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Introduction to Social Network Analysis Weihua An Indiana University Bloomington Departments of Statistics and Sociology Presenation at the SSRC Workshop in Methods April 18, 2014

Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

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Page 1: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Introduction to Social Network Analysis

Weihua An

Indiana University BloomingtonDepartments of Statistics and Sociology

Presenation at the SSRC Workshop in Methods

April 18, 2014

Page 2: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Outline

I The Wide Use of SNA

I What is SNA

I Four ElementsI Five Major Approaches

I Descriptive analysisI Formal analysisI Causal analysisI Predictive analysisI Intervention analysis

I More resources

I Books and ReadingsI Courses

Page 3: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Outline

I The Wide Use of SNAI What is SNA

I Four ElementsI Five Major Approaches

I Descriptive analysisI Formal analysisI Causal analysisI Predictive analysisI Intervention analysis

I More resources

I Books and ReadingsI Courses

Page 4: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Outline

I The Wide Use of SNAI What is SNA

I Four Elements

I Five Major Approaches

I Descriptive analysisI Formal analysisI Causal analysisI Predictive analysisI Intervention analysis

I More resources

I Books and ReadingsI Courses

Page 5: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Outline

I The Wide Use of SNAI What is SNA

I Four ElementsI Five Major Approaches

I Descriptive analysisI Formal analysisI Causal analysisI Predictive analysisI Intervention analysis

I More resources

I Books and ReadingsI Courses

Page 6: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Outline

I The Wide Use of SNAI What is SNA

I Four ElementsI Five Major Approaches

I Descriptive analysis

I Formal analysisI Causal analysisI Predictive analysisI Intervention analysis

I More resources

I Books and ReadingsI Courses

Page 7: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Outline

I The Wide Use of SNAI What is SNA

I Four ElementsI Five Major Approaches

I Descriptive analysisI Formal analysis

I Causal analysisI Predictive analysisI Intervention analysis

I More resources

I Books and ReadingsI Courses

Page 8: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Outline

I The Wide Use of SNAI What is SNA

I Four ElementsI Five Major Approaches

I Descriptive analysisI Formal analysisI Causal analysis

I Predictive analysisI Intervention analysis

I More resources

I Books and ReadingsI Courses

Page 9: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Outline

I The Wide Use of SNAI What is SNA

I Four ElementsI Five Major Approaches

I Descriptive analysisI Formal analysisI Causal analysisI Predictive analysis

I Intervention analysis

I More resources

I Books and ReadingsI Courses

Page 10: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Outline

I The Wide Use of SNAI What is SNA

I Four ElementsI Five Major Approaches

I Descriptive analysisI Formal analysisI Causal analysisI Predictive analysisI Intervention analysis

I More resources

I Books and ReadingsI Courses

Page 11: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Outline

I The Wide Use of SNAI What is SNA

I Four ElementsI Five Major Approaches

I Descriptive analysisI Formal analysisI Causal analysisI Predictive analysisI Intervention analysis

I More resources

I Books and ReadingsI Courses

Page 12: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Outline

I The Wide Use of SNAI What is SNA

I Four ElementsI Five Major Approaches

I Descriptive analysisI Formal analysisI Causal analysisI Predictive analysisI Intervention analysis

I More resourcesI Books and Readings

I Courses

Page 13: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Outline

I The Wide Use of SNAI What is SNA

I Four ElementsI Five Major Approaches

I Descriptive analysisI Formal analysisI Causal analysisI Predictive analysisI Intervention analysis

I More resourcesI Books and ReadingsI Courses

Page 14: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 1. Map of Sciences and Social Sciences

Source: http://www.eigenfactor.org/map/images/Sci2004.pdf

Molecular & Cell Biology

Medicine

Physics

Ecology & Evolution

Economics

Geosciences

Psychology

Chemistry

Psychiatry

Environmental Chemistry & Microbiology

Mathematics

Computer Science

Analytic ChemistryBusiness & Marketing

Political Science

Fluid Mechanics

Medical Imaging

Material Engineering

Sociology

Probability & Statistics

Astronomy & Astrophysics

Gastroenterology

Law

Chemical Engineering

Education

Telecommunication

Control Theory

Operations Research

Ophthalmology

Crop Science

Geography

Anthropology

Computer Imaging

Agriculture

Parasitology

Dentistry

Dermatology

Urology

Rheumatology

Applied Acoustics

Pharmacology

Pathology

Otolaryngology

Electromagnetic Engineering

Circuits

Power Systems

Tribology

Neuroscience

Orthopedics Veterinary

Environmental Health

A

Citation flow from B to ACitation flow within field

Citation flow from A to BCitation flow out of field

B

Page 15: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 1b. Map of Social Sciences

Source: http://www.eigenfactor.org/map/images/SocSci2004.pdf

Psychology

Psychiatry

Political Science

Law

Education

Geography

Physical Anthropology

Cultural Anthropology

Marketing

Philosophy of Science

Sociology (Institutional)

Communication

Educational Assessment

Educational Psychology

Human-Computer Interface

Applied Linguistics

Experimental Psychology

History

Social Work

Disabilities

Transportation

Psychoanalysis

Guidance Counseling

Middle Eastern Studies

East Asian Studies

ErgonomicsMedical Ethics

Economic History

Sport Psychology

Public Affairs

Leisure Studies

Management

Sociology (Behavioral)Economics

Healthcare

Speech & Hearing

Page 16: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 2. Friendships in a High School Colored by Grade and Excluding Isolates Data Source: Goodreau et al. (2008)

Page 17: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 3. Friendships in a Middle School in China Source: An (2011)

Page 18: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 2. Friendships in a High School Colored by Grade and Excluding Isolates Data Source: Goodreau et al. (2008)

Figure 3. Friendships in a Middle School in China Source: An (2011)

Page 19: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 2b. Friendships in a High School Colored by Sex and Excluding Isolates Data Source: Goodreau et al. (2008)

Figure 3b. Friendships in a Middle School in China Colored by Sex Source: An (2011)

Page 20: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 4. Friendship and Lunchroom Seating Networks in an Elementrary School

Source: Calarco, An, and McConnell (2013)

Page 21: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 5. Chains of Affection: Romantic Relationships in Jefferson High

Source: Bearman et al. (2004)

Fig. 2.—The direct relationship structure at Jefferson High

Page 22: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 6. Marriage and Business Networks of the Florentien Notable Families

Source: Padgett (1994)

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

Page 23: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 7. Inter-organizational Network in Response to Hurricane Katrina

Source: Kapucu et al. (2010)

234 Administration & Society 42(2)

characteristics about the network: degree centrality, closeness centrality, and betweenness centrality (Comfort & Haase, 2006; Kapucu, 2005).

Table 2 presents the measures for degree centrality. Organizations that have more ties with others have higher degree of centrality. Analysis in Table 2 also shows that 10 of the 345 organizations have more distinctive degree centrality. Nine of them are state-level public organizations, three of them are federal-level public organizations, two of them are nonprofit organizations, and one of them is a municipality-level public organization (City of New Orleans). The summary measure of centralization for the network is 14.22%, which is an indicator of a loosely coupled network.

Table 3 presents the measure for closeness centrality. The closeness cen-trality measure indicates how close an actor is to all other actors in the net-work. This centrality measure is useful in terms of estimating information sharing in the network, assuming that if the actors are close to one another, the information exchange occurs more quickly (Comfort & Haase, 2006; Scott, 2000; Wasserman & Faust, 1994). The summary statistics for close-ness centrality show a very high mean for the measure of “farness,” which means that there are significant distances among actors. Network analysis reported that the graph was unconnected; therefore, no measure of centraliza-tion was calculated.

Table 4 presents the measure for betweenness centrality. Betweenness centrality is a measure of the extent to which an actor locates in the direct

Figure 3. Interorganizational networks in response to Hurricane Katrina and Rita

at INDIANA UNIV on April 16, 2014aas.sagepub.comDownloaded from

Page 24: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 8. Policy Network of Elected Officials in the Orlando Metropolitan Area

Source: Feiock et al. (2010)

256 Urban Affairs Review 46(2)

coefficient on out-2-stars is positive and statistically significant. When actors recognize that cooperation encompasses risky activities associated with the potential for tremendous benefits or costs, they are less likely to count on “alters” to acquire critical information. In other words, elected officials tend to actively and independently be engaged in network structures that can verify the quality and reliability of information. However, creating new ties with other governments always invokes costs, so elected officials are hesi-tant to infinitely expand links. Instead, cost considerations operate as a self-constraint on network expansion. The negative coefficient on

Figure 2. Network structure of elected officialsNote: Produced with Visone, a tool that facilitates the visual exploration of social networks by integrating analysis and visualization of social networks data (http://visone.info/). Numbers in each background circle represent eigenvector scores. Color group indicates governments in the same county, with the county government a darker shade.

at INDIANA UNIV on April 16, 2014uar.sagepub.comDownloaded from

Page 25: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 9. Concept Network in Discourse Analysis

Source: Leifeld and Haunss (2012)

block density is 0.00 in the anti-SWP coalition and 0.02 in the pro-SWPcoalition, and the between-block density is 0.67. This confirms that re-framingwas the dominant strategy in this conflict. The discourse coalitions could haveengaged in a competition by using distinct sets of frames, but this is apparentlynot the case in this highly contested political process.

