Introduction of Unilever Limited

8/9/2019 Introduction of Unilever Limited

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CHAPTER 1

INTRODUCTION

1.1 Background of the study

A project is a one time set of activities that is a temporary endeavor to achieve

specific objective. It has a different set of starting and ending point and has a life

cycle. It is a plan investment undertaken to deliver a unique product or service as

output. Broadly project can be classified into business or developmental project

(Social Awareness. !roject integrates human and nonhuman resources and has a

specific group of beneficiaries. All projects operate within the constraints of time and

cost. "ngineering oriented construction of building# dams# airports# highways# bridges#

special economic $one (S"% and other development projects like "co&friendly

vehicle.

1.1.1Proect !anage"ent

'he project management approach is relatively modern. It is characteri$ed by new

methods on restructuring management and adapting special management techniquewith the purpose of obtaining better control and use of eisting source. Seventy years

ago project management was confined only to the department and defense contractors

and construction companies. 'oday# the concept behind project management is being

applied in such diverse industries and organi$ations as defense# construction#

pharmaceuticals# chemical# banking# hospital# advertising# law# state and local

governments and united nation ()*.

!roject management is a strategy as well as methodology of management. It is a

management speciali$ation in its own right. It is a challenge. If defines in advance the

who# what# when# where# and how before the project begins. 'his is planning. It

assembles project team for the project structure. It allocates resources for various

activities. 'his is organi$ing. It tracks and monitors performance to get feedback to

asses how well the project objective have been achieved. 'his is controlling. It

manages and motivates people when the objectives are achieved.

+


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'hus the project management is the task of getting the project activities done on the

time# within budget# and according to specification by a project team in a dynamic

environment.

1.1.# H$stor$ca% O&er&$e' of Proects !anage"ent ($th reference to

Ne)a%

'he project model for managing development in the modern sense appeared with the

centrali$ed planning model of the Soviet )nion in +,-s. /any developing countries

adopted centrali$ed planning model after the Second 0orld 0ar. )SA adopted this

model in +,1 for /anhattan project. 'he increased Inflow of foreign assistance from

development to developing countries during the cold war years in +,2s and +,1s

gave further impetus to the project model. /uch of the foreign aid to developing

countries was project based. !rojects became the primary means of translating

development plans into action.

3uring +,4s the projects management model adopted by the developing countries to

implement comple development projects. 'he project model had replaced the

bureaucratic management model for implementing the development programs in

different countries. In *epal# it was introduced only after democratic revolution of

+,2 and was initiated with a grant assistance of )S 5+#. After +,22# after the

membership of )*6 different countries started to provide the fund to support the

development programs of *epal. 'he country which contributing in the developing

programs of *epal was )SA# 7apan# 8ermany# 9anada# Australia# 3enmark etc. *ow&

a&days different international financial institutions are providing funds for the

development of infrastructure of the country. 'here are different types of projects

running in the country which are as follow:

+. !roject by ;/8


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manufacturing concerns and some others are contributing in business sectors too.

Some of the important projects in *epal are:

+. *uwakot&>usuwa rural development program +,21

apti rural development program +,@

2. 3hading rural development program +,@?

1. !alpa rural development program +,@@

4. 8ulmi and Argakhachi rural development program +,@@

'he projects are supporting the government programs and achieving the epected

results form its successful eecutuin.

1.1.* Ty)es of Proects

!rojects can be classified according to various factors:

1. +)onsorsh$)

9ustomer

6rgani$ation

9ontractor

8overnment

I*86

3onor

#. Nature of Proects

Individuals !roject

Staff !roject

Special !roject

9omple !roject

*. Or$entat$on of Proects

!roduct 6riented

Service 6riented

,. +)eed of Proects

*ormal !rojects

-


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9rash !rojects

3isaster !rojects

-. +$e of Proects

/ega !roject /ajor !roject

/edium !roject

/icro !roject

/. Techn$0ue of Proects

abour Intensive

9apital Intensive

. 2und$ng +ource of Proects

Indigenous

oreign

7oint =enture !roject

Bilateral !roject

/ultilateral !roject

1.1., 3o$nt 4enture Proects

Any project undertaken to product goods and services through collaboration of

foreign and local investors are called joint venture projects. 'he ownership is

proportionately shared in an agree ratio. 'he joint venture project is associated with

transfers of technology# capital or managerial skills. 3ue to globali$ation and

advancement in information technology# joint venture business agreement is

becoming very popular throughout the world. or eample:

*epal ever imited

"verest Bank imited

;ero ;onda imited

/aruti&Su$uki imited

3abur *epal imited

0ai 0ai noodles imited

Surya 'obacco limited

2eatures

?


