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Can we adapt ourselves to an ever changing audience? Is it
possible to sustain the important position that journalism has
fulfilled since the digital revolution? We strongly believe that we
can.
With our Hackastory method kit you will be able to focus on the
needs of your target audience and find the barriers and motivators
in their lives. You’ll learn how to do a productive Brainstorm and
learn to Design, Prototype and Test your concepts.
Solutions will be created that may change the world and could
enable journalism to hold on to its reputation as being an
extraordinary force to be reckoned with, even in the ongoing
digitalization of our lives.
This is a sneak peek into our kit. We added an exercise out each
of the three phases. Have fun!
INTRODUCTION - HACKASTORY UNIVERSE
INTRODUCTION - HACKASTORY UNIVERSE
Welcome brave adventurer,
“We must cope with hundreds of first time situations driven by
technology at a pace unmatched in any other time in history.
Novelty is the new normal.”- Amy Webb, Nieman Lab
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LEARN - PERSONA
A broad audience description never helps you focus on one
individual. You can use personas to focus on the primary user. Do
this by mapping some key aspects of their lives on the Persona
Template:
What does he/she do daily?
What does he/she see happening around them?
What does he/she hear people say in his/her social circle?
How does he/she feel at the moment (at this stage of their
lives)? And what does he/she think?
LEARN - PERSONA
Personas are archetypal representations of your audience to help
better understand who you’re creating your concept for. They’re
very useful starting points to kick-start your project and choose
the right goal.
Duration: 20 min.
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LEARN - PERSONA EXAMPLE
LEARN - PERSONA JUSTIN
JustinAge: 30, MillenialEducation level: High School, quit
school afterwardsSummary: Justin loves to sing. When he was 12
years old he was scouted through a youtube-video and has been
singing professionally ever since.
Do Think / Feel
Hear See
Touring the world with his crew. Early last year he released a
new album. He’s a very faithful and proud Christian. He shares this
with his millions fans on social media.
Hears a lot of negativity about his behaviour when he was
younger and blames the internet for keeping that alive. He also
hears a lot about violence against LGBTQ youth and wants to make a
difference using his fame.
Sees more and more other artists give in under the enormous
pressure. He sees it’s taking its toll - both mentally and
physically - on his close friends and wishes social media wouldn’t
be as important as it is nowadays.
Feels very connected with his faith. It feels right to speak up
against injustice in the world. He thinks the negative spiral in
news and media is taking it’s toll and is affecting his career as
he had to cancels a few concerts.
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LEARN - PERSONA JUSTIN
Age:
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level:
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Do Think / Feel
Hear See
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LEARN - PERSONA TEMPLATE
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Duration:
Time to stimulate the right side of your brain and activate your
creativity. Draw whatever comes to mind first.
Step 1
Step 2
Step 4
Step 6
Step 3
Step 5
Pick a keyword from your goal, this will be the focus of this
exercise. Any word goes.
Divide a piece of paper in 12 squares.
Draw the first thing that comes to mind, thinking of the
keyword, in the first square.
Set a timer for 30 seconds.
After 30 seconds pass your paper to your neighbour. Start
associating on his/her drawing.
Draw your association on the drawing of your neighbour in the
square next to it. Repeat this process until all squares are all
filled.
30 sec.
10 min.
IDEATE - MIND MAP WITH DRAWINGS
IDEATE - MIND MAP WITH DRAWINGS
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BUILD - STORYBOARD
A prototype is a way to test your idea in a tangible situation.
A simple, scrappy prototype will save time and let you focus on
testing important elements.
Duration: 30 min.
Step 1
Step 2
Roughly define the main flow of your product. Write it down in
clear actions. Clean and simple; keep in mind that your user needs
to understand it as well.
Draw a simple comic book-like series of these steps. Every step
should be visualized so that another team member can understand
what’s going on. There are many storyboard examples on the
internet, if you need any help putting it on paper.
BUILD - STORYBOARD
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INTERESTED IN THE WHOLE KIT?
You’ll get:• 27 method cards• digital version of the Hackastory
Canvas• digital version of the Hackastory Persona Template• digital
version of the Hackastory User Journey Template• 3 digital
Hackastory Mockup Templates• Hackastory prototype tool• brand new
Hackastory stickers
1 set: €99,- *2 sets: 10% discount*10 sets or more: 25%
discount*
*Send a message to [email protected]. We need your (company)
name, address and – if applicable – your tax number. Price is
without shipping costs.