A more detailed analysis allows us to explain why the anti-SWP coalitionwas able to prevail over the coalition supporting the directive. Figure 4 showsthe concept congruence network of the software patent conflict. To highlightthe underlying structure more clearly, we use the m-core with m = 5 of theconcept congruence network. An m-core (or m-slice) is a maximal sub-graphcontaining the lines with a weight equal or greater than m and the verticesincident with these lines. Grey edges represent co-usage of concepts by oppo-sitional actors, while black lines stand for co-usage of concepts in support of

8.0

50.0

100.0

150.0

200.0

250.0

civilisation

European economy

SMEs

big companies

consumer rights

creativity

democracy

growth

freedom of speech

globalisation

harmonisation

innovation

legitimacy

monopolies

open source

USA relations

R&D

rule of law

unemployment

Figure 4. m-core (with m = 5) of the multiplex concept congruence network of frames,1999–2005.Note: Squares represent concepts, size and position correspond to degree centrality, and linewidth reflects the number of actors sharing two concepts. Edge color indicates whetherconcepts are shared by actors supporting (black) or opposing (grey) the software patentsdirective. Abbreviated concept names are used for better readability.

political discourse networks 397

© 2011 The Author(s)European Journal of Political Research © 2011 European Consortium for Political Research

Page 26: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Bursts of Social Network Analysis (SNA)I Sociology: career attainment and mobility, friendships,

advising relationships, gift exchange, holiday visits, boardinterlocking, diffusion of innovations, contagion of health andcriminal behaviors and outcomes

I Political science: inter-governmental cooperation,international relations, networking and networks inbureaucracy, bill sponsorship, voting and election influence,social movement and collective action

I Economics: suppliers, international trade, shareholdersnetwork, spillover of productivity

I Communication: social marketing, information diffusion,citation networks

I Biology: cell interactions, brain activities, system biologyI Computer science and informatics: computer networks, social

media (e.g., Facebook, Twitter)I Statistics: random network modelsI Math: graph theoryI Literature: conversation networks, co-play networks

Page 27: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Bursts of Social Network Analysis (SNA)I Sociology: career attainment and mobility, friendships,

advising relationships, gift exchange, holiday visits, boardinterlocking, diffusion of innovations, contagion of health andcriminal behaviors and outcomes

I Political science: inter-governmental cooperation,international relations, networking and networks inbureaucracy, bill sponsorship, voting and election influence,social movement and collective action

I Economics: suppliers, international trade, shareholdersnetwork, spillover of productivity

I Communication: social marketing, information diffusion,citation networks

I Biology: cell interactions, brain activities, system biologyI Computer science and informatics: computer networks, social

media (e.g., Facebook, Twitter)I Statistics: random network modelsI Math: graph theoryI Literature: conversation networks, co-play networks

Page 28: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Bursts of Social Network Analysis (SNA)I Sociology: career attainment and mobility, friendships,

advising relationships, gift exchange, holiday visits, boardinterlocking, diffusion of innovations, contagion of health andcriminal behaviors and outcomes

I Political science: inter-governmental cooperation,international relations, networking and networks inbureaucracy, bill sponsorship, voting and election influence,social movement and collective action

I Economics: suppliers, international trade, shareholdersnetwork, spillover of productivity

I Communication: social marketing, information diffusion,citation networks

I Biology: cell interactions, brain activities, system biologyI Computer science and informatics: computer networks, social

media (e.g., Facebook, Twitter)I Statistics: random network modelsI Math: graph theoryI Literature: conversation networks, co-play networks

Page 29: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Bursts of Social Network Analysis (SNA)I Sociology: career attainment and mobility, friendships,

advising relationships, gift exchange, holiday visits, boardinterlocking, diffusion of innovations, contagion of health andcriminal behaviors and outcomes

I Political science: inter-governmental cooperation,international relations, networking and networks inbureaucracy, bill sponsorship, voting and election influence,social movement and collective action

I Economics: suppliers, international trade, shareholdersnetwork, spillover of productivity

I Communication: social marketing, information diffusion,citation networks

I Biology: cell interactions, brain activities, system biologyI Computer science and informatics: computer networks, social

media (e.g., Facebook, Twitter)I Statistics: random network modelsI Math: graph theoryI Literature: conversation networks, co-play networks

Page 30: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Bursts of Social Network Analysis (SNA)I Sociology: career attainment and mobility, friendships,

advising relationships, gift exchange, holiday visits, boardinterlocking, diffusion of innovations, contagion of health andcriminal behaviors and outcomes

I Political science: inter-governmental cooperation,international relations, networking and networks inbureaucracy, bill sponsorship, voting and election influence,social movement and collective action

I Economics: suppliers, international trade, shareholdersnetwork, spillover of productivity

I Communication: social marketing, information diffusion,citation networks

I Biology: cell interactions, brain activities, system biology

I Computer science and informatics: computer networks, socialmedia (e.g., Facebook, Twitter)

I Statistics: random network modelsI Math: graph theoryI Literature: conversation networks, co-play networks

Page 31: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Bursts of Social Network Analysis (SNA)I Sociology: career attainment and mobility, friendships,

advising relationships, gift exchange, holiday visits, boardinterlocking, diffusion of innovations, contagion of health andcriminal behaviors and outcomes

I Political science: inter-governmental cooperation,international relations, networking and networks inbureaucracy, bill sponsorship, voting and election influence,social movement and collective action

I Economics: suppliers, international trade, shareholdersnetwork, spillover of productivity

I Communication: social marketing, information diffusion,citation networks

I Biology: cell interactions, brain activities, system biologyI Computer science and informatics: computer networks, social

media (e.g., Facebook, Twitter)

I Statistics: random network modelsI Math: graph theoryI Literature: conversation networks, co-play networks

Page 32: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Bursts of Social Network Analysis (SNA)I Sociology: career attainment and mobility, friendships,

advising relationships, gift exchange, holiday visits, boardinterlocking, diffusion of innovations, contagion of health andcriminal behaviors and outcomes

I Political science: inter-governmental cooperation,international relations, networking and networks inbureaucracy, bill sponsorship, voting and election influence,social movement and collective action

I Economics: suppliers, international trade, shareholdersnetwork, spillover of productivity

I Communication: social marketing, information diffusion,citation networks

I Biology: cell interactions, brain activities, system biologyI Computer science and informatics: computer networks, social

media (e.g., Facebook, Twitter)I Statistics: random network models

I Math: graph theoryI Literature: conversation networks, co-play networks

Page 33: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Bursts of Social Network Analysis (SNA)I Sociology: career attainment and mobility, friendships,

advising relationships, gift exchange, holiday visits, boardinterlocking, diffusion of innovations, contagion of health andcriminal behaviors and outcomes

I Political science: inter-governmental cooperation,international relations, networking and networks inbureaucracy, bill sponsorship, voting and election influence,social movement and collective action

I Economics: suppliers, international trade, shareholdersnetwork, spillover of productivity

I Communication: social marketing, information diffusion,citation networks

I Biology: cell interactions, brain activities, system biologyI Computer science and informatics: computer networks, social

media (e.g., Facebook, Twitter)I Statistics: random network modelsI Math: graph theory

I Literature: conversation networks, co-play networks

Page 34: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Bursts of Social Network Analysis (SNA)I Sociology: career attainment and mobility, friendships,

advising relationships, gift exchange, holiday visits, boardinterlocking, diffusion of innovations, contagion of health andcriminal behaviors and outcomes

I Political science: inter-governmental cooperation,international relations, networking and networks inbureaucracy, bill sponsorship, voting and election influence,social movement and collective action

I Economics: suppliers, international trade, shareholdersnetwork, spillover of productivity

I Communication: social marketing, information diffusion,citation networks

I Biology: cell interactions, brain activities, system biologyI Computer science and informatics: computer networks, social

media (e.g., Facebook, Twitter)I Statistics: random network modelsI Math: graph theoryI Literature: conversation networks, co-play networks

Page 35: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

What is SNA

Freeman (2004) defined four essential elements of SNAI Structural perspective: Patterns of relationships and

interactions

I What roles do motivation, percetion, and cognition play?