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/ulti ownership status

"conomic development objective

!rofit oriented

"qual chance of risk and return

;elp to industrial growth

Ad&antage

ow labour cost

'ransfer of capital technology

"mployment opportunity

!ossibility of market epansion

5$st of 3o$nt 4enture Proects

Ta6%e1.1*epal has the following joint venture projects

+tatus #778Nu"6er #779 Nu"6er

6perating -? -,2

)nder 9onstruction ?2 --

icensed +2< ++,

Approved


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Ta6%e1.# 'op 'wenty 7oint =enture !rojects in *epal

Na"e Product Author$ed

Ca)$ta%:Nrs

. !$%%$on;

Country Co%%a6ora

t$on

+. /anipal "ducation C medical

group

"ducation --am Sugar Sugar 22, Bermuda

,. 7yoti Spinning Farn ?1+ !hilippines D'+. ;otel Fak C Fati ;otel ?22 )E D/

++. /ount "verest Brewery Beer ?2< !hilippines D'D/

+


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'o allow both companies to operate as a single legal entity not withstanding their

independent legal structures# a series of agreements was put in place: mutual sharing

of brands and technologyH equali$ation of dividendH mutual guarantee of borrowingsH

identical Boards of 3irectors and equal treatment for shareholders in the event of

dissolution.

'hrough this timeline we can how the )nileverJs brand portfolio has evolved. At the

beginning of the


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19-7s Business booms as new technology and the "uropean "conomic

9ommunity lead to rising standards of living in the west# while new

markets open up in emerging economies around the globe.

19/7s As the world economy epands# so does )nilever and it sets about

developing new products# entering new markets and running a highly

ambitious acquisition programme.

197s ;ard economic conditions and high inflation make the K4s a tough

time for everyone# but things are particularly difficult in the ast

/oving 9onsuming 8oods (/98 sector as the big retailers start to

fle their muscles.

1987s )nilever is now one of the worldJs biggest companies# but takes the

decision to focus its portfolio# and rationali$e its businesses to focus on

core products and brands.

1997s 'he business epands into 9entral and "astern "urope and further

sharpens its focus on fewer product categories# leading to the sale or

withdrawal of two&third of its brands.

The #1st

century

'he decade starts with the launch of path to growth# a five year

strategic

plan# and in


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In +,-+# )nilever ser up its first Indian subsidiary# ;industan =anaspati

/anufacturing 9ompany# followed by ever Brothers India imited (+,-- and

)nited 'raders imited (+,-2. 'hese three companies merged to form ; in

*ovember +,21H ; offered +N of its equity to the Indian public# being first

among the foreign subsidiaries to do so. )nilever now holds 2+.22N equity in the

company. 'he rest of the shareholding is distributed among about -@# individual

shareholders and financial institutions.

'he erstwhile Brooke BondJs presence in India dates to +,# the company had

launched >ed abel tea in the country. In +,+


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sanitary pads. ; has setup a subsidiary in *epal# *epal ever imited (*#

presently known as the )nilever *epal imited and its factory represent the largest

manufacturing investment in the ;imalayan kingdom. 'he * factory manufactures

;Js products like soaps# 3etergents and personal products both for the domestics

market and eports to India.

'he +,,s also witnessed a string of crucial merges# acquisition and alliances on the

foods and beverages front. In +,,


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In


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)nilever *epal limited is an @N subsidiary of ;industan ever td (; and was

established in the year +,,


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It is clear from the above data that *epal ever imited hasnJt issued many shares to

the general public. @2N of their capital has been financed by the promoters and only

+2N by the general public.

