Introduction to \'The Marketing Manifesto\

$Page 1: Introduction to \'The Marketing Manifesto\$
© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved

It is hard being a Marketer ......

• Marketers have too much to do .....• Too many options, too much technology, too many tactics .....• It is still an art and not a science• A sport rather than a profession?


• We have been ‘creative’


• We have been ‘creative’• We have lost the initiative


• We have been ‘creative’• We have lost the initiative• We are running to stand still• We are losing the Customer ....



• So don’t talk to me about more things to do or options to change!



• So don’t talk to me about more things to do or options to change!

• EVIDENCE


• Longstanding issues with marketing• Listening to the Marketer• Listening to the Manager and the Board• Those issues remain unresolved and unrealised!


• Longstanding issues with marketing• Listening to the Marketer• Listening to the Manager and the Board• Those issues remain unresolved and unrealised!• Faddish tweaking is no longer a good strategy (it never really was!)


Marketers are‘Unloved’

Marketers arePoorly Served

Marketing’s Opportunities are unrealised

Marketing’s Core Problems are

unresolved






unresolved

Become the

POWERHOUSE






unresolved

Become the

POWERHOUSETake

CONTROL






unresolved

Become the

POWERHOUSETake

CONTROL

Change and Improve

Using EVIDENCE






unresolved

Become the

POWERHOUSETake

CONTROL

Change and Improve

Using EVIDENCEFocus only on

PRIMARY CHANGE






unresolved

Become the

POWERHOUSETake

CONTROL

Change and Improve

Using EVIDENCEFocus only on

PRIMARY CHANGE


• Professionalism• Prowess• Profitability The 3 Ps


• Professionalism• Prowess• Profitability ...... for our• Board• Finance colleagues• Customers• Ourselves ......

The 3 Ps

Not another book, please ......

• “ Your mission, should you choose to accept it ....”• Longstanding IMPROVEMENT rather than longstanding challenges and unresolved opportunity ....© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved

15 Manifestos for marked change ......

1. The Future of Marketing2. What the Hell is a Marketer?3. Marketing Futurecast ®4. Marketing Recruitment & Resourcing5. Marketers, Finance & Accountants Unite!



6. Are we REALLY Customer or Market Centric?7. Marketing Misanthropy8. The Problem with Marketing is the Word!?9. The Marketing & Sales Standards10. Rehumanisation: Humanity Strikes Back!



11. Digital Fortress: Permission-based Marketing12. Preparing, Predicting and Performing Campaigns13. Integrating Marketing into an invigorated

Corporate Governance14. Corporate Mergers, Acquisitions and

Turnarounds15. Marketing Leadership: its Time to step up to the

mark© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved

15 Things to try – along with HOW to do it ... (a day each?)



Improve your own AND your organisation’s ability to be Customer Centric Focusing only where major

profit will ensue Evidence all your activities



Improve your own AND your organisation’s ability to be Customer Centric Focusing only where major

profit will ensue Evidence all your activities

Worksheets etc in Book!© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved

© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2009. All rights reserved

Dr. Chahid Fourali,Founder, the Marketing & Sales Standards Setting Body (UK)

• Only GBP 15.50 plus postage• themarketingmanifesto.com

Ray Perry,Executive Director of Brand, Profile and Marketing

Chartered Institute of Management Accountants (CIMA)


• www.themarketingmanifesto.com• Twitter: @themmanifesto• www.mymarketinglife.com• [email protected]

© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2009. All rights reserved

Documents

Introduction to \'The Marketing Manifesto\