I Relational data: Not only between people but also betweenorganizations or objects (e.g., words, books, concepts, topics)that can co-occur.

I Graphic displayI Quantitative analysis

I The revival of qualitative approaches (e.g., interviews,ethnographic observations) to SNA

Page 36: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

What is SNA

Freeman (2004) defined four essential elements of SNAI Structural perspective: Patterns of relationships and

interactionsI What roles do motivation, percetion, and cognition play?

I Relational data: Not only between people but also betweenorganizations or objects (e.g., words, books, concepts, topics)that can co-occur.

I Graphic displayI Quantitative analysis

I The revival of qualitative approaches (e.g., interviews,ethnographic observations) to SNA

Page 37: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

What is SNA

Freeman (2004) defined four essential elements of SNAI Structural perspective: Patterns of relationships and

interactionsI What roles do motivation, percetion, and cognition play?

I Relational data: Not only between people but also betweenorganizations or objects (e.g., words, books, concepts, topics)that can co-occur.

I Graphic displayI Quantitative analysis

I The revival of qualitative approaches (e.g., interviews,ethnographic observations) to SNA

Page 38: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

What is SNA

Freeman (2004) defined four essential elements of SNAI Structural perspective: Patterns of relationships and

interactionsI What roles do motivation, percetion, and cognition play?

I Relational data: Not only between people but also betweenorganizations or objects (e.g., words, books, concepts, topics)that can co-occur.

I Graphic display

I Quantitative analysis

I The revival of qualitative approaches (e.g., interviews,ethnographic observations) to SNA

Page 39: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

What is SNA

Freeman (2004) defined four essential elements of SNAI Structural perspective: Patterns of relationships and

interactionsI What roles do motivation, percetion, and cognition play?

I Relational data: Not only between people but also betweenorganizations or objects (e.g., words, books, concepts, topics)that can co-occur.

I Graphic displayI Quantitative analysis

I The revival of qualitative approaches (e.g., interviews,ethnographic observations) to SNA

Page 40: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

What is SNA

Freeman (2004) defined four essential elements of SNAI Structural perspective: Patterns of relationships and

interactionsI What roles do motivation, percetion, and cognition play?

I Relational data: Not only between people but also betweenorganizations or objects (e.g., words, books, concepts, topics)that can co-occur.

I Graphic displayI Quantitative analysis

I The revival of qualitative approaches (e.g., interviews,ethnographic observations) to SNA

Page 41: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Five Major Approaches

I Descriptive analysis: Describe the features of socialconnections (Wasserman and Faust 1994)

I Formal analysis: Use statistical or mathematical models tocharacterize the network formation process (Jackson 2008;Kolaczyk 2009)

I Causal analysis: Identify and quantify the effects of socialconnections and networks

I Predictive analysis: Use principles found in social networkanalysis to predict connections or behaviors

I Intervention analysis: Utilize the features of social networks todesign more effective policy programs

Page 42: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Five Major Approaches

I Descriptive analysis: Describe the features of socialconnections (Wasserman and Faust 1994)

I Formal analysis: Use statistical or mathematical models tocharacterize the network formation process (Jackson 2008;Kolaczyk 2009)

I Causal analysis: Identify and quantify the effects of socialconnections and networks

I Predictive analysis: Use principles found in social networkanalysis to predict connections or behaviors

I Intervention analysis: Utilize the features of social networks todesign more effective policy programs

Page 43: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Five Major Approaches

I Descriptive analysis: Describe the features of socialconnections (Wasserman and Faust 1994)

I Formal analysis: Use statistical or mathematical models tocharacterize the network formation process (Jackson 2008;Kolaczyk 2009)

I Causal analysis: Identify and quantify the effects of socialconnections and networks

I Predictive analysis: Use principles found in social networkanalysis to predict connections or behaviors

I Intervention analysis: Utilize the features of social networks todesign more effective policy programs

Page 44: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Five Major Approaches

I Descriptive analysis: Describe the features of socialconnections (Wasserman and Faust 1994)

I Formal analysis: Use statistical or mathematical models tocharacterize the network formation process (Jackson 2008;Kolaczyk 2009)

I Causal analysis: Identify and quantify the effects of socialconnections and networks

I Predictive analysis: Use principles found in social networkanalysis to predict connections or behaviors

I Intervention analysis: Utilize the features of social networks todesign more effective policy programs

Page 45: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Five Major Approaches

I Descriptive analysis: Describe the features of socialconnections (Wasserman and Faust 1994)

I Formal analysis: Use statistical or mathematical models tocharacterize the network formation process (Jackson 2008;Kolaczyk 2009)

I Causal analysis: Identify and quantify the effects of socialconnections and networks

I Predictive analysis: Use principles found in social networkanalysis to predict connections or behaviors

I Intervention analysis: Utilize the features of social networks todesign more effective policy programs

Page 46: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

1. Descriptive Analysis

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

I Node

I Centrality: indegree,outdegree, betweenness,closeness, and eigenvector

I Dyad

I Distance, structuralequivalence

I Group

I Triad, cliques, componentI Hierarchical clusteringI Core and periphery

I Network

I Density, centralization,transitivity, clusteringcoefficient

Page 47: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

1. Descriptive Analysis

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

I NodeI Centrality: indegree,

outdegree, betweenness,closeness, and eigenvector

I Dyad

I Distance, structuralequivalence

I Group

I Triad, cliques, componentI Hierarchical clusteringI Core and periphery

I Network

I Density, centralization,transitivity, clusteringcoefficient

Page 48: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

1. Descriptive Analysis

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

I NodeI Centrality: indegree,

outdegree, betweenness,closeness, and eigenvector

I Dyad

I Distance, structuralequivalence

I Group

I Triad, cliques, componentI Hierarchical clusteringI Core and periphery

I Network

I Density, centralization,transitivity, clusteringcoefficient

Page 49: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

1. Descriptive Analysis

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

I NodeI Centrality: indegree,

outdegree, betweenness,closeness, and eigenvector

I DyadI Distance, structural

equivalence

I Group

I Triad, cliques, componentI Hierarchical clusteringI Core and periphery

I Network

I Density, centralization,transitivity, clusteringcoefficient

Page 50: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

1. Descriptive Analysis

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

I NodeI Centrality: indegree,

outdegree, betweenness,closeness, and eigenvector

I DyadI Distance, structural

equivalence

I Group

I Triad, cliques, componentI Hierarchical clusteringI Core and periphery

I Network

I Density, centralization,transitivity, clusteringcoefficient

Page 51: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

1. Descriptive Analysis

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

I NodeI Centrality: indegree,

outdegree, betweenness,closeness, and eigenvector

I DyadI Distance, structural

equivalence

I GroupI Triad, cliques, component

I Hierarchical clusteringI Core and periphery

I Network

I Density, centralization,transitivity, clusteringcoefficient

Page 52: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

1. Descriptive Analysis

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

I NodeI Centrality: indegree,

outdegree, betweenness,closeness, and eigenvector

I DyadI Distance, structural

equivalence

I GroupI Triad, cliques, componentI Hierarchical clustering

I Core and periphery

I Network

I Density, centralization,transitivity, clusteringcoefficient

Page 53: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

1. Descriptive Analysis

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

I NodeI Centrality: indegree,

outdegree, betweenness,closeness, and eigenvector

I DyadI Distance, structural

equivalence

I GroupI Triad, cliques, componentI Hierarchical clusteringI Core and periphery

I Network

I Density, centralization,transitivity, clusteringcoefficient

Page 54: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

1. Descriptive Analysis

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

I NodeI Centrality: indegree,

outdegree, betweenness,closeness, and eigenvector

I DyadI Distance, structural

equivalence

I GroupI Triad, cliques, componentI Hierarchical clusteringI Core and periphery

I Network

I Density, centralization,transitivity, clusteringcoefficient

Page 55: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

1. Descriptive Analysis

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

I NodeI Centrality: indegree,

outdegree, betweenness,closeness, and eigenvector

I DyadI Distance, structural

equivalence

I GroupI Triad, cliques, componentI Hierarchical clusteringI Core and periphery

I NetworkI Density, centralization,

transitivity, clusteringcoefficient

Page 56: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Matrix Presentation of the Florentine Marriage Network

