Introduction

• My background

• Questions, comments, please interrupt as we go

A Brief Overview of Timberline

• Number of employees: 550

• 2001 Sales 65 million

• US and International

• Forbes List 5 years running

• Oregon Fastest 50

Timberline’s markets …

• Unique market integrating construction processes from CAD to accounting and property management. We automate the complete building cycle.

Estimating

• CAD

• Cost estimating

• Scheduling

• Purchasing

Project Management

• Tie budgets to actuals

• Document management

• Change management

Construction Accounting

• Job cost, payroll, accounts payable, etc.

• Contracts/billings

• PO/IV

Property Management

• Properties, units, tenant management

• Portfolio management

Questions?

Timberline’s Business Model

• We do it all …

Marketing

– Market research– Marketing materials– Creative Services– Client satisfaction

Sales

Blended channel

• Some direct sales (mostly national accounts)• Channel (national and international)

New sales and maintenance contracts account for something like 60% of our revenue

Product Development

• Project Management

• Business Analysis

• R&D

• Quality Assurance

• Tech Communications

Client Services

• Telephone support

• Consulting

• Training

Major change in the last 10 years from a relative small revenue stream to about 40% now.

G&A

• President/CEO

• Internal Accounting

• Operations

• PC/IT Services

Questions?

Product Development – A Representative Project

Just a note about terminology:

– Strategy vs. tactics– What we mean by ‘customer’

Strategy

• Product planning– Product definition– Change management

Tactics

• Project management– Schedule– Scope

• Technology issues• Learning the industry• Learning the product

– Resources• How was the team organized and led?

– Cost and risk management• What were the risks and how were they managed?

Product Development

• Coding

• Testing

• Tech communications

• Operations

Questions?

If we could do this over again …

Every project is different but all projects have important similarities.

– Better early design– More and more detailed design– Co-location of team– Better and earlier assessment of technical

risks

General Issues

– How we manage expectations about delivery dates and content/features

– How we keep our customers in the loop– Iterative process: Plan Do Check

Questions?