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Introduction of Hisense/HITACHI
Commercial Air Conditioning Dept.
2013.10
1. Profile
2. Product
3. Project
- History
- Factory
- Quality
- Technology
- Outline-ODU
- Outline-IDU
- In Africa & Latin America
- In China
CONTENTS
Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights Reserved.
1. Profile - History
- Factory
- Quality
1.1.1 History -- Hisense
., Ltd. 2011. All Rights Reserved.
HISENSE HEADQUARTERS
Founded in 1969 as a small radio factory in China,
Hisense has grown into a multibillion dollar global
conglomerate
In 1997, Hisense released first inverter Air
Conditioning Products in China
Largest inverter split AC market share for 15
consecutive years
H I S E N S E T O W E R
Hisense headquarters is located in the beautiful coastal city of Qingdao, China.
Group Profile
1.1.1 History -- Hisense Business Domains
#1 in flat panel TVs in China for 10 consecutive years
#1 in POS systems with 30% of the
Chinese retail market
Leading technology in TD-SCDMA
2nd largest refrigerator market share in China
Communications
Home Appliances
Consumer Electronics
Information
Technology
Real
Estate
Overseas
Production Bases
Overseas R&D
Centers
Overseas
Companies Overseas Branches
USA
Australia
Hong Kong
South Africa
Spain
Italy
Belgium
Germany
Algeria
Kirghizia
India
Egypt
Russia
UK
Germany
Chicago USA
Saudi Arabia
Algeria 6th October
Egypt
South Africa
Helwan Egypt
Atlanta USA
Canada
Malaysia
Indonesia
Japan
Dubai
1.1.1 History -- Hisense
1.1.1 History -- Hisense
Nov 18, 2002:
Joint-venture with Hitachi for air conditioning manufacturing
April 28, 2008:
Joint-venture with Whirlpool for washing machine manufacturing
May 23, 2008:
Strategic cooperation with IBM for Intelligent Transportation
System
Strategic Allies
0
3
6
9
12
15
2006 2007 2008 2009 2010 2011 2012
6,37 6,87 7,15 8,2
9,5 11,3
12,8
Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights Reserved.
HISENSE
Since 1969
USD
1 B
illio
n
Overseas Market
Overseas sales revenue for 2012 was $1.8 Billion.
USD
1 B
illio
n
Total sales revenue for
2012 was $12.8 Billion.
0
0,5
1
1,5
2
2008 2009 2010 2011 2012
0,75 1
1,4 1,64
1,84
1.1.1 Hisense’s Sales Performance
1.1.2 History -- Hitachi
Hitachi World-wide famous enterprise, covers
industrial fields like mechanical
manufacturing, integrated circuits, electrical
and electronical systems, Magnetically
Levitated Trains, etc.
Hitachi Appliance Inc. Air Conditioning is a pole industry for
Hitachi, it owns the patent for the first scroll
compressor in the world, and has
experienced 20 years’ history for
development and manufacturing SET FREE
series air conditioners.
