Introduction (Spa and Wellness Center)

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Chapter 1

Introduction

I. Background of the study

Going to spa is one of the in demands way not only for the women but also for

the men to relax and remove stress from their chores, works and travel. These spas

which offer massage can improve not only external body but also internal just likeblood flow to the muscles and reduce stress. In fact, from day spas to weekend

spas to weeklong spa getaways, this form of "healthy" relaxation has become sopopular that in 2006 survey gathered by the International Spa Association (ISPA)

reports one-quarter of all American adults - some 57 million folks - plus 4

million teens had at least one visit to a spa.

The word spa may be derived from the Walloon word espa meaning

fountain. This, in turn, came from the name of the Belgian town Spa, where in the14th century a curative, thermal spring was discovered. Spa may also originate

from the Latin word spagere (to scatter, sprinkle, moisten) or may be an acronymof the Latin phrase sanitas per aquas (health through water). According to

Wikipedia, the term spa is associated with water treatment which is also known

as balneotherapy. The practice of bathing in hot springs and mineral waters datesat least to the Babylonians and Greeks.

Here in the Philippines, most especially in CALABARZON, there are several ofchoices to choose from. Batangas, one of the provinces that are known for its good

climate fits the location of Spa and Wellness Centers. One of the places that offersSpa relaxation is Tanauan City,Batangas.

The city of Tanauan is a (Filipino:Lungsod ng Tanauan) is a first class city inthe province of Batangas, Philippines. According to the latest census, it has a

population of 152,393 inhabitants in 30, 354 households. Several of The Spa andWellness Centers are in operation and starting to be known in particular places.

Included in these Centers are the()

The researcher through this study would like to know the Sustainability

Development of Spa and Wellness Centers in Tanauan City, Batangas. If the

strategies used by the centers can help in increasing the sustainability development


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of each. This study aims to promote and foster a better working relation between

the costumers and staff, and the environment and the Spa and wellness Centers inTanauan City, Batangas, for it to obtain promotion of Tourism industry.

II. Theory and ConceptPredictor Criterion

Business profile in terms of :

Facilities

Personnel training

Cost of service

Marketing strategies

Unique features

Years of operation

Measurement of the

Sustainability of Spa andWellness Center in terms of:

Materials used in operation

Customer satisfaction

Marketability

III.

Statement of the problemThis study focused on the sustainability of the Spa and Wellness Centers in

Tanauan City, Batangas. As received by the concerned respondents.

Specifically we sought to answer the following questions.

1.


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2.

3.

IV. ScopeThis is primarily concentrated on the Sustainability Development of the Spa

and wellness Centers in TanauanCity, Batangas.

The researchers come up with in order to know the different sustainability

development strategies used by such spa and wellness centers. Those resorts that

the researchers focused on are the five existing Spa and Wellness Centers in

Tanauan City, Batangas. One of which is the Sona SpaSince many Spa andwellness Centers provide a variety of facilities and services, the researchers

decided to broaden the capability of the study by the help of the respondents.

This study focused on the Spa and Wellness operators which helps us know

the origin or history of Spa and wellness Centers with their confidentiality. And

also the costumer who serve as the adding information about what they have

experience by giving comments and opinions about the said resorts.

The respondents feedback to the establishments marketing strategy was

determined by the survey that was developed and conducted by the researchers.

Since the sustainability development is connected to the marketability,,the survey

included some questions in these aspects. Furthermore, the results that identified

the costumers feedback along the marketing areas had become the basis of some

part of the recommendation.

V. SignificanceThe Significance of the study was to give benefit to the concerned group below.


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The Spa and Wellness owners. This paper primarily helps to promote the Spa

and Wellness Centers in Tanauan City, Batangas. The study may also help the

owner on other improvements and developments that may be implemented to meet

the customers expectation and satisfaction.

The management. This study has significance to the management in other

to provide source of information regarding the establishment to promote the

common services rendered.

The sustainability researchers. this research may serve as a guide and an

example to clearly explain to their students the process of making an effective

sustainability research.

The future researchers. The future researchers can benefit with this study

in order to provide them broad ideas and knowledge to gather information about

the spa and wellness centers and provide source of information.

The academe. This will serve as a guide to the future researchers.

VI. Definition of terms

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Introduction (Spa and Wellness Center)