Introducing Octoshape Infinite Edge

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Octoshape is uniquely positioned to drive the next phase of profitable, scalable, broadband delivery of video.

• Powered CNN.Com Live Inauguration • Proven Scalability, High Quality, Stability

• Messaged the industry “Grid Delivery Can Work”

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• The Octoshape Infinite Edge technology breaks through the current barriers of standard streaming technologies.

• Large events exacerbate the problem both in the core and the last mile where standard technologies break down• During the Inauguration at peak Octoshape delivered the full stream bit rate. • Standard media distribution technologies for the same stream were only delivering 68% of the required bit rate. Buffering…

• Octoshape delivers higher quality video, at scale, instant on, without buffering

Octoshape Infinite Edge

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• For the Inauguration, Facebook was used to focus the audience and drive them to the live event

• Octoshape was used to manage the grid delivery component for scale both at the edge and for corporate / campus traffic management

Grid Delivery / Social Networking

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• Turner Sports is using 3 simultaneous streams at over 2.4 Mbps of total live streaming to the desktop.

• Nascar Raceview is synchronizing 46 in car audio streams, along with the telemetry metadata from the cars on the track to power a DVR enabled recreation of the race.

Implementations

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• Legitimate grid delivery has hit the mainstream conservative publishers, validating and alleviating the majority of reservations around the technology • Breaking 1MM Simultaneous streams for live events • Social Networking and Grid Delivery

• True HD quality streaming

• Broadband providers paying for content

Market Trends and Milestones

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1 Year Out:• Thinning of the space due to the economy and customers becoming more savvy about technology comparison

• Last Mile discussions heat up a bit specifically around differentiation between problematic illegitimate traffic and healthy legitimate traffic

3 Years Out:• Big media platforms adopts grid inherently into their delivery platforms • Grid delivery technologies and last mile providers find some harmonious coexistence • IP litigation and consolidation begins to heat up as the industry adopts the technology as a strategic asset

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Grid delivery space evolution

• Companies with financial stability • CDN’s will consolidate, and continue to play a big role in the value chain

• Publishers (Old / New) will continue to drive the market and benefit as sustainable broadband business models emerge

• Broadband providers (Fixed / Wireless) slowly become more important, and ultimately begin looking like another input to the TV.

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Winners ?

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• Model fundamentals stay the same; distributors change

• Publishers primarily build content to sell to aggregators ; Some direct to consumer • More over the top aggregators show up

• Aggregators aggressively pursue strategies to drive up ad / subscription revenue, and drive down distribution costs

• Traditional distributers aggressively pursue solutions such as VOD and broadband delivery thwarting over the top. (Incumbents tend to have a windowing advantage to over the top plays)

Digital Media Distribution Evolution

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Purchase Octoshape services just like you purchase Flash or Windows Streaming services today

Purchase these services directly from Octoshape or:

From one of our preferred CDN partners

• Highwinds CDN Group • CDNetworks

Where to get Octoshape

Thank you

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Scott BrownCEO (USA)

scott@octoshape.com