient of variation at all speeds.
Features:
• High-performance vacu-
um meter
• Brush-style doubles elimi-
nator
• Dual electric motors
• Planters ordered with
ExactEmerge row units
will come pre-installed
with SeedStar Mobile
hardware.
ExactEmerge—Design Based on Four Key Agronomic Principles
• Plan�ng Window: ExactEmerge allows producer to increase tradi�onal
plan�ng speeds while maintain seed placement accuracy
• Popula�on: Electric motor a5ached to seed disk allows producer to change
popula�on on-the-go; no need for mechanical adjustment
• Uniform Spacing: The revolu�onary Brush Belt eliminates seed tube bounce
and is ground speed matched, resul�ng in a dead drop of the seed in the
trench
• Even Emergence: With Ac�ve Pneuma�c Downforce, the trench is dug at a
constant depth and the Brush Belt delivers the seed to the bo5om of the
trench, every �me.
John Deere ExactEmerge, the agronomic advantage
An Agronomic Take on the latest Tech by
Adam Shepard, M.S., CCA
JD Equipment, Integrated Solu(ons Department
Much was made of the opera�ng speed of the John Deere ExactEmerge planter upon its release. JD Equipment,
along with likely every other John Deere Dealer marke�ng the ExactEmerge planter, used what agronomic data
was available to try and educate customers. As the data was presented we were met with some skep�cism and
numerous “what if” scenarios that we have all likely encountered once or twice throughout our careers.
Much of our discussion last winter revolved around the Coefficient of Varia�on (CV) measurement that spoke to
the accurate seed placement of the John Deere ExactEmerge Brush Belt delivery system (pictured below). The
key to the CV data we presented was that seed planted and measured at a CV of less than .33 would suffer no
agronomic reduc�on in yield poten�al through the plan�ng process. This measurement shows the accuracy of
the seed placement at various opera�ng speeds compared to compe��ve planters on the market.
With another cropping season behind, addi�onal data has been collected and analyzed by agronomy and equip-
ment researchers. This �me the study from Purdue University focused not only the singula�on and accurate
plant spacing but the emergence, uniform plant growth, and ability to hit target popula�ons at plan�ng speeds
of 5, 7.5, and 10mph with 4 replica�ons.
Target Popula�on
Results of the 2014 research confirm the claim that the John Deere ExactEmerge planter is capable of accurately
plan�ng a wide range of popula�ons at varying speeds.
Corn V Stage & Plant Heights
Corn V stage measurements and plant heights were taken at three points during the growing season. As you can
see from the table below, that plan�ng speed had no influence on either plant height or V stage. So why is that
important? These measurements indicate that with the uniform singula�on and plant spacing we are able to
achieve the desired “picket fence” stand of corn and soybeans with repeatability in a wide range of speeds as
well as popula�ons to be5er fit our wide range of operator & organiza�onal preferences.
Planter V Stage
Speed (mph) 6/13/14 6/25/14 7/7/14
Mean
5 7.0 10.4 16.5
7.5 6.9 10.4 16.4
10 6.9 10.4 16.8
In summary, this study should show the agronomic advantage and wide opera�ng range of the John
Deere ExactEmerge planter without sacrificing accuracy or agronomics. While this tool has the ability to solve
some of our op�mum plan�ng date concerns with increased opera�ng speeds, the features of the direct
drive motors on both the planter meter and the BrushBelt delivery system offer agronomic advantages that
are beneficial to producers no ma5er his/her desired planter speed.
Source:
John Deere ExactEmerge Planter Demonstra�on, Tony J. Vyn and Mar�n Parco, Purdue University, 2014
Planter sec(on control economics & agronomics
OMen �mes the technology side of farming gets met with the struggle of overcoming the price of investment to jus�fy
the purchase. Most of the technological advancements in agriculture are either integrated or come as an add-on to an
exis�ng piece of iron. For the cost of investment the majority of �mes the box or ac�va�on on the screen leave grow-
ers feeling a li5le empty when compared to the price tag. The important thing to remember is your grower has made
the investment in the hard iron to do the job efficiently and effec�vely, but as with any system there are limita�ons to
what can be done. While the list of on-farm technology that offers benefits to growers is vast, for today let’s s�ck with
the theme of planters, talk row clutches and sec�on control.
