Commercial in Confidence .

Cyberglue Memberconnex / MRM = Member Relationship Management System

The system description and its competition in the market

Firstly, this is an all encompassing integration of software that (for a membership organization) removes all the

other costs and headaches of having multiple systems and software, plus the hardware / I.T network and support

required to run them. It is a unique offering – and will not be comparable to any other single offer available to you

in the market today (unfortunately).

Having a Memberconnex system also means your staff are supported immediately and extremely well ( just talk to

our other Association clients) , the organizations data is safe and secure, and the costs of all the very many parts of

the system are removed in favor of a fixed single system and “low cost” approach that has previously been

unavailable in any other system.

The other options in the market will be:

• Risky bespoke development from the database upward ( Boards are writing off up to $500k in mistakes)

• Web site developers using plug in modules with no real integration to internal systems (without huge

undefined additional costs and risks of integration). This approach is just another cost for only ‘one

component’ of the total system and not a real comparison to the option of Memberconnex in any way

It will usually be - ‘yet another duplication of data to deal with’ and whilst this option may appear to have

no “on goings” and fix immediate needs – this is simply not the case over time in real cost ( just try

changing something on your website or engage offering something you do on line and see your annual

costs rise and rise with no real change in the efficiency for staff )

• Our direct “Software as a Service” competitors like “Your membership.com” etc - are international and

without local support -so without the level of configuration and customization to your needs from day one.

They are “off the shelf” software not a working enterprise level platform tailored specifically to your needs

with full on the elbow support, (that is at least without huge additional costs and the issues of dealing with

overseas providers). Other options such as iMIS are network based systems you will need servers, firewalls

and I.T Support for, to run in house – (so a whole range of other costs as well)

• The only other option today is an integration of unsuitable CRM type software. This sales based tool is then

integrated by the provider or integrator to all the “other” facets of software required for a membership

organization which are then integrated at great cost and time and risk into one system. The core of this is

that CRM is for sales – MRM is a much wider integration of the needs of a membership organization -

(Events software, Email Communications, Receivables, Ecommerce, websites, content management

platforms, publishing systems (or lack of), database software, Financial software – the list goes on as do the

costs ) – This option too, has cost Boards hundreds of thousands in write off’s and huge time in self

managed projects that in many cases we are now replacing to stop the spending cycle once and for all.

Memberconnex is one system – with no volume charges – no integration required- no additional software or

systems costs, no hardware or I.T services costs required and NO SUPRISES.

You pick up the phone to us and there is no bill to look forward to like a web site or database provider, the system

development is world leading and getting better all the time without cost to you

This means you will constantly be at the front of the market in systems at no effort or risk on your part

The cost savings of this fixed cost approach will impact widely across the whole operation in reduced costs for

processes and time also, which is why when all the approaches are put in realistic 5 year relativity, the

Memberconnex system is the clear winner on lower costs, peace of mind and the highest level of services to

members and staff from day one. You can just get on with running your organisation not your systems and I.T. and

means this is not just the risk free piece of mind option– its real impact is on the whole organization for all systems

and all costs and staff workflows.

Commercial in Confidence .

The choices of our system for Membership organizations

We have 3 editions of Memberconnex:

The Enterprise: is for larger entities with multiple segments and databases.

The Professional: is for small to midsized membership organisations, or those with a desire to expand over the next

3 years and is the most logical and overall cost effective system in NZ for organizations of this nature available

today – not just in NZ but likely worldwide

The Group Edition: is for smaller not for profits and organizations who have 1 – 3 staff maximum

The “Group Edition” is designed with two tiers of membership only: individuals and the companies they are

connected to

The “Professional” on the other hand has 3 tiers. The individuals, the companies, and the umbrella organizations

(or parent co’s) above them.

EG: I am a staff member in a center/branch/company – I am attached to the center and have my own dashboard as

an individual,

I am also the “key person” for the center and control our own staff list and public profile for the

center/business/org, to the public directory. The center/branch/company as an entity can have not only have a

public profile I control on the national directory shown on the website - but it can be billed individually or as part of

a group of companies (or umbrella org) and have full reporting capability.

As a Key person I am empowered to purchase on my center account and use the business credit card for purchases

etc, make group bookings for training or events etc, and have our own services selections not necessarily dictated

to by our parent body for our subscriptions and services

Appropriate ‘security and permissions’ levels are available at all levels of users and tools used

What are the costs

Memberconnex is a subscription so it’s a bit like “renting” your operational platform

A platform that’s being improved all the time with you specifically in mind – but with no cost

You own the data and unique system whilst subscribed (effectively) and it is priced on the number of key staff who

log in to the secure staff portal to edit member records and run the organization

So it’s a fixed annual cost based on the number of key staff using the system – you can get as big as you like and use

as many of the functions in the system as you like and all support and volumes of use are included in your fixed cost

subscription – no surprises – no bills, and more productivity with potentially lower staff levels

All development and improvements made to the system as part of the roadmap of development are free and

included in the subscription, you need no hardware, software, or I.T support costs in house at all, as all that is

required is the internet connection – from anywhere to run your organization

We also look after all your data, backups and disaster data storage (and recovery) for you – so you will never have

to worry about losing a laptop again, forgetting to do backups or having your premise broken into

We charge a onetime set up fee, to bring in your data, configure the system, train your staff, and aid in going live.

The cost of this is fixed – and generally lower than updating any one part of the whole system EG: – your website

Typically a system like this is less than the cost of a lease car for a staff member per annum

The one time set up cost is about the same as updating your website but has far greater implications

Commercial in Confidence .

