INTRODUCTION Muthoot Finace

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    Introduction-NEED FOR STUDY

    Finance

    The origins of Muthoot Finance can be traced back to 1939 when

    [M.George Muthoot] ventured into financial services through a

    partnership firm under the name of Muthoot M. George & Brothers

    (MMG). MMG was aChit Fundbased out ofKozhencherry. In 1971,

    the firm was renamed as Muthoot Bankers, and had begun to finance

    loans using gold jewellery as collateral. The operations of MuthootBankers was then renamed and incorporated as Muthoot Finance in

    2001. Muthoot Finance falls under the category of Systematically

    Important Non Banking Financial Company (NBFCs) of the RBI

    guidelines. The company has more than 3,510 branches spread across 23

    states of the country and is the largest gold loan company in India.[1]

    .

    Muthoot Finance, according to the IMaCS Research & Analytics

    Industry Reports [Gold Loans Market in India, 2009 (IMaCS Industry

    Report 2009) and the 2010 update to the IMaCS IndustryReport 2009

    (IMaCS Industry Report (2010 Update))], is the largest Gold Loan

    NBFC and has the largest network of branches for a Gold Loan NBFC in

    India.

    [4]

    . Muthoot Finance is also the highest credit rated Gold Loancompany in India, with a credit rating of AA- (CRISIL) and LAA-

    (ICRA) for its Long Term Debts and P1+ (CRISIL)[5]

    & A1+ (ICRA)[6]

    for its Short Term Debt Instruments.

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    Muthoot Gold Power is the lifestyle product of Muthoot Finance aimed

    at mobilizing the Household gold in India which is estimated to be more

    than 15000 tonnes. Muthoot Finance according to its company website

    has "the largest gold loan portfolio in the country". Muthoot also

    provides various financial services such as Insurance distribution,

    Wealth Management, Foreign Exchange, Money Transfer and Vehicle &

    Asset Finance. Muthoot Finance was selected as one of the Top 10

    Finance companies to work for in India by Naukri.com[7]

    Muthoot

    Finance privately placed 4% of its paid up capital to Private Equityplayers -BaringsIndia andMatrix PartnersIndia for Rs.1.57 billion,

    hence valuing the earlier privately held company at over $1 billion.[8]

    In terms of market capitalisation, Muthoot Finance is the second largest

    company in Kerala, first beingFederal Bank.

    Information technology

    Emsyne, the information technology wing of the group develops

    products for the service, education and healthcare industry. Emsyne

    offers on site and offshore services, whether project-based outsourcing /

    assignments, or based on time and materials. The Core Products of

    Emsyne are Edge - Educational Institutions Management System Finex -

    Innovative Banking Automation System

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    Precious Metals

    Muthoot Precious Metals Corporation (MPMC) is one of the Group

    companies of Muthoot Group, selling Coins & Bars of 999 Pure 24

    Carat gold and silver across India through the outlets of Muthoot

    Finance.

    MPMC is importing gold bullions from Switzerland and converts them

    into gold coins of smaller denominations so as to suit the investment

    requirements of people from different income groups. The coins are sold

    through more than 3400 outlets of Muthoot Finance Ltd. MPMC is one

    of the leading sellers of Gold Coins in retail market. Gold Coins/Bars are

    sold in denominations of 0.5, 1, 2, 4, 8, 10, 20 and 50grams

    denominations. MPMC has silver coins in 20, 50 & 100gramsdenominations. Coins are marketed in attractive blister packings with

    Muthoots certificate of Purity and MPMCight.

    MPMC has the gold & silver coins imprinted with the images of deities

    and monuments such as Goddess lakshmi, Lord Ganesha, Lord

    Ayyappa, Lord Sri Venkateswara (Balaji), Our lady of Velankanni, St.Alphonsa, St. Gregorious, Lord Sri Padmanabha, Golden Temple,

    Chatrapathy Sivaji, Mary Matha, St.George and Normal Coins etc..

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    From January 2012 MPMC is expanding its horizons, from a Trading

    company to a gold Investment Company.

    Securities

    Media

    Chennai Live 104.8 is India's first talk radio FM station. The station

    would be focusing on knowledge centric and local content and will be

    targeting the information and entertainment needs of Chennai's

    intelligent community.[9]

    Healthcare

    The Group operates several Diagnostic & Scan centers throughout

    Kerala and 2 multi-specialty hospitals in Kozhencherry and

    Pathanamthitta.[citation needed]

    Hotels & hospitality

    Muthoot Hotels operates a 4 star resort inThekkady(Kerala)[10]

    and also

    operates 12 houseboats in thebackwatersof Kerala under the brand

    Muthoot River Escapes.[11]

    Kaapi Club is a chain of South Indian coffee outlets managed by

    Muthoot Hotels.[12]

    Muthoot Hotels is in the process of constructing a 5

    star luxury hotel in the city of Kochi and 5 star beach resort in

    Mararikulam.[13]

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    Housing & infrastructure

    The projects of Muthoot Builders are primarily situated in central and

    south Kerala, Muthoot has a track record of more than 30 completed

    projects including commercial and residential spaces.[14]

    Other divisions

    Muthoot has interests in Power Generation through windmill farms in

    the state of Tamil Nadu. The group also manages a school in New

    Delhi[15]

    and 2 Nursing Colleges in Kerala. In the year 2008 the group

    re-entered theplantationbusiness, the group has acquired 1000acresof

    land inSawantvadi,Maharashtraas a pilot planting ofrubber.

