Introduction to STR and Reports Overview The SHARE Center Supporting Hotel-related Academic Research and Education

Introduction to STR

and Reports Overview

The SHARE CenterSupporting Hotel-related Academic Research and Education

Table of Contents• Introduction to STR

• The Flow of Data at STR

• Overview of Products and Services

• More on Products and Services

- Subscription Reports - Ad-Hoc Reports

- Publications - Industry Presentations

- www.hotelnewsnow.com - Additional Services

http://www.hotelnewsnow.com/

Introduction to STR

Who is Smith Travel Research?

• The recognized leader in hotel benchmarking

• STR samples (obtains performance data from) over 70% of total U.S. room supply (99% of chain hotels and most significant independent hotels) and nearly 50% of total global (non-US) room supply

• STR provides monthly, weekly, and daily STAR reports to over 42,000 hotels

• Impartial, timely, confidential, and accurate

What role does STR fulfill in the hotel industry?

• STR is an independent third party; they contract with all of the major hotel companies and many independent properties

• STR obtains confidential performance data from clients; they maintain strict rules to ensure data integrity, protect confidentiality, and never isolate a single hotel’s data

• STR makes aggregated data available so that hotels can perform competitive benchmarking and to provide an accurate representation of industry performance

Benchmarking 101: my hotel vs. the competition

15%

7%

-20%

-10%

0%

10%

20%

YO

Y C

han

ge

Manager A

A's Competitors

-10%

-3%

-20%

-10%

0%

10%

20%

YO

Y C

han

ge

Manager B

B's Competitors

Who does STR serve?

• Hotel companies (chains, parent companies, management companies, owners)

• Hotels (many GM bonuses are related to STR data)

• Convention & Visitor Bureaus (provide data to nearly 600), Tourism & travel organizations (including USTA), and

Hotel associations (STR is endorsed by the AHLA),

• Developers, Consultants, Appraisers (most banks in the US require an STR Trend report for a hotel loan)

• Wall Street/Accounting firms, Financial institutions

Main customers are hotel companies, data valuable to many 3rd parties

Who does STR serve? - continued

• Media (data appears regularly in places such as: Wall St Journal, USA Today, NY Times, Washington Post; as well as lodging related media: Lodging, Hotels; STR staff also write many articles)

• National and international hotel and tourism conferences (STR staff are frequently keynote speakers)

• Hotel vendors (such as Starbucks, Sealy, HBO, Nationwide)

• Educators (through the SHARE Center, most universities)

• Government (including GSA [who use data to help set federal per diem rates], FEMA, Bureau of Labor & Statistics, Commerce Dept, Dept of Energy & Homeland Security, National Park Service)

Brief History• 1985 – founded, started collecting hotel census data

• 1987 – started collecting monthly sales data

• 1992 – started collecting Canada, Mexico, Caribbean data

• 1997 – started collecting worldwide sales data

• 1999 – started collecting daily sales data

• 2001 – started collecting segmentation data

• 2003 – started collecting pipeline data

• 2008 – launched STR Global and hotelnewsnow.com, acquired RRC

• 2009 – launched HotelDataConference and STR Analytics

• 2011 – launched the SHARE Center

• STR – North America sales and support, processing, accounting, IT

• STR Global – Non-North America sales and support

• www.hotelnewsnow.com – free news and articles

• STR Analytics – Data analysis

• RRC – Ski benchmarking, customer satisfaction

• HDC – Hotel Data Conference in US & Europe

The STR Family Of Companies

Offices

• Nashville, TN – main office

• Cleveland, OH – office of www.hotelnewsnow.com

• Boulder, CO – office of STR Analytics and RRC. STR Analytics provides statistical expertise and works with additional data sources. RRC assists CVBs and local governments and is involved with ski resorts

• London, UK – main STR Global office; also offices in Singapore and people on the ground in Italy, India, Japan, China, Dubai, Australia, and Brazil


What data does STR track?• Hotel census data – attribute information

– Name, address, phone, number of rooms– Geographic & non-geographic categorization, lat/longs– Amenities, physical info, affiliations, & history (changes)– US & WW hotels

• Pipeline data– Hotels under construction– Projects in planning stage

• Rooms sales data – performance information– Rooms available, rooms sold, & room revenue– Monthly & daily

Other types of data:

• Segmented sales data – Group, Transient, & Contract– Rooms sold & Room revenue

• Additional Revenue data– Food & Beverage Revenue– Other Revenue– Total Revenue

• Profit & Loss data - HOST=Hotel Operating STatistics– Multiple revenue & expense accounts– Also payroll, fees, taxes, profit– Collected annually

Current Participation Stats

• Census/attribute information US: over 52K hotels in the database, STR tracks more hotels in

addition to the ones that submit data

Total World: over 95K non-US hotels in the database

• STAR data US:

29K hotels submit monthly data (over 70% based on number of rooms)

28.5K hotels submit daily

Total World (non-US):

13K hotels participate in monthly and daily (nearly 50%)

More Participation Stats

• Segmentation (Group & Transient) data US: nearly 4,000 hotels participate; representing 90% of Luxury

and Upper Upscale hotels

Total World (non-US): nearly 1,000 hotels participate

• Additional Revenue data A subset of the hotels submitting Group/Transient data participate

• Profit & Loss (HOST) data US: over 6,000 participate

Total World (non-US): nearly 2000 participate

Back Data – How much history?

• Monthly sales/performance– US: back to 1987– North America (Canada, Mexico, Caribbean): back to 1994– Rest of world: back to 2000

• Daily sales/performance– US: back to 1998– North America and rest of world: back to 2000

• Segmentation (Group & Transient) data – US: back to 2002– North America, United Arab Emirates: back to 2007– Rest of world: select markets, currently expanding

• HOST (P&L) data– US: back to 1991– WW: back to 1997

The Flow of Data at STR

Data Flow Overview

• There are four major data functions or processes at STR:

– A large number of foundational datasets are maintained on a regular basis

– Sales data is collected and loaded on a daily, weekly, and monthly basis

– The sales data is processed and aggregated based upon the foundational files

– Reports and data files are generated and delivered to hotels and corporate HQs

Data Maintenance

• STR maintains three main foundational datasets:– Hotel Census - attribute information for every hotel in the world– Competitive Sets – subject hotel and members of each comp set– Pipeline – construction and planning info for every Pipeline project

• STR also maintains a wide variety of control information including:– Geographic codes (countries, markets, tracts, counties, …)– Non-geographic codes (scales, locations, classes, …)– Affiliation codes (parent companies, chains, mgtcos, owners, …)

• New records are added and existing records are updated in these datasets on a regular basis. All history is tracked.

Sales Data Loading

• Hotels submit sales data (Supply, Demand, Revenue) on a daily, weekly and monthly basis:

– Most data is received via corporate feeds from the headquarters of companies

– Additional data is entered by individual hotels via a web user interface

• STR performs an involved data loading process

– Elaborate error checks are performed to ensure accuracy

– All data that does not pass the error checks is verified with the hotel/company before it is loaded

• There is a separate process for loading sales data updates

Data Processing

• After loading, the Sales Data is processed and aggregated based upon all of the foundational files:

– Property data – for each hotel

– Industry data – for each geographic and non-geographic combination (market, market scale, tract, tract scale, …)

– Comp Set data – multiple comp sets per subject hotel

– Chain data – plus parent company, mgtco, owner, and more

– User-defined data – special cuts of data based upon special needs and customer definitions

• All aggregated data is then checked for accuracy

Data Distribution• After processing, reports and data files are generated:

– STAR reports for individual hotels

– Corporate reports and data files for companies

– The formats of all reports can be customized by a client based upon control variables

• The reports and files are delivered to hotels and corporate HQs using a variety of methods:

– Some reports are emailed directly to hotel staff. STR maintains a dataset of emails for many companies.

– Some reports are delivered to corporate headquarters. They may load these on their own website for their staff to access.

– Some data is available online

STR Data Flow Overview

1. Foundational Data Maintenance

2. Sales Data Loading & Error Checking

3. Data Processing & Aggregation

4. Report Generation

5. Report Distribution

Brief Overview of Products

and Services

Overview of Products and Services

• Contract Reports:

– Hotels: STAR Property Report

– Hotel Companies: Corporate Reports & Data

– CVBs/Tourism Orgs: Destination Reports

• Ad-hoc Reports

• Publications

• Industry presentations, www.hotelnewsnow.com

• Additional Services


STAR Property Reports

• Emailed to hotel on monthly, weekly, and daily basis

• Compare subject hotel to comp set(s) and industry segments

• Displays performance metrics for different timeperiods

• New: Spa STAR, Casino STAR

United Kingdom United StatesBlue Fin Building 735 East Main Street

110 Southwark Street HendersonvilleLondon SE1 0TA TN 37075

Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848

www.strglobal.com www.strglobal.com

Monthly STAR Report Sample (US & Canada)

July 2008 STR #: 98765 Date Created: August 24, 2008Tab

Table of Contents 1Monthly Performance at a Glance 2STAR Summary 3Competitive Set Report 4Response Report 5Segmentation Summary 6Segmentation Occupancy Analysis 7Segmentation ADR Analysis 8Segmentation RevPAR Analysis 9Segmentation Index Analysis 10Segmentation Ranking Analysis 11Segmentation Day of Week - Current Month 12Segmentation Day of Week - Year to Date 13Additional Revenue ADR Analysis 14Additional Revenue RevPAR Analysis 15Segmentation Reponse Report 16Daily Data for the Month 17Day of Week & Weekday/Weekend 18Help 19

Available to Weekly STAR participants only

Available to Segmentation participants only





Weekly STAR Report Sample (US & Canada)

August 27, 2008 - September 2, 2008 STR #: 98765 Date Created: September 6, 2008

TabTable of Contents 1Weekly STAR Summary 2Segmentation Summary 3Daily Data For Month 4Occupancy Perspectives 5Occupancy Analysis 6ADR Perspectives 7ADR Analysis 8RevPAR Perspectives 9RevPAR Analysis 10Other Revenue 11Response Report 12Help 13


Corporate Reports & Data Files

• Various reports for corp-orate and regional staff

• Various raw data files

• Received by headquartersof hotel companies around the world

Destination Reports

• Monthly and weekly reports generated for nearly 600 CVBs, DMOs, and Local Tourism Organizations

• Variety of templates/pages and different industry segments or user-defined groups

• Provide additional help for for CVBs

1 United Kingdom United StatesBlue Fin Building 735 East Main Street



www.strglobal.com www.str.com

San Diego CVB

For the Month of June 2010 Date Created: Jul 17, 2010

Tab

Table of Contents 1Multi-Segment Market 2Multi-Seg Raw Top 25 Markets 3Trend San Diego, CA 4Trend Port Of San Diego 5Response Port Of San Diego 6Trend San Diego City Properties 7Response San Diego City Propert 8Trend Downtown 9Response Downtown 10Trend Island Area 11Response Island Area 12Trend I-15 Corridor 13Response I-15 Corridor 14Trend La Jolla Coastal 15Response La Jolla Coastal 16Trend Mission Valley, Old Town 17Response Mission Valley 18Trend UTC Area 19Response UTC Area 20TMD Trend Total 21TMD Response Total 22Help 23

Ad-Hoc Reports

• Trends– Select industry segment or

user-defined set of hotels– Displays monthly data for 5,

10, or 20 years, also daily, group/transient, running 12

• Market Pipeline– Display hotels under con-

struction, projects in planning, existing hotels, and conversion activity

Ad-Hoc Reports

• HOST Reports– Select industry segment or

user-defined set of hotels– Displays revenue and

expense detail, including profitability

• Census Database– Nearly 100 fields of hotel

information, attributes, affiliations, history, …

Publications

• US Hotel Reviews– Monthly & Weekly– Provide overview of industry

performance (US, Scales, Locations, Regions, Top 25 Markets)

• Forecasts– Project future performance

– Available for 25 US and 44 WW markets





STR MONTHLY HOTEL REVIEW

U.S. Hotel Industry Performance for the Month of: June 2010Volume 10, Issue M6

Date Created: July 16, 2010

In this issue:Page:

Translation Table 2

U.S. Hotel Industry at a Glance 3

Performance by Industry Segments 4

Performance In Top 25 Markets 5

Performance by State 6

Glossary 7

WW Publications

• Global Hotel Reviews– Versions for Americas, Europe,

Asia/Pacific, and Mideast/Africa

– Overview of industry performance

• WW Country Reports– Available for 13 countries and country groups

including Canada, UK, Germany, China, India, …

– Detailed performance within a country





Americas Hotel Review

Americas Hotel Industry Performance for the Month of June 2010Volume 10, Issue AM6


In this issuePage

Global Performance (US Dollars) 2

Country Performance (Local Currency) 3

Country Performance (US Dollars) 4

Market Performance (Local Currency) 5

Market Performance (US Dollars) 6

Market Performance Graphs 7

World Regions 8

Definitions 9

Other Publications

• Pipeline Outlooks– Overview of projects under

construction or in planning, supply changes

– Versions for US, Canada, Carib/Mexico, Cen/So America, Europe, Asia/Pac, Mideast/Africa

• HOST Study– Annual survey of P&L data– Provide detail of revenue,

expenses, and profitability




Comprehensive Pipeline Outlook (United States)

Data for end of June, 2010 Publication Date: July 09, 2010

TabTable of Contents 1Pipeline Overview 2Pipeline Variance by Chain Scale & Phase 3Pipeline Chain Affiliation by Phase / Parent Comp 4Pipeline by Chain Affiliation & Phase 5Pipeline Changes to Existing Supply by Brand 6Pipeline by Region 7Top 26 Markets by Percent of Existing Supply Rooms 8Top 26 Markets by Chain Scale 9Top 110 MSAs 10Pipeline - Past 12 Quarters 11Brand's Percent of Active Pipeline by Rooms 12Pipeline by Year Open 13Pipeline Phase Progression 14Potential Conversion by Chain Affiliation & Parent Company 15

www.strglobal.com




The HOST Study 2010

Data Tables for the Year 2009 Date Created: June 3, 2010

Tab

Table of Contents 1

Data Tables

Full Service

Summary 2

Ratios to Sales

- by Region 3

- by Location 4

- by Size 5

- by Price 6

Amount Per Available Room

- by Region 7

- by Location 8

- by Size 9

- by Price 10

Amount Per Occupied Room

- by Region 11

- by Location 12

- by Size 13- by Price 14

Limited Service

Summary 15

Ratios to Sales

- by Region 16

- by Location 17

- by Size 18

- by Price 19

Amount Per Available Room

- by Region 20

- by Location 21

- by Size 22

- by Price 23

Amount Per Occupied Room

- by Region 24

- by Location 25

- by Size 26- by Price 27

Help/Definitions 28

www.strglobal.com

Occupancy ADR RevPAR50

60

70

80

90

100

110

64

104

66

62

108

67

56

99

55

58

98

57

61

101

61

20072008200920102011

Industry PresentationsTotal US - Key Performance Indicators July YTD 2007, 2008, 2009, 2010, and 2011

• 2011 Smith Travel Research, Inc.