ACCIAIUOL ALBIZZI BARBADORBISCHERI CASTELLANGINORI GUADAGNILAMBERTESMEDICI PAZZI PERUZZI PUCCI RIDOLFI SALVIATI STROZZI TORNABUOACCIAIUOL 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0ALBIZZI 0 0 0 0 0 1 1 0 1 0 0 0 0 0 0 0BARBADOR 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0BISCHERI 0 0 0 0 0 0 1 0 0 0 1 0 0 0 1 0CASTELLAN 0 0 1 0 0 0 0 0 0 0 1 0 0 0 1 0GINORI 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0GUADAGNI 0 1 0 1 0 0 0 1 0 0 0 0 0 0 0 1LAMBERTES 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0MEDICI 1 1 1 0 0 0 0 0 0 0 0 0 1 1 0 1PAZZI 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0PERUZZI 0 0 0 1 1 0 0 0 0 0 0 0 0 0 1 0PUCCI 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0RIDOLFI 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 1SALVIATI 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0STROZZI 0 0 0 1 1 0 0 0 0 0 1 0 1 0 0 0TORNABUO 0 0 0 0 0 0 1 0 1 0 0 0 1 0 0 0

Page 57: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

Degree Closeness Betweenness EigenvectorMEDICI 6 0.63 95.00 0.43GUADAGNI 4 0.54 46.33 0.29STROZZI 4 0.52 18.67 0.36ALBIZZI 3 0.52 38.67 0.24BISCHERI 3 0.48 19.00 0.28CASTELLAN 3 0.46 10.00 0.26PERUZZI 3 0.45 4.00 0.28RIDOLFI 3 0.53 20.67 0.34TORNABUON 3 0.52 16.67 0.33BARBADORI 2 0.47 17.00 0.21SALVIATI 2 0.44 26.00 0.15ACCIAIUOL 1 0.39 0.00 0.13GINORI 1 0.36 0.00 0.07LAMBERTES 1 0.36 0.00 0.09PAZZI 1 0.32 0.00 0.04PUCCI 0 0.00 0.00 0.00

Table 1. Centrality Measures

Page 58: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZITORNABUON

ACCIAIUOL

ALBIZZI

BARBADORI

BISCHERI

CASTELLAN

GINORI

GUADAGNI

LAMBERTES

MEDICI

PAZZI

PERUZZI

PUCCI

RIDOLFI

SALVIATI

STROZZI

TORNABUON

Table 2. Summary Statistics of the NetworkStatistics FrequenceDyad

Mutual 20Asymmetric 0Null 100

Triangle 3Clique

3 32 121 1

Component15 11 1

Network CoefficientDensity 0.17Centralization 0.27Transitivity 0.19

Page 59: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Hierarchical Clustering Based on Structural Equivalence

1

2

3

4

5

6

7

8

9

10

11

12

13

14

1516

9

11 15

4 5

7

13

1 3

16 2 8

6 12 10 141.0

1.5

2.0

2.5

3.0

3.5

4.0

hclust (*, "complete")

Page 60: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Blockmodeling

1

2

3

4

5

6

7

8

9

10

11

12

13

14

1516

Relation − ACCIAIUOL

9

11

15

4

5

7

13

1

3

16

2

8

6

12

10

14

9 11 15 4 5 7 13 1 3 16 2 8 6 12 10 14

9

11

15

4

5

7

13

1

3

16

2

8

6

12

10

14

Table 3. Inter-Block RelationshipsBlock 1 Block 2 Block 3

Block 1 0.10 0.07 0.55Block 2 0.07 0.63 0.00Block 3 0.55 0.00 0.00

Page 61: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Blockmodeling

1

2

3

4

5

6

7

8

9

10

11

12

13

14

1516

Relation − ACCIAIUOL

9

11

15

4

5

7

13

1

3

16

2

8

6

12

10

14

9 11 15 4 5 7 13 1 3 16 2 8 6 12 10 14

9

11

15

4

5

7

13

1

3

16

2

8

6

12

10

14

Table 3. Inter-Block RelationshipsBlock 1 Block 2 Block 3

Block 1 0.10 0.07 0.55Block 2 0.07 0.63 0.00Block 3 0.55 0.00 0.00

Page 62: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 7. Inter-organizational Network in Response to Hurricane Katrina

Source: Kapucu et al. (2010)234 Administration & Society 42(2)

characteristics about the network: degree centrality, closeness centrality, and betweenness centrality (Comfort & Haase, 2006; Kapucu, 2005).

Table 2 presents the measures for degree centrality. Organizations that have more ties with others have higher degree of centrality. Analysis in Table 2 also shows that 10 of the 345 organizations have more distinctive degree centrality. Nine of them are state-level public organizations, three of them are federal-level public organizations, two of them are nonprofit organizations, and one of them is a municipality-level public organization (City of New Orleans). The summary measure of centralization for the network is 14.22%, which is an indicator of a loosely coupled network.

Table 3 presents the measure for closeness centrality. The closeness cen-trality measure indicates how close an actor is to all other actors in the net-work. This centrality measure is useful in terms of estimating information sharing in the network, assuming that if the actors are close to one another, the information exchange occurs more quickly (Comfort & Haase, 2006; Scott, 2000; Wasserman & Faust, 1994). The summary statistics for close-ness centrality show a very high mean for the measure of “farness,” which means that there are significant distances among actors. Network analysis reported that the graph was unconnected; therefore, no measure of centraliza-tion was calculated.

Table 4 presents the measure for betweenness centrality. Betweenness centrality is a measure of the extent to which an actor locates in the direct

Figure 3. Interorganizational networks in response to Hurricane Katrina and Rita

at INDIANA UNIV on April 16, 2014aas.sagepub.comDownloaded from

I Nine of the central players are state-level agencies.

I Large distance between actors.

I A great heterogeneity in the betweenness power of the actors.

Page 63: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 7. Inter-organizational Network in Response to Hurricane Katrina

Source: Kapucu et al. (2010)234 Administration & Society 42(2)

characteristics about the network: degree centrality, closeness centrality, and betweenness centrality (Comfort & Haase, 2006; Kapucu, 2005).

Table 2 presents the measures for degree centrality. Organizations that have more ties with others have higher degree of centrality. Analysis in Table 2 also shows that 10 of the 345 organizations have more distinctive degree centrality. Nine of them are state-level public organizations, three of them are federal-level public organizations, two of them are nonprofit organizations, and one of them is a municipality-level public organization (City of New Orleans). The summary measure of centralization for the network is 14.22%, which is an indicator of a loosely coupled network.

Table 3 presents the measure for closeness centrality. The closeness cen-trality measure indicates how close an actor is to all other actors in the net-work. This centrality measure is useful in terms of estimating information sharing in the network, assuming that if the actors are close to one another, the information exchange occurs more quickly (Comfort & Haase, 2006; Scott, 2000; Wasserman & Faust, 1994). The summary statistics for close-ness centrality show a very high mean for the measure of “farness,” which means that there are significant distances among actors. Network analysis reported that the graph was unconnected; therefore, no measure of centraliza-tion was calculated.

Table 4 presents the measure for betweenness centrality. Betweenness centrality is a measure of the extent to which an actor locates in the direct

Figure 3. Interorganizational networks in response to Hurricane Katrina and Rita

at INDIANA UNIV on April 16, 2014aas.sagepub.comDownloaded from

I Nine of the central players are state-level agencies.

I Large distance between actors.

I A great heterogeneity in the betweenness power of the actors.

Page 64: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 7. Inter-organizational Network in Response to Hurricane Katrina

Source: Kapucu et al. (2010)234 Administration & Society 42(2)

characteristics about the network: degree centrality, closeness centrality, and betweenness centrality (Comfort & Haase, 2006; Kapucu, 2005).

Table 2 presents the measures for degree centrality. Organizations that have more ties with others have higher degree of centrality. Analysis in Table 2 also shows that 10 of the 345 organizations have more distinctive degree centrality. Nine of them are state-level public organizations, three of them are federal-level public organizations, two of them are nonprofit organizations, and one of them is a municipality-level public organization (City of New Orleans). The summary measure of centralization for the network is 14.22%, which is an indicator of a loosely coupled network.

Table 3 presents the measure for closeness centrality. The closeness cen-trality measure indicates how close an actor is to all other actors in the net-work. This centrality measure is useful in terms of estimating information sharing in the network, assuming that if the actors are close to one another, the information exchange occurs more quickly (Comfort & Haase, 2006; Scott, 2000; Wasserman & Faust, 1994). The summary statistics for close-ness centrality show a very high mean for the measure of “farness,” which means that there are significant distances among actors. Network analysis reported that the graph was unconnected; therefore, no measure of centraliza-tion was calculated.

Table 4 presents the measure for betweenness centrality. Betweenness centrality is a measure of the extent to which an actor locates in the direct

Figure 3. Interorganizational networks in response to Hurricane Katrina and Rita

at INDIANA UNIV on April 16, 2014aas.sagepub.comDownloaded from

I Nine of the central players are state-level agencies.