1.1.8 Products and +er&$ces)nilever *epal imited manufactures products under three different categories. 'hey

are as follows:

+. 'oilet soap


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=im&dish wash bar

0heel Active&detergent powder

0heel 6k&detergent soap

Surf "cel

Surf laundry Soap

*. Tooth Paste

9lose&up

!epsodent

,. +ha")oo

9linic plus

Sunsilk

3ove

-. 2a$rness Crea"s < others

A number of variants of fair C lovely such as oil control# anti marks

etc.

3ove replenish body moisturi$ers'hese investments in brand building helped the company in maintaining its

leadership position in all key categories&with market shares touching highest ever

levels&toothpaste at 1N# toilet soap 22N# detergent powders @N# fairness

creams ?2N C shampoo -2N.

1.1.9 !$ss$on of Un$%e&er

'he purpose of )nilever *epal is to meet the everyday needs of people everywhere&toanticipate the aspirations of their consumers and customers and to epand creatively

and competitively with branded products and services which raise the quality of life.

'heir deep roots in local cultures and markets are the unparalleled inheritance and the

foundation for their future growth. 'hey are working to bring the wealth of

knowledge and international epertise to the service of local customers.

+?


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'heir long term success requires a total commitment to eceptional standards of

performance and productivity# to working together effectively and to willingness to

embrace new ideas and learn continuously.

'hey believe that to succeed requires the highest standards of corporate behavior

towards the employee# consumers and the societies and world in which we live.

'his is )nilever *epalJs road to sustainable# profitable growth for their business and

long term value for their shareholders and employees.

1.# O6ect$&e of the +tudy

'he basic objective of the study is to focus on various as aspects of marketing strategy

of )nilever *epalJs products. 'he other objective of the project is to acquire

knowledge about marketing strategy by means of interaction# observation and work

eperience. 'he main objective of the study is to gain a practical knowledge about

project in *epal and to fulfill the requirement of 'ribhuvan )niversity. 6ther

objectives are as follow:

'o gather some useful information about the performance of )nilever *epal

imited which is one of the biggest joint venture projects of *epal

'o give recommendation and suggestion for further improvement

'o gain a practical knowledge about the project and its operations.

Organ$at$on se%ect$on

As per my teacher guideline and partial fulfillment for project management# I have to

do a case study of project implementation in *epal. or this purpose I selected

)nilever *epal imited which changes the scenario of marketing in *epal in fast

moving consumer goods (/98.

1.* I")ortance of the +tudy

!ractical knowledge is very important aspect of every life. A simple study on a simple

topic covers a larger publicH therefore this marketing strategy segment of a joint

venture project is very important because even a person without any knowledge of a

+2


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project can understand the terms and tools used in this study. 'he following are the

few points which will throw light on the importance of this study.

'his field work report is prepared for the partial fulfillment of the degree of

bachelor of business studies. 'his report may be useful to those willing to know something about the

nature# operations and performance of one of the biggest joint venture

projects in the country.

'his field work report may be useful for library purpose and can be a good

source of information for other students.

'his report will be guideline to those students who will be preparing small

project report. 'his report may be also be useful for )nilever *epal imited to make

necessary steps for further improvement.

Besides concentrating on marketing strategy only this gives an overview of

the whole company so it might attract more readers.

1., 5$"$tat$on of +tudy

ollowing are few limitation of this study: 6nly the data of )nilever *epal imited from fiscal year esearch methodology is the way of carrying research to derive

information about something. It deals with the situation and interpretation of the data

in meaningful form and help to offer ideas for further investigation and research. 6ur

creativity leads us to make our identity. >esearch methodology evaluates the

performance of the students. >esearch methodology deals with collecting# presenting#

and analy$ing data. 'he nature and source of the data and method analysis used in the

study are described below:

+1


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1.-.1 Research Des$gn

>esearch design is the first step of the present case study. 'he research design of the

present case study is diagnostic# comparative# and graphic study approach. 'his

design is less descriptive but more prescriptive because the historical secondary data

have been mainly employed for analysis. or the practical purpose# frequent visits to

the company office and been made to collect the in&depth information about

organi$ation. All the information collected during the visits is considered as primary

data and the secondary data includes the office records# bulletins# annual report of the

company# review materials collected from the companyJs website and our campus

library etc. Such data and information have been processed through various processes

like editions# tabulations# calculations# and results have been interpreted in the from of

ratio and percentage for clear vision.