“Inspire the next”
VRF Global Market Share No. Brand Turnover (MUS$) Market Share%
1 Daikin 1513.8 31.71%
2 Mitsubishi Electric 916.2 19.19%
3 Hitachi 579.4 12.14%
4 Carrier 401.2 8.4%
5 Others 300.1 6.29%
6 LG 266.8 5.59%
7 Sanyo 253.9 5.32%
8 Mitsubishi Heavy Industries 252.1 5.28%
9 Samsung 145.2 3.04%
10 Fujitsu 77.9 1.63%
12 Panasonic 15.1 0.32%
15 Midea 7.6 0.16%
17 Haier 3.3 0.07%
22 Total Volume 4774.2 100%
Note:Data from BSRIA/2008
1.1.2 History -- Hitachi
1.1.2 History -- Hitachi
Hitachi AP Commercial A/C Overseas Production Bases
HAPB
HAPQ
TANICHI
HAPP
HAPM
HHLI
HAPG
HCPG
HAPE
SMZ
Company Outline 1.1.3 History – Hisense Hitachi
Establishment Date Jan., 2003 (Production commenced from July, 2003)
Area Occupied 100,000 m2
Construction Area 58368 m2 ( 25,968 m2 +32,400 m2)
Registration Capital USD46,000,000
Ratio of Investment Hitachi: 49%, Hisense: 49%, Others: 2%
Production Line Up
O
D
U
R Series(8-54HP) 、M Series(8-48HP)、 W Series(3-6HP) 、L Series(4-6HP)、E Series(3-5HP)
I
D
U
4-Way Casstte(1~6HP)、Compact 4-Way Casstte (0.8~1.8HP) 、Ceiling Ducted (1~6、8,10HP)、Low-height Ceiling Ducted (1~2.3HP)、Slim Ceiling Ducted (0.8~1.5HP)、Floor concealed (1~2.5HP)、 All Fresh Air Indoor Unit (3~20HP)
Sales Territory China Sales Offices: 26; Regions: 5
Employee 1756 (Sales・Service: 608 、
Factory・Headquarter: 1148, indirect 406, direct 742) by 2012.12
Organization Structure
Technical
Director
Chairman Board
President
Financial
Director Administrati
on Director
A
D
F
D
Q
A
D
M
D P
C
D
R
&
D
C
S
D
C
S
D
M
D
(Mr. Aoyama)
(Mr.Nishikawa)
(Mr.Fei) :From Hitachi
Hisense:3
Hitachi :3
UTX :1
VP Assistant
Marketing
Director
AD:
Admin
Dep’t
FD:
Financial
Dep’t
R&D:
R&D
Dep’t
QAD:
Quality
Assurance
Dep’t
PCD:
Production
Control
Dep’t
MD:
Mfg
Dep’t
CSD:
Customer
Support
Dep’t
CSD:
Customer
Service
Dep’t
MD:
Marketing
Dep’t
1.3 History – Hisense Hitachi
1.1.3 History – Hisense Hitachi
Qingdao Airport
HAPQ Headquarters
HAPQ Factory 1 Hour from Qingdao
1 Hour from Airport
Huangdao
Qingdao
Area:10,900km2
Population:7.5M
T
u
n
n
e
l
Jiaozhou Bay
Jiaozhou
Bay Bridge
Sales volume by models 1.1.3 History – Hisense Hitachi
Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights
Reserved.
07年(実) 08年(実) 09年(実) 10年(実) 11年(実)
6.1
3.73.3
3.8
3.7
5.6
3.5
4.7
3.8
3.3
3.2
2.1
14.6
11.3
10.8
4.5
1.2
1.5
1.0
14.0
21.6
35.5
47.7
水冷
IVXmini
S/FR410A
S/Fmini R410A
S/Fmini 407C
S/F R22
店铺・一定速
12.6
16.9
14.6
2.9
0 .1
59.6モジュール
VAMmini
0.1
0 .7
11.8
11.3
8.97.0
(K台/年)
Split Commercial
2007
Actual
2008
Actual
2009
Actual
2010
Actual
2011
Actual 07年(実) 08年(実) 09年(実) 10年(実) 11年(実)
111.7
29.5
14.4
15.3
32.2
20.5
9.2
18.2
33.0
8.9
58.7
11.4
32.9
5.3
52.9
0.3
2.0
88.8
113.3
179.8
246.7
4方向 R410A
天埋 R410A
薄天 R410A
その他
4方向 R22
薄天 R22
天埋 R22
14.57.77 .1
11.2
21.4
0.6
31.7
3.0
46.9
4.3
(K台/年)
23.7
198.1
73.6
5.0
57
333.7
2007
Actual
2008
Actual
2009
Actual
2010
Actual
2011
Actual
Indoor unit Outdoor unit
1.1.3 History – Hisense Hitachi
Business Achievement from 2003 to 2012
Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights Reserve
R410A S/F Integral Type(8~20HP)
R410A S/F Front Flow(8~20HP)
Fix Speed
mini Export
IVX mini(3~5HP)
Module-Multi
Multi-function
IVX mini, SF mini
84 M
USD
111 M
USD
129M
USD
164 M
USD
239M
USD
300M
USD
356 M
USD
53M
USD
26M
USD
3M
USD
VRF Market Share Trends by Brand
1.1.3 History – Hisense Hitachi
Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights
Reserved.
