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$100MAdditional average operating income for
the most digitally transformed enterprises
NEARLY DOUBLE
higher average net income on revenue
more revenue per employee
Source: Keystone Strategy 2016
operating margin
$40k
50%+
Benefits of data, AI, cloud transformation
Security and privacyFlexibility of choiceReason over any data, anywhere
Data warehouses
Data lakes
Operational databases
HYBRID
On-premises Cloud
Data warehouses
Data lakes
Operational databases
The modern data estate
CHALLENGE
Serve customers better by analyzing usage data at massive scale with sustained inputs above one million events per second and 500GB/day
IMPACT
Reporting time for customer usage telemetry
goes from 4 weeks to hours
Development time cut 80% for shorter time-
to-market, reduced costs, and improved
responsiveness
Fixed capacity and limited insights
Complete data visibility for less
Microsoft Big Data
and Data Warehouse
AFTERBEFORE
Customer satisfaction significantly improved
T R A N S F O R M C U S T O M E R E X P E R I E N C E
Trusted. Compliant. Reliable.Unlimited scale
Seamless ly compat ib le across Microsof t and
other lead ing B I & Data Integra t ion ser v ices
The fast, flexible, and secure hub for all your data
Azure SQL Data Warehouse
SecureFast
Fits your needs
Flexible
5x compute availability and
unlimited columnar storage for
most complex solutions
128 concurrent queries from
a single cluster
Improved integra t ion across Microsof t and
other lead ing B I & Data Integra t ion ser v ices
SQL DW Compute Optimized Gen2 tier redefines cloud analytics
Azure SQL Data Warehouse
ENHANCED
CONCURENCY
5x query performance
improvement with adaptive
caching
IMPROVED
QUERY
PERFORMANCE
SCALE
WITHOUT
LIMITS
Unlimited scale with Hub and Spoke architecture
(unlimited columnar storage, industry leading
concurrency and compute)
Built on SQL Server engine that has led TPC-H
benchmarks*
Predictable Query Performance, we don’t oversell
* http://www.tpc.org/3323, http://www.tpc.org/4075
FlexibleFit your needs
SecureTrusted. Compliant. Reliable.
FastUnlimited scale
Optimize cost by scaling compute and storage
independently, automatic scale, pause & resume
Meet your unique business needs with a
composable data warehousing solution available
in minutes
Easily load and integrate disparate sources of
data with native integration of leading data
integration and BI tools
Familiar language and best in class tools for
developers
FlexibleFit your needs
SecureTrusted. Compliant. Reliable.
FastUnlimited scale
Built-in advanced security features including
Transparent Data Encryption, Audit, Threat Detection,
Azure Active Directory and VNET
Highly compliant data warehouse service with
50+ certifications
Globally available with over 33+ regions with
financially backed SLAs
In-depth data governance and access control
FlexibleFit your needs
SecureTrusted. Compliant. Reliable.
FastUnlimited scale
R I C H P A R T N E R N E T W O R K
SYSTEM INTEGRATIONDATA INTEGRATION & MIGRATION
Trusted ecosystem to accelerate time to value
BI & ANALYTICS
• Reduce capital and operational costs with fully-managed PaaS and achieve up to 158% ROI1
• Financially-backed 99.99% availability SLA
• Average 40% reduction in SQL Server licensing costs
Leverage cloud economics for your data warehouse
1Based upon Forrester The Total Economic Impact™ of The Modern Data Warehouse, 2017
ROI
158% $2.8M 2 MonthsNPV Payback period
I M P L E M E N T I N G
C O M M O N C U S T O M E R P A T T E R N S
INGEST STORE PREP & TRAIN MODEL & SERVE
C L O U D D A T A W A R E H O U S E
Azure Blob Storage
Logs (unstructured)
Azure Data Factory
Microsoft Azure also supports other Big Data services like Azure HDInsight and Azure Data Lake to allow customers to tailor the above architecture to meet their unique needs.
Media (unstructured)
Files (unstructured)
PolyBase
Business/custom apps
(structured)
Azure SQL Data
Warehouse
Azure Analysis
Services
Power BI
INGEST STORE PREP & TRAIN MODEL & SERVE
M O D E R N D A T A W A R E H O U S E
Azure Blob Storage
Logs (unstructured)
Azure Data Factory
Azure Databricks
Microsoft Azure also supports other Big Data services like Azure HDInsight and Azure Data Lake to allow customers to tailor the above architecture to meet their unique needs.
