Introduction of

DGS/DES-1210 series

Smart III SwitchesD-Link International, August 2010

D-Link confidential 2010/Aug. Update

ContentsProduct Overview• It’s Not Just A Switch• Product Briefing

Benefits• Advanced Hardware Design

• Extensive Layer 2 Features

• Secure your NetworkStrengthened Security

• Versatile Management

• QoS & Bandwidth Control

Unique Selling Point• Green Technology

• Versatile Management

• Security

• QoS

• Lifetime Warranty

Product Application GuidelinesCompetitive Comparison & Analysis • Competitive Models• Key Comparison

Product Overview

D-Link DGS/DES-1210 Series Smart III Switch integrates more management and security functions that deliver performance, scalability, ease-of-use and affordability.

This new series continues to retain innovative security features, like D-Link Safeguard Engine and for voice ready network, the DGS-1210 Series provide Auto Voice VLAN to ensure the highest priority cater for voice traffics.

It’s Not Just A Switch!

Product Overview

Product Briefing

　 Model DES-1210-28 DES-1210-52

Outlook

H/WConfiguration

24 10/100Baes-TX+ 2 Combo

1000Base-T/SFP + 2 1000Base-T

48 10/100Base-TX+ 2 Combo

1000Base-T/SFP + 2 1000Base-T

Dimension in Width (Inch)

19 19

• DES-1210 series provides all the features that typically found in managed switches without adding complexity or additional cost.

• The user-friendly, easy-to-use Web-based management makes it the best choice for SMB networks.

• DES-1210 series comes with 24 and 48 10/100 ports with 2 Combo SFP/1000Base-T ports & 2 1000Base-T ports. Flexible uplink ports design helps for SMB to deploy network connections between client PC, servers, and core network backbones.

Product Overview

Product Briefing

　 Model DGS-1210-16 DGS-1210-24 DGS-1210-48 DGS-1210-10P

Outlook

H/Wconfiguration

16 10/100/1000Baes-T

+ 4 Combo SFP

24 10/100/1000Baes-T+ 4 Combo SFP

48 10/100/1000Baes-T

+ 4 Combo SFP

8 10/100/1000Baes-T+ 2 Combo

1000Base-T/SFP

Dimension in width (inch)

19 19 19 13

Rack mountable

Yes Yes Yes Yes

Benefits

Advanced　Hardware　Design

• Fan-less　technology: Ideal for open offices that require silent operation.

• Smart　Fan　offered:　Switches to High Speed only when ambient temperature goes beyond defined threshold.

• Single　LED　per　port: Provides at-a-glance port status. In comparison with traditional multi-LED per port design, a single LED per port consumes low power consumption.

• Flexible　Uplink　Ports:　The four SFP expansion slots ports design provides SMB flexible options to deploy network connections between client PC, servers, and core network backbones.

Benefits

Extensive　Layer　2　Features

D-Link’s 1210 Series equipped itself with L2 line-ups featuring IGMP Snooping, Port Mirroring, Spanning Tree and Link Aggregation Control Protocol (LACP).

Network Maintenance features which includes Loopback Detection and Cable Diagnostic.

Benefits

Secure　your　Network

D-link’s security parameters include D-Link’s innovative Safeguard Engine that protects the switches against traffic flooding and virus attacks.

Access Control List, Port Based Security & ARP Spoofing

Security

Strengthened　Security:

• DHCP Server Screening: to screen rogue DHCP server packets from user ports to prevent unauthorized IP assignment.

DHCP Server

Rogue DHCP ServerPC1PC2

I’m DHCP Server

Sorry, you’re illegal

DHCP Server Packet

Normal DHCP assignment

DHCP Server Screening

Security

Strengthened　Security: • ARP Spoofing Prevention- to prevent the network from being cut off or

eavesdropped by hackers using faked ARP that pretend to be PCs, servers, routers and gateways.

IP MAC Port R r 26 A a 2 B b 12 C c 16……

Router

IP: RMAC: r

PC-AIP: AMAC: a

PC-BIP: BMAC: b

PC-CIP: CMAC: c

I’m PC-A

Faked ARPIP: AMAC: c

I’m Router

You’re not PC-A

Faked ARPIP: RMAC: c

You’re not Router

ARP Spoofing Prevention

Benefits

Versatile　Management

Providing multiple means of Network management:-

1.Web-based

2.SmartConsole Utility

3.CLI (Command-Line Interface)

4.SNMP (D-View 6.0 or 3rd Party Network Management Software)

given users the flexibility and selection of tools based on their level and needs.

Benefits

QoS　&　Bandwidth　Control

With QoS and Bandwidth Control, the DGS-1210 Series switches prevents client from abusing the network bandwidth and at the same time ensuring the best use of available bandwidth within the network.

Unique Selling Point

Green　Technology• DGS-1210 series implements power saving features by detecting link status

and cable length, providing the best power saving compared with competitors.