Occupancy almost back to 2008 level, ADR ⅓ way, RevPAR ½ way

1989199019911992199319941995199619971998199920002001200220032004200520062007200820092010 2011-10

-5

0

5

10Occupancy ADR

Occupancy leveling, ADR slowly returning

-3.4%

-6.7%

Occupancy:-9.7% (Sep 09) 6.4% (Apr 11) 5.5% (Jul 11)

ADR:-8.8% (Jan 10)2.8% (Jul 11)

-4.5%

0.0%


Total US Twelve Month Moving Average – Jan 1989 to July 2011

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 50.0

60.0

70.0

80.0

90.0

100.0

110.0 Occupancy (%)ADR ($)

Peak $107.71 Sep 2008

ADR: $97.03 (Apr 10, off $11)$100.06 (Jul 11, regain $3) 34 months so far

Occupancy:54.5% (Jan 10, off 9 pts)59.1% (Jul 11)

Peak 63.5%Jun 2006

41 months to regain $3.70

Total US - Historic Occupancy & ADR Actual ValuesTwelve Month Moving Average – January 1997 to July 2011


Current challenge of the hotel industry – recovering the ADR

www.hotelnewsnow.com

• Free electronic news service (www.hotelnewsnow.com )

• Focus on data/performance, latest issues, & conferences;global emphasis also

• User-friendly search cap-ability, 3 years of past articles

• Great for current events, staying connected to Industry


Special Projects & Research

• Custom projects such as Distribution Channel Study and GSA Per Diem Rate

• User-defined analyses based on STR data, i.e.: Gulf Oil Spill Impact, Katrina

• Special surveys such as Travel Intention Survey

• Special projects for AHLA, Hotel Survey

• Metropoll Convention & Meeting data

More on Products and Services

• Subscription Reports

• Ad-Hoc Reports

• Publications

• Industry Presentations

• www.hotelnewsnow.com

• Additional Services

Subscription Reports

Subscription Reports

• STAR Property Reports - monthly, weekly, & daily

report for US & WW hotels; Segmentation & Additional

Revenue versions also

• Corporate Reports & data files - monthly, weekly,

& daily for US & WW customers

• Destination Reports - monthly & weekly reports for

CVBs and tourism organizations

STAR Property Reports - Intro

• STAR = “Smith Travel Accommodation Reports”

• Compares the subject property to the comp set and to various industry segments

• Separate reports generated Monthly, Weekly, and Daily

• Hotels can receive additional pages for secondary comp sets or with Segmentation and Additional Revenue data (upper end)

• Non-US hotels receive slightly different version

Monthly STAR Property Reports – Table of ContentsUnited Kingdom United StatesBlue Fin Building 735 East Main Street




Monthly STAR Report Sample (US & Canada)

July 2008 STR #: 98765 Date Created: August 24, 2008Tab

Table of Contents 1Monthly Performance at a Glance 2STAR Summary 3Competitive Set Report 4Response Report 5Segmentation Summary 6Segmentation Occupancy Analysis 7Segmentation ADR Analysis 8Segmentation RevPAR Analysis 9Segmentation Index Analysis 10Segmentation Ranking Analysis 11Segmentation Day of Week - Current Month 12Segmentation Day of Week - Year to Date 13Additional Revenue ADR Analysis 14Additional Revenue RevPAR Analysis 15Segmentation Reponse Report 16Daily Data for the Month 17Day of Week & Weekday/Weekend 18Help 19

Available to Weekly STAR participants only


Monthly STAR Report – Summary pageTab 3 - STAR Summary - My Property vs. Comp Set and Industry Segments

89.8 2.7 80.9 -8.5 82.0 -9.8 84.9 -5.6 0.0 0.0 0.0 0.0

84.6 -0.3 81.2 -1.1 85.6 -0.5 82.4 -0.4 -0.3 -0.8 -0.6 -1.1

88.1 3.6 84.3 1.5 88.5 1.5 85.1 1.6 0.3 -1.7 -1.2 -1.5

87.6 0.3 84.4 -0.6 88.4 -0.4 85.4 -0.4 1.1 -0.7 0.8 -1.4

88.8 2.1 85.0 0.8 88.9 0.1 86.0 0.4 1.3 -4.1 0.1 -4.9

90.5 0.7 86.5 3.2 91.5 1.1 87.7 2.4 0.0 0.0 0.0 0.4

234.89 10.0 248.55 14.3 266.87 15.2 259.98 15.2 2.7 -8.5 -9.8 -5.6

205.50 10.9 215.06 12.6 228.69 13.3 226.23 14.7 -0.6 -1.8 -1.1 -1.5

210.02 8.3 221.89 12.2 237.71 12.1 235.76 16.1 3.9 -0.2 0.2 0.1

222.40 10.1 232.32 12.2 248.61 12.9 246.89 14.8 1.4 -1.3 0.3 -1.8

258.03 8.7 270.02 9.7 285.94 10.6 286.00 12.1 3.5 -3.3 0.2 -4.5

229.88 8.8 241.02 10.8 255.11 11.7 254.12 13.8 0.7 3.2 1.1 2.8

210.89 12.9 201.01 4.6 218.75 3.9 220.81 8.8 12.9 4.6 3.9 8.8

173.89 10.5 174.66 11.4 195.79 12.7 186.32 14.2 10.2 10.5 12.1 13.0

185.04 12.2 187.10 13.9 210.44 13.7 200.59 18.0 12.5 12.0 12.3 16.2

194.77 10.4 196.01 11.5 219.76 12.4 210.97 14.4 11.6 10.7 13.3 12.8

229.07 11.0 229.61 10.6 254.14 10.7 245.83 12.6 12.5 6.0 10.8 7.0

207.93 9.5 208.60 14.3 233.50 12.9 222.92 16.5 9.5 14.3 12.9 17.0

Rooms Rooms

78844 59398 Properties

21762 20182 34

28152 22772

14579 13913

6865 6865

STR

% Chg Year to Date % Chg

Running 12 Month

Running 3 Month

Current Month

92.7

Rooms

RevPAR ($)

Census/Sample - Properties & Rooms

% ChgRunning 3

Month% Chg

Running 12 Month

Census

Current Month

See Help page for pipeline definitions.

Under ConstructionProperties

6

21

49

48

204

80.9

75.3

100.0

95.4

Sample %

6

383

59

77

23

Properties

Sample

% ChgCurrent Month



Average Daily Rate ($)

Running 3 Month

Run 12 Mon % Chg

Supply

Demand

Month % Chg

Month % Chg

Run 3 Mon % Chg

Planning

YTD % ChgRun 3 Mon %

ChgRun 12 Mon

% Chg

Market: Any Market

Revenue

Pipeline

Month % Chg

YTD % ChgRun 3 Mon %

Chg

7302613948

Rooms Properties Rooms

Competitive Set: Competitors

Tract Scale: Upscale Chains

Tract: Any Tract

Market Class: Any Market Upscale

Market: Any Market



Tract: Any Tract


Market: Any Market



Any Hotel

Tract: Any Tract


Market: Any Market


Any Hotel

% ChgRunning 12

Month% Chg

For the Month of: July 2008 Date Created: August 24, 2008 Monthly Competitive Set Data Excludes Subject Property

Any Hotel

Occupancy (%)

STR # 98765 ChainID: 999999 MgtCo: None Owner: None

Any Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555


Tract: Any Tract


Market: Any Market

YTD % ChgRun 12 Mon

% Chg% Chg

Subject property is compared to the comp set and to various industry segments (market, tract, scale, class)

Monthly STAR Report - Competitive Set pageTab 4 - Competitive Set Report

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2004 2005 2006 2004 2005 2006 2004 2005 2006

My Property 85.2 94.1 91.4 94.1 91.0 87.5 87.4 92.3 89.9 93.7 89.8 74.8 78.2 84.3 82.7 75.1 81.0 89.8 85.9 88.4 80.9 88.9 90.8 82.0 86.9 89.9 84.9

Competitive Set 75.7 84.5 86.9 90.8 91.1 89.9 89.1 89.7 88.9 91.3 87.7 78.4 77.1 84.8 90.3 92.1 92.1 90.5 83.9 83.9 86.5 89.8 90.6 91.5 83.3 85.7 87.7

Index 112.6 111.3 105.1 103.6 99.9 97.3 98.1 102.8 101.1 102.6 102.3 95.5 101.4 99.4 91.6 81.6 87.9 99.3 102.4 105.4 93.4 98.9 100.3 89.6 104.4 105.0 96.8

Rank 2 of 7 1 of 7 3 of 7 1 of 7 4 of 7 4 of 7 5 of 7 2 of 7 2 of 7 2 of 7 3 of 7 5 of 7 3 of 7 6 of 7 6 of 7 7 of 7 7 of 7 6 of 7 2 of 7 2 of 7 6 of 7 4 of 7 4 of 7 7 of 7 2 of 7 2 of 7 5 of 7

% ChgMy Property 9.6 6.1 -1.9 3.2 6.4 -2.7 -3.4 1.1 -3.1 0.1 -3.0 -0.7 -8.2 -10.4 -9.4 -20.2 -11.0 2.7 4.9 2.9 -8.5 3.3 2.2 -9.8 2.5 3.5 -5.6

Competitive Set -0.4 1.4 0.0 2.9 -0.7 0.3 1.7 -0.8 -2.0 2.8 4.6 15.7 1.9 0.4 3.9 1.4 1.1 0.7 13.0 0.0 3.2 8.4 0.8 1.1 8.8 2.9 2.4

Index 10.0 4.7 -1.9 0.3 7.1 -2.9 -5.1 1.9 -1.2 -2.5 -7.3 -14.2 -10.0 -10.7 -12.9 -21.3 -12.0 2.0 -7.1 2.9 -11.3 -4.8 1.4 -10.7 -5.8 0.5 -7.7



My Property 192.91 210.16 230.88 235.01 246.28 213.62 203.79 268.37 285.03 305.36 305.85 219.85 214.76 233.08 265.79 280.23 290.72 234.89 192.40 217.45 248.55 201.36 231.75 266.87 198.80 225.66 259.98

Competitive Set 199.79 210.74 225.94 233.05 241.04 211.33 205.11 275.40 273.81 294.54 310.55 211.98 214.75 235.64 249.42 263.19 272.36 229.88 189.64 217.61 241.02 196.98 228.41 255.11 195.32 223.24 254.12

Index 96.6 99.7 102.2 100.8 102.2 101.1 99.4 97.4 104.1 103.7 98.5 103.7 100.0 98.9 106.6 106.5 106.7 102.2 101.5 99.9 103.1 102.2 101.5 104.6 101.8 101.1 102.3


% ChgMy Property 7.8 7.6 19.5 10.4 22.9 12.1 11.4 19.2 17.8 19.1 11.2 19.0 11.3 10.9 15.1 19.2 18.0 10.0 7.0 13.0 14.3 9.9 15.1 15.2 3.9 13.5 15.2

Competitive Set 14.8 11.0 18.2 13.4 18.1 16.4 12.2 27.2 16.9 18.8 14.3 11.0 7.5 11.8 10.4 12.9 13.0 8.8 8.5 14.7 10.8 12.4 16.0 11.7 3.5 14.3 13.8

Index -6.1 -3.1 1.1 -2.6 4.1 -3.7 -0.7 -6.3 0.8 0.2 -2.7 7.2 3.6 -0.8 4.3 5.6 4.5 1.1 -1.3 -1.5 3.2 -2.3 -0.7 3.1 0.4 -0.7 1.2



My Property 164.38 197.68 210.94 221.07 224.01 186.83 178.09 247.59 256.27 286.01 274.51 164.53 167.96 196.43 219.91 210.46 235.42 210.89 165.25 192.16 201.01 178.95 210.49 218.75 172.84 202.97 220.81

Competitive Set 151.21 178.06 196.34 211.53 219.51 189.89 182.70 247.16 243.55 269.01 272.41 166.12 165.68 199.80 225.29 242.33 250.80 207.93 159.02 182.47 208.60 176.92 206.84 233.50 162.61 191.31 222.92

Index 108.7 111.0 107.4 104.5 102.0 98.4 97.5 100.2 105.2 106.3 100.8 99.0 101.4 98.3 97.6 86.9 93.9 101.4 103.9 105.3 96.4 101.1 101.8 93.7 106.3 106.1 99.1


% ChgMy Property 18.1 14.1 17.3 13.9 30.8 9.1 7.6 20.5 14.1 19.2 7.9 18.2 2.2 -0.6 4.2 -4.8 5.1 12.9 12.3 16.3 4.6 13.5 17.6 3.9 6.5 17.4 8.8

Competitive Set 14.3 12.5 18.2 16.6 17.3 16.8 14.1 26.2 14.6 22.1 19.6 28.4 9.6 12.2 14.7 14.6 14.3 9.5 22.5 14.7 14.3 21.9 16.9 12.9 12.6 17.7 16.5

Index 3.3 1.5 -0.8 -2.4 11.5 -6.6 -5.8 -4.5 -0.4 -2.3 -9.8 -7.9 -6.7 -11.4 -9.1 -16.9 -8.0 3.1 -8.3 1.3 -8.5 -6.9 0.6 -7.9 -5.4 -0.2 -6.6





Occupancy (%)Running 3 MonthYear To Date Running 12 Month2005 2006

Running 12 Month

Running 12 Month2006

2006RevPAR ($)

Running 3 Month

Running 3 Month

Year To DateADR ($)

Year To Date

2005

2005

Monthly Indexes

77

87

97

107

117

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Occupancy ADR RevPAR 100 %

RevPAR Percent Change - 2006

-1

4

9

14

19

Year to Date Running 3 Month Running 12 Month

My Property Competitive Set

Subject property versus comp set over a longer period of time

Monthly STAR Property Reports - More

• Additional pages with daily data:

– Day of Week, Weekday/Weekend data

• Additional segmentation pages:

– Pages analyzing performance by Group, Transient, and Contract

– Pages comparing performance for Food & Beverage, Other, and Total Revenue

• Additional pages for WW hotels:– Pages comparing subject to industry segment

Monthly STAR Report – Segmentation Summary page

Tab 6 - Segmentation Summary - My Property vs. Competitive Set

% Chg % Chg % Chg % Chg

Occupancy (%) My Property 64.2 51.5 My Property 21.3 -48.6 My Property 4.2 18.9 My Property 89.8 2.7

Comp set 60.6 10.4 Comp set 28.2 -13.8 Comp set 1.7 -26.0 Comp set 90.5 0.7

Index 106.0 37.2 Index 75.6 -40.3 Index 254.1 60.6 Index 99.3 2.0

ADR ($) My Property 235.63 0.7 My Property 232.92 17.2 My Property 233.65 62.8 My Property 234.89 10.0

Comp set 243.95 7.1 Comp set 203.06 7.4 Comp set 173.25 30.2 Comp set 229.88 8.8

Index 96.6 -6.0 Index 114.7 9.1 Index 134.9 25.0 Index 102.2 1.1

RevPAR ($) My Property 151.28 52.5 My Property 49.71 -39.8 My Property 9.90 93.5 My Property 210.89 12.9


Index 102.4 29.0 Index 86.7 -34.9 Index 342.7 100.8 Index 101.4 3.1

% Chg % Chg % Chg % Chg

Occupancy (%) My Property 53.8 20.5 My Property 23.7 -41.4 My Property 3.4 2.2 My Property 80.9 -8.5


