Introduction to the

WIPO Madrid System

IP Summit

Sydney, Australia

April 4, 2019

Ásta Valdimarsdóttir

Director

Madrid Information and Promotion Division, WIPO

Direct (or Paris) Route

ChinaMaintenance

Germany

Russia

USA

Maintenance

Maintenance

Maintenance

WIPO Madrid System Route

WIPO

China

12/18months

* optional

Germany

Russia

USA

Maintenance

120 Countries

Top 10 Filing Origins (2018)

Australians are using the Madrid System

Moose Creative Management Pty Ltd

Boardriders IP Holdings, LLC

Southcorp Brands Pty Limited

Casella Wines Pty Limited

Scenic Tours Pty Ltd

Mcwilliam’s Wines Group Limited

One Zero Pty Limited

Ian James Burden

Spotlight Pty Ltd

Ecom Holdings Pty Ltd

Australians are using the Madrid System

Australians are

protecting their

marks

Tips for using the Madrid System

Madrid Member Profiles Database

Madrid Goods & Services Manager

Fee Calculator

Madrid Highlights

Registration - non Latin Scripts

BEN FU

12

Why should you use the Madrid System?

Global

Convenient

Cost-efficient

Central procedure for managing your portfolio