LIGHT ANIMATIONS IlluminaTE your internal comms messages

TO BUILD AWARENESS AND ANTICIPATION OR spark conversations…

TO GET PEOPLE EXCITED AND MOVED TO ACTION!

TO EXPLAIN SOMETHING IN A SIMPLE WAY…

YOU WANT TO INFORM AND ENGAGE…

YOU’VE GOT SOMETHING TO COMMUNICATE TO your COMPANY’s EMPLOYEES

YES? THEN READ ON! >>

WE CO-CREATE ENGAGING, PURPOSEFUL, INTERNAL EXPLAINER VIDEOS

Who do we co-create with? YOU, of course. No one knows your internal audience better than you do. Whether it’s to kick off a project, announce a new strategy, promote an event, explain a process or a concept or launch an internal publication - an explainer video can help you: •  get your message across in 120 seconds or less •  keep your audience engaged and interested to hear more •  convey complex information in a simple format •  transform lengthy text into something interesting to watch •  save everybody’s time! (and they will love you for it).

WHY USE AN EXPLAINER VIDEO?

After three days, subjects in an experiment could only recall 10% of information that was presented to them in text format. When presented in picture format, the recall rate increased to

Employees spend 61% of their day lost in email.

Emotions sell. If people feel nothing, they do nothing. A video can be embedded into an intranet page, a presentation, or an email.

You can fit a lot more information into 120 seconds. 65%

Case study Launching an internal policy and training A Swiss global bank, ZURICH

A Swiss bank was seeking an effective medium to launch a new internal policy and training program for their employees worldwide. They wanted: •  to highlight the policy’s main points •  an internal video that strictly adhered to branding guidelines •  to build positive anticipation for the training program Outcome? A short video (with Swiss-German subtitles) that introduced the need for training, highlighted the key points of the new social media policy and provided a teaser of what to expect in the training program. The video was a huge success, resulting in positive attendance rates for the training program. Produced in collaboration with Lardi & Partner Consulting GmbH.

Case study KICKING OFF an internal IT PROJECT KPMG, AUSTRALIA

KPMG wanted to invest in a video to effectively communicate the essence of an IT project in an engaging way. KPMG was looking for: •  a consistent way to explain what the project was all about, in a short

and simple format. •  something that people could easily digest and recall •  a video that they could reuse in different locations regionally Outcome? A three minute video which provided an entertaining and engaging introduction to the project which is now used for both internal induction meetings for new joiners, as well as during country based kick-off presentations. Everyone is on the same page.

Simple Iconic

SCRIBE KINETIC TYPE & MOTION GRAPHICs

INFOGRAPHICS

OTHER VISUAL STYLES

WHY USE LIGHT ANIMATIONS?

1.  We focus on crafting explainer videos for internal audiences.

2.  We have more than 10 years of internal comms experience under our belt. We get it.

3.  Our team of talented illustrators, motion graphers, animators and voice actors can work in accordance with your internal comms guidelines.

4.  Our rates are competitive and we price according to value.

ARE YOU KEEN TO CO-CREATE SOMETHING LIKE THIS?

Get in touch!

Dinesh Rudra 0425 266 533

drudra@lightanimations.com

lightanimations.com