1. Introducing 21st SensorySkinSensory Analysis andConsumer ResearchKathleen Pillsbury Rutledge President/CEO kprutledge@21stSensory.com www.21stSensory.com 918 333 1011 1

2. 21st Sensory has become the preferred contract sensorytesting provider for nearly 200 companies manufacturingpersonal care products, foods, beverages (includingalcoholic), OTC pharmaceuticals, polymers. Our facility features multiple panel and consumer testing rooms, the personal care testing suite equipped with temperature controlled sinks and showers, commercial and domestic kitchens, internet access to observe panels in session and more. 2 3. Site Features Personal care testing suite with 6 sinks and 4 showers for descriptive and consumer product studies 30 expert panelists with 2 18 years experience Consumer and expert panel testing rooms with live remote internet observation for tests in progress Pre recruited consumers from global companies, industry, universities, health care, and other and community groups. Highly motivated consumer participants with exceptional retention rate in long term studies (for example, 95%< over 8 week home use study).3 4. Who we areWe are a company focused solely on product and consumer research by applying established and developing innovative sensory testing methods. We strive to be the best at what we do. We hire intelligent, curious andobsessively detailed professionalsand staff. Our descriptive panelistsundergo months of training. Theconsumers that participate instudies are carefully prerecruited tomatch target customers. 4 5. The Sensory Tool BoxObjective! Objective! Objective! To design your test, our first question is what is it you need to know? Analytical (Expert)Subjective Trained or Semi TrainedUntrained and Naive Consumers Measure the attributes of theTest the Subjects response to the product itself productDiscrimination Sensory Descriptive Analysis can consumers detect a Identify, define and measuredifference product characteristics byAcceptance/Preference standardized methodshow much does consumer like Discrimination Testing or prefer products Difference, Similarity, Multiple Paired Comparisons 5 6. Sensory Descriptive AnalysisDescriptive analysis provides detailed analytical data that precisely identifies and measures all of the perceived sensory attributes of products.This is sometimes referred to as a sensory fingerprint. In other words, we describe perceived sensory characteristics in detail and provide accurate measures of each of the attribute intensities. 6 7. Sensory Descriptive Analysis Using descriptive analysis, we become your product's experts providing base line fingerprints of how products taste, smell, look, feel or sound.Sensory data provides a means of objectively measuring the impact of formulation changes, storage, packaging, abuse, different processes, and suppliers. Sensory data is used to compare products to competitors and over time. 7 8. Using Universal scales 21st Sensory Descriptive Analysis methodology is based on using what are referred to as universal scales. These scales are to sensory testing what rulers, meters, and other devices are to measuring weights, distance, sound etc.Universal scales are widely accepted industry standards. Universal scales are relational. This allows the intensity of unrelated attributes to be compared to one another using the same scales.Similar concepts apply to measuring sound in decibels. The intensity of a birds song can be compared to the sound intensity of an engine even though they are unrelated. 8 9. SkinSensory Panel9 10. Panelists = calibrated instruments After a lengthy selection process, panelists train 150 hours minimum before joining regular panels as sensory interns for 50 hours. Data are closely monitored Hundreds of hours of experience result in panelists becoming masters of sensory analysis resulting in quick project turn around due to brief learning curves with accuracy and reliability10 11. Temperature and Humidity Monitored Washing Protocol 11 12. Example: Spreadability While panelists are conducting a study, they review references that represent anchors on the 10 point line scale. Lanolin which is not very spreadable represents a 0.5 on the scale while Vaseline Intensive Care lotion represents a 7.0.12 13. Marking the test site Measuring Baseline GlossChecking a reference 13 14. Example: Smoothness Scale To measure this attribute, the panelist lightly slides her fingertips across the test site (i.e, forearm) and then checks the references to determine the degree of smoothness. 14 15. 100 beats per minute Balloting Aroma 15 16. You have many options, no cookie cutters here! Every project is custom designed to answer your questions and to meet your needs. The number of panelists can range from 3 to 12. You decide based on your objectives, budget, and how the data will be applied. We can assess all product characteristics or just focus on the those that matter to you. Ask us to custom develop protocols and test methods for your unique product we love the challenge of working with new products and concepts! 16 17. Consumer Tests Hedonic Preference/Ranking Discrimination Focus Groups, Standing Consumer Advisory Groups Ethnography (Behavior and Context) Journaling Home Use Testing17 18. Consumer Testing Timeline Prefer () 3 week scheduling in advance. Week before test: Pre-screener and ballot completed week before test Pre-screeners are broadcast by email to a database of local residents thatincludes two universities, a career tech, employees of global companiesthat include Schlumberger, Siemens, ConocoPhillips, 35 fund raisingorganizations, and many civic groups. Prequalified consumers called, qualified further, scheduled for test Week of Test Ballots scanned day after test Topline tables emailed within 48 hours after test completed Final report with tables and findings usually sent 10 days after testing completed.18 19. Putting all the piecestogether 19 20. Skin Stickiness ratings after applying lotion Consumers rated Sample S a 6.0 Consumers rated Sample N on 9 point hedonic scale indicatingat 2.9 on the hedonic scale they liked the degree of skinindicating they didnt like how stickiness after applying this lotion. sticky the skin felt after(1 = dislike extremely, 9 = liked applying this lotion.. extremely)20 21. Plotting the two sets of dataThis table plots theconsumer and sensorypanel data. The datademonstrate an inverserelationship in that thelower the panelmeasure of stickiness,the higher theconsumers degree ofacceptance. The vertical axis is the consumerhedonic ratings. The scale goesfrom 1 (dislike extremely) to 9(like extremely)21 22. SkinSensory data are used in advertising claims substantiationDrierLighter than other leading moisturizersNo powdery residueFresh, powder residueImproved, less sticky feel22 23. Other services we offer: Extended Home Use Testing projects with meticulous oversight In house training food, beverage, personal care product assessment Custom developed training modules, lexicons and references for company internal panels Collaborating with respected sensory statisticians and other sensory testing groups to produce preference mapping studies across US Integration of descriptive data and consumer opinions to establish scaled ranges of consumer acceptability for specific product characteristics 23 24. For more information www.21stSensory.com KPRutledge@21stSensory.com BettySapp@21stSensory.com A sample report will be emailed on request. Call 918 333 1011