I Large distance between actors.

I A great heterogeneity in the betweenness power of the actors.

Page 65: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Important Findings in Descriptive Network Analysis

I Chains of opportunity (White 1970)

I Strength of weak ties (Granovetter 1973)

I Small world (Kochen and Pool 1978; Watts 1999)

I Preferential attachment (Barabsi 1999)

I Biases in cognitive networks: surplus of balancingrelationships, overestimation of self-centrality

I Measurement error: forgetting friends

Page 66: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Important Findings in Descriptive Network Analysis

I Chains of opportunity (White 1970)

I Strength of weak ties (Granovetter 1973)

I Small world (Kochen and Pool 1978; Watts 1999)

I Preferential attachment (Barabsi 1999)

I Biases in cognitive networks: surplus of balancingrelationships, overestimation of self-centrality

I Measurement error: forgetting friends

Page 67: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Important Findings in Descriptive Network Analysis

I Chains of opportunity (White 1970)

I Strength of weak ties (Granovetter 1973)

I Small world (Kochen and Pool 1978; Watts 1999)

I Preferential attachment (Barabsi 1999)

I Biases in cognitive networks: surplus of balancingrelationships, overestimation of self-centrality

I Measurement error: forgetting friends

Page 68: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Important Findings in Descriptive Network Analysis

I Chains of opportunity (White 1970)

I Strength of weak ties (Granovetter 1973)

I Small world (Kochen and Pool 1978; Watts 1999)

I Preferential attachment (Barabsi 1999)

I Biases in cognitive networks: surplus of balancingrelationships, overestimation of self-centrality

I Measurement error: forgetting friends

Page 69: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Important Findings in Descriptive Network Analysis

I Chains of opportunity (White 1970)

I Strength of weak ties (Granovetter 1973)

I Small world (Kochen and Pool 1978; Watts 1999)

I Preferential attachment (Barabsi 1999)

I Biases in cognitive networks: surplus of balancingrelationships, overestimation of self-centrality

I Measurement error: forgetting friends

Page 70: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Important Findings in Descriptive Network Analysis

I Chains of opportunity (White 1970)

I Strength of weak ties (Granovetter 1973)

I Small world (Kochen and Pool 1978; Watts 1999)

I Preferential attachment (Barabsi 1999)

I Biases in cognitive networks: surplus of balancingrelationships, overestimation of self-centrality

I Measurement error: forgetting friends

Page 71: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

2. Formal Analysis

I Exponential random graph models (ERGMs)

I Mathematical models of networks

Page 72: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

2. Formal Analysis

I Exponential random graph models (ERGMs)

I Mathematical models of networks

Page 73: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

ERGMs

Researchers have developed ERGMs to study the patterns ofconnections in an observed network in a more quantitative way(Handcock et al. 2003; Robins et al. 2007). Briefly speaking, in anERGM the probability of observing a network, w, is assumed to be

Prob(W = w |X ) =exp(θTg(w ,X ))

K,

where W is a random network, w represents the observed network,X the covariates, g(w ,X ) is a function of the covariates and somenetwork formation processes of interest (e.g., mutuality,transitivity), a vector of coefficients measuring their effects, and Ka normalizing constant which ensures the probability sum to 1.

Page 74: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

ERGMs

Prior research (Hunter et al. 2008) has shown that the ERGM issomewhat equivalent to an extended logit model:

logit(wij = 1|w r ,X ) = θT δij(w ,X ),

where the log odds of actor i sending a tie to j (i.e., wij = 1),conditioning on the covariates X and the rest of the network w r , isdependent on the change statistics δij(w ,X ) (i.e., the changes inthe covariates values and network features when wij flips from 0 to1) and their effects as measured by the coefficient vector θ. Hence,the estimated coefficients from the ERGM can be interpreted asthe logged odds ratio.

Page 75: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

ID Family Wealth Seats Ties1 ACCIAIUOL 10 53 12 ALBIZZI 36 65 03 BARBADORI 55 0 124 BISCHERI 44 12 65 CASTELLAN 20 22 156 GINORI 32 0 87 GUADAGNI 8 21 108 LAMBERTES 42 0 139 MEDICI 103 53 4810 PAZZI 48 0 611 PERUZZI 49 42 2912 PUCCI 3 0 113 RIDOLFI 27 38 114 SALVIATI 10 35 315 STROZZI 146 74 2516 TORNABUON 48 0 4

Table 4. Covariates

Page 76: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Table 5. ERGM Results

Coef. SE P Coef. SE PConstant -3.15 0.50 0.00 -3.17 0.64 0.00Main Effect

Wealth 0.00 0.01 0.99 0.00 0.01 0.96Seats in city coucil 0.02 0.01 0.09 0.02 0.01 0.11Ties with other families -0.01 0.02 0.44 -0.01 0.02 0.45

HomophilyAbs. difference in wealth 0.02 0.01 0.02 0.02 0.01 0.02Abs. difference in seats -0.01 0.01 0.37 -0.01 0.01 0.38Abs. difference in other ties 0.01 0.02 0.53 0.01 0.02 0.53

Other Network TieBusiness tie 2.70 0.52 0.00 2.69 0.52 0.00

Structural EffectTirangles (gwesp) 0.08 0.29 0.79Twopaths (gwdsp) -0.02 0.16 0.92

AIC 185.90 189.80

Model I Model II

Page 77: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Figure 8. Policy Network of Elected Officials in the Orlando Metropolitan Area

Source: Feiock et al. (2010)256 Urban Affairs Review 46(2)

coefficient on out-2-stars is positive and statistically significant. When actors recognize that cooperation encompasses risky activities associated with the potential for tremendous benefits or costs, they are less likely to count on “alters” to acquire critical information. In other words, elected officials tend to actively and independently be engaged in network structures that can verify the quality and reliability of information. However, creating new ties with other governments always invokes costs, so elected officials are hesi-tant to infinitely expand links. Instead, cost considerations operate as a self-constraint on network expansion. The negative coefficient on

Figure 2. Network structure of elected officialsNote: Produced with Visone, a tool that facilitates the visual exploration of social networks by integrating analysis and visualization of social networks data (http://visone.info/). Numbers in each background circle represent eigenvector scores. Color group indicates governments in the same county, with the county government a darker shade.

at INDIANA UNIV on April 16, 2014uar.sagepub.comDownloaded from

I Build clustered local networks with high reciprocity andtransitivity to enhance trustworthiness and resolve cooperativeproblems.

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Mathematical models of networks

I Main goals: Use mathematical models to describe or simulatethe generation, development, and structural features of socialnetworks.

I Examples:

I Utilitarian networks: If people form links purely due toutilitarian considerations, the structure will be composed ofsimple stars, etc.

I Games in social network: the effects of network size and theefficiency of networks

I Transmission of infectious diseases: how much immunization issufficient to prevent the outbreaks of epidemics depends on thestructure of social networks, especially the level ofheterogeneity in degree. The higher, the faster.

I Phase transition: When P = 1/2, a big component will arisealmost surely.

Page 79: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Mathematical models of networks

I Main goals: Use mathematical models to describe or simulatethe generation, development, and structural features of socialnetworks.

I Examples:

I Utilitarian networks: If people form links purely due toutilitarian considerations, the structure will be composed ofsimple stars, etc.

I Games in social network: the effects of network size and theefficiency of networks

I Transmission of infectious diseases: how much immunization issufficient to prevent the outbreaks of epidemics depends on thestructure of social networks, especially the level ofheterogeneity in degree. The higher, the faster.

I Phase transition: When P = 1/2, a big component will arisealmost surely.

Page 80: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Mathematical models of networks

I Main goals: Use mathematical models to describe or simulatethe generation, development, and structural features of socialnetworks.

I Examples:I Utilitarian networks: If people form links purely due to

utilitarian considerations, the structure will be composed ofsimple stars, etc.

I Games in social network: the effects of network size and theefficiency of networks

I Transmission of infectious diseases: how much immunization issufficient to prevent the outbreaks of epidemics depends on thestructure of social networks, especially the level ofheterogeneity in degree. The higher, the faster.

I Phase transition: When P = 1/2, a big component will arisealmost surely.

Page 81: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Mathematical models of networks

I Main goals: Use mathematical models to describe or simulatethe generation, development, and structural features of socialnetworks.

I Examples:I Utilitarian networks: If people form links purely due to

utilitarian considerations, the structure will be composed ofsimple stars, etc.

