Introduction to the Dutch organic sector & market

Bavo van den Idsert

Director Bionext

van.den.idsert@bionext.nl

Organic in the Netherlands

1: Bionext organisation & projects

2: Development organic in Netherlands

3: Future of organic

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Bionext organisation

Deel 1

Bionext from farm to fork: unique organisation in organic agrofood

700 farmers, 100 trade-processing companies,

200 organic shops and 20.000 consumers actively connected in Bionext

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• BioHuis: unified organic farmers

• BioNederland VBP: trade&processing

• BWV: organic shops

Influence consumers• Via actions en donations

• Via our own media: 50.000 per month

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Pillars Bionext

Connected with organic sector in Europa

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EKO = transparancy in sustainability developments

EU regulation

EU-bio and NL-EKO quality

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The EKO approach

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Bionext projects

Deel 2

Open days at the organic farm

• 18-19 June 2017

We are behind organic

• Bio-10days: 14 - 23 sept 2017

• General Bio promotion in NL

• http://www.ontdekbio.nl

Adopt a chicken

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Consumer Magazine

4-2-2014

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Bio-beurs.nl: 18-19 Januari 2017

4-2-2014

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Organic in the Netherlands 2001-2016

Part 3

Organic sales in the Netherlands

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Organic farmers & companies in NL

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Total

Companies

Farmers

Maretshare per categorie

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Organic sales per channel

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Market 2008-2016

• Trends:

– Doubling sales in 6-7 years.

– Strong developments in supermarkets since summer 2014

– Stagnation in organc shops since summer 2014

– Fresh is main driver

– Processed food is runner up

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Our future: 100% organic

Deel 4

Transition food&farming needed

• Climate change

• Soil fertility

• Biodiversity

• Clean water

• Healthy plants, animals and… people

• Fair food chains with fair prices for the farmer

Organic is the champion of the sustainable

Decathlon. The winning value-included approach that brings the transition we need. 22

Communication

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• Bionexttweets

• Bionext

• www.bionext.nl

• www.bio-beurs.nl

• www.adopteereenkip.nl

• Newsletter Bio update professional

• Newsletter Bio update consumenten

• Magazine Smaakmakend