1.-.# +ource of Data

8enerally# there are two sources of data# primary data and secondary data.

Pr$"ary source of data

'he first hand data are the primary source of data. !rimary source of data are

generally collected by direct interview# observations# questionnaires and through

internships or working eperience.

+econdary source of data

Secondary data are mostly in practice. Secondary data are those data# which are

derived from online and already printed sources such as internet# brochure# annual

reports# journals# maga$ines# official records# publications and pamphlets etc.

1.-.* Data co%%ect$on "ethods used

'he data collection methods used for this fieldwork report writing are as follows:

Pr$"ary data co%%ect$on "ethod

'he primary data are personally collected through questionnaires# direct observation

and interviews. 'he information provided by the people of the project was very much

informative and the practical eperience information that I derived form my visits has

been the primary data.

+4


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+econdary data co%%ect$on "ethod

'he secondary data used in this study has been mostly derived from companyJs

brochures# internet resources and annual reports. Information derived from journals

and maga$ines ate regarded as the eternal sources of secondary data.

1.-., Data )rocess$ng techn$0ues

3ata processing techniques include

C%ass$f$cat$on and ta6u%at$on of data

After collecting the data# they ate classified and arranged in tables with columns and

rows. 'hey are presented I vary systematic and very sequential procedure which has

made the study quit easy and convenient.

Presentat$on of Data

In order to present the data clearly# various diagrams such as pie chart and bar

diagrams# tend line have been used. 'his has made the study very easily

understandable.

1.-.- Too%s used for ana%ys$s of data

3ifferent modern marketing tools such as ,Ps of !arket$ng !$=# D$str$6ut$on

"odel# PE+T5 "ode% and +(OT ana%ys$s to access environmental scan of

economy.

+.1 Study plan:& ollowing chapters are including in this study:&

9hapter&+:&Introduction

9hapter&


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Cha)ter #

DATA PRE+ENTATION AND ANA5>+I+

#.1 Co")any core &a%ues

)nilever aims to meet the everyday needs of *epali household everywhere# to

anticipate the aspiration of consumers and to respond creatively and competitively

with branded products and services to raise their quality of life.

)nilever deep roots in local cultures and markets around the world are our parallel

inheritance and the foundation of our future growth. 0e will bring our wealth of

knowledge and international epertise to the service of local consumers & a truly

multi&local multinational.

6ur long term success requires a total commitment to eceptional standards of

performance and productivity# to working together effectively and a willingness to

embrace new ideas and learn continuously.

0e believe that to succeed requires the highest standards of corporate behavior

towards our employees# consumers and the societies and the world in which we live.

'his is )nileverOs road to sustainable# profitable and growth for our business and long

term value creation for our shareholders and employees.

#.# !arket$ng "$=

/arketing mi represents total marketing program of the firm. It involves strateg$c

dec$s$onin regard to Product? Pr$ce? P%ace and Pro"ot$on. 'he components of this

mi are interrelated among and dynamic in nature. 'he associated strategies keep

changing with changes in market condition and environment.

+,


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#.#.1 ,Ps of !arket$ng !$=

Product@

)nilever has well segmented its products with differentiated product positioning

strategy targeted toward different class people.

'he products are:

C%ose U)

Being as change oriented as its target market# close up continually renews the oral

care eperience by introducing new flavors every now and then. 'he new 9lose upoffers four eciting flavors including an all new "ucalyptus Bu$$. 6ther variants are

/enthol 9hill# Icy 9ool and >ed ;ot.

Pe)sodent

'his toothbrush was launched in +,,4 to compliment the use of the toothpaste. 'he

discomfort and related problems associated with food residue stuck in between our

teeth# especially when they are in hard to reach places cannot be over&emphasi$ed.

!epsodent !erfect toothbrushes were therefore introduced to take care of this need.

!epsodent toothbrushes with its $ig$ag bristles made a great impact in addressing

such consumer need.

!epsodent !erfect toothbrushes have $ig$agged bristles that reach in&between the

teeth guaranteeing thorough cleaning.