I Games in social network: the effects of network size and theefficiency of networks

I Transmission of infectious diseases: how much immunization issufficient to prevent the outbreaks of epidemics depends on thestructure of social networks, especially the level ofheterogeneity in degree. The higher, the faster.

I Phase transition: When P = 1/2, a big component will arisealmost surely.

Page 82: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Mathematical models of networks

I Main goals: Use mathematical models to describe or simulatethe generation, development, and structural features of socialnetworks.

I Examples:I Utilitarian networks: If people form links purely due to

utilitarian considerations, the structure will be composed ofsimple stars, etc.

I Games in social network: the effects of network size and theefficiency of networks

I Transmission of infectious diseases: how much immunization issufficient to prevent the outbreaks of epidemics depends on thestructure of social networks, especially the level ofheterogeneity in degree. The higher, the faster.

I Phase transition: When P = 1/2, a big component will arisealmost surely.

Page 83: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Mathematical models of networks

I Main goals: Use mathematical models to describe or simulatethe generation, development, and structural features of socialnetworks.

I Examples:I Utilitarian networks: If people form links purely due to

utilitarian considerations, the structure will be composed ofsimple stars, etc.

I Games in social network: the effects of network size and theefficiency of networks

I Transmission of infectious diseases: how much immunization issufficient to prevent the outbreaks of epidemics depends on thestructure of social networks, especially the level ofheterogeneity in degree. The higher, the faster.

I Phase transition: When P = 1/2, a big component will arisealmost surely.

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3. Causal Network Analysis

Three types of network effects:

I Relational effects

I Positional effects: structural holes, structural equivalence

I Structural effects: density, cohesion, structure

Page 85: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

3. Causal Network Analysis

Three types of network effects:

I Relational effects

I Positional effects: structural holes, structural equivalence

I Structural effects: density, cohesion, structure

Page 86: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

3. Causal Network Analysis

Three types of network effects:

I Relational effects

I Positional effects: structural holes, structural equivalence

I Structural effects: density, cohesion, structure

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The Challenges

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However it turns out to be very difficult to estimate causal peereffects due to

I Contextual confounding

I Peer selection (homophily)

I Simultaneity

I Measurement error

A heated debate has been going on in the field for a while.

Page 88: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

The Challenges

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However it turns out to be very difficult to estimate causal peereffects due to

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I Simultaneity

I Measurement error

A heated debate has been going on in the field for a while.

Page 89: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

The Challenges

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However it turns out to be very difficult to estimate causal peereffects due to

I Contextual confounding

I Peer selection (homophily)

I Simultaneity

I Measurement error

A heated debate has been going on in the field for a while.

Page 90: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

The Challenges

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However it turns out to be very difficult to estimate causal peereffects due to

I Contextual confounding

I Peer selection (homophily)

I Simultaneity

I Measurement error

A heated debate has been going on in the field for a while.

Page 91: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

The Challenges

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However it turns out to be very difficult to estimate causal peereffects due to

I Contextual confounding

I Peer selection (homophily)

I Simultaneity

I Measurement error

A heated debate has been going on in the field for a while.

Page 92: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

The Challenges

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However it turns out to be very difficult to estimate causal peereffects due to

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I Simultaneity

I Measurement error

A heated debate has been going on in the field for a while.

Page 93: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Possible solutions

An (2011) and VanderWeele and An (2013) discuss some possiblesolutions:

I Experiments

I Instrument variable methods

I Dynamic network models (Snijders 2001; Steglich and Snijders2010)

Page 94: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Possible solutions

An (2011) and VanderWeele and An (2013) discuss some possiblesolutions:

I Experiments

I Instrument variable methods

I Dynamic network models (Snijders 2001; Steglich and Snijders2010)

Page 95: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Possible solutions

An (2011) and VanderWeele and An (2013) discuss some possiblesolutions:

I Experiments

I Instrument variable methods

I Dynamic network models (Snijders 2001; Steglich and Snijders2010)

Page 96: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

3a. Experiments

There are two types of experiments that are useful to providecausal estimates of peer effects.

I Type I: random assignment of contacts

I Type II: partial treatment design

Page 97: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

3a. Experiments

There are two types of experiments that are useful to providecausal estimates of peer effects.

I Type I: random assignment of contacts

I Type II: partial treatment design

Page 98: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Type I ExperimentThe type I experiment is random assignment of contacts. This ismeant to eliminate the selection problem.

I Sacerdote (2001) found that randomly assigned roommatesand dormmates had significant impact on the grade pointaverage (GPA) of students in a college and their decisions tojoin social groups such as fraternities.

I Boisjoly et al. (2006) found that students randomly assignedwith African-American roommates were more likely to endorseaffirmative action.

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Type I ExperimentThe type I experiment is random assignment of contacts. This ismeant to eliminate the selection problem.

I Sacerdote (2001) found that randomly assigned roommatesand dormmates had significant impact on the grade pointaverage (GPA) of students in a college and their decisions tojoin social groups such as fraternities.

I Boisjoly et al. (2006) found that students randomly assignedwith African-American roommates were more likely to endorseaffirmative action.

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Type II Experiment

However, sometimes it might be infeasible or unethical to randomlyassign contacts to subjects. In this study, I propose a second typeof experiment which is particularly useful in such situations.

An (2011) proposed a type II experiment with a partial treatmentdesign, in which only partial members of the treated groups areassigned to an intervention and how the effects of the interventiondiffuse via social ties are examined.

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Page 101: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Type II Experiment

However, sometimes it might be infeasible or unethical to randomlyassign contacts to subjects. In this study, I propose a second typeof experiment which is particularly useful in such situations.

An (2011) proposed a type II experiment with a partial treatmentdesign, in which only partial members of the treated groups areassigned to an intervention and how the effects of the interventiondiffuse via social ties are examined.

Intervention

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Page 102: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

3b. IV Methods

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An (2011) used six variables as IVs for peer smoking in order tostudy peer effects on smoking:

I Parental attitudes toward their childrens smoking

I Father’s smoking status

I Siblings’ smoking status

I Whether any relatives are sick due to smoking

I Whether cigarettes are stored at home year-round

I Distance from home to the nearest cigarette store

Page 103: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

3b. IV Methods

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An (2011) used six variables as IVs for peer smoking in order tostudy peer effects on smoking:

I Parental attitudes toward their childrens smoking

I Father’s smoking status

I Siblings’ smoking status

I Whether any relatives are sick due to smoking

I Whether cigarettes are stored at home year-round

I Distance from home to the nearest cigarette store

Page 104: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

3c. Dynamic Network ModelsHere I focus on the stochastic actor-oriented model (SAOM)(Snijders 2001, 2005; Snijders et al. 2009; Steglich et al. 2010).

SAOM assumes changes in network and behavior follow twocontinuous Markov processes. The frequency of the two types ofchanges are determined by two rate functions: λN for network andλB for behavior. The waiting time for any change is assumed tofollow an exponential distribution, P(T > t) = e−(λN+λB)t .Subjects make changes according to two objective functions, whichare assumed to be a linear summation of the effects of networkstructures and behavioral features.

f Ni (w ,w ′, z) =∑k

βNk SNk (i ,w ,w ′, z , z ′), (1)

f Bi (w ,w ′, z) =∑k

βBk SBk (i ,w ,w ′, z , z ′). (2)

w and w ′ represent the network statistics of subject i and itspeers, and z and z ′ their covariates and behaviors.

Page 105: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

3c. Dynamic Network ModelsHere I focus on the stochastic actor-oriented model (SAOM)(Snijders 2001, 2005; Snijders et al. 2009; Steglich et al. 2010).

SAOM assumes changes in network and behavior follow twocontinuous Markov processes. The frequency of the two types ofchanges are determined by two rate functions: λN for network andλB for behavior. The waiting time for any change is assumed tofollow an exponential distribution, P(T > t) = e−(λN+λB)t .Subjects make changes according to two objective functions, whichare assumed to be a linear summation of the effects of networkstructures and behavioral features.

f Ni (w ,w ′, z) =∑k

βNk SNk (i ,w ,w ′, z , z ′), (1)

f Bi (w ,w ′, z) =∑k

βBk SBk (i ,w ,w ′, z , z ′). (2)

w and w ′ represent the network statistics of subject i and itspeers, and z and z ′ their covariates and behaviors.