Index 91.5 8.4 Index 90.5 -38.6 Index 210.6 126.4 Index 93.4 -11.3

ADR ($) My Property 258.47 7.4 My Property 233.07 17.7 My Property 199.05 40.8 My Property 248.55 14.3

Comp set 250.17 8.0 Comp set 224.98 12.0 Comp set 167.55 20.1 Comp set 241.02 10.8

Index 103.3 -0.6 Index 103.6 5.0 Index 118.8 17.2 Index 103.1 3.2

RevPAR ($) My Property 139.04 29.4 My Property 55.26 -31.0 My Property 6.71 43.9 My Property 201.01 4.6

Comp set 147.01 20.1 Comp set 58.90 6.9 Comp set 2.68 -45.8 Comp set 208.60 14.3

Index 94.6 7.8 Index 93.8 -35.5 Index 250.2 165.5 Index 96.4 -8.5

STR

Transient Group Contract Total

Year To Date





July 2008

Subject property versus comp set by Group, Transient, and Contract

Weekly STAR Property Report – Table of Contents





Weekly STAR Report Sample (US & Canada)

August 27, 2008 - September 2, 2008 STR #: 98765 Date Created: September 6, 2008

TabTable of Contents 1Weekly STAR Summary 2Segmentation Summary 3Daily Data For Month 4Occupancy Perspectives 5Occupancy Analysis 6ADR Perspectives 7ADR Analysis 8RevPAR Perspectives 9RevPAR Analysis 10Other Revenue 11Response Report 12Help 13


Weekly STAR Report – Summary page

Tab 2 - Weekly STAR Summary - My Hotel vs. Comp SetAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555

STR # 98765 Chain ID: 999999 Mgt Co: None Owner: None

Period ending: September 02, 2008 Date Created: September 06, 2008

My Property 67.4% -9.5 98.8% 13.8 98.9% 16.3 97.2% 18.6 97.4% 13.5 98.9% 13.0 99.0% 6.6 94.0% 10.6

Comp Set 73.5% -9.6 87.5% -1.5 95.9% 8.0 94.8% 16.9 93.1% 18.2 95.9% 1.7 97.8% -0.1 91.2% 4.5

Index 91.8 0.1 112.9 15.6 103.1 7.7 102.6 1.5 104.6 -4.0 103.1 11.0 101.2 6.7 103.0 5.8

My Property $221.45 11.1 $220.48 9.6 $222.59 31.3 $223.49 -21.7 $221.88 17.4 $221.25 12.0 $219.66 9.8 $221.54 7.8

Comp Set $205.72 6.6 $220.64 12.7 $231.59 15.7 $221.29 13.2 $222.48 16.5 $226.10 13.1 $232.66 12.0 $223.59 13.0

Index 107.6 4.3 99.9 -2.7 96.1 13.5 101.0 -30.8 99.7 0.8 97.9 -1.0 94.4 -2.0 99.1 -4.6

My Property $149.31 0.6 $217.91 24.8 $220.11 52.6 $217.28 -7.1 $216.05 33.3 $218.91 26.5 $217.44 17.1 $208.14 19.2

Comp Set $151.17 -3.6 $193.09 11.0 $222.07 25.0 $209.68 32.2 $207.12 37.7 $216.91 15.1 $227.51 11.9 $203.94 18.0

Index 98.8 4.4 112.9 12.5 99.1 22.1 103.6 -29.7 104.3 -3.2 100.9 9.9 95.6 4.6 102.1 1.0

My Property 81.4% 15.6 97.9% 8.3 99.2% 8.3 98.6% 10.3 98.0% 18.7 97.2% 13.5 98.7% 9.4 95.9% 11.8

Comp Set 81.8% 5.3 91.7% 3.3 95.4% 2.8 95.1% 4.3 91.3% 8.5 91.5% 3.1 94.6% 0.7 91.6% 3.9

Index 99.5 9.8 106.8 4.9 104.0 5.4 103.7 5.8 107.3 9.4 106.3 10.1 104.4 8.6 104.6 7.6

My Property $219.23 7.3 $231.28 11.8 $237.05 18.2 $236.79 5.0 $229.34 13.5 $217.90 12.5 $213.05 7.4 $226.58 10.7

Comp Set $209.56 9.1 $231.05 12.7 $235.43 13.7 $234.30 12.7 $223.91 10.8 $215.90 8.4 $218.41 8.3 $224.40 10.9

Index 104.6 -1.7 100.1 -0.8 100.7 3.9 101.1 -6.9 102.4 2.5 100.9 3.8 97.5 -0.8 101.0 -0.1

My Property $178.48 24.0 $226.34 21.1 $235.11 28.0 $233.53 15.7 $224.76 34.7 $211.82 27.8 $210.28 17.5 $217.19 23.8

Comp Set $171.46 14.9 $211.76 16.4 $224.62 16.9 $222.87 17.5 $204.50 20.1 $197.44 11.7 $206.51 9.0 $205.60 15.2

Index 104.1 7.9 106.9 4.0 104.7 9.6 104.8 -1.5 109.9 12.1 107.3 14.4 101.8 7.8 105.6 7.5

STR

Total% Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg

Friday Saturday

Total% Chg % Chg % Chg % Chg % Chg % Chg % Chg% Chg

Thursday

Occupancy

August 27, 2008 - September 02, 2008

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

ADR

RevPAR

ADR

RevPAR

Occupancy

Running 28 Days (by Day of Week)

Sunday Monday Tuesday Wednesday

Day by day detail for subject property versus comp set

Weekly STAR Report – Running Month-to-Date pageTab 4 - Daily Data For MonthAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: NonePeriod ending: September 02, 2006 Date Created: September 06, 2006

August 27, 2006 - September 02, 2006

Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We ThAug Run

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MTDMy Property 98.3 98.6 98.4 98.7 98.6 85.7 98.7 99.2 100.0 99.2 96.5 98.7 83.7 99.2 99.3 97.9 99.0 96.6 98.2 88.8 94.7 99.3 99.3 96.5 96.8 98.9 67.4 98.8 98.9 97.2 97.4 96.1

Comp Set 95.0 94.4 87.2 91.7 97.3 87.4 98.7 98.8 97.8 93.2 94.2 97.7 87.6 95.6 97.1 95.2 89.0 85.5 91.9 78.8 84.8 89.9 92.7 90.0 90.2 90.9 73.5 87.5 95.9 94.8 93.1 91.5Index 103.5 104.5 112.9 107.7 101.3 98.0 100.0 100.5 102.2 106.4 102.5 101.1 95.6 103.8 102.3 102.8 111.2 113.0 106.9 112.8 111.6 110.5 107.2 107.1 107.3 108.8 91.8 112.9 103.1 102.6 104.6 105.0

% ChangeMy Property 4.7 6.6 6.3 8.4 5.7 19.5 10.8 6.1 7.3 15.3 4.8 6.8 15.6 7.1 6.0 7.5 24.8 26.0 14.5 40.6 2.0 5.7 8.6 21.9 12.3 10.2 -9.5 13.8 16.3 18.6 13.5 10.7

Comp Set -3.9 -4.0 -1.7 2.6 2.8 7.0 3.6 -0.1 -0.9 0.8 0.5 -0.6 4.2 2.2 0.1 -1.0 0.7 0.3 4.2 23.4 9.9 3.6 4.2 16.6 10.5 -0.4 -9.6 -1.5 8.0 16.9 18.2 2.5Index 9.0 11.0 8.1 5.6 2.9 11.7 6.9 6.2 8.2 14.3 4.2 7.4 10.9 4.9 5.9 8.7 23.9 25.6 9.9 13.9 -7.2 2.0 4.2 4.5 1.7 10.6 0.1 15.6 7.7 1.5 -4.0 7.9

Aug Run1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MTD

My Property 243.60 236.72 241.88 216.10 216.15 230.75 254.76 262.68 261.05 251.48 234.71 222.76 223.00 235.84 236.82 235.91 228.04 205.91 198.78 202.87 213.28 226.08 226.26 215.42 209.67 210.90 221.45 220.48 222.59 223.49 221.88 227.69Comp Set 236.49 239.97 232.72 215.67 221.12 219.88 249.57 255.07 258.78 238.87 219.98 220.36 212.70 233.86 235.22 234.16 217.42 209.13 210.06 198.17 217.04 218.16 221.93 216.32 207.21 209.44 205.72 220.64 231.59 221.29 222.48 224.84

Index 103.0 98.6 103.9 100.2 97.8 104.9 102.1 103.0 100.9 105.3 106.7 101.1 104.8 100.8 100.7 100.8 104.9 98.5 94.6 102.4 98.3 103.6 101.9 99.6 101.2 100.7 107.6 99.9 96.1 101.0 99.7 101.3

% ChangeMy Property 16.1 11.0 16.7 13.9 13.3 8.8 16.2 17.2 19.9 23.7 27.6 11.6 8.7 15.5 16.1 18.2 10.0 5.3 1.3 1.0 5.0 12.1 9.8 2.6 5.8 6.8 11.1 9.6 31.3 -21.7 17.4 11.0

Comp Set 5.1 5.8 10.6 7.4 9.4 14.0 18.2 26.2 23.9 15.3 9.2 9.0 10.2 10.1 10.1 7.8 4.0 2.8 2.7 5.2 9.2 2.7 6.8 8.3 8.1 9.0 6.6 12.7 15.7 13.2 16.5 9.6Index 10.5 4.9 5.5 6.0 3.6 -4.6 -1.7 -7.2 -3.2 7.3 16.8 2.4 -1.3 4.9 5.4 9.6 5.8 2.4 -1.4 -4.0 -3.8 9.1 2.8 -5.3 -2.2 -2.0 4.3 -2.7 13.5 -30.8 0.8 1.3

Aug Run1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MTD

My Property 239.54 233.38 238.09 213.37 213.10 197.65 251.54 260.69 261.05 249.45 226.54 219.83 186.74 233.93 235.14 231.03 225.74 198.83 195.17 180.23 201.97 224.48 224.77 207.81 203.00 208.66 149.31 217.91 220.11 217.28 216.05 218.79Comp Set 224.60 226.44 202.88 197.76 215.23 192.20 246.37 251.98 253.08 222.61 207.22 215.19 186.36 223.50 228.40 223.00 193.47 178.75 192.95 156.10 184.09 196.03 205.73 194.79 186.89 190.40 151.17 193.09 222.07 209.68 207.12 205.78

Index 106.7 103.1 117.4 107.9 99.0 102.8 102.1 103.5 103.1 112.1 109.3 102.2 100.2 104.7 103.0 103.6 116.7 111.2 101.1 115.5 109.7 114.5 109.3 106.7 108.6 109.6 98.8 112.9 99.1 103.6 104.3 106.3

% ChangeMy Property 21.6 18.3 24.0 23.5 19.8 30.0 28.7 24.3 28.6 42.6 33.7 19.3 25.7 23.8 23.1 27.1 37.3 32.7 16.0 42.0 7.1 18.5 19.2 25.0 18.8 17.7 0.6 24.8 52.6 -7.1 33.3 22.9

Comp Set 1.0 1.6 8.8 10.3 12.5 22.0 22.4 26.1 22.8 16.2 9.8 8.4 14.9 12.5 10.2 6.7 4.7 3.2 7.0 29.9 19.9 6.5 11.4 26.3 19.5 8.6 -3.6 11.0 25.0 32.2 37.7 12.4Index 20.4 16.5 14.0 12.0 6.5 6.6 5.1 -1.4 4.8 22.7 21.8 10.0 9.4 10.0 11.7 19.1 31.1 28.7 8.4 9.3 -10.7 11.3 7.1 -1.0 -0.6 8.4 4.4 12.5 22.1 -29.7 -3.2 9.3

RevPAR ($)

Occupancy (%)

ADR ($)

Daily Indexes for the Month of August

87

92

97

102

107

112

117

122

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Occupancy Index ADR Index RevPAR Index 100 %

Running MTD data for subject property compared to comp set

Weekly STAR Property Reports - More

• Additional pages for WW hotels:– Pages comparing subject hotel to closest industry

segment

• Additional segmentation pages:

– Pages analyzing performance by Group, Transient, and Contract

– Pages comparing performance for Food & Beverage, Other, and Total Revenue

– For hotels in US, NA, and select WW markets

Daily STAR Property Report – Table of Contents United Kingdom United StatesBlue Fin Building 735 East Main Street




Daily STAR Report Sample (US & Canada)

Jun 10, 2007 STR #: 1234 Date Created: Jul 12, 2007

TabTable of Contents 1Running Month to Date 2Last Month 3Help 4

Available in 19 NA markets and most all non-NA markets

Daily STAR Property Report – Running Month-to-Date

Tab 2 - Running Month to DateHotel ABCD Any Address Any City, ST 123456 Phone: (212) 123-4567 Market Scale*: Upper Upscale Chains

STR # 1234 Chain ID: Mgt Co: Owner: Period Ending: June 10, 2007 Date Created: July 12, 2007

Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr SaJune Run

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 MTD Weekday Weekend

My Property 95.8 95.7 90.3 98.2 99.0 99.0 94.9 96.8 97.4 92.2 95.8 95.4 96.4Comp Set 91.1 91.6 77.4 96.0 98.0 97.9 94.9 94.8 94.5 82.9 91.9 91.2 93.0

Market Scale 85.3 87.2 75.4 93.9 96.9 96.9 91.5 91.3 92.0 79.0 88.9 88.9 89.0Comp Set Rank 2 of 10 4 of 10 1 of 10 5 of 10 7 of 10 5 of 10 7 of 10 6 of 10 5 of 10 2 of 10 2 of 10 1 of 10 3 of 10

Occ % ChangeMy Property 20.0 11.8 19.2 1.9 -0.6 -0.5 -2.0 0.7 -1.0 10.0 5.0 3.7 7.1

Comp Set 7.1 7.3 0.4 1.7 3.4 3.0 1.5 7.9 4.2 3.9 4.0 2.4 6.6

Market Scale 2.1 2.7 -3.1 -1.0 0.8 0.6 -2.1 4.8 1.1 1.9 0.8 -0.4 2.7Comp Set Rank 3 of 10 4 of 10 3 of 10 3 of 10 7 of 10 7 of 10 6 of 10 6 of 10 6 of 10 3 of 10 4 of 10 3 of 10 4 of 10

Occ IndexIndex (Comp Set) 105.1 104.4 116.7 102.3 101.0 101.2 100.0 102.1 103.1 109.9 104.2 104.7 103.7Index % Change 12.1 4.2 18.7 0.2 -3.9 -3.4 -3.5 -6.7 -5.0 4.2 1.0 1.3 0.5

June Run1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 MTD Weekday Weekend



ADR % ChangeMy Property 27.1 24.5 8.7 17.3 6.4 5.2 1.4 14.0 13.4 9.6 10.5 7.1 18.6

Comp Set 10.8 9.2 15.4 13.3 9.0 8.0 9.9 9.7 8.9 13.3 10.3 11.0 9.6


ADR IndexIndex (Comp Set) 102.3 99.7 95.2 101.0 98.2 99.4 103.1 102.3 101.6 108.1 100.6 100.1 101.5Index % Change 14.7 14.1 -5.8 3.6 -2.4 -2.6 -7.8 3.9 4.1 -3.2 0.2 -3.6 8.2

