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Introduction to E-Commerce Topic 6:Infrastructure Software Topic 7: E-Commerce Solutions. Lecture Objectives. The Operating System The Web Server Log Analysis Software Database Database Publishing. 4most popular OS UNIX LINUX Windows 2000 & Windows 2003 Server - PowerPoint PPT Presentation
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Introduction to E-Commerce
Topic 6:Infrastructure SoftwareTopic 6:Infrastructure Software
Topic 7: E-Commerce SolutionsTopic 7: E-Commerce Solutions
Lecture Objectives
The Operating System The Web Server Log Analysis Software Database Database Publishing
4most popular OS UNIX LINUX Windows 2000 & Windows 2003 Server Windows XP Professional Edition
UNIX
Interactive time-sharing Not a single OS
IBM AIX L5IBM AIX L5
Sharing access to files, memory & system services Include Java & XML ready features
Silicon Graphics(SGI) IRIX 6.5Silicon Graphics(SGI) IRIX 6.5
High performance graphics Scalable server systems
COMPAQ/HP Tru64 UNIX V5.1BCOMPAQ/HP Tru64 UNIX V5.1B
Support multiple terabytes of data Increases performance in file system Storage management System networking
UNIX
NetBSDNetBSD Free and highly portable for many platforms User-supported with complete source code Many applications easily available.
Santa Cruz Operation (SCO)Santa Cruz Operation (SCO) Popular among small to mid sized business Allows you to quickly expand computing environment as
your business grow Sun Microsystems (Sun) Solaris 9Sun Microsystems (Sun) Solaris 9
good for self-hosting and with budget Have security features (IPSec with IKE) Password encryption with Kerberos
Linux
Variant of Unix Free OS (can be copied & distributed) Multi-user, multi-task that runs on many
platforms, including Intel’s Apple, Microsoft and Novell OS All Unix vendors publish fixes for their
software whenever security problem is found
Windows 2000 & Windows 2003 Server
An upgrade of Win NT Offer features for building and maintaining a
website more productive Faster, more reliable, heavier-duty, and
easier to use compared to Win NT
Win XP Professional Edition
Include IIS 6.0 and support dual processors Win XP does not support Java May face difficulties to use any web server
that do not bundled with IIS product.
Functions of a web server
Software that serves your web content Tracks hits to the site, records and reports
error message All major web servers; Apache, MS IIS an Apache, MS IIS an
Netscape Enterprise Server Netscape Enterprise Server have comparable functionality.
Web servers
APACHE MS IIS Netscape
Most widely used Receives credit for superior installation, performance and maintenance
Good for a traffic intensive website (feature SSL3.0) with client side certification
Most stable and fastest (3x faster than MS IIS)
Easy installation and management of interface, can be managed remotely via web server
Technical support free for 90days only
Unix product Microsoft product Netscape product
Easily supported under wide variety of OS UNIX, WINDOWS, Linux, Mac OSX, BeOS
Offers free support
Released as open source
Must have technical background to edit Apache code
Web servers
Xitami Zeus Log Files
Log Analysis Software
Tells if pages are frequently or rarely visited
Gives information about IP traffic, e-commerce, cookies and browsers
Crunches data to show how well your website is working, the origin and no. of visitors, where they are going and how they found you in the first place.
Traffic Reporting
Segments of Log Analysis software How much user traffic your website
attracts, who’s visiting the site, where the visitors are coming from, and how your web traffic changes on hourly, daily, weekly or monthly basis
What if LOG ANALYSIS software are not in use?
Harder to decipher..
- Number of unique users to your site
- What keywords did they use to find your website?
- Which pages did they access?
- How long did the visitor stay?
What is a packet sniffingpacket sniffing?