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Table 6. SAOM Results of Friendship Dynamics among Students

Friendship Dynamics Explanations Estimates SEsmoking alter Smokers tend to have more friends. 0.15 0.21smoking ego Smokers tend to nominate more friends. 0.36 0.22same smoking Smokers tend to be friends with other smokers. -0.34 0.40same smoking (break) Smokers tend to break ties with other smokers. 1.07 0.72eversmoking alter Eversmokers tend to have more friends. -0.02 0.08eversmoking ego Eversmokers tend to nominate more friends. -0.25 0.07same eversmoking Eeversmokers tend to be friends with other eversmokers. 0.09 0.05basic rate friendship Basic rate of friendship changes. 18.23 0.81outdegree (density) Basic pattern of the network. -3.05 0.19reciprocity Friendships tend to be reciprocated. 1.65 0.06transitive ties Friendships tend to form triangles. 1.28 0.05indegree - popularity Popular students tend to attract more friends. 0.00 0.01outdegree - popularity Active students tend to have more friends. -0.07 0.02boy alter Boys tend to have more friends. 0.00 0.05same boy Friends tend to be same gender. 1.23 0.13same boy (break) Friendship ties with same gender tend to break. -1.40 0.27age alter Older students tend to have more friends. -0.01 0.03age similarity Students with similar age tend to be friends. 0.34 0.12height alter Taller students tend to have more friends. 0.00 0.00height similarity Students with similar height tend to be friends. -0.27 0.13weight alter Heavier students tend to have more friends. 0.00 0.00weight similarity Students with similar weight tend to be friends. 0.22 0.19ranking alter Low ranked students tend to have more friends. -0.05 0.02ranking similarity Similar ranked students tend to be friends. 0.13 0.08paedu similarity Students with similar family background tend to be friends. 0.10 0.12

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Table 6 (Continued). SAOM Results of Smoking Dynamics among Students

Behavior Dynamics Explanations Estimates SEaverage alter Students' smoking status is influenced by their friends. -4.83 38.37rate smoking period 1 Prevalence of smoking. 1.22 0.35linear shape Smoking trend in the long run. -6.02 19.42indegree Popular students tend to smoke. 0.89 4.15outdegree Active students tend to smoke. -1.52 7.72treatment Students in treatment groups tend to smoke. -1.30 7.12pasmoking Students whose father smoke tend to smoke. -1.92 8.85sibsmoking Students whose siblings smoke tend to smoke. 6.29 26.31boy Boys tend to smoke. 0.80 5.35age Older students tend to smoke. 2.46 9.88height Taller students tend to smoke. -0.16 0.85weight Heavier students tend to smoke. -0.16 0.77ranking Lower ranked students tend to smoke. 0.47 1.91paedu Students with better educated dad tend to smoke. 0.59 3.28

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4. Network Predictions

I Relational Predictions

I Model based. Training data − > Estimate parameters − >make predictions.

I Quotation (text analysis), phone callsI Random walks: friends of friends are usually more central; the

persons you meet are usually more activeI Attributes-based homophily or complementarity

I Behavioral Predictions

I Nearest neighbor predictingI Network sensoringI Network surveillanceI Using network reports to correct self-reporting bias

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4. Network Predictions

I Relational PredictionsI Model based. Training data − > Estimate parameters − >

make predictions.

I Quotation (text analysis), phone callsI Random walks: friends of friends are usually more central; the

persons you meet are usually more activeI Attributes-based homophily or complementarity

I Behavioral Predictions

I Nearest neighbor predictingI Network sensoringI Network surveillanceI Using network reports to correct self-reporting bias

Page 110: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

4. Network Predictions

I Relational PredictionsI Model based. Training data − > Estimate parameters − >

make predictions.I Quotation (text analysis), phone calls

I Random walks: friends of friends are usually more central; thepersons you meet are usually more active

I Attributes-based homophily or complementarity

I Behavioral Predictions

I Nearest neighbor predictingI Network sensoringI Network surveillanceI Using network reports to correct self-reporting bias

Page 111: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

4. Network Predictions

I Relational PredictionsI Model based. Training data − > Estimate parameters − >

make predictions.I Quotation (text analysis), phone callsI Random walks: friends of friends are usually more central; the

persons you meet are usually more active

I Attributes-based homophily or complementarity

I Behavioral Predictions

I Nearest neighbor predictingI Network sensoringI Network surveillanceI Using network reports to correct self-reporting bias

Page 112: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

4. Network Predictions

I Relational PredictionsI Model based. Training data − > Estimate parameters − >

make predictions.I Quotation (text analysis), phone callsI Random walks: friends of friends are usually more central; the

persons you meet are usually more activeI Attributes-based homophily or complementarity

I Behavioral Predictions

I Nearest neighbor predictingI Network sensoringI Network surveillanceI Using network reports to correct self-reporting bias

Page 113: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

4. Network Predictions

I Relational PredictionsI Model based. Training data − > Estimate parameters − >

make predictions.I Quotation (text analysis), phone callsI Random walks: friends of friends are usually more central; the

persons you meet are usually more activeI Attributes-based homophily or complementarity

I Behavioral Predictions

I Nearest neighbor predictingI Network sensoringI Network surveillanceI Using network reports to correct self-reporting bias

Page 114: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

4. Network Predictions

I Relational PredictionsI Model based. Training data − > Estimate parameters − >

make predictions.I Quotation (text analysis), phone callsI Random walks: friends of friends are usually more central; the

persons you meet are usually more activeI Attributes-based homophily or complementarity

I Behavioral PredictionsI Nearest neighbor predicting

I Network sensoringI Network surveillanceI Using network reports to correct self-reporting bias

Page 115: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

4. Network Predictions

I Relational PredictionsI Model based. Training data − > Estimate parameters − >

make predictions.I Quotation (text analysis), phone callsI Random walks: friends of friends are usually more central; the

persons you meet are usually more activeI Attributes-based homophily or complementarity

I Behavioral PredictionsI Nearest neighbor predictingI Network sensoring

I Network surveillanceI Using network reports to correct self-reporting bias

Page 116: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

4. Network Predictions

I Relational PredictionsI Model based. Training data − > Estimate parameters − >

make predictions.I Quotation (text analysis), phone callsI Random walks: friends of friends are usually more central; the

persons you meet are usually more activeI Attributes-based homophily or complementarity

I Behavioral PredictionsI Nearest neighbor predictingI Network sensoringI Network surveillance

I Using network reports to correct self-reporting bias

Page 117: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

4. Network Predictions

I Relational PredictionsI Model based. Training data − > Estimate parameters − >

make predictions.I Quotation (text analysis), phone callsI Random walks: friends of friends are usually more central; the

persons you meet are usually more activeI Attributes-based homophily or complementarity

I Behavioral PredictionsI Nearest neighbor predictingI Network sensoringI Network surveillanceI Using network reports to correct self-reporting bias

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One Example for Relational Predictions

An and Schramski (2013) proposed two methods for correctingcontested reports in exchange networks.

Figure 10. Four Exchange Networks

an alter gives more to them than they gives back. Panels B-D in Figure 3 depict these three

exchange networks for a selected village.

Figure 3. Four empirical exchange networks.

Note: This graph shows four empirical exchange networks. Symmetric or balanced ties are colored red while asymmetric or unbalanced ties are gray. The majority of exchange ties (excluding zero ties) seem to be asymmetric. For clarity in presentation, isolates have been removed from each sub-graph.

We apply our proposed methods to addressing the contested ties in the categorical

networks and show the average results in Panels B-D of Table 5. Several findings are in order.

First, all the contested ties are balanced after the adjustment. Second, the elimination method

produces the most (0, 0) ties while the balancing method produces the most non-zero ties. Hence,

the former produces networks with the lowest density while the latter produces networks with the

highest density. By contrast, our methods produced networks that were less extreme in both

directions.

-16-

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One Example for Behavioral PredictionsAn and Doan (2013) proposed a network-based method to monitorhealth behaviors. They found that smokers, optimistic students,and popular students make better informants than theircounterparts. Using three to four positive peer reports seem touncover a good number of under-reported smokers while notproducing excessive false positives.

Figure 11. A Smoking Detection Network

Figure 1. Example sociograms of non-isolates in friendship networks, cigarette exchange networks, and smoking detection networks for two of six schools.

School 3

Friendship Network Cigarette Exchange Network Smoking Detection Network

School 4

Friendship Network Cigarette Exchange Network Smoking Detection Network

Note: Self-identified smokers are colored red. Friendship and smoking detection networks identify students who reported having smoked within the past 30 days. Cigarette exchange network identifies students who reported having ever smoked.