    Philanthropy

    Muthoot M George Charity Foundation Set up in memory of the LateM. George Muthoot, the Foundation has been extending financial aid for

    its employees as part of the Staff Welfare measures. Every branch of

    The Muthoot Group is actively involved in Community Development

    and Social Welfare. The Muthoot Foundation frequently grants medical

    and financial aid to deserving individuals through its welfare programs.

    Community support is a corporate responsibility. The Muthoot Group

    maintains its position as a valued and responsible corporate citizen by

    enhancing the quality of life in the communities where they do business.

    It is very important for a corporate to support the community in which it

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    operates. The Muthoot M. George Charitable Foundation is approached

    by numerous organizations and individuals requesting financial and

    medical assistance.

    Muthoot Medical Centers at Kozhencherry and Pathanamthitta are

    super specialty hospitals set up in the rural areas of Kozhencherry and

    Pathanamthitta. They are both organizations established in 1989.

    Environment research foundation

    The Periyar Foundation set up by Muthoot Hotels is based in the townof Thekkady, near the Periyar National Park has undertaken several

    projects for the conservation of the national park including 'vasantha

    sena'[16]

    and a research study along with the National Institute of

    Advance Studies for the conservation of 'Nocturnal Flying Squirrels'.

    Initial public offering (IPO), also referred to simply as a "public

    offering", is when a company issues common stock or shares to

    the public for the first time. They are often issued by smaller,

    younger companies seeking capital to expand, but can also be

    done by large privately-owned companies looking to become

    publicly traded.

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    In an IPO, the issuer may obtain the assistance of an underwriting

    firm, which helps it determine what type of security to issue

    (common or preferred), best offering price and time to bring it to

    market. Initial Public Offering (IPO) in India means the selling of

    the shares of a company, for the first time, to the public in the

    country's capital markets. This is done by giving to the public,

    shares that are either owned by the promoters of the company or

    by issuing new shares.

    During an Initial Public Offer (IPO) the shares are given to the

    public at a discount on the intrinsic value of the shares and this is

    the reason that the investors buy shares during the Initial Public

    Offering (IPO) in order to make profits for themselves. IPO in

    India is done through various methods like book building method,

    fixed price method, or a mixture of both. The method of bookbuilding has been introduced in the country in 1999 and it helps

    the company to find out the demand and price of its shares. A

    merchant banker is nominated as a book runner by the Issuer of

    the IPO. The company that is issuing the Initial Public Offering

    (IPO) decides the number of shares that it will issue and also fixes

    the price band of the shares. All these information are mentioned

    in the company's red herring prospectus. During the company's

    Initial Public Offering (IPO) in India, an electronic book is opened

    for at least five days. During this period of time, bidding takes

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    placewhich means that people who are interested in buying the

    shares of the Company makes an offer within the fixed price

    band.

    Once the book building is closed then the issuer as well as the

    book runner of the Initial Public Offering (IPO) evaluate the offers

    and then determine a fixed price. The offers for shares that fall

    below the fixed price are rejected. The successful bidders are

    then allotted the shares IPOs can be a risky investment. For the

    individual investor, it is tough to predict what the stock or shares

    will do on its initial day of trading and in the near future since

    there is often little historical data with which to analyze the

    company. Also, most IPOs are of companies going through a

    transitory growth period, and they are therefore subject to

    additional uncertainty regarding their future value.

    Different kinds of Issues:

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    IPO VALUATION & DATA INTERPRETATION

    Initial Public Offering - 2011

    This IPO report provides information about the IPO's came in to India

    stock market in year 2011. The report tells the amount raised bycompanies through public offerings in primary stock market in 2011.

    Summary of IPO market activities:

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    Capital raised through different IPO:

    Case Study: Muthoot Finance IPO

    Objects of the Issue:

    1. To augment capital base to meet future capital requirement to

    provide for funding of loans to customers;

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    2. General corporate purposes.

    Company Background:

    Muthoot Finance Ltd is a non-deposit taking NBFC in the business of

    lending against household used gold jewellery to individuals. Muthoot

    Finances operating history has evolved over a period of 70 years since

    Mr. M. George Muthoot founded a gold loan business in 1939. MFL

    received the NBFC licence from the RBI in 2001.

    Issue Details:

    The NBFC has the largest branch network among gold loan providers in

    India with 2,611 branches and a strong presence in under-served rural

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    and semi-urban markets in India with total Assets under Management

    of Rs 12,897 Cr as of November 2010.