Application
Free to payable AXS 2.0 (www.xav.com/scripts/axs/) 3DStats(www.3dstats.com) Absolute Log Analyzer(
www.bitstrike.com/analyzer) Sane Solution’s NetTracker Professional (
www.sane.com/products/NetTracker/)
Database
A software that enables you to store data, to retrieve it and to change it when necessary
Integral to the design, development and services offered by most e-commerce site
Help you create web pages that display every single item in your inventory and every page current
DBMS
Most brick and mortar business uses DBMS Types of databases:
i)i) Analytical DatabasesAnalytical Databases
- OLAP (On Line Analytical Processing)
- static, read-only, store archived historical data used for analysis
i)i) Operational DatabasesOperational Databases
- OLTP ( On Line Transaction Processing)
- manages dynamic data (modify data)
- essential to track real time information (item stock)
Database Models
3 types:- Text File DatabaseText File Database Relational DatabaseRelational Database Object DatabaseObject Database
Relational Database
Collection of data items that are interrelated and organized as a set of linked tables from which data can be accessed or reassembled.
Examples are MS SQL Server, Oracle, Sybase, Informix and IBM DB2
Object-Oriented Database
Examples are Gemstone, NeoAccess, ObjectStore and Fast Objects
Objects are heterogeneous
QUESTION?
- What are the differences between RELATIONAL and OBJECT-ORIENTED RELATIONAL and OBJECT-ORIENTED DATABASE?DATABASE?
TOPIC 8TOPIC 8
E-COMMERCE E-COMMERCE SOLUTIONSSOLUTIONS
Objectives
Differentiate HTML Editors Understand E-Commerce Software Explain All-in-One Website Services Explain Commerce Servers Discuss Popular E-Commerce add-ons
HTML Editors
CoffeeCup HTML Editor (www.coffeecup.com) EZGenerator (www.ezgenerator.com) HotDog Web Editor (www.sausagetools.com) Microsoft FrontPage 2002 (www.microsoft.com) SiteDesigner 2.0 (www.sitedesigner.com) Stone’s WebWriter 3
(www.webwritter.dk/english/index.htm)
Shrink-wrap EC Software
Allow freedom of choice to incorporate software Minimum should also provide:-
Good documentation and support Ability to import data from a database file Order processing features (shopping cart) Ability to transfer data securely using SSL and do not leave it as
unsecured area Ability to send customers’ details to you using encrypted email Simplified day-to-day operation (offline changes) Ability to add, delete, to amend product data and running special
promotions Good, detailed reports of the analysis of server logs (hits and
referrer information)
Examples include
AceFlex B2C (www.aceflex.com) Adobe GoLive (www.adobe.com) ecBuilder Pro 6.0 (www.ecbuilder.com) Erol3 (www.erolonline.co.uk) Macromedia Dreamweaver
MX2004(www.macromedia.com)
All-in-One Website Services
Provide server space Ability to set up and run an online store
through the simple process of inserting the proper information into web-based forms
Use of templates Examples include Yahoo!Store, Terra Lycos’
Angelfire.com, eBizWebpages.com, Digital River’s FreeMerchant.com, Merchandizer.com and Bigstep.com
Fees ranges from $5 to $300 per month
Commerce Servers
Services include:- Transaction, payment and personalization engines Tax and currency calculation capabilities Workflow automation Content management software Database and ERP(enterprise resource planning) Proprietary and open application servers Customer-service offerings with 800 service integration Smart catalogs
Examples of commerce servers
Advansis E-Commerce Server (www.advansis.com)
BEA WebLogic Commerce Software (www.bea.com)
Chapter Eight’s Commerce Server 2003 (www.chaptereight.com)
IBM Corp.’s Websphere Commerce Suite (www.ibm.com)
Simple Logic’s SecureMerchant EC Server (www.simplelogic.com)
Online Auction
Auction Type:-Auction Type:-a) English/Regular Auction
- auction incremented at a set rate
b) Reserve Price Auction
- lowest price is the reserve price
- seller to set a minimum price he/she willing to sell the item for
c) Private Auction
- protect buyer’s privacy
- only seller and highest bidder involved
d) Dutch Auction
- when seller have many identical items to sell
Popular EC Add-ons
Weblog RSS RSS Editors Authoring/Publishing Tools Weblog Services
THE END