VRF: Variable Refrigerant Flow
DAIKIN
MIDEA
GREE MIT
HEAVY
MIT ELEC
TOSHIBA
HITACHI
- 16 lines (ODU 8 lines, IDU 8 lines)
- 58,368 (25,968+32,400) m2,
- 1,600,000 units per year (USD1.3B)
- Largest oversea factory for Hitachi
branding central A/C
Same with Hitachi’s factory in Japan
- Most of equipments
- Layout & procedure
- Management system
1.2 Factory
Constant Temperature Test Low Temperature test High Temperature Test
Salt Spray Test Pressure Switch Test Vibration Test
All components must be qualified by Hitachi Japan.
For components
For finished products
Performance test EMC test Noise test
Field test Reliability test Piping stress test
Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. 2011. All Rights
Reserved.
2. Product - Technology
- VRF Lineup-ODU
- MF Hybrid Heat Pumps
- VRF Lineup-IDU
2.1 Technology
3G Scroll Compressor
3 core technologies for inverter multi central A/C
Hitachi invented the 1st scroll
compressor for air conditioner in 1983.
Inverter
Hitachi is the TOP inverter maker in Japan.
Hitachi inverter is using for Japanese Shinkansen bullet train .
Control System
Hitachi has its own leading development platform of microchips as
strong as Intel .
Hitachi is the biggest to produce
scroll compressor in the world.
1. Profile 2.2 VRF Lineup--ODU
Series 3-5HP 4-6HP 3-6HP 8-54HP
Mini VRF E Series
Mini VRF L Series
Water VRF W Series
2-pipes VRF M Series (8-48HP)
3-pipes VRF R Series (8-54HP)
3/4/5HP E Series Outdoor Unit Introduction
E Series Capacity
0.8 1.0 1.3 1.5 1.8 2.0 2.3 2.5 3 4 5
ODU
Dcuted(low-height) ● ● ● ● ● ● ● ●
Dcuted(Slim) ● ● ● ●
Wall Mounted Type ● ● ● ●
4/5/6HP L Series Outdoor Unit Introduction
L Series Capacity
0.8 1.0 1.3 1.5 1.8 2.0 2.3 2.5 3.0 3.3 4 5 6
ODU
Dcuted ● ● ● ● ● ● ● ● ● ● ● ● ●
Dcuted (low-height) ● ● ● ● ● ● ● ●
Dcuted (Slim) ● ● ● ●
4-way Cassette ● ● ● ● ● ● ● ● ● ● ● ● ●
Compact 4- way Cassette
Wall Mounted Type ● ● ● ●
Floor Concealed ● ● ● ●
W Series Outdoor Unit Introduction
Model Capacity Connectable Indoor Unit
AVWW-28UC(2)SA 27.3KBtu/h 4
AVWW-38UC(2)SA 38.2KBtu/h 5
AVWW-48UC(2)SA 47.8KBtu/h 6
AVWW-54UC(2)SA 52.9KBtu/h 7
M Series Outdoor Unit Introduction
HP ModelNormal Cooling
Capacity(kBtu/h)
Max.Connectable Indoor
Unit8 AVWT-86U6/B/7SR 86.0 AVWT-86U6/B/7SR 13
10 AVWT-96U6/B/7SR 95.5 AVWT-96U6/B/7SR 16
12 AVWT-114U6/B/7SR 114.3 AVWT-114U6/B/7SR 19
14 AVWT-136U6/B/7SS 136.5 AVWT-136U6/B/7SS 23
16 AVWT-154U6/B/7SS 153.5 AVWT-154U6/B/7SS 26
18 AVWT-182U6/B/7SZ 181.5 AVWT-86U6/B/7SR AVWT-96U6/B/7SR 26
