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EXTERNALL COMMUNICATION PLAN

OF PLASTiCE PROJECT

The project is being implemented through the

CENTRAL EUROPE programme co-financed by the ERDF.

PLASTiCE Communication Plan

Contents1. INTRODUCTION..............................................................................................................................3

2. ANALYSIS........................................................................................................................................5

PLASTiCE communication challenges.............................................................................................5

3. TARGET AUDIENCE.........................................................................................................................7

Indirect target groups - targeted mainly with medial tools............................................................7

Direct target groups –targeted mainly with non- media tools.......................................................8

4. OBJECTIVES OF THE COMMUNICATION.........................................................................................9

5. MESSAGES....................................................................................................................................11

6. TOOLS & TACTICS.........................................................................................................................14

7. EVALUATION /FEEDBACK..............................................................................................................20

Indicators for measuring the success:..........................................................................................20

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1. INTRODUCTION

Part of the successful implementation of PLASTiCE project is also systematic, constant and professional communication of the project. To achieve that an internal communication between project partners is crucial, since without consistent and clear messages from all project partners the confusion among target audiences is easily achieved. But to reach these target groups we need external communication to non-partner stakeholders, the media and to the wider public. The overall objective of the communication activities is to secure that the project’s key messages reaches all relevant stakeholders and target groups and foster their commitment to the project and its goals.

The communication plan defines PLASTiCE project key messages and stakeholders relevant to each of the four participating regions. This communication plan should give guidance to all PLASTiCE project partners how to organise their communication and dissemination activities, at the right time and towards the right target audience. Its purpose is to formalize all communication and dissemination actions planned in the framework of the project, to provide guidelines on the approach and to set out the key dates related to planned events and actions, to ensure that information is shared with appropriate audiences on a timely basis and by the most effective means.

In the course of the project, PLASTiCE partners continuously review this plan. This plan is part of WP2 activities. Due to the complexity of the project (large number of partners from four different countries, heterogeneous group of stakeholders, etc.) the design and implementation of communication activities become complex as well. To be able to solve this, the communication plan requires input from the individual project partners since they alone know who needs to be communicated to in their respective region. The communication plan defines which activities and audiences are common for most or all project-partners. Project partners updated this plan with their communication, dissemination activities and specific target groups if existing.

The internal communication between some partners started at a workshop in April 2011, and the communication plan is completed in September 2011. Since communication is a living thing the plan will be adapted if the working progress requires it.

The main topics this communication plan is dealing with are: Defining objectives and expected outcomes of communication activities Defining target audiences Defining key messages to be used in all medial communication. Defining communication tools The means for evaluating performed communication activities. Timetable for communication activities, individual activities from project partners, activity

report template, clipping report

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2. ANALYSIS

PLASTiCE communication challenges

The general project objective is “Creating framework conditions for enhancing the development of the biodegradable plastics market in Central Europe as an innovative test bed for new product applications in selected industries”. The aim of the partnership is to create conditions for stimulating interaction between demand and supply on the market for biodegradable plastics in Central Europe. This process is strictly connected to social acceptance and political framework creation. Essential for achieving this goal is informing and educating all involved parties about biodegradable plastics, its benefits for nature, resources and society. For achieving this National Information Points in Slovenia, Slovakia, Poland and Italy will be established which will create a common information platform.

A main concern to guarantee the success of project is to inform and involve both the SMEs and actors of the plastic sector who are not directly linked to the project. Thus, a common communication strategy on behalf of the project is required in order to assure easy accessible information provided via various channels to the target groups. With four regional partners it is especially important to assure consistent information about PLASTiCE also when information is translated into the different languages. The partnership will establish network of 4 National information points (NIPs) and use knowledge and tools developed transnationally to promote joint approach to issues of bio-plastics in their countries.NIPs will receive input from participating research institutions that will prepare content based on neutral and unbiased information on biodegradable plastics and their applications. Personnel of NIPs will be trained throughout the project.

Besides NIPs the PLASTiCE also has to decide which communication channel is most promising for achieving the indirect target groups such as general public and public bodies. Media communication promises wide coverage but they are difficult to achieve without big financial resources and besides that a lot of misleading information was already left in public in past years and people became confused and suspicious. Also lots of them usually associate plastics with bags and have the opinion that plastic is something bad. What we need is to educate and inform them of other possibilities of use as well as about the role of society in this issue. We need to educate them that plastic doesn’t need to be bad for nature.