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5. Network Interventions

I Change the context

I How actors activate social ties to navigate through theuncertainties created by institutional reforms or leadershipchanges

I How political and socioeconomic changes alter the culture ofnetworking and the importance of network capital

I Change the structure

I Physical segregation & relocationI Management. Mao’s three strategies

I Change the process

I Speeding up or halting diffusionI Synchronization

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5. Network Interventions

I Change the contextI How actors activate social ties to navigate through the

uncertainties created by institutional reforms or leadershipchanges

I How political and socioeconomic changes alter the culture ofnetworking and the importance of network capital

I Change the structure

I Physical segregation & relocationI Management. Mao’s three strategies

I Change the process

I Speeding up or halting diffusionI Synchronization

Page 122: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

5. Network Interventions

I Change the contextI How actors activate social ties to navigate through the

uncertainties created by institutional reforms or leadershipchanges

I How political and socioeconomic changes alter the culture ofnetworking and the importance of network capital

I Change the structure

I Physical segregation & relocationI Management. Mao’s three strategies

I Change the process

I Speeding up or halting diffusionI Synchronization

Page 123: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

5. Network Interventions

I Change the contextI How actors activate social ties to navigate through the

uncertainties created by institutional reforms or leadershipchanges

I How political and socioeconomic changes alter the culture ofnetworking and the importance of network capital

I Change the structure

I Physical segregation & relocationI Management. Mao’s three strategies

I Change the process

I Speeding up or halting diffusionI Synchronization

Page 124: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

5. Network Interventions

I Change the contextI How actors activate social ties to navigate through the

uncertainties created by institutional reforms or leadershipchanges

I How political and socioeconomic changes alter the culture ofnetworking and the importance of network capital

I Change the structureI Physical segregation & relocation

I Management. Mao’s three strategies

I Change the process

I Speeding up or halting diffusionI Synchronization

Page 125: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

5. Network Interventions

I Change the contextI How actors activate social ties to navigate through the

uncertainties created by institutional reforms or leadershipchanges

I How political and socioeconomic changes alter the culture ofnetworking and the importance of network capital

I Change the structureI Physical segregation & relocationI Management. Mao’s three strategies

I Change the process

I Speeding up or halting diffusionI Synchronization

Page 126: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

5. Network Interventions

I Change the contextI How actors activate social ties to navigate through the

uncertainties created by institutional reforms or leadershipchanges

I How political and socioeconomic changes alter the culture ofnetworking and the importance of network capital

I Change the structureI Physical segregation & relocationI Management. Mao’s three strategies

I Change the process

I Speeding up or halting diffusionI Synchronization

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5. Network Interventions

I Change the contextI How actors activate social ties to navigate through the

uncertainties created by institutional reforms or leadershipchanges

I How political and socioeconomic changes alter the culture ofnetworking and the importance of network capital

I Change the structureI Physical segregation & relocationI Management. Mao’s three strategies

I Change the processI Speeding up or halting diffusion

I Synchronization

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5. Network Interventions

I Change the contextI How actors activate social ties to navigate through the

uncertainties created by institutional reforms or leadershipchanges

I How political and socioeconomic changes alter the culture ofnetworking and the importance of network capital

I Change the structureI Physical segregation & relocationI Management. Mao’s three strategies

I Change the processI Speeding up or halting diffusionI Synchronization

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One Example

An (2011) assigned a smoking intervention to random, centralstudents, and students with their best friends in selected classes,respectively.

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Uniqueness of This Study

I Unlike previous interventions that assign intervention to allmembers in the treated groups, the partial treatment designassigns intervention to only partial members in the treatedgroups, which enables us to estimate several different kinds ofcausal peer effects.

I Unlike previous network interventions (e.g., Kelly et al. 1991;Latkin 1998; Campbell et al. 2008), this study includes arandom intervention as an additional benchmark, whichenables us to provide more proper evaluations of theeffectiveness of network interventions.

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Uniqueness of This Study

I Unlike previous interventions that assign intervention to allmembers in the treated groups, the partial treatment designassigns intervention to only partial members in the treatedgroups, which enables us to estimate several different kinds ofcausal peer effects.

I Unlike previous network interventions (e.g., Kelly et al. 1991;Latkin 1998; Campbell et al. 2008), this study includes arandom intervention as an additional benchmark, whichenables us to provide more proper evaluations of theeffectiveness of network interventions.

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Selecting Central Students

-34-

Figure S2. Central Students Selected by the Indegree Centrality Method (Left) and the New Method

(Right)

Note: The two panels show the same friendship network for a hypothetical class which is naturally

divided into two components. The indegree centrality method selects central students based on the

number of friend nominations they receive. The new method identifies central students as those who

can directly connect to the maximal unique number of students in a class via friendships. In brief, it

starts with selecting a central student in a network, then selects another student whose circle of friends

least overlaps with that of the already selected student, and repeats this process until reaching the

designed sample size. The nodes colored in red are the students selected. Unlike the conventional

indegree method which picks central students all from a single component, the new method is able to

traverse across separate components and select central students in both components, which facilitates

diffusion to spread more widely.

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Selecting Student Groups

-35-

Figure S3. Student Groups Selected by the Edge-Removal Method (Left) and the New Method (Right)

Note: The two panels show the same friendship network for a hypothetical class. The edge-removal

method (Girvan and Newman 2002) is top-down, dividing students into groups iteratively by removing

the edges that are most between other edges. The identified groups are shown in the graph on the left

and colored differently. The new method is bottom up. It first rewires a network by keeping only

mutual friendships so that only strong peer influence is to be utilized. It then picks cliques (i.e., a

maximal set of students in which they are friends with one another) in the network, from the largest to

the smallest, for a designed sample size. The selected student groups are shown in the graph on the

right and colored in red. The new method seems to produce more meaningful student groups. For

example, student 12 is grouped with students 46, 47, 57 and 60 by the edge-removal method, but

student 12 actually has no direct connections with any of those other students. In contrast, the new

method properly excludes student 12 from the group composed of students 46, 47, 57 and 60.

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No Attidudinal or Behavioral Effects

Also, no evidence for PEC, PEA, or PET.

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Effects on Networks?!

Smokers are much more marginalized in the network interventionsthan in the random intervention.

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Implications

1. The relative marginalization of smokers will restrict theirinfluence on others, which may enable network interventionsto outperform non-network interventions in the long run.

2. The finding suggests that the strict separation between peerselection and peer influence as has been treated in theliterature is inappropriate, because peer selection can act as away to resist or exert peer influence.

3. It also suggests that when evaluating interventions, we shouldput more attention to examining network outcomes, not justattitudinal or behavioral outcomes.

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Implications

1. The relative marginalization of smokers will restrict theirinfluence on others, which may enable network interventionsto outperform non-network interventions in the long run.

2. The finding suggests that the strict separation between peerselection and peer influence as has been treated in theliterature is inappropriate, because peer selection can act as away to resist or exert peer influence.

3. It also suggests that when evaluating interventions, we shouldput more attention to examining network outcomes, not justattitudinal or behavioral outcomes.

Page 138: Introduction to Social Network AnalysisApr 18, 2014  · I Communication: social marketing, information di usion, citation networks I Biology: cell interactions, brain activities,

Implications

1. The relative marginalization of smokers will restrict theirinfluence on others, which may enable network interventionsto outperform non-network interventions in the long run.

2. The finding suggests that the strict separation between peerselection and peer influence as has been treated in theliterature is inappropriate, because peer selection can act as away to resist or exert peer influence.

3. It also suggests that when evaluating interventions, we shouldput more attention to examining network outcomes, not justattitudinal or behavioral outcomes.

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Books and Readings

1. Wasserman, Stanley and Katherine L. Faust. 1994. SocialNetwork Analysis: Methods and Applications. New York:Cambridge University Press.

2. Hanneman, Robert A. and Mark Riddle. 2005. Introductionto Social Network Methods. Riverside: University ofCalifornia, Riverside (Available athttp://www.faculty.ucr.edu/~hanneman/nettext/.

3. John Scott and Peter J. Carrington. 2011. The SAGEHandbook of Social Network Analysis. London: The SagePublications.

4. Kolaczyk, Eric D. 2009. Statistical Analysis of Network Data:Methods and Models. New York: Springer.

5. Jackson, Matthew O. 2008. Social and Economic Networks.Princeton, NJ: Princeton University Press.

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Courses

I Title: Soc-S651: Topics in Quantitative Sociology: SocialNetwork Analysis

I Instructor: Weihua An, Assistant Professor of Statistics andSociology, [email protected]

I Time: Thursdays 2:30PM - 5:00PM

I Location: Wells Library (LI) 851 (Subject to change)

I Description: This course covers the major approaches andmethods to collect, represent, and analyze social networkdata. Students will learn hands-on skills to conduct their ownnetwork research using popular software such as UCINet andR.

I Prerequisites: This course requires a basic understanding oflogistic regressions at the level of Statistics 503 or Sociology650 (Categorical Data Analysis).

I A past syllabus can be found at http://mypage.iu.edu/

~weihuaan/Documents/Soc651_2012.pdf.