    During 2010, the company received fund infusion amounting to Rs 2.5

    bn from private equity players like Baring India Private Equity, Matrix

    Partners India, Kotak India Private Equity Fund and Wellcome Trust for

    a 6% stake in the company.

    Further, in 2011 Wellcome Trust picked up additional 1% stake from the

    promoters, taking the total stake of private equity investors to 7% in

    the company. The NBFC raised Rs 130 Cr from 11 Anchor investors at Rs

    170/share. The anchor investors include Citigroup, Goldman Sachs,

    Credit Suisee amongst others.

    Company Financials:

    Muthoot Finances AUM increased at a CAGR of 74% from Rs 8 bn. in

    FY06 to Rs 74 bn. in FY10 driven by a rise in pledged gold and a

    significant spurt in gold prices. On the back of growth in AUM, interest

    income increased at a CAGR of 66% from Rs 1.4 bn. in FY06 to Rs 10.8

    bn. in FY10. Profit after tax (PAT) improved from Rs 271 mn. to Rs 2,276

    mn. in FY10.

    The adjusted EPS and adjusted book value of the company increased at

    a CAGR of 53% and 43% respectively over FY06-10. Gross NPAs have

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    been contained to less than 0.5% in the past three years. Muthoot

    Finance enjoys a strong capital to risk adjusted ratio (CRAR) of 15%

    which is in excess of the RBIs requirement of 12%.The company

    frequently sells its portfolio under bilateral direct assignments which

    also helps it keep its capital ratio strong. In 2010, the company raised Rs

    2.5 bn. from private equity players, which will help it shore up capital

    base and fund its growth.

    Below are the balance sheets and P/L account details of Muthoot

    Finance:

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    Key Positives:

    Muthoot - Established Brand:

    MFL has an established track record in the niche Gold loan segment,

    and has a gold loan portfolio of Rs. 12,897 Cr as on November 30 2010.

    The Muthoot Group enjoys strong market knowledge and a good

    franchise in southern India on the back of significant experience of the

    promoters of the Group since 1939. An early entry in this business, not

    only in South India but also in other regions, has helped the company

    develop a strong brand image, wide distribution network and AUM. The

    growth of the company is also aided by the fact that gold loans are

    commonly accepted form of financing amongst households in southern

    India.

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    Niche Business Model:

    MFL is the largest player in the niche business of gold financing, both in

    terms of AUM and distribution network. The gold loan asset class is

    characterized by small ticket size loans secured against gold ornaments.

    The average ticket size is of around Rs 30,000 for MFL. While the

    contractual tenure of the loan contract is 12 months, the loan tenure is

    typically around 3-4 months. MFLs AUM has grown at a four-year

    CAGR of 74% to Rs 74 bn in FY10. The company has grown its market

    share by 9% during FY07- FY10 backed by its strong presence in the

    South India Market.

    Robust Industry Outlook:

    According to the IMACs industry report, based on the assessment of

    the emerging dynamics and competitive landscape, the Gold Loans

    market is expected to grow at between 35% and 40% over the next

    three years. Moreover, as the market is currently under-penetrated, it

    is expected that the Gold Loans market will offer enough opportunities

    for portfolio expansion and retain attractive margins for all existing

    specialized NBFCs, banks and new entrants. The branch expansion and

    marketing initiatives of various specialized NBFCs are anticipated to

    give a strong boost to the acceptability of Gold Loans and lead to

    further growth in the Gold Loans market.

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    Healthy Asset Quality:

    Muthoot Finance has maintained strong asset quality supported by its

    comfortable loan-to-value (LTV) ratio at origination, robust systems and

    processes, and the highly secured nature of the LAG business. Strong

    underwriting standards have resulted in very low gross non-performing

    assets (NPA) of 0.46% for the company. Sentiment attached to the

    household ornament also support low NPA.

    Diversified Sources of Funds:

    Muthoot Finance has access to a diversified resource profile. As of

    FY10, it had a total debt outstanding of Rs 52 bn. Its established track

    record helps to mobilise funds from retail investors by issuing non-

    convertible debentures (NCD) through its branches offering interest

    rates of 11-11.5%.

    Stringent Internal Controls System:

    The internal audit team of the company consists of 500 members and is

    spread out in different locations. The company conducts regular audits

    of branches to check the efficacy of the gold assessment quality of the

    branches and other operational processes of the branches. MFL is

    exposed to operational risks, as its transactions mainly involve gold

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    jewellery and cash. MFL maintains its gold ornaments in strong rooms

    that are insured against fire, theft and employees frauds.

    Risks:

    Downturn in Gold prices:

    A significant rise in gold prices along with the increase in loan

    requirement by customers has boosted Muthoot Finance's AUM. Any

    sharp fall in gold prices could pose challenges. However, Muthoot

    Finance has a comfortable LTV ratio in line with other gold financing

    NBFCs ranging from 60-85%, which helps it to combat the downside in

    gold prices. Also, the shorter tenure of gold loans (usually ranging from

    three to six months) offers flexibility of resetting the LTVs.

    Business Concentration in the Southern India:

    Muthoot Finance derives 98% of revenues from the gold loan business.

