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Introduction of Data
Prepared by: Bhakti JoshiDate: November 11, 2011
BUSINESS
Data
Social Factors
Political Factors
Legal Factors
Demographic Factors
Technological Factors
Economic Factors
Competition
• Income Distribution•Demand•Supply• Industries
•Beliefs•Customs•Family
system•Religion• Languages
•Political system / stability•Policies
• Laws •Regulations
•Population size•Structure•Distribution
•Products•Processes•Services•Marketing•Distribution
•Scientific•Practicability•Changes in
products/ services
Example: Class Demography
• Name• Number of girls and boys• Ages • Area of residence• Total class strength
Example: Survey
• Mobile phone you own• Network service your mobile phone has• Where did you buy your mobile phone?• From where did you obtain the service?• Are you satisfied with your mobile phone?• Are you satisfied with the network service?
Example: Class Activity
• One of the group members should list down the following– Name of an individual each group member looks
up to– One or two good qualities of this individual– One or two bad qualities of the same individual– Which qualities of this individual you can relate
to?
Types of Data
• Attributes / Characteristics• Not Measurable• Descriptive
QUALITATIVEQUALITATIVE
• Quantifiable• Verifiable• Statistical application
QUANTITATIVEQUANTITATIVE
D
A
T
A
Tabulation
“…is a statistical table with logical listing of related quantitative data in vertical columns and horizontal rows of numbers with sufficient explanatory and qualifying words, phrases and statements in the form of titles, headings and footnotes to make clear the full meaning of the data and their origin”
Tabulation: Class DemographyName Gender
(Girl or Boy)Age
(In Years)Area of
Residence
Tabulation: Telecom Survey
Name Mobile Phone
Where did you
buy your mobile phone?
Network
From where
did you obtain
network service?
Are you satisfied
with your
mobile phone?
Are you satisfied with the network service?
Tabulation (Contd..)
• Tabulate the class demography activity in terms of genders and age
• Determine the ages across the genders• Determine whether the tables will be different
across genders at different ages
Tabulation (Contd…)
• Tabulate the telecom survey in terms of genders of the class
• Determine the number of boys and girls with different mobile phones and network
• Determine whether the tables will be different for the class for mobile phones and network
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