20 AVWT-190U6/B/7SZ 191.5 AVWT-96U6/B/7SR AVWT-96U6/B/7SR 33
22 AVWT-210U6/B/7SZ 209.8 AVWT-86U6/B/7SR AVWT-136U6/B/7SS 36
24 AVWT-232U6/B/7SZ 232.0 AVWT-96U6/B/7SR AVWT-136U6/B/7SS 40
26 AVWT-250U6/B/7SZ 249.1 AVWT-114U6/B/7SR AVWT-136U6/B/7SS 43
28 AVWT-272U6/B/7SZ 267.8 AVWT-136U6/B/7SS AVWT-136U6/B/7SS 47
30 AVWT-290U6/B/7SZ 290.0 AVWT-136U6/B/7SS AVWT-154U6/B/7SS 50
32 AVWT-307U6/B/7SZ 307.1 AVWT-154U6/B/7SS AVWT-154U6/B/7SS 53
34 AVWT-328U6/B/7SZ 327.6 AVWT-86U6/B/7SR AVWT-96U6/B/7SR AVWT-154U6/B/7SS 56
36 AVWT-345U6/B/7SZ 344.6 AVWT-96U6/B/7SR AVWT-96U6/B/7SR AVWT-154U6/B/7SS 59
38 AVWT-365U6/B/7SZ 363.4 AVWT-114U6/B/7SR AVWT-114U6/B/7SR AVWT-136U6/B/7SS 64
40 AVWT-386U6/B/7SZ 385.6 AVWT-114U6/B/7SR AVWT-114U6/B/7SR AVWT-154U6/B/7SS 64
42 AVWT-402U6/B/7SZ 402.6 AVWT-114U6/B/7SR AVWT-136U6/B/7SS AVWT-154U6/B/7SS 64
44 AVWT-426U6/B/7SZ 421.4 AVWT-114U6/B/7SR AVWT-154U6/B/7SS AVWT-154U6/B/7SS 64
46 AVWT-444U6/B/7SZ 443.6 AVWT-136U6/B/7SS AVWT-154U6/B/7SS AVWT-154U6/B/7SS 64
48 AVWT-460U6/B/7SZ 460.6 AVWT-154U6/B/7SS AVWT-154U6/B/7SS AVWT-154U6/B/7SS 64
Combination
R Series Outdoor Unit Introduction
HP ModelNormal Cooling
Capacity(kBtu/h)
Max.Connectable Indoor
Unit8 AVWT-76FESR 76.5 AVWT-76FESR 8 13
10 AVWT-96FESR 95.5 AVWT-96FESR 10 16
12 AVWT-114FESR 114.3 AVWT-114FESR 12 19
14 AVWT-136FESS 136.5 AVWT-136FESS 14 23
16 AVWT-154FESS 153.5 AVWT-154FESS 16 26
18 AVWT-170FESS 170.6 AVWT-170FESS 18 26
20 AVWT-190FESZ 190.8 AVWT-76FESR AVWT-114FESR 33
22 AVWT-212FESZ 213.0 AVWT-76FESR AVWT-136FESS 36
24 AVWT-232FESZ 232.0 AVWT-96FESR AVWT-136FESS 40
26 AVWT-250FESZ 250.8 AVWT-114FESR AVWT-136FESS 43
28 AVWT-272FESZ 273.0 AVWT-136FESS AVWT-136FESS 47
30 AVWT-290FESZ 290.0 AVWT-136FESS AVWT-154FESS 50
32 AVWT-308FESZ 307.0 AVWT-154FESS AVWT-154FESS 53
34 AVWT-324FESZ 324.1 AVWT-154FESS AVWT-170FESS 56
36 AVWT-340FESZ 341.2 AVWT-170FESS AVWT-170FESS 59
38 AVWT-364FESZ 365.1 AVWT-114FESR AVWT-114FESR AVWT-136FESS 64
40 AVWT-382FESZ 382.1 AVWT-114FESR AVWT-114FESR AVWT-154FESS 64
42 AVWT-398FESZ 399.2 AVWT-114FESR AVWT-114FESR AVWT-170FESS 64
44 AVWT-420FESZ 421.4 AVWT-114FESR AVWT-136FESS AVWT-170FESS 64
46 AVWT-438FESZ 438.4 AVWT-114FESR AVWT-154FESS AVWT-170FESS 64
48 AVWT-454FESZ 455.5 AVWT-114FESR AVWT-170FESS AVWT-170FESS 64
50 AVWT-476FESZ 477.7 AVWT-136FESS AVWT-170FESS AVWT-170FESS 64
52 AVWT-494FESZ 494.7 AVWT-154FESS AVWT-170FESS AVWT-170FESS 64
54 AVWT-510FESZ 511.8 AVWT-170FESS AVWT-170FESS AVWT-170FESS 64
Combination
Indoor
Hydro box
Water tank
AC system
Floor heater
Sanitary water
Cooling-Heating-Sanitary water