June Run1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 MTD Weekday Weekend



RevPAR % ChangeMy Property 52.4 39.2 29.6 19.6 5.7 4.6 -0.7 14.8 12.2 18.8 16.1 11.0 27.0

Comp Set 18.6 17.1 15.9 15.2 12.7 11.2 11.6 18.3 13.4 17.7 14.7 13.7 16.8


RevPAR IndexIndex (Comp Set) 107.5 104.1 111.0 103.3 99.2 100.6 103.1 104.4 104.7 118.8 104.9 104.8 105.2Index % Change 28.5 18.8 11.8 3.8 -6.2 -5.9 -11.0 -3.0 -1.1 0.9 1.2 -2.3 8.8

* See "Help" tab for explanation. SMITH TRAVEL RESEARCH

Occupancy (%)

RevPAR

ADR

90

95

100

105

110

115

120

Daily Indexes for the Month of June

Occupancy ADR RevPAR

Daily data delivered the next day

New Developments for STAR Reports

• Spa STAR

• Casino STAR

• Bandwidth reports

• RPM - RevPAR Positioning Matrix reports

• MComp – market comp sets

STAR Spa Report

New - Spa related performance data

Corporate Reports - Intro

• Index reports list each hotel in a company with data

for a specific time period, comparing the subject hotel to

either the comp set or an industry segment, with grand

totals and subtotals

• Summary reports compare a group of subject hotels

to some other group of properties (comp set, industry,

corporate comp), utilizing various aggregation

methodologies

US Monthly Index Report - Table of Contents

Index Report - Monthly numbers

Properties in a company subtotaled by brand

Corporate Data Files - Intro

• Companies receive a huge number and a huge variety of raw monthly and daily data files

• Different types of data:

– Industry data, multiple segments

– Property versus comp set and/or industry data

– Chain (or company) versus aggregated comp set or industry data

– Census, affiliation, or participation information

Corporate Property Data File

Monthly data for subject property, comp set, tract scale, tract, and market

Destination Reports - Intro

• Used by CVB’s, local tourism organizations, and hotel

companies; for US and WW areas

• A user can select a large number of industry segments

related to a specific local area or multiple areas of special

interest

• Variety of monthly or weekly report formats (templates):

multi-segment, historic trend, comparative, and graphs

Destination / CVB Reports

• .

1 United Kingdom United StatesBlue Fin Building 735 East Main Street




San Diego CVB

For the Month of June 2010 Date Created: Jul 17, 2010

Tab

Table of Contents 1Multi-Segment Market 2Multi-Seg Raw Top 25 Markets 3Trend San Diego, CA 4Trend Port Of San Diego 5Response Port Of San Diego 6Trend San Diego City Properties 7Response San Diego City Propert 8Trend Downtown 9Response Downtown 10Trend Island Area 11Response Island Area 12Trend I-15 Corridor 13Response I-15 Corridor 14Trend La Jolla Coastal 15Response La Jolla Coastal 16Trend Mission Valley, Old Town 17Response Mission Valley 18Trend UTC Area 19Response UTC Area 20TMD Trend Total 21TMD Response Total 22Help 23

Destination / CVB Reports – Industry data

• .

Tab 2 - Multi-Segment Cities Currency: CAD - Canadian DollarsToronto Convention & Visitors Association

For the month of: June 2010

Percent Change from June 2009 Percent Change from YTD 2009

2010 2009 2010 2009 2010 2009 Occ ADR RevPARRoom Rev

Room Avail

Room Sold 2010 2009 2010 2009 2010 2009 Occ ADR RevPAR

Room Rev

Room Avail

Room Sold Census Sample Census Sample

Canada 70.0 64.7 138.43 130.53 96.89 84.43 8.2 6.1 14.8 16.1 1.1 9.4 58.0 56.5 128.96 124.93 74.79 70.62 2.6 3.2 5.9 7.3 1.3 4.0 7819 1505 432723 199330

Ontario, Canada Canada 72.3 64.3 134.40 123.59 97.11 79.44 12.4 8.7 22.2 22.9 0.5 13.0 57.8 55.2 122.27 121.09 70.73 66.81 4.9 1.0 5.9 6.9 1.0 5.9 2478 568 136688 79900

Toronto Canada 80.0 67.2 159.49 134.15 127.52 90.20 18.9 18.9 41.4 40.7 -0.5 18.3 66.3 59.6 136.59 131.41 90.53 78.33 11.2 3.9 15.6 15.6 0.0 11.2 208 125 35725 29021

Montreal Canada 77.7 62.7 164.07 134.30 127.54 84.26 23.9 22.2 51.4 50.8 -0.3 23.5 58.5 54.4 132.26 126.25 77.42 68.67 7.6 4.8 12.7 13.4 0.6 8.2 284 76 27926 15720

Vancouver Canada 73.7 70.2 154.16 148.52 113.67 104.25 5.0 3.8 9.0 13.6 4.2 9.4 67.0 61.9 160.77 133.79 107.65 82.88 8.1 20.2 29.9 35.5 4.3 12.7 216 108 26277 17709

Quebec City Canada 73.7 69.6 146.54 147.57 107.95 102.73 5.8 -0.7 5.1 5.1 -0.0 5.8 59.2 54.9 128.30 128.40 75.93 70.45 7.9 -0.1 7.8 7.8 -0.0 7.9 129 20 9699 4138

Ottawa Canada 78.9 74.5 137.70 139.29 108.63 103.82 5.8 -1.1 4.6 4.6 0.0 5.8 67.5 67.3 134.85 137.68 91.06 92.72 0.3 -2.1 -1.8 -1.8 0.0 0.3 69 36 10132 7433

Winnipeg Canada 81.2 74.9 123.00 112.65 99.82 84.36 8.4 9.2 18.3 19.0 0.5 8.9 66.5 66.8 113.96 108.88 75.78 72.71 -0.4 4.7 4.2 4.8 0.5 0.1 81 24 6903 3525

Calgary Canada 72.2 68.0 163.09 152.61 117.67 103.76 6.1 6.9 13.4 17.3 3.4 9.8 62.4 63.2 145.54 145.55 90.84 92.06 -1.3 -0.0 -1.3 1.6 2.9 1.6 85 56 11978 8457

Edmonton Canada 61.8 65.6 123.15 122.64 76.13 80.40 -5.7 0.4 -5.3 -3.3 2.1 -3.7 60.6 65.6 123.63 124.88 74.89 81.98 -7.7 -1.0 -8.6 -6.1 2.7 -5.2 128 62 13950 9447

Mississauga Canada 70.6 59.1 108.42 105.69 76.57 62.49 19.4 2.6 22.5 24.0 1.2 20.9 56.4 54.0 106.04 107.18 59.76 57.84 4.4 -1.1 3.3 4.1 0.8 5.2 63 35 5759 4534

A blank row indicates insufficient data. Source 2010 SMITH TRAVEL RESEARCH, Inc.

RevPARADROcc %

Year to Date - June 2010 vs June 2009

RoomsRevPAR PropertiesADR

Participation

Occ %

Current Month - June 2010 vs June 2009

Toronto Downtown Canada 85.5 77.6 198.37 153.35 169.61 119.02 10.2 29.4 42.5 37.8 -3.3 6.5 71.2 63.5 161.41 147.75 114.86 93.85 12.0 9.2 22.4 18.8 -2.9 8.8 76 41 17002 13588

Toronto North/East Canada 73.4 60.2 114.62 112.38 84.16 67.67 21.9 2.0 24.4 24.3 -0.0 21.9 58.3 52.3 110.53 113.48 64.47 59.37 11.5 -2.6 8.6 8.5 -0.0 11.4 73 37 8449 6541

Toronto Airport/West Canada 76.3 55.2 124.67 107.43 95.11 59.36 38.1 16.0 60.2 66.7 4.1 43.7 64.6 58.8 111.61 113.64 72.08 66.82 9.8 -1.8 7.9 13.6 5.3 15.7 59 47 10274 8892

Toronto Luxury Chains Canada 82.1 71.7 243.36 180.55 199.91 129.42 14.6 34.8 54.5 54.5 0.0 14.6 68.8 59.3 193.84 178.68 133.36 106.03 15.9 8.5 25.8 25.8 0.0 15.9 7 7 3397 3397

Toronto Upper Upscale Chains Canada 84.9 73.9 187.97 152.80 159.52 112.88 14.9 23.0 41.3 41.2 -0.0 14.8 72.1 66.4 153.94 146.93 110.98 97.51 8.6 4.8 13.8 14.7 0.8 9.5 17 17 8192 8192

Toronto Upscale Chains Canada 82.3 67.2 137.44 122.67 113.11 82.49 22.4 12.0 37.1 38.8 1.3 23.9 70.4 63.1 122.63 121.66 86.27 76.79 11.5 0.8 12.4 19.7 6.6 18.8 33 33 5973 5973

Toronto Midscale W/ F&B Chains Canada 78.2 65.4 123.39 108.55 96.49 71.00 19.5 13.7 35.9 36.8 0.7 20.3 62.7 57.0 109.21 110.17 68.50 62.82 10.0 -0.9 9.0 8.1 -0.9 9.0 26 24 6444 5853

Toronto Midscale w/o F&B Chains Canada 72.9 54.0 104.41 100.67 76.14 54.37 35.0 3.7 40.0 38.6 -1.0 33.7 56.2 50.8 97.98 99.82 55.06 50.72 10.6 -1.8 8.6 10.6 1.9 12.7 20 19 2559 2512

Toronto Economy Chains Canada 16 16 1757 1757

Toronto Independents Canada 75.3 71.0 184.02 158.27 138.49 112.32 6.0 16.3 23.3 30.9 6.2 12.6 65.3 57.7 169.83 155.70 110.93 89.89 13.1 9.1 23.4 27.3 3.2 16.7 89 9 7403 1337

Month & YTD data for various industry segments

Destination / CVB Reports – historic data

• .

Tab 13 - Trend Inner HarborConvention Currency: USD - US DollarBaltimore MD CVB

For the Month of April 2010

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2008 2009 2010 2008 2009 2010

This Year 51.2 34.3 41.0 45.3 57.7 62.7 67.0 74.2 63.7 60.7 65.2 62.7 47.7 32.7 38.0 43.9 58.4 70.3 57.7 51.7 52.7 66.5 58.3 57.1

Last Year 64.3 39.5 47.1 55.0 58.5 70.3 75.5 73.6 69.5 66.0 63.6 64.8 51.2 34.3 41.0 45.3 57.7 62.7 61.8 57.7 51.7 66.8 66.5 58.3

Percent Change -20.3 -13.2 -13.0 -17.6 -1.4 -10.8 -11.3 0.8 -8.3 -8.0 2.5 -3.3 -7.0 -4.7 -7.2 -3.1 1.2 12.2 -6.6 -10.3 1.9 -0.5 -12.2 -2.1


This Year 161.37 141.24 145.76 143.91 167.90 161.31 159.56 154.42 156.21 141.43 157.74 159.52 148.54 128.08 129.12 127.96 152.42 157.60 162.77 156.47 145.05 175.70 169.00 150.19

Last Year 170.68 156.17 145.26 152.96 168.95 176.77 191.04 176.24 169.31 178.08 179.64 179.72 161.37 141.24 145.76 143.91 167.90 161.31 161.17 162.77 156.47 168.89 175.70 169.00

Percent Change -5.5 -9.6 0.3 -5.9 -0.6 -8.7 -16.5 -12.4 -7.7 -20.6 -12.2 -11.2 -8.0 -9.3 -11.4 -11.1 -9.2 -2.3 1.0 -3.9 -7.3 4.0 -3.8 -11.1


This Year 82.67 48.49 59.74 65.25 96.94 101.13 106.88 114.60 99.56 85.88 102.80 100.05 70.81 41.89 49.11 56.20 89.05 110.83 93.92 80.97 76.51 116.76 98.59 85.73

Last Year 109.72 61.75 68.46 84.14 98.90 124.22 144.21 129.73 117.70 117.53 114.20 116.51 82.67 48.49 59.74 65.25 96.94 101.13 99.62 93.92 80.97 112.82 116.76 98.59

Percent Change -24.7 -21.5 -12.7 -22.5 -2.0 -18.6 -25.9 -11.7 -15.4 -26.9 -10.0 -14.1 -14.3 -13.6 -17.8 -13.9 -8.1 9.6 -5.7 -13.8 -5.5 3.5 -15.6 -13.0


This Year 163,410 168,857 168,857 152,516 168,857 163,110 168,547 163,110 168,547 168,547 163,110 168,547 163,110 168,547 168,547 152,236 168,547 163,110 562,800 653,340 652,440 1,711,850 1,918,211 1,984,505

Last Year 140,700 145,390 145,390 131,320 145,390 140,700 145,390 140,700 145,390 168,857 163,410 168,857 163,410 168,857 168,857 152,516 168,857 163,110 562,800 562,800 653,340 1,711,850 1,711,850 1,918,211

Percent Change 16.1 16.1 16.1 16.1 16.1 15.9 15.9 15.9 15.9 -0.2 -0.2 -0.2 -0.2 -0.2 -0.2 -0.2 -0.2 0.0 0.0 16.1 -0.1 0.0 12.1 3.5


This Year 83,718 57,970 69,209 69,151 97,490 102,251 112,897 121,053 107,425 102,342 106,301 105,710 77,756 55,119 64,110 66,863 98,472 114,707 324,749 338,101 344,152 1,137,632 1,118,971 1,132,755

Last Year 90,451 57,484 68,522 72,238 85,115 98,874 109,747 103,568 101,072 111,441 103,882 109,472 83,718 57,970 69,209 69,151 97,490 102,251 347,869 324,749 338,101 1,143,571 1,137,632 1,118,971

Percent Change -7.4 0.8 1.0 -4.3 14.5 3.4 2.9 16.9 6.3 -8.2 2.3 -3.4 -7.1 -4.9 -7.4 -3.3 1.0 12.2 -6.6 4.1 1.8 -0.5 -1.6 1.2


This Year 13,509,595 8,187,638 10,087,656 9,951,799 16,368,527 16,494,609 18,013,560 18,693,212 16,780,934 14,474,725 16,768,025 16,863,217 11,549,791 7,059,741 8,277,563 8,555,802 15,008,797 18,077,848 52,860,392 52,902,591 49,920,010 199,879,328 189,111,230 170,123,215

Last Year 15,437,879 8,977,474 9,953,555 11,049,414 14,379,786 17,477,637 20,966,327 18,252,492 17,112,166 19,845,281 18,660,990 19,674,150 13,509,595 8,187,638 10,087,656 9,951,799 16,368,527 16,494,609 56,066,654 52,860,392 52,902,591 193,135,248 199,879,328 189,111,230

Percent Change -12.5 -8.8 1.3 -9.9 13.8 -5.6 -14.1 2.4 -1.9 -27.1 -10.1 -14.3 -14.5 -13.8 -17.9 -14.0 -8.3 9.6 -5.7 0.1 -5.6 3.5 -5.4 -10.0

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

Census Props 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11

Census Rooms 5447 5447 5447 5447 5447 5437 5437 5437 5437 5437 5437 5437 5437 5437 5437 5437 5437 5437

% Rooms Participants 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

A blank row indicates insufficient data. Source 2010 SMITH TRAVEL RESEARCH, Inc.