"nabling you to taste life to the full

5$r$%

iril epressions have always set trends whether it is a bathing beauty in a waterfall or

P6of Fu /aaQP 'he energy and ecitement levels associated with the brand have to be

eperienced to be believed with changing times.

ote=


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0ith our new EoteR Style# a film cover pad that gives you ultimate dryness and

added comfort# you are protected# so you can stay cool# inJ and stylishQ

Breee

Bree$e has been enriched with +, special scent oils# which ensure that one smells

good for a long time through the day. Introduced in variants like Scent /agic# Scent

/agic ime# and Scent /agic Sandal# Bree$e strives towards fulfilling the companyOs

mission of being inventive in creating value.

5$fe6uoy

or generationJs natural herbal ingredients like *eem has been revered for its

antiseptic qualities. ifebuoy *eem soap has brought in the do&good qualities of

*eem to the promise of protection from germs offered by ifebuoy soap.

Ho"e care range@

+urf E=ce%

An honest# no&nonsense brand# Surf cleans thoroughly and proves that you donOt have

to spend lots of money on premium brands to get really great results.

(hee%

0heel is synonymous with cleanliness and convenience. 6ver the years# 0heel has

continually updated its formulation and form to suit modern washing needs and is

today the most popular laundry brand in Bangladesh. All formats of 0heel are

available in various pack si$es# to suit the requirements of consumers from all income

groups. 0heel is available in both Soap and *on&Soap 3etergent format.

4$"

"veryone knows real life is dirty. And thereOs no point in pretending dirt is easily

taken care of# or can somehow disappear as if by magic it has to be cleaned

thoroughly. =im is the only everyday cleaner that deals with even the toughest dirt.


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=im has been epert at cleaning for decades. =im is all about thorough efficient

cleaning without damaging surfaces.

Pr$c$ng

!art$n Be%%has said L!rice is dangerous and eplosive marketing force. It must be

used with caution. 'he damage done by improper pricing may completely destroy the

effectiveness of the rest of a well conceived marketing strategy as a marketing

weaponH pricing is a Jbig gunJJ. !rice is a key element in the marketing mi because

it relates directly to the generation of revenue.

)nilever has been mostly using Pr$ce sk$""$ngand Co")et$t$&e )r$c$ngstrategy to

entertain its targeted group of customers.

P%ace :d$str$6ut$on;

3istribution is the means for getting the products to the target market.

3istribution channel:

3istribution channel consists of set of people and firms involved in the transfer of title

to the product as the products move from producer to ultimate consumers or business

users.

D$str$6ut$on net'ork of Un$%e&er


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Pro"ot$on@

)nilever has been using etensive modern ideas for promoting their products.

Advertising is key to promote the products. 0ith the proper investment in advertising

)nilever has its own brand image. /ostly seen advertising activities of )nilever are

'= commercials# !ress ads# Bill Boards# "vent sponsorship# Social activities etc.

En&$ron"enta% +cann$ng@

'he main reason behind investment in "nvironmental scanning is to access

6pportunities and 'hreats. "S helps out to identify strengths and weakness of the

organi$ation.

#.* +(OT ana%ys$s@

'his analysis involves scan of internal as well as eternal environment where the

organi$ation operates its business. S06' stands for Strengths# 0eakness#

6pportunity and 'hreats. Strengths and weakness are for internal analysis# whereas

6pportunity and 'hreats for eternal factors analysis.

Strengths: Strengths of )nilever are

/ultinational image

)nilever as producer

3istributor

0holesalers

>etailers

9onsumers


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Brand image

0ide segmentation for products.

'echnological efficiencies

6ne of the largest joint venture projects in *epal

It has been already in business or more than a decade now

'he company continued its strong focus on serving the domestic market and

this is reflected in the domestic business growth of +4.+N

'he company nurtured last yearJ innovation as well as launched and re&

launched a number of new products in the course of the year.

Apart from investing heavily in media company also organi$es events such as

Sunsilk ashion week# 9lose Sassy %one# the top ten college women award

etc.

'he company continued to invest heavily in improving outdoor and in&shop

visibility of its brands ranging from billboards to brand image windows.

It provides direct employment to +-2 *epalese citi$ens and generates indirect

employment for over


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/aimum use of geographical reach.