Media (unstructured)
Files (unstructured)
PolyBase
Business/custom apps
(structured)
Azure SQL Data
Warehouse
Azure Analysis
Services
Power BI
A D V A N C E D A N A L Y T I C S O N B I G D A T A
INGEST STORE PREP & TRAIN MODEL & SERVE
Cosmos DB
Business/custom apps
(structured)
Files (unstructured)
Media (unstructured)
Logs (unstructured)
Azure Blob StorageAzure Data Factory Azure SQL Data
Warehouse
Azure Analysis
Services
Power BI
PolyBase
SparkR
Azure Databricks
Microsoft Azure also supports other Big Data services like Azure HDInsight, Azure Machine Learning and Azure Data Lake to allow customers to tailor the above architecture to meet their unique needs.
INGEST STORE PREP & TRAIN MODEL & SERVE
R E A L T I M E A N A L Y T I C S
Sensors and IoT
(unstructured)
Apache Kafka for
HDInsight Cosmos DB
Files (unstructured)
Media (unstructured)
Logs (unstructured)
Azure Blob StorageAzure Data Factory
Azure Databricks
Real-time apps
Business/custom apps
(structured)
Azure SQL Data
Warehouse
Azure Analysis
Services
Power BI
Microsoft Azure also supports other Big Data services like Azure IoT Hub, Azure Event Hubs, Azure Machine Learning and Azure Data Lake to allow customers to tailor the above architecture to meet their unique needs.
PolyBase
Smarter incentive compensation
Challenge
Incentives company needed to consolidate and
analyze employee behavior data at scale to
create customized offerings
Impact
75% reduction in storage costs and 70% cut in
time spent on data collection
Maritz rapidly scales up unified data model 2.5x
and scales down to minimize costs
+ETL
U n i f i c a t i o n o f
d i spa r a te D Ws
P ro lo n g ed a n d f a u l t y d a t a
co n so l i d a t i o n
Elastic scale
Managed environment
Fast provisioning
Azure SQL DWBefore
DW
DW DW DW
Faster insights at ¼ cost with SQL Data Warehouse
Intelligent water utilization saves $5.2M
Challenge
Cruise l ine struggled to accurately predict water
usage onboard ships, leading to costly water
storage or production
Impact
Historical and real-time data brought together
for analysis enables predictive maintenance
Advanced analytics helps optimize onboard
water storage, saving $200k per ship annually
Simple calculations Diverse data sources
Advanced Analytics
Machine learning
Power of Advanced Analytics and AI
Red u ced s to r a g e a n d
p ro d u c t io n co s t s
I n a ccu r a te wa te r
e s t im a t io n s
Azure SQL DW +Azure Machine LearningBefore
4x query concurrency
5x query performance improvement on average Up to 10x improvement for individual queries
2x price performance across workloads
5x compute scalability
More flexibility provided with additional resources
Retains all elastic functionality
C O M P U T E O P T I M I Z E D G E N 2 I M P R O V E M E N T S
Co
mp
ute
Rem
ote
sto
rag
e
Cache TempDB
NVMe SSD
Cores Memory
Data
Log
Cache TempDB
NVMe SSD
Cores Memory
Cache TempDB
NVMe SSD
Cores Memory
Snapshot backups
C O M P U T E O P T I M I Z E D G E N 2 A R C H I T E C T U R E
Available in Australia East
Australia Southeast
Canada Central
Central India
Central US
East Asia
East US
East US 2
Japan East
Japan West
Korea South
North Central US
North Europe
South Central US
South India
Southeast Asia
UK South
West Europe
West US
West US 2
One hub for all your data to drive analytics at scale
Faster time to valueIncreased productivity
Reduced risksLower TCO
10x increase in customer
data sets that can be effectively
handled vs. on-premises
5mins to spin up petabyte
scale clusters and near real time
data availability
158% ROI with
on-premises migration
99.9% SLAs for the
fully managed service
Get started with Azure SQL Data Warehousehttps://azure.microsoft.com/en-us/services/sql-data-warehouse/
View pricing
https://azure.microsoft.com/en-us/pricing/details/sql-data-warehouse/
