Introduction to Force.com

Unleash the Force

Ryan Upton, Salesforce.com, Principal Solutions Engineer

@ryanjupton

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looking statements.

Multitenancy Architecture Delivers Innovation

Server

OS

Database

App Server

Storage

Network

App 1 App 1 App 2

App 3

Buy, Install, Build, Tune, Upgrade,

Maintain, Backup, Admin, Tune…

Single-Tenant Multi-Tenant

Innovation. Not Infrastructure

Server

OS

Database

App Server

Storage

Network

App 2

Server

OS

Database

App Server

Storage

Network

App 3

One Company

Many App Stacks

Many Companies

One Shared Stack

Metadata

Data

Model Reporting

Business

Logic

User

Interface

Multi-Tenant Application Code Base

Fields

Objects

Relationships

Forms

Buttons, Links

Layouts

Workflow

Approvals

Validations

Custom

Reports

Dashboards

Yo

ur

Cu

sto

miz

atio

ns

Ou

r

Co

de

Metadata

The Foundation for the Real-time Architecture

14,000,000+ Customer Customizations

480,000+ Custom Objects (Tables)

Unlimited Real-Time Customization

Your

Database

Unlimited Custom Objects & Fields

Build any Table

Add any Field

Automatic Audit History Tracking

Automatic Performance Tuning

Custom Fields

What is a Custom Field?

Database columns to store data

Can enforce uniqueness at data

model level.

Can be required at data model

level.

Allow fields to be indexed.

Can set default values.

Set field-level help

New Tooling to Make It Easy for Existing Database

Developers

Demo

Configurable Business Logic

Request

Approval Approve

Send to

Accounting

Yes

Send Back

No Action For

2 Days Escalate

No

Approve

Real-Time Workflow

Time-Based Workflow

Approvals

Formulas

Data Validation Rules

Validation Rules

What are Validation Rules?

Rules that used to verify data that a user has entered before the record is saved.

Is built using Excel like formulas (just like formula fields)

Can display custom error messages

Workflow

What is Workflow? Standardized internal procedures and automated business

processes

Event-based or time-based triggering engine

What is a Workflow Rule? Automated process to:

• Send email alerts

• Create and assign tasks

• Change values on a record

• Send an outbound message

Task, Alert, Field update, Outbound message – multiples allowed.

Approval Process What is an Approvals Process?

An approval process is a automated process your organization can use to approve

records in Salesforce

Wizard Driven – Quick setup or Detailed Set up

Specifies the steps necessary for a record to be approved and who must approve it at

each step.

Entry criteria if you only want records with certain attributes to be included

A designated user who can approve requests

Any number of steps that determine the sequence of actions to take when a record

matches the criteria. Each step can have up to multiple actions: email alerts, field

updates, tasks, and outbound messages.

Demo

Programmable Cloud Logic

Programmatic Business Logic

Complex Transactional Logic

Stored Procedures

Triggers

Apex Code Is Discrete piece of code written in Apex language and executed

by the Force.com Platform

Runs natively on the server; more powerful and faster than non-

server code (i.e. AJAX)

Interacts with the UI via Buttons & Events, and data through the

API

Java or C#-like syntax for creating logic and manipulating data

Language scope similar to stored procedures

Compiled and strongly typed

Transactional

Upgrade Protected

IDE

Single Project

View

Metadata

Editors

Rich code editors for

Visualforce and Apex

code

Demo

Programmable User Interface

110,000+ Custom User

Interfaces

Create Any User Interface

Use Code to Create Any Page

Componentized Interface

Create Interfaces for Mobile

Device

Completely customizable User Interface Templates

Tag-based markup

Component Model

Server-side generated

The view portion of our Model-View-Controller (MVC)

Application development framework

Leverage Apex for custom actions, navigation, view state management

Leverage standard salesforce actions and plug directly into the UI

without Apex

What Is ?

“Canvas” or design surface similar to

standard Web development model

Composed of HTML, Page tags and

merge fields

Ability to reference any CSS, Flex, AJAX

or other Web technology

Supports standard query strings for

parameters

Composed on the server, not the client

<apex:repeat value="{!Posts}" var="post">

<a class="title"

href="/apex/blogedit?id={!post.Id}"

target="_top">{!post.Name}</a>

{!post.Post__c}<p>

Visualforce Pages