!ossibility of maimi$ing return through investment in productive sector.

/aoist&government talks will definitely give more opportunities and peace.

*epalJs entry into 0'6 is epected to bring in new foreign investment in the

economy# thus bringing a possibility of economic boom.

"fficient utili$ation of local raw material and man power to reduce operating

costs.

Threats@

Aggressive and competitive market.

0eak economy with increasing social insecurity and political instability.

Increase in robbery# loot and thefts.

9ivili$ed and quality conscious consumers.

3emanding employees and staffs.

#., PE+T5 !ode%@

!"S' /odel is a research of unique marketing strategy which generates idea aboutdifferent sectors it gives knowledge about physical environment of demand and

supply of market# Individuals or firm. !olitical# "nvironment# Social# 'echnological

and egal studies come around this /odel of study. 'hese topics play a vital role in

the marketing strategy of )nilever *epal td. 'hus these topics are eplained below.

Po%$t$ca%

'he political environment consists of laws# government agencies and pressure groups

that influence and limit various organi$ation and individual in a given society. 'he

political environment needs to be supportive for the company to prosper .In every

business# political situation plays a vital role. In this way# )nilever *epal td also

faces the some Eind of problems due to the political situation. In the contet of *epal

the political situation is not stable# which changes the rules# policy# strategies and so

onT..which makes the organi$ation to change accordingly which is a difficult task.

>ecently the government has introduced certain barriers to this industry .'he

government has banned advertisement through electronic media# which had been a

disadvantage to the organi$ation .In this competitive world# a product is sold more


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due to advertisement but having some barriers from the political field there will be

more epenses trying to adapt with the new marketing strategies to reach the

costumers.

En&$ron"enta%

It consists of the forces both internal and eternal that directly or indirectly effect the

organi$ation as a whole .'he environment offers both opportunities and threats# so it

is essential for an organi$ation to keep tract of the developments in the environment.

'he deteriorating condition of the natural environment is one of the major issues

facing business today. Air and water pollution have reached dangerous levels. 'here is

great concern about industrial chemicals creating a hole in the o$one layer that will

produce aM green house effectM namely a dangerous warming of the earth. .'he same

is the case with water pollution that is killing aquatic life and posing threats with

regard to water&related health ha$ards.

+oc$a%

It consists of institutions and other forces that effect societyJs basic values# perception

preferences and behaviors. So organi$ations need to find ways to win consumerJs

confidence so as to prosper .'he society that people grow up in shapes their basic

beliefs# values and norms.

Techno%og$ca%

It consists of the forces that new technologies creating new product and market

opportunities .'he most dramatic force shaping peopleJs lives in technology .6neJs

attitude towards technology depends on whether one is more enthralled with its

wonders or its horrors. 'he marketer must watch the following trends in technology:

Accelerating pace of technological change

)nlimited innovational opportunities

=arying >C3 budgets

5ega%

It consists of the restraining forces posed by the government. 8overnment poses

threat to a company through its trade policy etc.


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#.- Regu%atory As)ects@

In every country there eist legal rules and regulations an industry has to abide by.

Some of the regulatory aspects that the noodles industry needs to follow are listed

below.

Ind$rect ta= of 17 :4AT;

'he company has to sale their products through =A' bills where the company has to

pay +N etra from the total amount of the bills. But this later is transferred to the

distributors and finally to the consumers.

The factory shou%d 6e %ocated outs$de the &a%%ey

Since the population has been increasing inside the valley it has become harder for thegovernment to provide facilities like water# electricity sanitation and so on which are

the basic needs for a human beings. As per the rules of the government big industries

are to be established outside the valley. 'he other major reason for this is that the

people outside the valley could also be employed in these factories.

The factory shou%d 6e en&$ron"enta%%y fr$end%y

In the past trends# it was observed that industries evolved even though it harmed the

environment# but as for now government and consumers are aware of the fact about

the responsibility that the company should take. 'he government has certain rules

about dumping the waste that the factory produces. 'hese wastes should not harm the

environment either.