Occupancy (%)

Supply

Census %

RevPAR

Revenue

2008

2008

2008

2008

ADR

Demand

2008

2009

2009

2009

2009

2009

2009

2009

2008

2008

Year To Date Running 12 Months

Year To Date

2010

2010

2010

2010

2010




Running 12 Months


2010

2010

-30-25-20-15-10-505

1015

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

Monthly Percent Change


-14.0-12.0-10.0

-8.0-6.0-4.0-2.00.02.04.0


Overall Percent Change


Historic data for single industry segment

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US Monthly Hotel Review – Table of ContentsUnited Kingdom United StatesBlue Fin Building 735 East Main Street




STR MONTHLY HOTEL REVIEW

U.S. Hotel Industry Performance for the Month of: June 2010Volume 10, Issue M6


In this issue:Page:

Translation Table 2

U.S. Hotel Industry at a Glance 3


Performance In Top 25 Markets 5

Performance by State 6

Glossary 7

US Monthly Hotel Review – Industry numbersPerformance by Industry SegmentsFor the Month of: June 2010

June 2010 vs June 2009 Year to Date - June 2010 vs June 2009Percent Change from June 2009 Percent Change from YTD June 2009

2010 2009 2010 2009 2010 2009 Occ ADR RevPARRoom Rev

Rooms Avail

Rooms Sold 2010 2009 2010 2009 2010 2009 Occ ADR RevPAR

Room Rev

Rooms Avail

Rooms Sold

Total United States 65.0 60.8 98.33 97.36 63.87 59.15 6.9 1.0 8.0 10.3 2.1 9.2 56.4 54.0 97.18 99.17 54.80 53.56 4.4 -2.0 2.3 4.9 2.5 7.0

Chain ScaleLuxury 70.2 64.2 236.59 225.88 166.20 145.00 9.4 4.7 14.6 15.9 1.1 10.7 66.1 59.9 244.48 249.87 161.62 149.73 10.3 -2.2 7.9 11.6 3.4 14.0Upper Upscale 74.4 69.3 142.08 140.17 105.64 97.12 7.3 1.4 8.8 11.0 2.0 9.5 67.9 63.1 141.04 146.41 95.70 92.33 7.6 -3.7 3.7 6.1 2.3 10.1Upscale 72.4 67.5 107.23 107.27 77.69 72.41 7.3 0.0 7.3 14.7 6.9 14.7 65.1 60.7 105.70 110.34 68.80 66.95 7.3 -4.2 2.8 11.1 8.1 15.9Midscale W/ F&B 59.3 56.4 85.19 85.74 50.52 48.33 5.2 -0.6 4.5 5.0 0.4 5.7 49.3 48.7 81.03 83.08 39.97 40.47 1.3 -2.5 -1.3 -1.0 0.2 1.5Midscale w/o F&B 67.4 63.4 86.73 87.11 58.44 55.22 6.3 -0.4 5.8 10.4 4.3 10.9 57.3 55.7 83.88 86.29 48.03 48.04 2.9 -2.8 0.0 5.3 5.3 8.3Economy 58.4 54.8 51.19 52.89 29.91 28.97 6.7 -3.2 3.2 3.9 0.6 7.3 49.7 48.4 48.21 51.07 23.98 24.74 2.7 -5.6 -3.1 -2.2 0.9 3.6Independents 62.1 58.1 96.50 94.61 59.95 54.94 7.0 2.0 9.1 10.1 0.9 7.9 53.4 51.6 94.30 95.35 50.32 49.20 3.4 -1.1 2.3 3.1 0.8 4.3

RegionNew England 65.9 59.9 119.19 118.27 78.55 70.83 10.0 0.8 10.9 11.9 0.9 11.1 53.8 49.0 109.39 110.58 58.90 54.20 9.9 -1.1 8.7 9.6 0.8 10.8Middle Atlantic 70.8 65.7 136.77 130.20 96.83 85.53 7.8 5.1 13.2 15.9 2.4 10.3 60.0 55.8 130.10 128.03 78.08 71.43 7.6 1.6 9.3 12.1 2.5 10.3South Atlantic 62.7 59.3 97.58 98.13 61.20 58.20 5.7 -0.6 5.2 7.8 2.5 8.4 57.9 55.6 100.55 103.72 58.25 57.68 4.2 -3.1 1.0 3.9 2.9 7.2East North Central 63.7 58.7 89.08 87.63 56.72 51.46 8.4 1.6 10.2 10.8 0.5 9.0 50.7 47.7 82.52 84.61 41.82 40.37 6.2 -2.5 3.6 4.4 0.8 7.1East South Central 63.6 59.7 75.83 76.55 48.20 45.67 6.5 -0.9 5.5 6.6 1.0 7.6 53.4 51.6 74.48 75.72 39.80 39.09 3.5 -1.6 1.8 3.8 2.0 5.6West North Central 67.3 63.6 81.07 79.77 54.57 50.77 5.8 1.6 7.5 8.9 1.3 7.1 51.9 50.8 76.65 76.50 39.82 38.83 2.3 0.2 2.5 4.2 1.6 4.0West South Central 61.3 59.0 81.76 83.77 50.11 49.44 3.9 -2.4 1.4 6.3 4.9 8.9 55.8 55.7 83.76 85.90 46.73 47.88 0.1 -2.5 -2.4 3.0 5.5 5.6Mountain 63.3 58.0 87.70 85.95 55.55 49.89 9.1 2.0 11.3 14.1 2.4 11.8 56.0 54.1 92.71 96.59 51.88 52.21 3.5 -4.0 -0.6 2.2 2.9 6.5Pacific 69.5 64.6 113.57 112.50 78.98 72.65 7.7 1.0 8.7 10.4 1.5 9.3 61.1 57.8 109.80 113.22 67.08 65.48 5.6 -3.0 2.4 4.1 1.6 7.4

PriceLuxury 71.4 66.5 145.16 142.85 103.62 95.00 7.3 1.6 9.1 13.4 4.0 11.6 65.2 61.1 146.05 151.73 95.23 92.70 6.7 -3.7 2.7 7.6 4.7 11.8Upscale 67.7 63.6 107.41 107.65 72.74 68.51 6.4 -0.2 6.2 10.1 3.7 10.3 57.5 55.2 104.32 107.04 60.02 59.11 4.2 -2.5 1.5 6.0 4.4 8.8Midprice 61.6 57.8 79.48 79.06 48.92 45.73 6.4 0.5 7.0 7.9 0.9 7.4 52.4 50.8 77.18 79.00 40.42 40.17 3.0 -2.3 0.6 1.6 1.0 4.0Economy 58.5 54.6 59.75 60.14 34.97 32.82 7.3 -0.7 6.6 6.2 -0.3 6.9 50.0 48.6 57.08 59.05 28.52 28.70 2.8 -3.3 -0.6 -1.1 -0.5 2.3Budget 59.8 55.9 48.72 49.45 29.15 27.63 7.1 -1.5 5.5 5.7 0.2 7.2 52.4 50.8 46.18 48.36 24.20 24.57 3.1 -4.5 -1.5 -1.4 0.1 3.2

LocationUrban 72.6 67.7 141.47 134.76 102.70 91.17 7.3 5.0 12.6 15.0 2.1 9.6 64.7 60.5 135.27 135.41 87.52 81.88 7.0 -0.1 6.9 9.3 2.2 9.4Suburban 64.3 59.3 84.57 85.63 54.40 50.80 8.4 -1.2 7.1 10.1 2.8 11.5 56.5 53.4 83.29 86.67 47.03 46.31 5.7 -3.9 1.6 4.8 3.2 9.1Airport 69.0 64.7 88.82 89.86 61.28 58.18 6.6 -1.2 5.3 7.5 2.1 8.8 63.9 60.3 88.97 93.80 56.89 56.56 6.1 -5.1 0.6 3.1 2.5 8.7Interstate 60.8 57.7 71.54 71.22 43.49 41.06 5.4 0.5 5.9 8.6 2.5 8.1 49.4 49.2 68.37 68.37 33.74 33.61 0.4 0.0 0.4 3.3 2.9 3.3Resort 65.1 61.6 124.62 122.41 81.10 75.37 5.7 1.8 7.6 8.2 0.6 6.3 59.6 57.4 132.93 136.75 79.16 78.52 3.7 -2.8 0.8 2.0 1.2 4.9Small Metro/Town 60.9 57.8 84.41 84.26 51.44 48.70 5.5 0.2 5.6 7.4 1.7 7.3 48.8 48.2 77.65 78.04 37.91 37.62 1.3 -0.5 0.8 2.9 2.1 3.4

DISCLOSURESmith Travel Research's Hotel Review is a publication of Smith Travel Research, Inc. and is intended solely for use by paid subscribers. Reproduction or distribution of the Hotel Review, in whole or part, without written permission of Smith Travel Research, Inc. is prohibited and subject to legal action. Site licenses are available. Ownership, distribution and use of the Hotel Review and its contents are subject to the terms set forth in the contract you have entered into with Smith Travel Research. Source 2010 Smith Travel Research.

ADR ($) RevPAR ($)Occ % ADR ($) RevPAR ($) Occ %

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Luxury Upper Upscale Upscale Midscale W/ F&B

Midscale w/o F&B

Economy Independents

RevPAR by Chain Scale - June 2010 vs June 20092010 2009

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Total United States

Luxury Upper Upscale

Upscale Midscale W/ F&B

Midscale w/o F&B


RevPAR by Chain Scale - Year to Date - June 2010 vs June 20092010 2009

Month & YTD industry data for US, Scales, Regions, Price Levels, and Locations

US Weekly Hotel Review – Table of ContentsUnited Kingdom United StatesBlue Fin Building 735 East Main Street



www.strglobal.com ww.str.com

STR WEEKLY HOTEL REVIEW

U.S. Hotel Industry Performance for the Week of: July 11, 2010 - July 17, 2010Volume 10, Issue W28


In this issuePage

Translation Table 2


Occupancy Analysis 4

ADR Analysis 5

RevPAR Analysis 6

Occupancy By Day 7

ADR By Day 8

RevPAR By Day 9

Glossary 10

US Weekly Hotel Review – Industry numbersPerformance by Industry SegmentsFor the Week of: July 11, 2010 - July 17, 2010

Current Week Running 28 Days

Occ (%) ADR ($) RevPAR ($) Percent Change (%) Occ (%) ADR ($) RevPAR ($) Percent Change (%)

2010 2009 2010 2009 2010 2009 Occ ADR RevPAR 2010 2009 2010 2009 2010 2009 Occ ADR RevPARTotal United States 71.0 66.1 99.07 97.55 70.30 64.48 7.3 1.6 9.0 66.6 62.3 97.41 96.30 64.91 60.01 6.9 1.2 8.2

Chain ScaleLuxury 75.8 69.9 228.26 215.41 173.04 150.64 8.4 6.0 14.9 69.3 64.7 228.76 214.29 158.58 138.59 7.2 6.8 14.4Upper Upscale 79.6 74.4 139.79 135.84 111.23 101.08 6.9 2.9 10.0 72.9 68.7 136.88 134.41 99.81 92.30 6.2 1.8 8.1Upscale 77.3 72.0 107.63 106.48 83.18 76.66 7.4 1.1 8.5 71.3 66.4 106.16 105.34 75.69 69.96 7.4 0.8 8.2Midscale W/ F&B 65.9 61.5 88.20 87.68 58.13 53.91 7.2 0.6 7.8 61.5 57.8 87.08 86.99 53.59 50.27 6.5 0.1 6.6Midscale w/o F&B 72.5 67.6 88.43 88.12 64.09 59.58 7.2 0.4 7.6 67.9 63.5 87.64 87.52 59.46 55.54 6.9 0.1 7.1Economy 63.5 58.8 54.21 55.65 34.44 32.70 8.1 -2.6 5.3 61.8 57.1 53.86 55.43 33.26 31.67 8.1 -2.8 5.0Independents 69.6 65.1 97.62 95.77 67.94 62.32 7.0 1.9 9.0 65.8 61.8 96.46 94.71 63.50 58.57 6.5 1.8 8.4

LocationUrban 78.0 72.5 136.17 129.49 106.23 93.87 7.6 5.2 13.2 72.3 67.9 133.60 127.91 96.57 86.90 6.4 4.4 11.1Suburban 69.5 63.9 85.67 86.04 59.56 54.94 8.9 -0.4 8.4 64.8 59.6 83.83 84.39 54.29 50.33 8.6 -0.7 7.9Airport 74.5 68.1 89.48 88.86 66.69 60.52 9.4 0.7 10.2 68.6 63.6 87.05 87.34 59.68 55.57 7.7 -0.3 7.4Interstate 66.0 62.0 73.54 72.86 48.52 45.15 6.5 0.9 7.5 63.4 59.7 72.82 72.25 46.16 43.15 6.1 0.8 7.0Resort 73.5 70.1 127.39 124.09 93.66 86.98 4.9 2.7 7.7 69.7 66.5 127.09 124.00 88.54 82.43 4.8 2.5 7.4Small Metro/Town 67.9 64.1 87.86 87.04 59.65 55.82 5.9 0.9 6.9 64.8 61.1 86.65 85.95 56.16 52.47 6.2 0.8 7.0