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SWOT AnalysisStrengths topic concerns almost everybody knowledge, reputation of institutions and

key people positive business praxis in the area of waste

management (Slopak) as well as in the area of production of biodegradable materials (Novamont)

existing good contacts with stakeholders mix of media and non-media channels developing local NIPs for local

communication

Weaknesses The lack of interest and confusion among

people Unknown material characteristic The price of new materials which

discourages people from buying, end-users from using and producers from producing

Many people connect plastics mainly with bags

Opportunities

New material can be used for many different industries (catering, cosmetics, medicine) and therefore significantly reduce the quantity of »ordinary« plastic waste

Law on bio waste separation Higher taxes for non-bio packaging

Threats

Producers of "traditional" plastics may begin the counter publicity which would give the general attitude of people who are against everything a priori, lead to nullification of efforts to communicate

Selling non-biodegradable products, products without certificate under bio label and at high price

Table 1: SWOT Analysis

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3. TARGET AUDIENCE

With the project communication we aim to reach as many target groups in the value chain as possible. Some of them we also want to include directly in the project through different testing, research etc.

Target groups focused are on the one side indirect groups such as public bodies and general society and on the other side direct target groups, among which are producers of traditional plastic (basic polymer materials), producers of biodegradable plastics and end-users of these applications as well as waste management companies.

Indirect target groups - targeted mainly with medial tools

Public bodies CE (JTS) National Authorities (Ministry for environment, Chambers of commerce, Ministry of economy,

etc.) Plastic Associations, Environmental agencies NGOs Related R&D institutes (researchers, scientists)

General public – societyThe general public is a very important target group, since they are the ones whose actions (demand, awareness) can in the longer period also influence the end-user industry and through them the production of more sustainable types of plastics, particularly biodegradable plastics, and so in the long term also influence on reaching the critical mass of production. In order to achieve that, one of the important issues is raising awareness among the general public. Because of some misleading information that entered the market in recent years (particularly on oxo-degradable plastics that are being promoted as biodegradable despite no scientific evidence) certain confusion was created and mistrust was ensued towards the new sustainable materials. Of course this is not encouraging the use of the new materials and therefore the demand is poor, which causes also low and highly expensive production. Therefore the general public needs to receive unbiased information on bio plastics and the benefits of its use for packaging and other products. Equally important is also that the general public receives the information on applications and the role of society in waste disposal of biodegradable plastics.

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Direct target groups –targeted mainly with non- media tools

Producers of basic polymer materials and producers of biodegradable plastics in all four countriesThe above mentioned target group needs systemic support from R&D institutions in identifying new basic materials, testing new solutions and meeting industry requirements. They need better interaction models with potential demand side and also information on end-user expectations. In order to achieve this information they need unbiased informed end-users willing to enter new processes based on their conscious decisions. Therefor the main aim of communication is to join the groups together for better exchange of information and to encourage joint cooperation.

End-user industryEnd users among which are food and retail sector and SME converters need to obtain reliable information about new sustainable plastics and guarantees offered by certificates. For easier decision making they also need to have best – practise examples that will speed up their decision process towards the sustainable plastics. Since this target group also has to fulfil certain national and international standards, they also need to have verified packaging solutions in line with standards and international norms. With basically non-media communication we will try to satisfy the needs of this target group and provide them with needed information as well as try involving them in the project to participate in elaborating the transnational advisory scheme.

Each project partner should provide LP with the specified list of target groups in their respective country.

Waste management companiesThe last in the value chain but still very important are the waste management companies. They are actually the ones that make selection on what goes to bio-waste and what not. And if their selection is not right (for example they remove biodegradable plastic from bio waste and put it together with other plastic or other waste then the whole work is in vain and has no effect.

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4. OBJECTIVES OF THE COMMUNICATION

The overall aim of the dissemination is to provide the various target groups with high‐quality and up‐to‐date information about PLASTiCE. Simplicity and consistency are essential to ensure that the target audience understands and retain the information. This will also ensure transparency in the implementation of the project. Efficient communication should increase the public awareness about the project and provide accurate and reliable information and understanding on the opportunities offered by PLASTiCE.

The specific objectives with all project communication activities is to get in touch with specific target groups, to inform them, educate them, to give them the needed information for better understanding the issue of sustainable plastics and to encourage them to take active part in changing the existing situation towards a more general consumption of biodegradable plastics.

Communication plan will support the realization of project as well as communication goals. In order to achieve these general objectives the following aims have been formulated:

1.) To raise awareness and positive attitude about biodegradable plastics and its useWith communication activities through different channels we will inform and educate the targeted audience in order to achieve better understanding of the benefits of using biodegradable plastics in the long run for nature and society. We will also inform them on applications and the role of society in waste disposal of biodegradable plastics as well as provide unbiased information in order to eliminate mistrust towards new solutions because past misleading information.

