Upload
tasneem-amin
View
200
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Marketing
Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return (P. Kotler)
Describe how your product/service is different than others on the market and who the ideal audience is for your products.
• TO MAKE A SUCCESSFUL MARKETING CAMPAIGN YOU
HAVE TO TAKE CARE OF TWO THINGS:
1) The Market Analysis2) The Marketing Mix
a) Price
Premium Pricing ,,(Luxuries such as Princess Cruises , Savory hotel rooms and , Concorde flights)
Penetration Pricing Economy Pricing ,,
(Supermarkets often have economy brands for soups , spaghetti and rice )
Price Skimming
b) place- Selection consideration Market segment Changes during the product life cycle Producer - distributor fit - Is there a match between their polices, strategies, image, and yours? How much training and support will your distributor require?
d) Promotion
Personal Selling. Sales Promotion. Public Relations. Direct Mail. Exhibitions. Advertising. Sponsorship
g) Physical evidence
Packaging Brochures Business cards Uniforms Internet/Web page Paperwork ( Tickets )
RECAP
1) What is Marketing?
2) How can marketing serve the demands of the customer?
3) Successful Marketing Campaign. Market Analysis
- Market position - Market objectives - Market segments - Which segments - Market structure