Top 25 MarketsAnaheim-Santa Ana, CA 85.7 78.8 121.20 112.81 103.89 88.87 8.8 7.4 16.9 79.1 73.5 114.14 111.63 90.24 82.06 7.5 2.3 10.0Atlanta, GA 72.9 62.9 88.37 85.71 64.46 53.89 16.0 3.1 19.6 65.9 58.5 82.21 83.46 54.15 48.79 12.7 -1.5 11.0Boston, MA 85.6 77.1 140.73 142.35 120.43 109.76 11.0 -1.1 9.7 78.0 71.2 140.50 137.81 109.57 98.12 9.5 2.0 11.7Chicago, IL 79.9 69.8 115.56 111.69 92.36 77.96 14.5 3.5 18.5 72.8 66.3 110.26 111.41 80.23 73.92 9.7 -1.0 8.5Dallas, TX 59.5 55.9 81.41 83.08 48.45 46.44 6.5 -2.0 4.3 56.0 54.8 79.85 82.14 44.72 45.04 2.1 -2.8 -0.7Denver, CO 83.3 74.1 99.19 91.51 82.66 67.81 12.5 8.4 21.9 79.5 70.1 96.25 90.52 76.48 63.45 13.4 6.3 20.5Detroit, MI 66.5 54.7 75.69 78.15 50.36 42.74 21.7 -3.1 17.8 61.5 53.3 74.78 77.27 45.96 41.22 15.2 -3.2 11.5Houston, TX 59.2 59.1 86.02 89.00 50.94 52.56 0.3 -3.4 -3.1 54.7 54.1 84.77 87.42 46.39 47.28 1.2 -3.0 -1.9Los Angeles-Long Beach, CA 80.1 73.6 120.80 118.11 96.81 86.92 8.9 2.3 11.4 73.6 68.2 117.55 114.71 86.52 78.17 8.0 2.5 10.7Miami-Hialeah, FL 69.4 63.9 124.16 118.53 86.13 75.70 8.6 4.8 13.8 64.6 63.1 120.57 118.32 77.93 74.71 2.4 1.9 4.3Minneapolis-St Paul, MN-WI 83.1 71.2 96.44 96.29 80.11 68.57 16.6 0.2 16.8 70.5 62.7 92.08 93.25 64.91 58.44 12.5 -1.3 11.1Nashville, TN 78.4 64.9 88.24 88.39 69.18 57.33 20.9 -0.2 20.7 66.7 58.4 83.56 87.54 55.77 51.09 14.3 -4.5 9.1New Orleans, LA 75.5 68.8 99.45 102.66 75.13 70.61 9.8 -3.1 6.4 71.1 64.4 112.17 111.60 79.78 71.84 10.5 0.5 11.0New York, NY 87.2 83.1 210.33 188.06 183.51 156.21 5.0 11.8 17.5 83.3 79.4 211.60 186.36 176.18 148.00 4.8 13.5 19.0Norfolk-Virginia Beach, VA 77.8 72.8 106.74 106.65 83.04 77.67 6.8 0.1 6.9 73.8 68.7 104.88 105.01 77.36 72.14 7.4 -0.1 7.2Oahu Island, HI 92.8 87.1 164.80 153.64 152.96 133.84 6.5 7.3 14.3 88.1 78.6 158.60 150.42 139.75 118.27 12.1 5.4 18.2Orlando, FL 75.2 66.8 86.49 82.31 65.00 54.97 12.5 5.1 18.3 71.8 64.2 86.92 81.31 62.41 52.24 11.8 6.9 19.5Philadelphia, PA-NJ 74.8 68.9 106.82 106.08 79.86 73.11 8.5 0.7 9.2 72.4 65.7 106.45 106.23 77.03 69.83 10.1 0.2 10.3Phoenix, AZ 45.5 47.0 73.43 75.95 33.43 35.72 -3.2 -3.3 -6.4 45.5 44.0 76.74 76.98 34.91 33.84 3.5 -0.3 3.2San Diego, CA 89.7 85.2 137.12 136.43 122.97 116.28 5.2 0.5 5.7 80.0 76.0 132.29 131.34 105.86 99.76 5.4 0.7 6.1San Francisco/San Mateo, CA 91.4 85.7 146.48 134.13 133.95 114.92 6.7 9.2 16.6 81.5 79.5 131.31 126.33 107.05 100.38 2.6 3.9 6.6Seattle, WA 86.7 81.1 121.69 119.79 105.45 97.20 6.8 1.6 8.5 79.2 74.1 116.19 117.14 92.05 86.81 6.9 -0.8 6.0St Louis, MO-IL 75.7 74.2 87.91 97.45 66.54 72.29 2.0 -9.8 -7.9 68.2 64.0 83.15 86.23 56.69 55.23 6.4 -3.6 2.6Tampa-St Petersburg, FL 57.1 52.1 85.55 87.60 48.81 45.63 9.5 -2.3 7.0 53.8 51.5 86.31 88.46 46.45 45.53 4.6 -2.4 2.0Washington, DC-MD-VA 82.4 77.0 142.68 129.37 117.59 99.64 7.0 10.3 18.0 75.7 72.8 137.82 132.07 104.29 96.10 4.0 4.4 8.5

DISCLOSURESmith Travel Research's Hotel Review is a publication of Smith Travel Research, Inc. and is intended solely for use by paid subscribers. Reproduction or distribution of the Hotel Review , in w hole or part, w ithout w ritten permission of Smith Travel Research, Inc. is prohibited and subject to legal action. Site licenses are available. Ow nership, distribution and use of the Hotel Review and its contents are subject to the terms set forth in the contract you have entered into w ith Smith Travel Research. Source 2010 Smith Travel Research.

$0

$50

$100

$150

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Total United States



Midscale w/o F&B


RevPar by Chain Scale - Current WeekThis Year Last Year

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Midscale w/o F&B


RevPar by Chain Scale - Running 28 DaysThis Year Last Year

Week & Running 28 Day data for US, Scales, Locations, and top markets

US Monthly Segmentation Review – Table of Contents





STR MONTHLY SEGMENTATION HOTEL REVIEW

U.S. Hotel Industry Performance for the Month of: June 2010Volume 10, Issue MS6


In this issuePage

Translation Table 2

Summary 3

Industry Occupancy Analysis 4

Industry ADR Analysis 5

Industry RevPAR Analysis 6

Industry Raw Data 7

Top 25 Market Occupancy Analysis 8

Top 25 Market ADR Analysis 9

Top 25 Market RevPAR Analysis 10

Top 25 Raw Data 11

Day of Week Analysis 12

Glossary 13

Separate performance data for Group, Transient, and Contract

US Monthly Segmentation Review – Industry NumbersIndustry Occupancy AnalysisFor the Month of: June 2010

Transient Group Contract Total Transient Group Contract Total Transient Group Contract Total Transient Group Contract Total

Total United States 41.6 25.4 2.6 69.6 3.8 15.4 2.3 7.7 37.5 22.0 2.4 61.9 6.9 6.8 0.6 6.6

(The Total U.S. number above includes Luxury, Upper Upscale, and Upper Tier Independent properties only. The segments below include all properties.)

Chain ScaleLuxury 43.5 26.1 0.7 70.2 3.8 20.6 -0.2 9.4 40.2 25.1 0.7 66.1 8.1 14.2 5.6 10.3Upper Upscale 43.9 27.3 3.2 74.4 3.2 15.0 4.1 7.3 40.8 24.0 3.0 67.9 8.2 7.1 3.3 7.6Upper Tier Independents 40.0 22.4 2.4 64.8 6.3 12.6 -7.8 7.8 34.8 18.4 2.1 55.3 6.0 4.6 -9.6 4.8All Others 44.3 14.1 4.8 63.2 7.3 8.7 -4.2 6.6 38.3 11.5 4.5 54.3 6.6 -1.2 -7.9 3.5

RegionNew England 41.3 22.5 2.0 65.9 3.5 26.4 -3.8 10.0 35.8 15.9 2.1 53.8 9.9 12.5 -6.7 9.9Middle Atlantic 49.1 18.3 3.4 70.8 4.3 17.7 11.4 7.8 42.5 14.3 3.2 60.0 7.2 8.5 8.1 7.6South Atlantic 36.8 23.4 2.5 62.7 2.8 11.6 -0.3 5.7 34.1 21.5 2.3 57.9 4.7 3.8 0.3 4.2East North Central 36.0 25.0 2.6 63.7 3.8 17.0 -0.1 8.4 30.4 17.8 2.5 50.7 7.9 3.8 4.0 6.2East South Central 35.2 25.7 2.7 63.6 8.2 4.9 1.6 6.5 30.7 20.3 2.4 53.4 7.4 -0.9 -5.2 3.5West North Central 38.8 24.5 4.0 67.3 2.7 10.2 10.9 5.8 31.6 16.9 3.4 51.9 1.8 0.9 16.2 2.3West South Central 36.4 22.2 2.7 61.3 5.0 2.7 -1.3 3.9 32.5 20.9 2.4 55.8 1.5 -0.4 -12.8 0.1Mountain 37.1 24.2 2.1 63.3 6.0 15.9 -6.1 9.1 33.4 20.6 2.0 56.0 6.7 0.1 -10.2 3.5Pacific 48.1 17.1 4.4 69.5 7.7 8.6 3.8 7.7 41.7 15.5 3.9 61.1 9.1 -1.1 -1.0 5.6

Size< 300 45.4 16.2 2.2 63.9 5.5 12.5 -3.3 6.8 39.4 13.2 2.1 54.7 4.6 3.7 -3.8 4.0300-500 42.1 23.2 4.1 69.3 3.7 11.4 4.1 6.1 38.0 19.9 3.8 61.7 7.1 4.9 4.2 6.2501-750 40.1 26.8 4.3 71.2 2.0 12.7 7.8 6.1 36.3 24.7 4.0 65.0 6.8 5.7 2.3 6.1751-1000 38.2 29.8 3.5 71.5 3.6 17.5 4.6 9.0 33.2 26.6 3.3 63.1 5.1 6.3 1.9 5.5> 1000 30.6 35.0 2.8 68.4 -0.5 18.8 11.8 9.0 29.7 32.4 2.7 64.9 4.1 6.3 -0.4 5.0

Selected SegmentsUrban 43.2 26.6 2.7 72.6 3.3 14.9 4.5 7.3 39.6 22.5 2.6 64.7 8.0 5.8 3.1 7.0Airport 43.4 16.9 8.7 69.0 7.2 6.7 3.2 6.6 40.1 15.6 8.2 63.9 10.4 -0.3 -1.0 6.1Destination Resort 35.9 28.9 1.7 66.5 0.5 15.3 5.4 6.6 32.2 28.5 1.6 62.2 2.5 8.4 0.4 5.1Convention 34.9 30.6 3.2 68.8 2.0 14.6 6.9 7.5 32.1 27.8 3.1 63.0 6.1 6.5 3.1 6.1Spa 37.3 27.1 1.6 66.0 3.2 18.5 5.1 9.0 33.8 25.5 1.6 61.0 5.3 9.2 3.2 6.8Boutique 57.4 14.7 0.9 73.0 4.2 18.9 1.8 6.9 53.5 12.1 0.9 66.5 9.3 8.1 17.4 9.2

DISCLOSURE

Smith Travel Research's Hotel Review is a publication of Smith Travel Research, Inc. and is intended solely for use by paid subscribers. Reproduction or distribution of the Hotel Review , in w hole or part, w ithout w ritten permission of Smith Travel Research, Inc. is prohibited and subject to legal action. Site licenses are available. Ow nership, distribution and use of the Hotel Review and its contents are subject to the terms set forth in the contract you have entered into w ith Smith Travel Research. Source 2010 Smith Travel Research.

Current Month Year to DatePercent Change (%)Occupancy (%) Percent Change (%) Occupancy (%)

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Total United States - Occupancy by Segment - Current Month


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Total United States - Occupancy by Segment - YTD


Month & YTD data for US, Scales, Regions, Size, Locations, and Types

US Weekly Segmentation ReviewUnited Kingdom United StatesBlue Fin Building 735 East Main Street




STR WEEKLY SEGMENTATION HOTEL REVIEW

U.S. Hotel Industry Performance for the Week of: July 11, 2010 - July 17, 2010Volume 10, Issue WS28


In this issuePage

Translation Table 2

Summary 3

Industry Occupancy Analysis 4

Industry ADR Analysis 5

Industry RevPAR Analysis 6

Industry Raw Data 7

Top 25 Market Occupancy Analysis 8

Top 25 Market ADR Analysis 9

Top 25 Market RevPAR Analysis 10

Top 25 Raw Data 11

Glossary 12

Global Hotel Reviews - Intro

• Monthly Reviews for 4 continents:– Americas -- Asia/Pacific– Europe -- Mid East/Africa

• Details performance of countries and markets/cities in each area

• Displays local currency and US Dollars, Europe version also displays Euros and UK Pounds

• Constant Currency versions also available which remove the exchange rate fluctuation

Global Hotel Review for Americas – Table of ContentsUnited Kingdom United StatesBlue Fin Building 735 East Main Street




Americas Hotel Review

Americas Hotel Industry Performance for the Month of June 2010Volume 10, Issue AM6


In this issuePage

Global Performance (US Dollars) 2

Country Performance (Local Currency) 3

Country Performance (US Dollars) 4

Market Performance (Local Currency) 5

Market Performance (US Dollars) 6

Market Performance Graphs 7

World Regions 8

Definitions 9

Americas Hotel Review – Global PerformanceGlobal Performance (Data in US Dollars)For the Month of: June 2010

June 2010 vs June 2009 Year to Date - June 2010 vs June 2009Occ % ADR RevPAR Percent Change from June

2009

Occ % ADR RevPAR Percent Change from YTD 2009

2010 2009 2010 2009 2010 2009 Occ. ADR RevPAR 2010 2009 2010 2009 2010 2009 Occ. ADR RevPAR

Asia Pacific 63.9 55.8 121.83 109.91 77.83 61.30 14.5 10.8 27.0 63.9 56.7 127.32 115.10 81.39 65.22 12.8 10.6 24.8Central & South Asia 55.3 50.5 130.84 125.50 72.38 63.33 9.6 4.3 14.3 62.0 54.5 162.34 160.81 100.65 87.60 13.8 0.9 14.9Northeastern Asia 64.3 53.4 117.23 105.44 75.35 56.25 20.5 11.2 34.0 61.4 52.9 119.72 112.47 73.49 59.47 16.1 6.4 23.6Southeastern Asia 61.9 58.2 119.94 101.59 74.20 59.15 6.3 18.1 25.4 64.8 57.8 119.80 106.84 77.63 61.80 12.0 12.1 25.6Australia & Oceania 68.7 62.0 132.90 125.50 91.24 77.85 10.7 5.9 17.2 71.3 67.0 141.78 116.02 101.14 77.68 6.5 22.2 30.2

Americas 64.9 60.7 100.31 98.50 65.11 59.77 7.0 1.8 8.9 56.7 54.2 99.59 100.59 56.42 54.56 4.5 -1.0 3.4North America 65.0 60.8 99.69 97.88 64.83 59.47 7.0 1.8 9.0 56.5 54.1 98.33 99.49 55.51 53.78 4.4 -1.2 3.2Caribbean 59.4 58.3 144.14 141.24 85.68 82.30 2.0 2.1 4.1 66.2 64.9 172.76 166.56 114.37 108.10 2.0 3.7 5.8Central America 56.9 54.2 114.60 116.17 65.16 62.97 4.9 -1.4 3.5 63.0 57.5 122.29 124.93 76.98 71.86 9.4 -2.1 7.1South America 61.5 58.8 113.46 106.53 69.80 62.67 4.6 6.5 11.4 62.4 57.1 115.68 106.27 72.21 60.71 9.3 8.8 19.0

Europe 70.6 65.4 128.73 140.59 90.93 91.95 8.0 -8.4 -1.1 60.7 57.6 126.10 127.91 76.58 73.73 5.4 -1.4 3.9Eastern Europe 63.3 57.9 113.78 131.81 72.05 76.33 9.4 -13.7 -5.6 50.9 47.4 111.95 120.13 57.00 56.99 7.3 -6.8 0.0Northern Europe 74.5 70.9 125.89 134.67 93.74 95.55 5.0 -6.5 -1.9 64.1 62.1 120.30 119.29 77.07 74.07 3.2 0.8 4.0Southern Europe 65.9 60.9 125.26 140.97 82.61 85.82 8.3 -11.1 -3.7 57.3 53.1 121.65 129.47 69.69 68.69 8.0 -6.0 1.5Western Europe 72.3 64.9 139.86 150.80 101.16 97.84 11.5 -7.3 3.4 62.4 59.0 141.21 140.07 88.18 82.65 5.8 0.8 6.7