    Also, it is expected to remain concentrated in South India, which

    accounts for 75% of AUM for the short to medium term despite

    aggressive growth plans in the northern and western states.

    Royalty Payment to Promoters:

    The company has a royalty clause which is not implemented yet, in

    favour of promoters for allowing the company to use the Muthoot

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    trademarks, which is fixed at 1% of the annual income, subject to a

    maximum of 3% of annual profit.

    Regulatory Hitches:

    The impact of the State Money Lenders Act for NBFCs, the decision on

    which is awaited from the Supreme Court, could not only adversely

    affect Muthoot Finance's lending rates but also increase its operational

    expenditure, given the requirements (under the act) of registering all

    establishments with state authorities and complying with state

    regulations. The decision of the Supreme Court regarding this issue

    remains a sensitive factor for the company.

    Valuations

    Muthoot Finances market cap is coming to Rs 5,847 Cr Rs 6,505 on a

    price band of Rs 160 Rs 175. The company is asking for a price to

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    earnings multiple of 13.6-14.9 times its annualized FY11 EPS of Rs 11.7

    which is at a discount to Manappurram General Finance despite the

    former having a higher market share of 20% while Manappurram just

    has a market share of 6.8% as on FY10. The price to book value is 2.9-

    3.04 times its post issue book value which is at marginal premium to

    Manappurram General Finance.

    At the upper price band of `175 and lower price band of `160, the issue

    is priced at around 4.95x and 4.53 times its 8MFY11 book value of

    `35.3. On its post issue book value of `54.68 the issue is priced at

    around 3.2x and 2.93x (at the higher band and lower band

    respectively). Manappuram General Finance & Leasing Limited (MGF),

    the only listed company in India which is in the similar business of gold

    financing with less than half of its size in terms of income is tradingat a

    P/B of 2.81x.

    We believe Muthoot Finance which has a better reach than its

    competitors in terms of branch network and higher return on networth

    compared to MGF, deserves a premium valuation. On the Price to

    earning methodology, the issue is priced at around 14.9x and 13.6x on

    the post issue annualized EPS of 11.76 for 8MFY11, which is ~20%

    cheap when compared to MGF which is trading at a P/E of 18.8x on its

    annualized 9MFY11 EPS of 6.76. Muthoot finance enjoys superior

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    return ratios with ROAE at ~ 50.0% and ROAA at ~3.9% mainly driven by

    it superior credit rating (which enables it to borrow at competitive rates

    thereby leading to healthy 10%+ NIMs) coupled with its high leverage

    of ~9.0x. The current equity raising initiative by the company will

    improve its capital adequacy ratio in excess of 23% from 15.06% in

    November 2010, thereby helping it to maintain loan growth and

    support NIM going forward. We believe the companys leadership

    position in the gold loan business (market share of ~20.0%), strong

    capital raising ability, superior NIMs and return ratios, established

    brand image and opportunity in the gold financing business are key

    value drivers for Muthoot Finance going forward.

    Muthoot Finance annualized EPS for 8M FY 2011 on post-issue equity

    works out to Rs 11.8. At the price band of Rs 160 to Rs 175 P/E works

    out to 13.6 to 14.9 times. Manappuram General Finance and Leasing

    Company (MAGFIL) another Gold loan company with less than half of

    its size in terms of income is currently trading at P/E of 22.4.

    Current book value of Muthoot Finance is just Rs 35. Post-issue Book

    Value works out to Rs 52.6 and Rs 54.7 at issue price of Rs 160 and Rs

    175, respectively. P/BV at both the bands works out to be 3.0 and 3.2

    times, respectively. MAGFIL is currently trading at a P/BV of 2.9.

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    Valuation (Methodology) - This is fair price?

    At the upper price band of `175 and lower price band of `160, the

    issue is priced at around 4.95x and 4.53 times its FY11 book value

    of `35.3.

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    Manappuram General Finance & Leasing Limited (MGF), the only

    listed company in India which is in the similar business of gold

    financing with less than half of its size in terms of income is

    trading at a P/B of 2.81x.

    Muthoot Finance: Better reach than its competitors compared to

    MGF, deserves a premium valuation.

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    Why to invest?

    Balance Sheet Valuation:

    Growth Rate:

    Muthoot Finance Ltd. is expected to grow at to have CAGR of 48 %, We

    take fixed growth rate of 48% for DCF valuation for coming 5 years.

    Reinvestment Rate:

    How much equity the firm reinvests back into its businesses in the form

    of net capital expenditures and investments in working capital.

    Equity Reinvestment Rate = Growth Rate / ROE = 48/52 = 92.29 %

    Discounted Cash Flow Valuation (Why to invest):

    A valuation method used to estimate the attractiveness of an

    investment opportunity.

    Discounted cash flow (DCF) analysis uses future free cash flow

    projections and discounts them (most often using the weighted

    average cost of capital) to arrive at a present value, which is used

    to evaluate the potential for investment.

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    If the value arrived at through DCF analysis is higher than the

    current cost of the investment, the opportunity may be a good

    one.

