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Introduction!
Chris KameenSydney Sailing School
The best place in the world to learn to sail!Accessible, fun, safe… You’ll never sail alone
Focus of tonight:Who the market isBrief overview of the barriers to sailingWhat Sydney Sailing School is doing to address theseHow you can helpWhat’s coming up and questions
Sydney Sailing School
Reason for being in existence:Get more people sailing and on the water
Who is the market?Existing sailors family and friends
Ladies aged 25-50 - make the decisions for what the kids do!
20-30 year old ex-sailors
Current Challenges facing sailing in Australia
Ageing Demographic of current sailorsAverage age that someone starts sailing is 20 years oldAbout 15% of current membership is less than 20yrs oldMajority over 60 yrs old
Perceived as “exclusive, for older people, international and dangerous”Sailing has high fixed costs not covered by council rates! (note only 7% of people that left the sport said cost was the main factor)
Motivations for new people getting into sailing
70% of people want to sail socially or for relaxation
15% want competition (compared with 34% of sailing members)
All details have been taken from the Gemba report and the YA Annual report and give a snap shot. Available on the YA website.
Overview of a similar sport: Skiing
Step 1: learn to skiStep 2: skiing becomes annual eventStep 3: purchase some equipmentStep 4: maybe join a clubStep 5: Maybe start competing
Why do we expect new sailors to go from 1 - 5 in less than 6 months?
Sydney Sailing School focus:
Address the needs of the marketSailing must be:
Fun,
social,
low time commitment,
inclusive,
safe
Convert sailing participation into club participation
We don’t want a bubble!
We need an entry point for someone throughout the pathway
Kids programs
Adult programs - including universities
Family programs
Sydney Sailing School Products
No Racing from Sydney Sailing School!
Racing is provided by the club and classes apart from the team racing and adventure races as part of midweek pay to playRacing is something that they aspire to do
Skiff sailing is awesome and people want to give it a go - we want people that are keen, motivated and able!
So what marketing are we going to do?
Online:Website and SEOFacebook and Social MediaWebinars and sailing videos
Offline:BoatshowReferrals - We need your help - especially with schoolsIncentivised instructorsT-shirts and merchandise
How can you help?
Promote the Skiff Club website to friends and familyLike our Facebook page - share stuff!
Facebook.com/sydneysailingschool
Keep us in the loop with regards school contacts and promotions in school magazines etc.Remember, we are the face of the sport - it costs a lot of time and money to get a new sailor - let’s make them feel welcome!
Upcoming events and Questions.Monthly lessons/meetings:
Did you know bowlines reduce the strength of modern ropes by in the order of 35%. Splicing is easy , we’ll show you how (10th July)14th August, 11th September
First Aid Course coming upPowerboat Handling course if requiredTeam racing at St George - including a lions match 6th JulySydney International Boat Show 2nd - 5th August Instructor induction day late August / early September
Questions!