Introduction to Keywords

Keywords … GOALS FOR THIS LESSON

Who

What

Why

When

Where

How

What is Search Engine Optimization

From SearchEngineLand, their definition is listed as:

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on

search engines.

Search Engine Optimization Terms

SEO – Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s natural or organic search results.

Search Engine Visibility. Making your website – blog posts more visible to search engines… helping you become the right answer to people doing online searches.

SEM – Search Engine Marketing – Internet marketing primarily through ads online

SERP – Search Engine Ranking Page. This is the page that shows up online with the Google search results from your query.

Keywords … A Big Part of SEO & Online Presence

Words that represent broad description of your area of expertise

How people can find you online in a Search

Words people use to Find you VS Words you would use

Use the Google Keyword Planner for help – or Wordtracker(limited)

Set 10 – 15 Keywords and Phrases for your business

How do you know your keywords?

Describe your area of expertise

01Part of your services/products

02Related to your products / services

03Your clients use - right or wrong

04Represent your city or location

05

Google Keyword Tool

Let’s go LIVE and learn

about

Keyword Planning

Google Keyword Planner

Enter your website only to test what you have ●

Enter your website and up to 5 of your main keywords

Review the list it finds

Download All – to get the list

Sort by most often searched

Make your list from this and your own words/client words

How do you use your keywords?

We will find out on the SEO Training Class!

Watch your Inbox for your reminders about the LIVE training on

April 11th