2.) To change opinion of end-user industry for easier decision process towards the use of more sustainable types of plastics, particularly biodegradable plastics and plastics based on renewable resourcesWith conferences, meetings, seminars, personal contacts as well as through involving them in certain activities we will try to provide end–user industry with reliable information about benefits and characteristics of biodegradable plastics in order to make their decision about using biodegradable plastics easier.

3.) Encourage support and better cooperation among R&D institutions and industry, and Intensifying information exchange between research and industry - in the area of testing new materials and meeting the end-user expectationsWith conferences and seminars and specially through their direct involvement in certain activities we will try to improve the exchange of knowledge between R&D institutions as well as encourage the support and cooperation of R&D institutions with industry in identifying new basic materials, testing new solution, having better access to information on new developments in order to catch up with their activities and initiate new complementary research that answers the market needs and expectations.

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The following table shows the relationship between different target audience and the expected results of communication to them. TARGET AUDIENCE EXPECTED RESULTS FROM COMMUNICATION

TO THIS AUDIENCESPECIFIC ORGANISATIONS WITH CONTACT DETAILS

Public bodies : National AuthoritiesPlastics Associations, Environmental agencies, NGOs, CE

- Awareness and a positive attitude towards the project- Support of the project

(Name the contacts in your country)

General public – society - Awareness on biodegradable plastic products and positive attitude towards the project

- Awareness on applications and the role of society in waste disposal of biodegradable plastics

- Active participation in promotional activitiesRelated R&D institutes - Awareness and a positive attitude towards the project

- Active participation in project activities, researches- Initiate new complementary research that answers to market

needs and expectationsProducers of traditional plastic - Active participation in project activities, researches

- Participation on events- Initiate collaborative research in line of recommendations set

within projectProducers of biodegradable plastics - Participation in project events

- Exchange of informationEnd-user industry - Awareness of and positive attitude towards the project

- Active participation in project events, which will enhance the impact and reliability of the project

- Help with preparation of Best – practise examples, case studies- Realizing the benefits of using biodegradable plastic products and

consequentially entering in this projects- Easier decisions for biodegradable plastic products

Waste management companies - Awareness of and positive attitude towards the project


- Active participation in project events, which will enhance the impact and reliability of the project

Table 2: Objectives with communication to different target group

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5. MESSAGES

The message communicated depends on the addressed target audience and the objective for this target group. Therefore the messages communicated had to be modified for every communicative action. However to maximize the impact of communication a clear massage with the following three basic massages about the project should be used for all medial communication.

1. The project wants to inform and educate about biodegradable plastics to raise awareness and achieve changes in opinion towards more generous use of biodegradable plastics;

2. The project wants to identify and remove the barriers to the faster and more widespread use of sustainable types of plastics, particularly biodegradable plastics and plastics based on renewable resources, in CE.

3. With this project we want to intensify the cooperation between research and industry in the area of biodegradable plastics and so optimize the process from research to commercialization

To reinforce these key messages we also created a slogan for better recognition of the project and its key messages:

PLASTICS ALIGNED WITH NATURE

TARGET AUDIENCE

KNOW NOW SHOULD KNOW BASIC MESSAGE PROOF

Public bodies Know little about biodegradable plastics

Should know the benefits of more massive usage of it and of its environmental impact

The project wants to inform and educate about biodegradable plastics to raise awareness and achieve changes in opinion towards more generous use of biodegradable plastics

Support of the project;Disseminating the knowledge to municipalities;

General public Know little about biodegradable plastics;Have misleading information;Know that plastic is bad for nature;

Should now about the impact their use of Biodegradable plastic can have on the environment and on the future of limited resources for plastic production (oil)

The projects want to inform and educate about biodegradable plastics to raise awareness and achieve changes in opinion towards more generous use of biodegradable plastics

Positive attitude towards the project;Active participation in promotion activities;Changing of opinion and behaviour towards wider use of biodegradable plastics

Related R&D institutes

Know little about research done in other countriesDon’t cooperate with industry

Should have better access to scientific knowledge from other countries and better use of the existing knowledge;Should better adapt this knowledge to requirements of plastic producers

With this project we want to intensify the cooperation between research and industry in the area of biodegradable plastics and so optimize the process from research to commercialization.