Power　Consumption　Matrix　(DGS-1210-24　vs.　competitors)

Brand

Model DGS-1210-24　v.A1

Baseline　2928　Plus

1810G-24 SRW2024 SLM2024

GS724T GS724AT

Max. power consumption (watts)

24.1 31.5 30 NA NA 29 35.6

Power saving by link status

Yes No No No No No No

Power saving by cable length

Yes No No No No No No

Unique Selling Point

Versatile　Management　–　SmartConsole　Utility

SmartConsole – Allows Users to discover multiple D-Link Switches within the same L2 Network and providing the ease of basic configuration like changing of password and upgrades of firmware.

Unique Selling Point

Versatile　Management　–　Web-Based　Management　

Web-Based Management

• Enables Administrators to control their network remotely even down to port level.

Unique Selling Point

Versatile　Management　–　SMNP　(D-View　6.0)

SNMP (D-View 6.0) – A network management system which facilitates the central administration. It provide auto discover of network topology, batch configuration/ firmware and monitor real-time network status.

Unique Selling Point

Security　–　D-Link　Safeguard　Engine

• A robust and innovative technology that automatically throttles the impact of packet flooding into the switch’s CPU.

• This function protects D-Link Switches from malicious viruses or worm attacks.

Unique Selling Point

Security　–　ACL　(Access　Control　List)

Access Control List (ACL) allows you to establish criteria to determine whether the Switch will forward packets.

Unique Selling Point

Security　–　Port　Based　Security

• Controlling the number of users who can access the configured port.

• Clients’ access to the port can be controlled based on their physical addresses (MAC address).

Unique Selling Point

Seamless　Voice　and　Data　Integration　• DSCP-based QoS: Classify voice, data and multicast into different levels to

prioritize network traffic

• IGMP Snooping: Optimize the performance of multicast streaming between servers and clients

• Auto Voice VLAN: Eliminates the need to configure VoIP devices and ensures the high-bandwidth of VoIP devices automatically.

Auto Voice VLAN

PC1

Brand Predefined OUI Cisco 00-03-6B 3Com 00-E0-BB Avaya 00-09-61…

PC2

RouterAutomatically detects VoIP devices by predefined or user defined MAC OUI

Brand User Defined OUI D-Link 00-26-5A-C0-34-8B

VoIP traffic from these devices will be in Voice VLAN automaticallyand given highest priority.

Unique Selling Point

D-Link business solution product lines, which offer one of the industry's most comprehensive products portfolio, now come with Limited Lifetime Warranty to give you greater confidence and assurance of quality products purchased.

Application

Target Market

• SMB　

• With easy-to-use switch interface and a variety of management options, DGS-1210 series is suitable for SMB who have limited budget but require enterprise-class features.

• Campus　or　Enterprise　Access　Switch

• DGS-1210 series incorporates advanced security features with ACL filtering, making it an ideal access switch for Enterprise network

• Voice　Ready　Network

• The Auto Voice VLAN feature seamlessly integrates with SMB/Enterprise voice network, delivering comprehensive voice quality

Application

Deploy D-Link Web Smart Switch as a core to give administrators control over security, bandwidth and management of the network, while at the same time provide better performance for network users.

Deploy D-Link Web Smart Switch as a core to give administrators control over security, bandwidth and management of the network, while at the same time provide better performance for network users.

Application

Competitive Analysis

SMB requires simple management, useful features and advanced security features without additional price and complex settings. DGS-1210 series focus on easy-to-manage & easy-to-sell, and endeavor to make it most affordable & reliable.

Competitive Models

• The　DGS-1210-24　advanced　design　outranges　the　competitors　in　price/features　ratio.

• Netgear　GS724T/724AT• Linksys　SLM2024/SRW2024• 3Com　Baseline　2928　Plus • HP　1810G-24

Competitive Comparison & AnalysisDGS-1210-24 Highlights

Category Feature D-Link

DGS-1210-24

Netgear GS724T

NetgearGS724AT

3Com 2928Plus

LinksysSLM2024

LinksysSRW2024

HP1810G-

24

HW Interface 10/100/1000 and combo 1000/SFP Ports

20 + 4 22 + 2 20 + 4 24 + 4 22 + 2 22 + 2 22 + 2

Green Technology Yes No No No No No Yes

L2 Features

Auto Voice VLAN Yes No Yes Yes No No No

802.1Q VLAN/Group

Yes(256) Yes(64) Yes(128) Yes(256) Yes(128) Yes(256) Yes(64)

802.1w RSTP Yes Yes Yes Yes No Yes No

Loopback Detection

Yes No Yes Yes No No Yes

Port Security Yes No Yes Yes Yes Yes No

ACL Yes No Yes Yes No Yes No

Management

SNMP v3 Yes No Yes Yes No Yes No

CLI Yes No No Yes Yes Yes No

Warranty Lifetime Lifetime Lifetime 3 Years Lifetime 5 Years Lifetime

MSRP $487 $487 $874 $567 $548 $670 $608

Source of MSRP: Shopbot.com.au (July 2010)

The End