In Ohio we are fortunate to have one of the leaders in Precision Farming research, John Fulton back at Ohio State Uni-
versity. During Dr. Fulton’s �me at the University of Auburn he and his colleagues focused on precision agriculture and
educa�ng growers on the benefits of precision technology, not only as a savings of inputs but also the agronomics of
over and/or misapplied applica�ons. In this brief I would like to refer to the Alabama Extension publica�on ANR-2217
�tled “Automa�c Sec�on Control Technology for Row Crop Planters”.
During a two-year study in Alabama research-
ers obtained seed savings from 1-12% with
automa�c sec�on control (ASC) with an aver-
age savings of 4.3%. When they added in the
use of GPS guidance systems, the ASC they
obtained addi�onal savings from between 3-
35% depending on the shape of the field. The
image below illustrates some common
plan�ng situa�ons and how ASC and Individu-
al Row Control have the ability to save seed
and reduce over plan�ng situa�ons.
Plan�ng Individual
Speed (mph) Inches
Mean SD CV
5 9.4612 2.3627 0.2497
7.5 9.3587 2.0924 0.2236
10 9.4397 1.7711 0.1876
Based on the average seed savings of 4.3% that savings sufficiently covered the cost of purchasing the equipment and in-
stalling on the planter - assuming there was zero yield loss impact on over plan�ng.
When the study adds the agronomic value of assuring 100% plant coverage that minimizes uncovered and over planted
areas that sacrifice the yield of the crop, addi�onal savings and increased produc�on can occur. The poten�al yield loss and
harvest loss factor for corn in this
two year study was measured at
17% and 8.7% respec�vely. Har-
vest loss and yield reduc�on can
be seen in the image leM.
When we take into account the lower yield and the reduced ability to effec�vely harvest poorly filled ears of various shapes
that value is captured in the form of a harvest loss calcula�on. Using the image above and the chart of lost revenue/acre it
becomes very evident that not only are we over-spending on seed by not u�lizing ASC technology but we are also sacrific-
ing agronomic best prac�ces by reducing yield due to overpopula�on and a significant reduc�on in harvestability.
The table below shows poten�al per acre revenue loss assuming a 120 bu./ac average at a sell price of $5.00/bu.
I know the yield and prices used in the calcula�on don’t represent our area yield average or likely the price we will be sell-
ing our crop for in 2016 (and poten�ally 2017) but the concept is the same. It all comes down to minimizing inputs while
achieving the maximum economical yield for your opera�on. It is also important to assess the equipment your opera�on is
interested in buying, as much of the equipment purchased in the past 3-5 years was ordered with this technology installed
from the factory. If you’re interested in a piece that has this technology installed you may just need an ac�va�on for your
display or something small to capture the benefits of this technology.
While it may take more than one year to pay for the investment depending on the number of acres you cover each year,
the con�nuing increase in seed expense will reduce the amount of �me it takes your opera�on to realize the savings this
technology brings. Couple seed savings with sound agronomics and the ease of harvest on the end rows by minimizing the
amount of double planted areas in your fields’ leads to a choice if your opera�on is looking to invest in planter technology
for the 2016 season and beyond.
Source:
Automa�c Sec�on Control Technology for Row Crop Planters, Alabama Extension: ANR-2217, Max Runge, John Fulton et al.,
October 2014
Yield Loss (%)
0% 5% 10% 15% 20% 25%
Revenue
Loss ($/ac)
Harvest Loss
Factor
0 0 -30 -60 -90 -120 -150
3 -15 -45 -75 -105 -135 -165
6 -30 -60 -90 -120 -150 -180
9 -45 -75 -105 -135 -165 -195
12 -60 -90 -120 -150 -80 -210
15 -75 -105 -135 -165 -195 -225