    Calculated as:

    Free cash Flow:

    Free cash flow represents the actual amount of cash that a company

    has left from its - for example, developing new products, paying

    dividends to investors or doing share buybacks.

    A wide variety of methods can be used to determine discount rates, but

    in most cases, these calculations resemble art more than science. Still,

    it is better to be generally correct than precisely incorrect, so it is worth

    your while to use a rigorous method to estimate the discount rate. A

    good strategy is to apply the concepts of the weighted average cost of

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    capital (WACC). The WACC is essentially a blend of the cost of equity

    and the after-tax cost of debt.

    Weighted Average Cost of Capital (WACC)

    The WACC is the weighted average of the cost of equity and the cost of

    debt based on the proportion of debt and equity in the company's

    capital structure.

    WACC = Cost of Equity + Cost of Debt

    Present Value:

    The present value of a single or multiple future payments (known as

    cash flows) is the nominal amounts of money to change hands at some

    future date, discounted to account for the time value of money, and

    other factors such as investment risk. A given amount of money isalways more valuable sooner than later since this enables one to take

    advantage of investment opportunities. Present values are therefore

    smaller than corresponding future values.

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    When future cash flow of the company is divided by the discount rate

    we get the present value of that predicted years cash flow.

    Where, n = year

    Terminal Value:

    Perpetuity Growth Model: The Perpetuity Growth Model accounts for

    the value of free cash flows that continues into perpetuity in the future,

    growing at an assumed constant rate. Here, the projected free cash

    flow in the first year beyond the projection horizon (N+1) is used.

    We have assumed perpetuity growth rate for Muthoot Finance Ltd. as

    6%. Beyond 2016 Muthoot Finance Ltd. is expected to grow at 6% p.a

    i.e. at its perpetuity rate, hence net income for the year 2016 will be:

    Net income of 2016 (1+ perpetuity growth rate)

    = 54051 (1+0.06)

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    = Rs. 57295 mn

    Reinvestment rate after 2016 (Terminal Point):

    Here, return on equity is rate at which company expect to get returns

    on its investments after terminal point i.e. 2012. Return on equity will

    drop to the stable period cost of capital of 9.5%.

    Reinvestment rate (terminal point) =Perpetuity Growth rate / Return on

    Equity = 6/9.5 = 63%

    Free cash flow = EBIT - [EBIT x Reinvestment Rate]

    Therefore, Free cash flow 2017 = 57295 - [57295 x 63%] = Rs. 21109

    mn

    Gordon Growth Model:

    The model uses this formula:

    Free cash flow of the year after the terminal year/ (Discount Rate -

    Perpetuity Growth Rate)

    Therefore, Terminal Value = (21109 100)/12 = Rs 175904 mn

    Present value of Terminal year = 175904 / (1.10) ^6 = Rs. 100100

    mn

    Calculating Total Enterprise Value

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    Total Enterprise = Present value of Terminal- Debt = 100100 - 90830 =

    Rs. 9270 mn

    Fair value = Rs 9270 mn

    Number of outstanding shares = 51.5 mn

    Fair value of per share = Rs. 180.

    On 29th

    Feb 2012:

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    Unchanging values...in changing time

    We are the largest gold financing company in India in terms of loan

    portfolio, according to the 2010 update to the IMaCS Research &

    Analytics Industry Reports, Gold Loans Market in India, 2009 ("IMaCS

    Industry Report, (2010 Update)"). We provide personal and business

    loans secured by gold jewellery, or Gold Loans, primarily to individuals

    who possess gold jewellery but could not access formal credit within a

    reasonable time, or to whom credit may not be available at all, to meet

    unanticipated or other short-term liquidity requirements. According to

    the IMaCS Industry Report (2010 update), as of March 31, 2010 our

    branch network was the largest among gold loan NBFCs in India. Our

    Gold Loan portfolio as of September 30, 2011 comprised approximately

    5.5 million loan accounts in India that we serviced through more than

    3,274 branches across 20 states, the national capital territory of Delhi

    and four union territories in India. As of September 30, 2011, we

    employed 21,543 persons in our operations.

    We are a "Systemically Important Non-deposit taking NBFC"

    headquartered in the southern Indian state of Kerala. Our operating

    history has evolved over a period of 72 years since M George Muthoot

    (the father of our Promoters) founded a gold loan business in 1939

    under the heritage of a trading business established by his father, Ninan

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    Mathai Muthoot, in 1887.Since our formation, we have broadened the

    scale and geographic scope of our retail lending operations so that, as

    of March 31, 2010, we were India's largest provider of Gold Loans. In

    the years ended March 31, 2008, 2009, 2010, 2011 and in the period

    ended September 30, 2011, revenues from our Gold Loan business

    constituted 95.97%, 96.71%, 98.08%, 98.75% and 99.01%, respectively,

    of our total income. In addition to our Gold Loans business, we provide

    money transfer services through our branches as sub-agents of various

    registered money transfer agencies, and recently have commenced

    providing collection agency services. We also operate three windmills in

    the state of Tamil Nadu.

