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INTRODUCTION TO SOCIAL MEDIA. For health care professionals Leveraging your Personal and Professional Brand. 01. Who is @ramsaymichelle?. Twenty-something | Dream-maker | PR/Social Media Maven. To whom much is given, much is required. (Luke 12:48) - PowerPoint PPT Presentation
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INTRODUCTION TO
SOCIALMEDIA
FOR HEALTH CARE PROFESSIONALSLEVERAGING YOUR PERSONAL AND PROFESSIONAL BRAND
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Twenty-something | Dream-maker | PR/Social Media Maven. To whom much is given, much is required. (Luke 12:48)
Twitter | Instagram | Facebook | Pinterest | Linked In | Foursquare
About me: •Houston born and raised•Graduate of Florida A&M University•Strategic social media manager since 2010•The Ramsay Michelle Group and Betsy Bash•Specialty: non-profits and start-ups
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Who is @ramsaymichelle?
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Overview – What is Social Media... really?
Websites and application that enable users to create, share or exchange content and communicate virtually, online.
•Technology that connects people•Direct two-way communication•Word-of-mouth marketing•It is the #1 activity on the web•It is NOT going any where
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Social Media
YouTube
Tumblr
soundcloud
Google+
“Social media allows us to behave in ways that we are
hardwired for in the first place - as humans. We can get frank recommendations from other
humans instead of from faceless companies.”
– Francois Gossieaux, The Hyper-Social Organization:
Eclipse Your Competition by Leveraging Social Media
Overview - Social Media
Path
Slideshare
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Social media creates a space where you can connect
directly to your patients and develop genuine relationships.
With social media you can immediately share important
information in LIVE time.
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Overview - Social Media
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Overview – Social Media
73%
Of online adults use social
networking sites.
Pew Research Center’s Internet Project Library Survey, July 18 – September 30, 2013. N=5,112 internet users age 18+
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Overview - Social Media
Percent Who Use Social Networking Sites
AGE GENDER
78%
69%
Source: Pew Research Center’s Internet Project Library Survey,July 18 – September 30, 2013. N=5,112 internet users age 18+
90%
78%
65%
46%
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Mobile Device Users
2Billion +
2 Billion+ smart phones and tablets will be sold in
2014.
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7X the number of PCs that will be sold.
THAT’S
Source: Gartner
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Mobile Device Users
Checks their phone 150 times a day
Spends 127 minutes per day using apps
65 Apps
installed
Smartphones & Tablets
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THE AVERAGE SMARTPHONE USER…
Source: Gartner
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Why Should I Join Social Media?
• Gain professional viability
• Spread the word about your work
• Connect and communicate directly with your patients
• Provide great customer service
• Keep your patients coming back
• 31% of health care professionals use social media for professional networking (source: MedTechMedia)
• 54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions. (source: Mediabistro)
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• The most accessed online resource for health related information: 56% searched WebMD (source: Mashable)
• Parents are more likely to seek media answers online, 22% use Facebook and 20% use YouTube. Of non-parents, 14% use Facebook and 12% use YouTube to search for health care related topics. (source: Mashable)
• 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility (source: Demi & Cooper Advertising and DC Interactive Group)
• More than 40% of consumers say that information found via social media affect the way they deal with their health (source: Mediabistro)
• 18 to 24 year olds are more then 2x as likely than 45 to 54 year olds to use social media for health-related discussions. (source: Mediabistro)
Why Should My Business Be On Social Media?
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Viral Marketing
Did you hear, there is a flu going around.
There is a flu going around.
Beware of the flu going around.
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Top 3 For Health Care Professionals
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FacebookSharePostLike
FollowDirect Message
CommentMarket/Advertise
TwitterTweet
RetweetDirect Message
FavoriteFollowReply
Market/Advertise
LinkedInSharePostLike
FollowComment
Direct MessageMarket/Advertise
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Facebook Facts
• 1 Billion+ active users on Facebook worldwide
• 71% of adults online are using Facebook
• 57% of all American adults are on Facebook
• 18 minutes spent on average on Facebook, per visit
• 1 Million links shared every 20 minutes
14Source: Pew Research Center; Gartner Inc.; StatisticBrain; Leverage New Age Media
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Facebook – How’s it work?
Set up a Facebook Page for your Business
Share events
Have patients check-in to your location
Share articles, news, trends and tips
Talk directly to your patients
FEATURES TO USE
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Facebook – How’s it work?
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Twitter Facts
• 241 Million+ active Twitter users (600 million
users)
• 107 Million Twitter users in the US
• 50 Million+ tweets sent a day
• 5,700 tweets per second
• 1 Million+ new Twitter accounts are created
each day. That’s more than 250 per second.
17Source: Pew Research Center; Gartner Inc.; StatisticBrain; Leverage New Age Media
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Twitter – How’s it work?
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Linked In Facts
• 300 Million+ Linked In users
• 22% of online adults are using Linked In
• 57% of HR professionals use social networking
websites to source potential candidates
• 14.4 million people used social media last year to find
a job
19Source: Pew Research Center; Gartner Inc.; StatisticBrain; Leverage New Age Media
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Linked How’s it work?
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• Google Alerts• Slideshare.com• HootSuite.com• SproutSocial.com• Feedly.com• Tiny.cc• Bitly.com• Stumbleupon.com• Mashable.com• Mediabistro.com
Hot Links – Tips And Tools
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Any Questions?What you REALLY want to know.
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