Middle East/Africa 59.2 58.2 151.00 132.07 89.37 76.84 1.7 14.3 16.3 62.4 62.1 157.52 154.34 98.31 95.82 0.5 2.1 2.6Middle East 56.6 58.8 162.11 168.54 91.83 99.11 -3.7 -3.8 -7.3 62.4 63.6 200.97 217.51 125.33 138.34 -1.9 -7.6 -9.4Northern Africa 62.5 58.4 83.33 77.57 52.08 45.34 6.9 7.4 14.9 68.9 63.1 89.18 83.69 61.47 52.78 9.3 6.6 16.5Southern Africa 61.3 57.0 206.73 124.06 126.65 70.66 7.6 66.6 79.2 57.1 58.8 149.11 119.05 85.14 70.03 -2.9 25.3 21.6

Markets Beijing 66.3 49.7 95.77 90.54 63.52 44.98 33.5 5.8 41.2 60.6 45.8 92.52 90.28 56.09 41.35 32.4 2.5 35.7Berlin 78.5 70.9 115.73 119.65 90.85 84.80 10.7 -3.3 7.1 65.4 62.9 114.79 109.93 75.07 69.12 4.0 4.4 8.6Buenos Aires 62.6 49.8 131.42 123.40 82.30 61.48 25.7 6.5 33.9 63.1 54.9 134.82 142.54 85.01 78.23 14.9 -5.4 8.7Cairo 56.6 59.6 123.44 120.54 69.88 71.79 -4.9 2.4 -2.7 65.4 65.4 129.00 125.13 84.34 81.85 -0.1 3.1 3.0Dubai 62.3 63.3 159.01 164.10 99.04 103.87 -1.6 -3.1 -4.6 73.1 69.0 227.26 249.79 166.16 172.25 6.0 -9.0 -3.5Hong Kong 77.2 60.8 180.08 147.84 139.08 89.94 26.9 21.8 54.6 79.2 68.3 194.77 164.00 154.17 111.96 15.9 18.8 37.7London 88.0 84.4 202.37 204.10 178.10 172.35 4.2 -0.8 3.3 79.2 77.1 180.90 170.06 143.23 131.13 2.7 6.4 9.2Los Angeles 73.4 67.7 118.94 114.52 87.27 77.48 8.5 3.9 12.6 66.8 63.1 115.48 116.49 77.18 73.49 5.9 -0.9 5.0Madrid 69.0 58.8 116.33 129.27 80.31 75.99 17.5 -10.0 5.7 64.8 57.1 120.46 127.61 78.02 72.87 13.4 -5.6 7.1New York 86.4 81.4 230.11 199.33 198.84 162.29 6.1 15.4 22.5 79.1 72.3 209.42 198.68 165.56 143.71 9.3 5.4 15.2Paris 86.7 81.2 245.67 271.78 213.11 220.69 6.8 -9.6 -3.4 74.5 71.9 222.63 222.58 165.79 160.01 3.6 0.0 3.6Rome 76.6 65.6 210.85 214.73 161.45 140.84 16.7 -1.8 14.6 64.5 57.6 178.64 194.91 115.27 112.25 12.0 -8.3 2.7Sydney 77.7 70.3 142.63 128.90 110.86 90.63 10.5 10.6 22.3 82.5 75.0 156.30 121.12 128.88 90.85 9.9 29.1 41.9Tokyo 71.0 64.9 231.54 207.98 164.46 134.91 9.5 11.3 21.9 74.6 66.8 232.98 219.41 173.79 146.45 11.8 6.2 18.7Toronto 80.0 67.2 152.13 116.05 121.64 78.03 18.9 31.1 55.9 66.3 59.6 131.29 110.18 87.02 65.67 11.2 19.2 32.5

Legal Notice

Source 2010 STR Global Limited

STR Global Limited’s Hotel Review is a publication of STR Global Limited and is intended solely for use by paid subscribers. Reproduction or distribution of the Hotel Review , in w hole or part, w ithout w ritten permission of STR Global Limited is prohibited and subject to legal action. Site licenses are available. Ow nership, distribution and use of the Hotel Review and its contents are subject to the terms set forth in the contract you have entered into w ith STR Global Limited

Overview of Month & YTD data for continents, subcontinents, and major markets/cities

Americas Hotel Review – Countries page

• Page in US Dollars and page in Local Currency• Local Currency page displays ISO code and exchange rate

Country Performance (Data in US Dollars)For the Month of: June 2010

June 2010 vs June 2009 Year to Date - June 2010 vs June 2009

Occ (%) ADR RevPARPercent Change from June

2009Occ (%) ADR RevPAR

Percent Change from YTD 2009

2010 2009 2010 2009 2010 2009 Occ ADR RevPAR 2010 2009 2010 2009 2010 2009 Occ ADR RevPARAmericas 64.9 60.7 100.31 98.50 65.11 59.77 7.0 1.8 8.9 56.7 54.2 99.59 100.59 56.42 54.56 4.5 -1.0 3.4

CountriesArgentina 57.7 46.3 122.37 114.83 70.60 53.17 24.6 6.6 32.8 58.8 51.5 129.86 134.68 76.31 69.32 14.2 -3.6 10.1Aruba 49.8 53.4 161.46 163.02 80.43 86.98 -6.6 -1.0 -7.5 64.3 62.1 223.48 225.96 143.67 140.43 3.4 -1.1 2.3Bahamas 61.5 54.9 258.74 239.94 159.16 131.66 12.1 7.8 20.9 57.7 55.0 285.99 280.10 165.12 153.98 5.0 2.1 7.2Brazil 63.5 62.1 104.73 92.63 66.47 57.57 2.1 13.1 15.5 64.5 58.3 107.03 86.47 69.03 50.40 10.7 23.8 37.0Canada 70.0 64.7 132.04 112.91 92.42 73.04 8.2 16.9 26.5 58.0 56.5 123.83 104.84 71.82 59.27 2.6 18.1 21.2Chile 56.1 54.7 125.26 120.04 70.32 65.63 2.7 4.3 7.1 59.7 61.0 134.10 128.39 79.99 78.37 -2.3 4.4 2.1Colombia 56.5 53.9 136.97 114.94 77.40 62.00 4.8 19.2 24.8 57.5 55.7 133.69 115.54 76.82 64.40 3.1 15.7 19.3Costa Rica 52.7 49.1 138.31 137.66 72.88 67.55 7.4 0.5 7.9 61.6 54.4 146.87 150.44 90.52 81.89 13.2 -2.4 10.5Ecuador 63.5 59.4 85.01 87.99 53.97 52.29 6.8 -3.4 3.2 62.0 57.9 88.59 89.25 54.95 51.67 7.1 -0.7 6.3Jamaica 58.7 61.0 138.91 138.54 81.53 84.46 -3.7 0.3 -3.5 66.3 63.3 169.69 181.75 112.42 115.00 4.7 -6.6 -2.2Mexico 53.8 47.3 92.47 82.57 49.78 39.09 13.7 12.0 27.3 55.6 49.6 103.62 106.60 57.62 52.86 12.1 -2.8 9.0Netherlands Antilles 45.5 47.9 131.95 123.21 60.06 58.96 -4.9 7.1 1.9 55.1 49.8 146.02 149.00 80.52 74.17 10.8 -2.0 8.6Nicaragua 58.4 50.2 74.44 81.51 43.50 40.92 16.4 -8.7 6.3 63.3 55.2 75.98 81.68 48.07 45.09 14.6 -7.0 6.6Panama 56.5 52.7 131.42 132.48 74.30 69.87 7.2 -0.8 6.3 63.3 60.1 134.75 143.96 85.32 86.47 5.4 -6.4 -1.3Peru 60.6 58.9 171.76 162.33 104.05 95.67 2.8 5.8 8.8 60.1 57.3 154.98 163.44 93.15 93.65 4.9 -5.2 -0.5Puerto Rico 70.7 69.9 150.28 148.68 106.21 103.97 1.1 1.1 2.2 71.3 67.2 176.77 181.78 125.95 122.07 6.1 -2.8 3.2United States 65.0 60.8 98.33 97.36 63.87 59.15 6.9 1.0 8.0 56.4 54.0 97.18 99.17 54.80 53.56 4.4 -2.0 2.3Uruguay 57.9 60.7 102.52 89.57 59.38 54.38 -4.6 14.5 9.2 63.2 64.0 107.09 97.34 67.68 62.31 -1.3 10.0 8.6Venezuela 62.6 61.1 162.48 198.19 101.68 121.02 2.5 -18.0 -16.0 59.0 54.6 155.48 213.15 91.74 116.43 8.0 -27.1 -21.2

Legal Notice

Source 2010 STR Global Limited

STR Global Limited’s Hotel Review is a publication of STR Global Limited and is intended solely for use by paid subscribers. Reproduction or distribution of the Hotel Review , in w hole or part, w ithout w ritten permission of STR Global Limited is prohibited and subject to legal action. Site licenses are available. Ow nership, distribution and use of the Hotel Review and its contents are subject to the terms set forth in the contract you have entered into w ith STR Global Limited

Month & YTD data for all countries in a continent

WW Country Reports - Intro • Monthly Reports, currently available for 12 countries/areas:

– Canada -- Italy– UK -- China– Germany -- India– Benelux -- Southeast Asia– Nordics -- Australia/New Zealand– Central/Eastern Europe -- South Africa– Iberian Peninsula -- Gulf Cooperation Council

• Displays smaller cities and class breakdowns

• Weekly Report just for the UK at this time

Pipeline Reports - Intro

• Focus on existing supply, new opens, hotels in construction and projects in planning

• Monthly US Pipeline Outlook

• Monthly WW Pipeline Outlooks for:– Canada -- Europe– Caribbean/Mexico -- Asia/Pacific– Central/South America -- Mid East/Africa

US Hotel Pipeline Outlook – Table of ContentsUnited Kingdom United StatesBlue Fin Building 735 East Main Street



Comprehensive Pipeline Outlook (United States)


TabTable of Contents 1Pipeline Overview 2Pipeline Variance by Chain Scale & Phase 3Pipeline Chain Affiliation by Phase / Parent Comp 4Pipeline by Chain Affiliation & Phase 5Pipeline Changes to Existing Supply by Brand 6Pipeline by Region 7Top 26 Markets by Percent of Existing Supply Rooms 8Top 26 Markets by Chain Scale 9Top 110 MSAs 10Pipeline - Past 12 Quarters 11Brand's Percent of Active Pipeline by Rooms 12Pipeline by Year Open 13Pipeline Phase Progression 14Potential Conversion by Chain Affiliation & Parent Company 15

www.strglobal.com

US Hotel Pipeline Outlook – Overview by ScalePipeline Overview Comprehensive Pipeline Outlook (U.S.)

Data for end of June, 2010

Pipeline Projects & Rooms

Chain ScaleExisting Supply

Recently Opened In Construction

Final Planning Planning Total

Pre-Planning

Existing Supply


Final Planning Planning Total Pre-Planning

Luxury 342 20 10 3 12 25 8 105,426 4,575 2,382 400 2,993 5,775 1,545 Upper Upscale 1,670 34 16 36 23 75 37 604,525 10,939 6,475 9,203 5,143 20,821 13,798 Upscale 3,552 250 105 140 399 644 105 521,568 32,366 14,055 17,243 48,672 79,970 13,513 Midscale w/ F&B 4,561 69 43 25 110 178 13 509,298 6,450 4,696 2,267 12,224 19,187 1,187 Midscale w/o F&B 9,558 523 312 322 704 1,338 104 836,370 44,363 25,711 27,789 60,236 113,736 8,306 Economy 10,121 74 31 25 38 94 33 764,675 5,447 2,313 1,472 1,501 5,286 853 Unaffiliated 22,634 75 74 70 889 1,033 407 1,514,158 14,022 9,175 7,608 97,181 113,964 57,646 Total 52,438 1,045 591 621 2,175 3,387 707 4,856,020 118,162 64,807 65,982 227,950 358,739 96,848

Pipeline Projects & Rooms (Percentages)

Chain ScaleExisting Supply


Final Planning Planning Total

Pre-Planning

Existing Supply


Final Planning Planning Total Pre-Planning

Luxury 0.7% 1.9% 1.7% 0.5% 0.6% 0.7% 1.1% 2.2% 3.9% 3.7% 0.6% 1.3% 1.6% 1.6%Upper Upscale 3.2% 3.3% 2.7% 5.8% 1.1% 2.2% 5.2% 12.4% 9.3% 10.0% 13.9% 2.3% 5.8% 14.2%Upscale 6.8% 23.9% 17.8% 22.5% 18.3% 19.0% 14.9% 10.7% 27.4% 21.7% 26.1% 21.4% 22.3% 14.0%Midscale w/ F&B 8.7% 6.6% 7.3% 4.0% 5.1% 5.3% 1.8% 10.5% 5.5% 7.2% 3.4% 5.4% 5.3% 1.2%Midscale w/o F&B 18.2% 50.0% 52.8% 51.9% 32.4% 39.5% 14.7% 17.2% 37.5% 39.7% 42.1% 26.4% 31.7% 8.6%Economy 19.3% 7.1% 5.2% 4.0% 1.7% 2.8% 4.7% 15.7% 4.6% 3.6% 2.2% 0.7% 1.5% 0.9%Unaffiliated 43.2% 7.2% 12.5% 11.3% 40.9% 30.5% 57.6% 31.2% 11.9% 14.2% 11.5% 42.6% 31.8% 59.5%Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Number of Hotels (Projects) Number of Rooms

Number of Hotels (Projects) Number of Rooms

Phase Definitions· Existing Supply: All hotels opened and operating, including those opened in the last 12 months· Recently Opened: Opened within past 12 months· In Construction: Ground has been broken or the owner is finalizing bids on the prime (general) contract· Final Planning: The project will go out for bids, or construction will start within 4 months· Planning: An architect or engineer has been selected for the project and plans are underway. Initial approvals have usually been granted· Pre-Planning: No architect has been selected

Note: The availability of financing, issuance of building permits, owner commitment, and many other factors can alter anticipated completion dates, number of rooms to be constructed, or the viability of the project. Number of projects and number of rooms in the construction pipeline are subject to change. Projects in early stages of development are less likely to be completed than projects in later stages.

Source Existing Supply: Smith Travel ResearchSource Construction Pipeline: Smith Travel Research / TWR / Dodge

Smith Travel Research’s Pipeline Outlook is a publication of Smith Travel Research and is intended solely for use by paid subscribers. Reproduction or distribution of the Pipeline Outlook, in whole or part, without written permission of Smith Travel Research is prohibited and subject to legal action. Site licenses are available. Ownership, distribution and use of the Pipeline Outlook and its contents are subject to the terms set forth in the contract you have entered into with Smith Travel Research. Source 2010 Smith Travel Research, Inc.