    We issue secured non-convertible debentures called "Muthoot Gold

    Bonds" on a private placement basis. Proceeds from our issuance of

    Muthoot Gold Bonds form a significant source of funds for our Gold

    Loan business. We also rely on bank loans and subordinated debt

    instruments as our sources of funds. As per our audited financial

    statements as of September 30, 2011 we had Rs. 50,415 million in

    outstanding Muthoot Gold Bonds and Rs.122,152 million in other

    borrowings. We also raise capital by selling a portion of our loan

    receivables under bilateral assignment agreements with various banks.

    We also raise capital by issuing commercial paper and listed & credit

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    rated non-convertible debentures under private placement mode to

    various institutional investors.

    Our customers are typically small businessmen, vendors, traders,

    farmers and salaried individuals, who for reasons of convenience,

    accessibility or necessity, avail of our credit facilities by pledging their

    gold jewellery with us rather than by taking loans from banks and other

    financial institutions. We provide retail loan products, primarily

    comprising Gold Loans. We also disburse other loans, including those

    secured by Muthoot Gold Bonds.Our Gold Loans have a maximum 12

    month term. As per our audited financial statements, our average

    disbursed Gold Loan amount outstanding was Rs. 37,765 per loan

    account as of September 30, 2011. For the period ended September 30,

    2011, our retail loan portfolio earned, on average, 1.82% per month, or

    21.87% per annum.

    As per our audited financial statements, as of March 31, 2008, 2009,

    2010, 2011 and as of September 30, 2011, our portfolio of outstanding

    gross Gold Loans under management was Rs. 21,790.1 million, Rs.

    33,000.7 million, Rs. 73,417.3 million, Rs.157,280.7 million and Rs.

    207,666.2 million, respectively, and approximately 30.1 tons, 38.9 tons,

    65.5 tons, 112.0 tons and 129.5 tons, respectively, of gold jewellery was

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    held by us as security for our Gold Loans. Gross non-performing assets

    ("NPAs") were at 0.42%, 0.48%, 0.46%, 0.29% and 0.59% of our gross

    retail loan portfolio under management as of March 31, 2008, 2009,

    2010, 2011 and as of September 30, 2011 respectively.

    As per our audited financial statements, in the years ended March 31,

    2008, 2009, 2010 and 2011, our total income was Rs. 3,686.4 million,

    Rs. 6,204.0 million, Rs. 10,893.8 million, and Rs. 23,158.7 million,

    respectively, demonstrating an annual growth rate of 57.56%, 68.29%,

    75.59% and 112.59%, respectively. As per our audited financial

    statements, in the six months ended September 30, 2011, our total

    income was Rs. 20,245.4 million.As per our audited financial statements

    in the years ended March 31, 2008, 2009, 2010 and 2011our profit after

    tax was Rs. 630.6 million, Rs. 978.7 million, Rs. 2,285.2 million and Rs.

    4,941.8 million, respectively, demonstrating an annual growth rate of

    43.80%, 55.20%, 133.49% and 116.25%, respectively. As per our

    audited financial statements, our profit after tax in the six months

    ended September 30, 2011 was Rs. 4,060.06 million.As per our audited

    financial statements as of March 31, 2008, 2009, 2010, 2011 and

    September 30, 2011, our networth was Rs. 2,131.1 million, Rs. 3,614.5

    million, Rs. 5,841.9 million, Rs. 13,341.9 million, and Rs. 26,120.3

    million respectively.

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    Our Strength

    We believe that the following competitive strengths position us well for

    continued growth:

    Market leading position in the Gold Loan business with a strong

    presence in under-served rural and semi-urban markets

    Gold loans are the core products in our asset portfolio. We believe that

    our experience, through our Promoters, has enabled us to have a

    leading position in the Gold Loan business in India. Highlights of our

    market leading position include the following:

    We are the largest gold financing company in India in terms of

    loan portfolio, according to the IMaCS Industry Report, (2010

    Update). As per our audited financial statements, our loan

    portfolio as of September 30, 2011 comprised approximately 5.5

    million loan accounts, in India with Gold Loans outstanding of Rs.

    207,666.2 million.

    We have the largest branch network among gold loan NBFCs,

    according to the IMaCS Industry Report (2010 update). As of

    September 30, 2011, we operated 3,274 branches across 20

    states, the national capital territory of Delhi, and four union

    territories in India. Our branch network has expanded significantly

    in recent years from 373 branches as of March 31, 2005 to 3,274

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    branches as of September 30, 2011, comprising 589 branches in

    northern India, 2,114 branches in southern India, 422 branches in

    western India and 149 branches in eastern India covering 20

    states, the national capital territory of Delhi and four union

    territories in India.

    We believe that due to our early entry we have built a

    recognizable brand in the rural and semi-urban markets of India,

    particularly in the southern Indian states of Tamil Nadu, Kerala,

    Andhra Pradesh and Karnataka. As of September 30, 2011, the

    southern Indian states of Tamil Nadu, Kerala, Andhra Pradesh,

    Karnataka, and the Union Territory of Pondicherry constituted

    71% of our total Gold Loan portfolio.

