Introducing the corporate-guided market using iPhone 6

Introducing the Corporate-Guided Market using iPhone 6

LEEDS BECKETT UNIVERSITYFACULTY OF BUSINESS & LAWECONOMICS FOR MARKETING Eve Such, Jay Abud, Joe Freer 33408563, 33428399, 33443436

Introducing Systems of Abundance

What is the system of abundance?

What is the corporate-guided market?

How does this operate with the system of abundance?

System of Scarcity and Sufficiency

No need to generate a consumer culture or a morality of indulgence.

In both systems marketing products is the last thing that concerns the under-developed business sector.

System of Abundance 2.5 Billion People

World saturated with branded products; face a tyranny of choice which involves complicated trade-offs.

Vast productive capabilities to produce a rich profusion of products.

Continued System faces an overriding systematic threat under consumption.

Set of arrangements by which buyers and sellers are connected to conduct mutually beneficial transactions.

State defines what constitutes as property.

Corporate-Guided MarketThe rights over marketable assets required by owners/potential owners.

Corporate Legal Form- grants shareholders of incorporated legal entities a range of privileges.

Introduction to the iPhone 6

Its one continuous form where hardware and software function in perfect unison, creating anew generation of iPhone thats betterby anymeasure. Apple

Identifying Target Customers

APPLE HOLD 25% SHARE OF USERS WITHIN THE MARKET

The Branded Product: design, image and provision

Planned Environment

Interaction

Customer Service

The Managed Market Place

Proposed PricesThe price should be consistent with the products brand image and reputation

Consistent with the corporations existing product range.

Prices of substitute products from their main rivals need to be considered.

Apples vision: premier product and charge a premium price.

Porous Market Boundaries

Offer deals and complementary products.

Drive sales in partnership with other organisations.

Continual EvolutionNever-ending challenge to boost consumer spending.

Experimenting with different sizes, features, technologic developments and options in the smartphone market.

Bibliographyhttp://academic.mintel.com/display/715282/?highlighthttp://www.brandrepublic.com/article/1070126/apple-ultimate-luxury-brand#UFxOX1Mm6fSG7BZC.99http://www.brandrepublic.com/article/1070126/apple-ultimate-luxury-brandhttp://academic.mintel.com/sinatra/oxygen_academic/display/id=733435?highlight#hit1https://blog.kissmetrics.com/product-launch-strategies/http://www.cnbc.com/id/102380371https://www.yahoo.com/tech/s/apple-premium-pricing-strategy-product-191247308.htmlhttp://www.apple.com/uk/iphone-6/