The return on investment factors

What follows on the next two pages are typical impacts on costs. Should you choose to review your costs over the

last 5 years in all the areas denoted here, it will give a more clear view of the “true” costs you will be including – to

be relative to the offering.

The Business Case – costs impacted and revenue options enabled

• Wipe out the website and website support costs all together for hosting and development

• Remove the costs of ever having to integrate from your website to internal systems ever (and they can be

massive as described)

• Reduce the costs for updating the look of your site in future as you can largely do yourselves without

designers once engaged (the enterprise level CMS allows you to change almost everything yourself)

• Remove the costs around the volumes of emails and broadband traffic all together

• Wipe out the need for separate email software for communications

• Remove the need for additional events software – or the “must” to use a third party events company as

you can do larger more complex events very easily yourselves in future if you wish

• Remove the cost for expensive financial GL software as your current will do fine (everything done in MCX is

in real time instead and reported in summary form to your GL)

• Remove the costs for print and post with on line Newsletters - templates and auto notifications to user

actions system wide

• Remove the cost for surveys software as this, forums, polling and etc through the website is provided all

inclusive along with all the other functionality power you will now have under your site

• Remove the costs for training on software (as its included in the setup - one system to learn – not many)

• Remove the costs around voting if you do postal ballots – and use full audit trailed on line voting instead

• Remove the costs and I T Skills requirement around having custom reports written to report to board and

others, instead having reporting on the fly and being able to make your own reports easily

• Radically improve on line and early payment of renewals and subscriptions

• Radically improve your knowledge base and your knowledge of members and their categorization and

preferences into real time with full self service and member to member networking if required

• Have full on line ecommerce and the ability to put all subscriptions like magazines – insurances and etc on

line with full on line subs and even the full direct debit options are made very easy in the system for

managing greater revenues with services like fuel cards and etc, plus make distribution simple

• Increase your ability to offer new services and manage in far less time for staff the ones you do have

currently saving literally hundreds of man hours per annum

• Manage professional development and attendance and tracking auto or semi auto to member dashboard

• Have full on line accounts for members where they can access all their own financial data and payments

and reprints themselves plus make and apportion payments on line from them for anything ( you can have

any person in a member co/org authorised to purchase on the company account or credit card etc)

• Have a full self service layer for KEY PEOPLE at your members – where they can add and manage all their

own staff lists and the public directory listings and sponsored links etc themselves on line –

• Have a full national on line directory with full Google maps integration and premier directory advertising

options for members services and your sponsors etc

• Manage all resources with an on line booking system – conference rooms, equipment, resources,

consultants, physical library, holiday homes, etc

• Remove the need for internal IT qualified staff or I.T services support as all that’s required is a browser

• Remove the need to manage systems development as its all free and provided for you at an accelerating

rate ongoing as more and more organizations use the system

What goes up ? Revenue options , Member satisfaction, Relevance to Members

What goes down ? All costs organization wide , time and effort for staff and volunteers

Commercial in Confidence .

The impact on the staff -

- Heavily reduce your staff time in:

• Annual renewals and subscription management

• Accounts management ( financial)

• Remove manual invoice runs through financial software or other (annual renewals done in 30 minutes or so

with much lower paper and time costs using the automated consol)

• Event management becomes simple and promotion far greater down to the smallest committee and

regional gatherings to large conferences without event companies, and really give your sponsors value

• Reduce professional development tracking time as the system can track points or hours to the member

dashboard

• Remove the need for spread sheets in all the area’s currently used and the duplication of data across

systems as this is a fully integrated platform on a single database

• Automate into real time reporting – removing all the manual time in creating and reporting such

• Remove the need to learn multiple systems

• Remove the time and hassle of dealing with the website – as its all at hand and much easier being fully

integrated to systems. Staff can change any logo – banner – the nav structure – all content – add video…

• Remove the time involved in creating and sending a newsletter or publications with potential impact on

print and distribution costs as well. ( design, print, flyers, newsletters, shipping, margins )

• Remove the need for label runs – for manual print runs and manual mail merges

• Provide full ecommerce and receivables system reporting in real time

• Provide Board reporting in real time

There are undoubtedly more efficiencies and cost saving as we look more closely at your operation – but these are

just a few of the potential gains in using a Memberconnex system.

IT’S LIVE AND IT’S WORKING NOW !

As the Memberconnex system is being used by many other organisations of your nature, it is a proven and reliable

platform and we would welcome the opportunity to show it to your key stakeholders

Don’t worry – it’s the most configurable system on the market, and we have years of experience if you don’t know

exactly what it should look like, and your requirements are not yet fully defined

Our Cyberglue web site will show you some of the Client organizations that have come on board in the last year

alone in New Zealand: www.Cyberglue.com (under customers)

Cyberglue are a “Kiwi” implementation team who configure this enterprise level system to your needs and are the

most “specialist and experienced” team in the country to help you meet your objectives

They have created the system over the last decade for organizations the size of the Automobile Association down

to 1 staff organizations and have been working with Membership organization staff exclusively in the last few years

on workflows for all users that are web 2.0 and simple to use

The product is incredibly DEEP – and will cater to your workflows around apps, registrations, events, processes,

accounting, marketing, communications, merchandise, donations if required, ecommerce, resources bookings,

receivables, reporting, publishing- the list goes on

We have the pedigree to make implementation, training and support painless, and our many happy clients will be

only too happy to relate their experience of us and the system (and the on-going commitment we have to both).

Give us a call today for an on line demonstration or let us visit your organization to review your requirements

Kind regards

Mark Statham

CYBERGLUE SOFTWARE LIMITED

Member Relationship Management – on demand!

DDI: +64-9 909-1469 Mob 021 2429237 mark.statham@cyberglue.com