Hisense MF water heat pump for Luxury life
2.3 MF water heat pump
2.4 VRF Lineup--IDU 1
Low height in-the-ceiling
In-the-ceiling 4-way cassette Wall type
Low height in-the-ceiling In-the-ceiling 4-way cassette
2-way cassette Floor Concealed
3. Project References -In Europe
-In China
-In Africa & Latin America
(office building, bank, hotel, shopping mall
& apartment, villa, special)
3.1 In Europe
b
Project Name: Moonlight 5 Stars Hotel
Project Address: Sunny Beach, Bulgaria
Product Series: Hisense M Series
3.1 In Europe
b
Project Name: Bagedi Office Centrum
Project Address: Varna, Bulgaria
Product Series: Hisense M Series
3.1 In Europe
b
Project Name: Bank Allianz
Project Address: Varna, Bulgaria
Product Series: Hisense M Series
b
3.1 In Europe
Project Name: Calvin Klein Atelier
Project Address: Umbria, Italia
Product Series: Hisense M Series
b
3.1 In Europe
Project Name: Italian Euronics
Project Address: Roma, Italia
Product Series: Hisense M Series
Project Pangu Daguan
Size Construction area: 200,000m2
14 high class residential buildings
Developer Beijing Pangu Investment Co., Ltd
Commissioning In process
3.2 In China
Project Banshan Peninsula
Size Area occupied 1,500,000㎡
Developer Sanya Luhuitou Tourism Co.,
Ltd
Commissi
oning 2008~
Capacity 30,000HP
3.2 In China
3.2 In China - Office Building
SZ Philips Tower
46,000m2
HZ Citizen Center
400,000m2
QZ Traffic Headquarter
20,000m2
BJ China Science Ministry
17,400m2
SZ Fortune Square
120,000m2
National Development
Bank 20,000m2
3.2 In China - Hotel & Apartment
SZ Zhongxin
Apartment 100,000m2
QD Yihe Hotel
300,000m2
QD Hisense Yandao Apartment
400,000m2
SZ Ease Hotel
40,000m2
3.2 In China - Villa
GZ Zhongxin Longgang Green Glof Villa
100,000m2
SH Wanke Hongjun Villa
80,000m2
SH Yunjianlvdadi Villa
100,000m2
3.2 In China - Special
Library of QD College
22,000m2
QZ Renmin Hospital
30,000m2
SH New International Expo Center
300,000m2 SH Fudan University Art Center
50,000m2
SH SVA/NEC LCD Factory
15,000m2
KM Gaoxin District Stadium
5,000m2
3.3 In Africa & Latin America
Airport of Republic of Congo,
40,000m2
Office building in Ghana,
10,000m2
Parliament house of Seychelles,
5,000m2
President house of Namibia,
5,000m2
Parliament Offices in Ghana,
50,000m2
Armed Forces Command and Staff
College in Ghana, 6,000m2
3.3 In Africa & Latin America
Ministry of Foreign Affairs of
Surinam 3,000m2
Stadium of Antigua and Barbuda ,
150,000m2
LA
LA
Double Tree by Hilton in Tanzania,
2,500m2
Double Tree by Hilton in Burundi,
10,000m2
THANK YOU !