    We have a strong presence in under-served rural and semi-urban

    markets. A large portion of the rural population has limited access

    to credit either because of their inability to meet the eligibility

    requirements of banks and financial institutions because credit is

    not available in a timely manner, or at all. We have positioned

    ourselves to provide loans targeted at this market.

    We offer products with varying loan amounts, advance rates (per

    gram of gold) and interest rates. The principal loan amounts we

    disburse usually range from Rs. 2,000.0 to Rs. 200,000.0 while

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    interest rates on our Gold Loans usually range between 12.00%

    and 26.00% per annum..

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    Strengths

    Here we will analyze the strengths of the MUTHOOT FINANCE

    as a whole. The most important factors are:

    Technology is advanced and easy to implement: For MUTHOOT

    FINANCE is really advanced and more and more investment is

    done on technology to get world class infrastructure and know-

    how to put in this field. Recently the MUTHOOT FINANCE is

    going to add 3G spectrum as its latest up gradation.

    Management Team has prior experience: The management

    team controlling Indian telecom sector in really efficient. Thank

    goes to the IITs which produce world class engineers. So Indian

    telecom sector has abundance of technological know how.

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    Weakness

    The weaknesses of the MUTHOOT FINANCE are as follows.

    High Cost of Infrastructure: The infrastructure cost of telecom

    industry is very high.

    Low customer retention power: The customer retention power

    for telecom industry is really low and the customer changes their

    service provider company very soon.

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    Opportunity

    Population: The population of India is really an opportunity of

    telecom service providers, as the number of population without

    telecom service is also very high. The industry has to target

    Indias huge population to grow.

    Changing Population psychograph: Population psychograph

    is also changing. Previously telecom service was thought as an

    emergency service, now it has become an essential part of life in

    our country.

    Increased Penetration Level:All the organizations of the

    industry are trying to increase their penetration level, in other

    word to increase the tele-density of the country. The urban Indian

    population gives a real growth prospect to the industry.

    FDI: The foreign direct investment in telecom has been hiked up

    from 49% to 74%. This move is positive for the sector, as it

    requires investments of Rs 700 900 million over the next 5

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    years. FDI inflow by 2004 was 9950.94 cores in telecom.

    Countries like Europe, Korea, and Japan telecom are likely to

    enter India, as India is seen as fastest growing telecom market in

    world.

    Threats

    The treats to the MUTHOOT FINANCE are the following:

    Government Policies Government may provide licenses to

    many foreign operators, which may already have pose a threat for

    the existing players in the industry.

    New Technology can change the market dynamics: A lot of new

    technologies are coming. Then even have the potential of

    changing the entire industry dynamics or even create substitute of

    the telecom services existing. Some of the examples are follows:

    . VOIP (Skype, Messenger etc.)

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    . Online Chat

    . Email

    . Satellite phones to summarize the SWAT analysis we can draw

    the following framework for telecom industry:

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    Objective of study are:

    Will I get any tax benefit if I invest in these NCDs?

    No, these NCDs do not entitle you to any tax benefit nor are these any

    "infrastructure bonds", which make you eligible for an additional tax

    deduction under section 80 CCF.

    Is interest on these NCDs Tax Free?

    No, the interest on these NCDs is not tax free - it is chargeable to tax.

    The interest income will be taxed under "income from other sources",

    and will be brought to tax at the respective income tax rates you fall

    under. However no tax will be deducted at source as these NCDs are

    issued in demat form and are listed on the exchange.

    What is the Tax Treatment on Capital Gains for these NCDs?

    If you happen to sell these NCDs before 365 days, you will have to pay

    short term capital gain tax (@ applicable to you as per your tax slab)

    arising on the profit. Provisions of long term capital gain tax will be

    applicable for any sale of securities after 365 days. Any long term

    capital gain on these securities will be taxable @ 10% without

    indexation benefits or 20% with indexation benefits.

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    Can a minor apply to these NCDs?

    Yes, a minor can apply for these NCDs, but only and only through a

    guardian.

    Can one apply in joint names?

    Yes, one may apply in a joint name. However, the demat account will

    also be required to be held in joint name and the order of applicant shall

    be the same as appearing in the demat account. Moreover, all payments

    will be made out in favour of the first applicant as well as all

    communications will be addressed to the first named applicant whose

    name appears in the application form and at the address mentioned

    therein.

    Who will get the interest in case of joint application?

    In case of joint application, interest will be accounted to the first holder

    only.

    My demat account is in joint name, but I want to apply is a single

    name?

    In case of a single application, demat account of the same single

    applicant would be necessary. Joint demat account would not do.

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    If Im an NRI can I invest in these NCDs?

    No, NRIs are not eligible to invest in these NCDs.

    Is there a lock-in period while investing?

    No. There is no lock-in period for these NCDs. In terms of providing

    liquidity, these NCDs are proposed to be listed on the National Stock

    Exchange and the Bombay Stock Exchange.