Other !arket Issues

By market issue we understand the various factors that are prevailing in the market

and those factors that directly affect the sales of the product. 'he issues will be

discussed below:

Ad&ert$se"ent

Advertisement plays a major role in promoting a product. !eople of this generation

are eposed to various media everyday. 'hus we see various manufacturers spending

heavily in promoting their products .But not all manufacturers spend particularly on

advertisement .Some probably donJt do it because they still follow traditional method


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of producing and distributing their goods while some may not be advertising as a

result of huge budget it requires.

Inno&at$&e )roduct

All the companies have tried its best to become innovative and come out with new

taste. ;owever# the success rate of these has been negligible .'his has been on either

to disturb .'he competitor brand or to genuinely provide a new taste to the people.

6ne thing can be noticed distinctly# all the new innovative products that have been

launched by the companies recently have not been successful.


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Do"est$c 1,/.,1 1,/,.77 #1.1/

E=)ort ,8./ *88/./ #-.-1

Tota% ##/#,.11 18-**./ ##.7

: In Rs 5akhs;

# Turno&er

Do"est$c 1#/-*.71 17199.1 #,

E=)ort #-9-.99 ##,.-/ 1-

Tota% 1-#-9.71 11#,,.# ##.-

Cha)ter *

+u""ary? Conc%us$on and Reco""endat$on

*.1 +u""ary

)nilever *epal imited# one of the largest joint venture projects in *epal has already

served the *epalese market for more than +< years .As an @N subsidiary of

;industan ever td(; the company was established in the year +,,< and is the

largest manufacturing investment in the ;imalayan kingdom with an authori$ed

capital of -?1 million rupees. 'he main objective of the company was to manufacture

the products of ; in the domestic market. 'he company mainly concentrates its

activities in the production of daily consumable goods under three different categories


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namely toothpaste# toilet soaps# laundry soap and detergent powders# fairness creams

and shampoos. 'he huge investments in brand building has helped the company in

maintaining its leadership position in all key categories&with market shares

@N#fairness creams at ?2N and shampoos at -2N.'he companyJs factory at ;etauda

has completed ?. /illion man hours without any lost time accident. 'his ecellent

safety record is a reflection of the factoryJs managerial focus on safety. Several

workshops of a safety conscious culture and to bring which served to improve the

safety consciousness of employees

'he company strives to be a trusted corporate citi$en maintaining high standards of

corporate governance and fulfilling itJs responsibilities to the societies and

communities in which it operates. It provides direct employment to over +-2 *epalese

citi$ens and generates indirect employment for over


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the most fast growing and profit making company. ;aving served for more +< years

the company has earned the reputation of being reliable# punctual# profitable efficient

and successful project organi$ation in the economic as well as social sector of the

country.

rom the study the following conclusions can be produces.

'he company has been serving the domestic market for more than a decade.

It is one of the largest joint&venture projects in *epal with a authori$ed capital

of more than *rs.-?1 /illion.

'he main products of the company are toothpaste# toilet soaps# laundry soap

and detergent powder# shampoos and fairness creams. 'he huge investments in brand building has helped the company in

maintaining its leadership position in all key at 1N# toilet soaps 22N#

detergent powders @N# fairness creams at ?2N#and shampoos at -2N.

'he companyJs factory at ;etauda has completed ?./illion man&hours

without any lost time.

'he company provides direct employment to over +-2 *epalese citi$ens and

generates indirect employment for ever


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increased year after year. 'his clearly shows that the company has been

performing in a satisfactory manner and I wish for the best.

Reco""endat$on

;aving served for more than a decade# 'he )nilever *epal td has proved to be a

milestone in the history of projects in *epal .It holds a reputable status and is

better placed in the commercial business in *epal as compared to similar joint

venture counterparts. Although the company has been successful over the years I

would like to make few recommendations which I suppose will help the company

to bring more success in the days to come.

'he companyJs share capital has remained constant at ,


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B$6%$ogra)hy < References

LAnnual >eport# iscal Fear . ( and /antel Samuel 7 (aj (+,,@# 2$e%d'ork Ass$gn"ent and Re)ort (r$t$ng?GEathmandu:

=eena Academic "nterprise !vt. td.

8hattas# >.8. C Sandra . /cEee(


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Documents

Introduction of Unilever Limited