Existing supply, hotels recently opened and under construction, and projects in planning by scale

US Hotel Pipeline Outlook – Existing Supply Changes

Pipeline Changes to Existing Supply by Brand

May-09 Net May-10

Existing New Converted Room Converted Rooms Gain / Existing

Supply Build In Additions Closed Out Removed Loss Supply

LuxuryAKA 975 (12) (12) 963

Andaz 238 253 159 412 650

Colony 53 - 53

Concorde -

Conrad 860 - 860

Doyle Collection 327 300 300 627

Fairmont 7,080 185 (1) 184 7,264

Firmdale 86 86 86

Four Seasons 7,835 32 32 7,867

Grand Hyatt 8,437 - 8,437

InterContinental 9,160 - 9,160

Jumeirah 509 - 509

Loews 7,450 414 414 7,864

Luxury Collection 4,069 (521) (1) (522) 3,547

Mandarin Oriental 1,280 392 392 1,672

Park Hyatt 776 (172) (172) 604

Preferred 20,834 162 134 480 (2,228) (386) (1,838) 18,996

Prince Hotel 1,439 (310) (310) 1,129

Raffles 115 (115) (115)

Regent Hotel 124 (124) (124)

Ritz-Carlton 11,303 692 18 (349) (308) 53 11,356

RockResorts 1,114 56 56 1,170

Rosewood 941 - 941

Sofitel 2,935 (300) (300) 2,635

St Regis 1,633 147 252 21 420 2,053

Taj 383 - 383

The Peninsula 771 - 771

The Tides 45 - 45

Viceroy 349 95 28 123 472

W Hotel 7,425 738 317 332 (318) (75) 994 8,419

Waldorf=Astoria 5,995 1,177 1,177 7,172

Wyndham Luxury -

Luxury Total 104,455 4,397 1,162 911 (349) (4,396) (475) 1,250 105,705

12 Month ChangeAdd Removed

New opens, conversions, room adds/drops, and closes by brand and scale

WW Hotel Pipeline Outlook for Asia/Pac – Table of ContentsUnited Kingdom United StatesBlue Fin Building 735 East Main Street




Comprehensive Pipeline Outlook (Asia Pacific)


TabTable of Contents 1

Pipeline Overview 2Pipeline Chain Affiliation by Phase & Parent Company 3Pipeline by Chain Affiliation & Phase 4Pipeline by Country 5Pipeline by Market 6Pipeline by Year Open 7World Regions 8

HOST Study - Intro

• Annual Profit and Loss information for Full and Limited Service hotels

• Include revenue and expense detail, profit, fees, payroll detail, and cost of sales numbers

• Display ratio to sales, and dollars per available or occupied rooms

• Separate numbers for various groups of hotel

• Also WW version called WW Profitability Study

Annual HOST Study – Table of ContentsUnited Kingdom United StatesBlue Fin Building 735 East Main Street



The HOST Study 2010

Data Tables for the Year 2009 Date Created: June 3, 2010

TabTable of Contents 1

Data TablesFull Service

Summary 2Ratios to Sales

- by Region 3- by Location 4- by Size 5

- by Price 6Amount Per Available Room

- by Region 7- by Location 8- by Size 9- by Price 10

Amount Per Occupied Room- by Region 11- by Location 12- by Size 13- by Price 14

Limited ServiceSummary 15Ratios to Sales

- by Region 16- by Location 17- by Size 18

- by Price 19Amount Per Available Room

- by Region 20- by Location 21- by Size 22- by Price 23

Amount Per Occupied Room- by Region 24- by Location 25- by Size 26- by Price 27

Help/Definitions 28

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Annual HOST Study – Summary pages

Occupancy (of Sample) 62.5% 63.3% 55.5% Average Size Of Property (Rooms) 292 304 214 Average Daily Rate $146.74 $145.51 $159.64

------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ Ratio Per Per Ratio Per Per Ratio Per Per to Available Occupied to Available Occupied to Available Occupied Sales Room Room Night Sales Room Room Night Sales Room Room Night

------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------REVENUE Rooms 62.8% $33,054 $146.74 63.8% $33,235 $145.50 54.1% $31,623 $159.63 Food 18.9% $9,959 $44.21 18.7% $9,713 $42.53 21.0% $12,256 $61.87 Beverage 5.3% $2,774 $12.31 5.1% $2,629 $11.51 7.0% $4,104 $20.72 Other Food & Beverage 5.0% $2,616 $11.61 5.1% $2,645 $11.58 4.1% $2,373 $11.98 Telecommunications 0.6% $296 $1.31 0.6% $312 $1.37 0.3% $154 $0.78 Other Operated Departments 4.6% $2,435 $10.81 4.0% $2,067 $9.05 9.9% $5,784 $29.20 Rentals & Other Income 2.4% $1,252 $5.56 2.3% $1,176 $5.15 3.3% $1,953 $9.86 Cancellation Fee 0.5% $264 $1.17 0.5% $267 $1.17 0.4% $234 $1.18 Total Revenue 100.0% $52,650 $233.72 100.0% $52,044 $227.86 100.0% $58,481 $295.22

DEPARTMENTAL EXPENSES Rooms 28.0% $9,261 $41.12 27.8% $9,253 $40.51 29.7% $9,398 $47.44 Food & Beverage 76.8% $11,783 $52.31 76.5% $11,459 $50.17 79.0% $14,798 $74.70 Telecommunications 137.8% $408 $1.81 133.2% $415 $1.82 221.9% $342 $1.73 Other Operated Depts & Rentals 3.7% $1,984 $8.81 3.2% $1,699 $7.44 7.9% $4,581 $23.13 Total Departmental Expenses 44.5% $23,436 $104.05 43.9% $22,826 $99.94 49.8% $29,119 $147.00

Total Departmental Profit 55.5% $29,214 $129.67 56.1% $29,218 $127.92 50.2% $29,362 $148.22 UNDISTRIBUTED OPERATING EXPENSES Administrative & General 9.1% $4,784 $21.24 8.9% $4,654 $20.38 10.3% $5,995 $30.26 Marketing 7.3% $3,831 $17.01 7.4% $3,835 $16.79 6.5% $3,814 $19.25 Utility Costs 4.6% $2,410 $10.70 4.6% $2,374 $10.39 4.7% $2,750 $13.88 Property Operations & Maintenance 5.1% $2,703 $12.00 5.1% $2,644 $11.58 5.6% $3,257 $16.44 Total Undistributed Operating Expenses 26.1% $13,728 $60.95 26.0% $13,507 $59.14 27.0% $15,816 $79.83

GROSS OPERATING PROFIT 29.4% $15,486 $68.72 30.1% $15,711 $68.78 23.2% $13,546 $68.39 Franchise Fees (Royalty) 0.8% $426 $1.89 0.9% $469 $2.05 0.1% $40 $0.20 Management Fees 3.0% $1,599 $7.10 3.1% $1,622 $7.10 2.4% $1,403 $7.08 INCOME BEFORE FIXED CHARGES 25.6% $13,461 $59.73 26.2% $13,620 $59.63 20.7% $12,103 $61.11 Selected Fixed Charges Property Taxes 4.0% $2,123 $9.43 4.1% $2,139 $9.36 3.4% $1,999 $10.09 Insurance 1.3% $698 $3.10 1.3% $669 $2.93 1.6% $962 $4.85 Reserve For Capital Replacement 2.2% $1,133 $5.03 2.2% $1,155 $5.06 1.6% $937 $4.73 AMOUNT AVAILABLE FOR DEBT SERVICE & OTHER FIXED CHARGES* 18.1% $9,507 $42.17 18.6% $9,657 $42.28 14.1% $8,205 $41.44

PAYROLL & RELATED EXPENSES** Rooms 18.2% $5,372 $24.81 17.3% $5,209 $23.38 24.0% $6,407 $33.89 Food & Beverage 46.2% $6,179 $29.42 45.4% $5,708 $26.18 51.1% $9,066 $49.26 Telecommunications 229.2% $392 $1.72 206.4% $404 $1.76 381.8% $315 $1.47 Other Operated Departments 3.3% $2,533 $13.27 2.3% $2,012 $9.97 7.4% $4,500 $25.77 Administrative & General 5.4% $2,453 $11.78 5.1% $2,276 $10.52 6.8% $3,568 $19.72 Marketing 3.2% $1,456 $6.95 3.1% $1,373 $6.33 3.7% $2,004 $11.06 Property Operations & Maintenance 2.9% $1,311 $6.31 2.7% $1,195 $5.51 4.4% $2,059 $11.46 Total Payroll & Related Expenses 35.8% $17,520 $83.24 33.9% $16,256 $74.41 47.3% $25,539 $139.28

* Other Fixed Charges include Depreciation and Amortization, Interest, Rent, and Equipment Leases.** Included in above expenses. Only shown here for additional detail.Expense ratios to sales for departmental expenses are based on their respective departmental revenues. All other expenses are based on total revenue. Totals may not add due to rounding.

Total US Full Service Hotels

Independent

Summary

Total U.S. Chain-Affiliated

• Total US, Chain Affiliated, and Indepen-dents by Full & Limited Service

Annual HOST Study – Detail pages

New Middle South East North East South West North West South England Atlantic Atlantic Central Central Central Central Mountain Pacific Occupancy (of Sample) 62.1% 68.8% 62.8% 58.6% 59.2% 58.6% 59.4% 57.8% 65.7%Average Size Of Property (Rooms) 256 285 287 297 200 259 313 272 336Average Daily Rate $157.05 $184.92 $141.69 $130.50 $105.47 $110.57 $131.63 $136.16 $159.95 REVENUE Rooms 63.4% 67.8% 62.5% 62.8% 68.2% 62.9% 61.9% 55.6% 62.4% Food 19.2% 17.4% 19.3% 19.5% 17.3% 19.3% 19.7% 21.1% 18.2% Beverage 5.4% 5.0% 5.2% 5.2% 3.5% 5.0% 4.8% 6.0% 5.5% Other Food & Beverage 5.3% 4.7% 4.8% 5.9% 5.6% 5.8% 5.7% 5.7% 4.2% Telecommunications 0.5% 0.6% 0.5% 0.7% 0.3% 0.6% 0.6% 0.4% 0.6% Other Operated Departments 4.3% 2.4% 4.6% 3.4% 2.9% 3.0% 4.5% 7.2% 5.9% Rentals & Other Income 1.6% 1.9% 2.3% 2.2% 1.7% 3.2% 2.1% 3.1% 2.8% Cancellation Fee 0.4% 0.2% 0.6% 0.4% 0.3% 0.2% 0.6% 1.0% 0.5% Total Revenue 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

DEPARTMENTAL EXPENSES Rooms 27.9% 30.4% 26.0% 29.5% 26.6% 27.6% 24.6% 28.0% 29.7% Food & Beverage 76.1% 85.6% 73.0% 73.9% 78.5% 71.3% 68.2% 73.0% 82.9% Telecommunications 137.5% 143.6% 138.6% 117.9% 242.7% 131.9% 127.9% 149.8% 140.4% Other Operated Depts & Rentals 3.2% 2.1% 3.6% 2.7% 3.9% 3.7% 3.8% 6.4% 4.5% Total Departmental Expenses 44.3% 46.7% 42.0% 44.6% 43.6% 43.3% 40.5% 46.6% 47.0%

Total Departmental Profit 55.7% 53.3% 58.0% 55.4% 56.4% 56.7% 59.5% 53.4% 53.0% UNDISTRIBUTED OPERATING EXPENSES Administrative & General 9.1% 8.7% 9.3% 9.1% 9.8% 9.4% 9.1% 9.5% 8.8% Marketing 7.5% 6.3% 7.4% 7.6% 7.7% 7.7% 7.8% 8.2% 7.0% Utility Costs 5.5% 4.4% 4.7% 4.6% 6.1% 4.9% 4.9% 4.3% 4.1% Property Operations & Maintenance 5.0% 5.0% 5.0% 5.6% 5.8% 5.2% 5.0% 5.2% 5.2% Total Undistributed Operating Expenses 27.2% 24.4% 26.4% 26.9% 29.4% 27.2% 26.8% 27.3% 25.1%

GROSS OPERATING PROFIT 28.5% 28.9% 31.6% 28.5% 27.0% 29.5% 32.7% 26.1% 27.9% Franchise Fees (Royalty) 0.9% 0.6% 0.9% 0.9% 1.8% 1.4% 1.0% 0.7% 0.6% Management Fees 2.8% 3.1% 3.4% 3.1% 2.9% 3.0% 3.2% 3.2% 2.6% INCOME BEFORE FIXED CHARGES 24.9% 25.2% 27.3% 24.5% 22.3% 25.2% 28.5% 22.3% 24.7% Selected Fixed Charges Property Taxes 5.2% 5.0% 3.7% 5.3% 2.1% 4.7% 3.9% 3.5% 3.4% Insurance 0.9% 0.9% 1.5% 0.9% 1.3% 1.0% 1.4% 1.0% 1.8% Reserve For Capital Replacement 1.9% 1.9% 2.3% 2.7% 1.7% 1.9% 2.1% 2.2% 2.1% AMOUNT AVAILABLE FOR DEBT SERVICE & OTHER FIXED CHARGES* 16.9% 17.4% 19.8% 15.6% 17.2% 17.6% 21.1% 15.6% 17.4%

PAYROLL & RELATED EXPENSES** Rooms 18.7% 18.9% 16.5% 18.6% 25.9% 17.8% 16.0% 18.3% 19.4% Food & Beverage 46.5% 50.2% 42.9% 43.5% 59.0% 40.9% 43.1% 44.3% 50.9% Telecommunications 206.3% 223.9% 194.2% 191.5% 585.2% 243.3% 301.6% 203.8% 233.9% Other Operated Departments 2.9% 2.1% 2.6% 2.4% 18.4% 1.9% 2.6% 4.2% 3.0% Administrative & General 5.4% 5.1% 5.2% 5.3% 7.6% 4.9% 5.3% 5.8% 5.2% Marketing 3.4% 3.1% 3.1% 3.6% 3.0% 3.2% 3.3% 3.7% 2.9% Property Operations & Maintenance 2.6% 2.7% 2.6% 3.1% 6.2% 2.7% 2.7% 2.9% 2.9% Total Payroll & Related Expenses 36.5% 36.3% 32.9% 35.3% 50.6% 33.2% 33.1% 37.2% 37.5% * Other Fixed Charges include Depreciation and Amortization, Interest, Rent, and Equipment Leases.** Included in above expenses. Only shown here for additional detail.

Full Service Hotels

by Geographic RegionRatio To Sales

Expense ratios to sales for departmental expenses are based on their respective departmental revenues. All other expenses are based on total revenue. Totals may not add due to rounding.

• Separate pages for Ratio to Sales, $ per Available Room, and $ per Occupied Room

• By Region, Location, Size, & Price

Forecast Reports - Intro

• Monthly reports available for Top 25 US markets and 42 WW markets

• Annual, quarterly, and monthly forecast numbers for occupancy, ADR, and RevPAR

• Displays high and low estimates

• Checks accuracy of previous months forecasts

US Forecast Reports – Table of Contents

US Forecast Reports – Annual & Quarterly

Past and future performance by year and quarter

US Forecast Reports – Monthly

Past and future performance by month

Additional Services

Other Services

• Guest Satisfaction – for specific clients

• Impact Studies – such as Oil Spill, Katrina

• Meal Pricing – in conjunction with GSA

• Travel Intention – survey of travelers

• Quarterly survey

• 3,800 respondents

• Past travel & future travel intent

• Just updated

Travel Intentions Survey

Questions?Steve Hood

[email protected]

615-824-8664, extension 3315

www.strglobal.com

Documents

Introduction to STR and Reports Overview The SHARE Center Supporting Hotel-related Academic Research and Education