    In whose favour the cheque is to be made?

    Cheques/Drafts have to be made in the favour of "Escrow Account

    Muthoot Finance NCD- Public Issue" and crossed "A/C PAYEE ONLY"

    "

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    RESEARCH METHODOLOGY

    Definition of Research

    The word research is derived from the Latin word meaning to

    know. It is a systematic and a replicable process, which identifies

    and defines problems, within specified boundaries. It employs

    well-designed method to collect the data and analyses the results.

    It disseminates the findings to contribute to generalize able

    knowledge. The characteristics of research presented below will

    be examined in greater details later are:

    Systematic problem solving which identifies variables and tests

    relationships between them,

    Collecting, organizing and evaluating data.

    Logical, so procedures can be duplicated or understood by

    others

    Empirical, so decisions are based on data collected

    Reductive, so it investigates a small sample which can be

    generalized to a larger population

    Replicable, so others may test the findings by repeating it.

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    Discovering new facts or verify and test old facts.

    Developing new scientific tools, concepts and theories, which

    would facilitate to take decision. For the proper analysis of datasimple statistical techniques such as percentage were use. It

    helps in making more generalization from the data available. The

    data which was collected from a sample of population was

    assumed to be representing entire population was interest.

    Demographic factors like age, income and educational

    background was used for the classification purpose.

    Sample size

    For carrying out any research or study on any subject it is very

    difficult to cover even 10% of the total population. Therefore the

    sample size has to be decided for a meaningful conclusion. For

    designing the sample size, it was thought proper to cover a very

    small percentage of population in various age groups.

    The method used for sample technique was non probability

    convenience sampling method. This method is used because it is

    known previously as to whether a particular person will be asked

    to fill the questionnaire. Convenient sampling is used because

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    only those people will be asked to fill the questionnaires that were

    easily accessible and available to the researcher. Considering the

    constraints, it was decided to conduct the study based on sample

    size of 50 retailers in specific

    Area. Scientific method is not adopted in this study because of

    financial constraints and also because of lack of time; also the

    basic aim of doing the research is academic; hence most

    convenient way is selected.

    TYPES & TECHNIQUES

    The study conducted is a conclusive descriptive statistical study;

    the researcher comes to the decision which is precise and

    rational. The study is conclusive because after doing the study the

    researcher comes to a conclusion regarding the position of the

    brand in the minds of respondents of different firms groups. The

    study is statistical because throughout the study all the similar

    samples are selected and group together. All the similar

    responses are taken together as one and their percentages are

    calculated. Thus, this, conclusive descriptive statistical study is

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    the best study for this purpose as it provides the necessary

    information which is utilize to arrive at a concrete decision.

    TOOLS USED

    To know the response I have used the questionnaire method in

    sample survey. If one wishes to find what people think or know,

    the logical procedure is to ask them. This has lead marketing

    researchers to use the questionnaire technique for collecting data

    more than any other method. In this method questionnaire were

    distributed to the respondents and they were asked to answer the

    questions in the questionnaire. The questionnaires were

    structured no disguised Questionnaire because the questions,

    which the questionnaire contained, were arranged in a specific

    order besides every question asked were logical for the study, no

    question can be termed as irrelevant. The questionnaire, were

    non-disguised because the questionnaire were constructed so

    that the objective is clear to the respondent. The respondents

    were aware of the objective. They knew why they asked to fill the

    questionnaire.

    LIMITATIONS OF THE STUDY

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    The research will be conducted in a limited area.

    The internet information can be irrelevant.

    Time will be a major constraint.

    The respondent will be limited so cannot be treated as a whole

    population.

    The respondent may be biased.

    Due to language problem it is possible that the respondents are

    not be able to

    Understand the questionnaire and can cause misleading

    results.

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    FINDING :-

    At the question of my survey I asked with respondent that are they

    satisfied with MUTHOOT FINANCE than most of the respondent

    response me that the demand of Muthoot Finance in the market is

    very low and there is major problem of network so the customer are

    not willing to buy Muthoot Finance.

    RECOMMENDATION :-

    By the about explanation I am able to say that our product and

    services has unique feature and the users of our services are satisfied

    with services so I can say there is no any flaw in our services .We

    have only to promotion our product for much sale and we have to

    make new market strategy.

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    Conclusions

    By above survey report I found many facts which are affecting the

    present scene of Muthoot Finance .And many things are present

    which will help us to increase sale of our product and service. By using

    these things we can improve our service and increase our sell. People

    knew about our product by name but they do not know essential

    features of our product by which they visit the shop for our product or

    services.

    So we have to make much promotional activities and we have to

    make mass campaign for making people aware with our product and

    services. By this way we become able to create a picture in mind of

    common people by which they will move on Muthoot Finance. And

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    only this is a way to make a new and large market for Muthoot

    Finance.

    I hope the honorable and responsible person of the company will

    must take interest to solve the problems coming in progress of

    Muthoot Finance, what I have indicated in my project.

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    Bibliography

    Internet

    WEB SITEwww.google.com

    http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/