Support of the project;Exchange of informationParticipating in project activities;Taking part in conferences

End-user industries

Know that it is expensiveKnow little of its benefits

Should know that using biodegradable plastics can make their products more valuable in the eyes of consumers.Should know all benefits of using it.Should know best practises from other countries.

The projects want to inform and educate about biodegradable plastics to raise awareness and achieve changes in opinion towards more generous use of biodegradable plastics;The project wants to identify and remove the barriers to the faster and more widespread use of sustainable types of plastics, particularly biodegradable plastics and plastics based on renewable resources, in CE.

Support of the project;Participation and cooperating in project activities

Producers of Know only partial Should know scientific information With this project we want to intensify the Support the project; participation


traditional plastic information on biodegradable plastics;

about new materials and information about end-user industry needs and expectations;Should know what it takes to change production from traditional to biodegradable plastics.

cooperation between research and industry in the area of biodegradable plastics and so optimize the process from research to commercialization.

and cooperation in joint R&D scheme and in Transnational advisory scheme;Taking part at conferences;

Producers of biodegradable plastics

Know about biodegradable plastics

Should know the industry requirements and needs

With this project we want to intensify the cooperation between research and industry in the area of biodegradable plastics and so optimize the process from research to commercialization.

Support the project; participation and cooperation in joint R&D scheme and in Transnational advisory scheme;Taking part at conferences;Cooperation at NIPs;Education on materials

Waste management companies

Know that biodegradable plastic is different when it comes to recycling

Should know what are the proper ways to collect and process the biodegradable plasticsShould be able to differ it from non- biodegradable plastics

The projects want to inform and educate about biodegradable plastics to raise awareness and achieve changes in opinion towards more generous use of biodegradable plastics;

Positive attitude towards the project;Active participation in project activities

Table 2: Message- Audience matrix

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6. TOOLS & TACTICS

In order the message to reach the desired target audience it has to be sent to them through different communication channels. Below are the tolls for which we believe will have the most impact on the certain target group.

Media

Press releases, press conferences an TV/Radio coverageThe partnership plans Press releases, press conferences and radio /TV to be done mostly to accompany important events or conferences in order to keep the public informed about the project and to encourage future interviews and interest of the media. The press should be informed about the progress of the project and key results achieved. Partnership will establish a list of major regional and national media (newspaper, radio, TV) for each project partner.

Outputs: min 3 press releases/ conferences/TV/Radio coverage, Responsible partners: all partners

ArticlesArticles (commercial, scientific, announcing the project progress or results and outcomes of it, interviews, case studies, success stories, etc.) will be published in different media (in newspaper, specialized magazines, journals, professional websites and other relevant media) depending on the content of an article and the target group aimed. Target groups we want to reach with it are: SMEs, end-user industry, plastic producers, waste management companies, scientists, Central Europe, also different policy makers and NGOs and also general public.

Outputs: 45 articles publishedResponsible partner: all partners

Non-media

Information tool kit For easier understanding of the biodegradable plastics issue and for providing unbiased information about it the information toolkit will be developed within National information points.The toolkit will first be developed in English and then translated to other partners languages. It will also be published on NIPs websites as well as also promoted and disseminated through different promotion activities within NIPs. It will be presented at 4 events and 5 industry groups.


Outputs: 1 information toolkit produced and translated in 4 languagesResponsible partner: LP- NIC and PP2-Slopak, PP6-Slovak University of Technology in Bratislava, PP9-Aster, PP13- Polish Packaging research and Development centre

National Seminar/workshopsTo approach certain target groups and discuss strategic issues with industry (end-user industry, SMEs, plastic producers, waste management companies) and disseminate state of the art concerning biodegradable plastic solutions national seminars and workshops will be prepared by project partners. The events will also communicate the preliminary, intermediate and final outputs/results of the project. All project partners are involved in this process by organising, co-organising or participating at several events, especially with the goal to upgrade PLASTiCE project at European level.

Outputs: min. 12 such seminars should be organized through the project timeResponsible partners: all partners

International Conferences3 international conferences will be organized (launch conference, second international and third international conference). They will target different target groups. Launch conference in Italy will raise the awareness on the issue of biodegradable plastics and promote assumptions for PLASTiCE. Second conference will be organized in Poland to attract publicity to the idea of using biodegradable plastics in everyday use. Third international conference will be organized in Slovenia to promote toolkit, NIPs, and to encourage publicity to establish links with NIPs.

Outputs: 3 international conferencesResponsible partner: PP9- Aster (IT), PP2- Slopak (SLO), PP13- COBRO (PL), LP-NIC(SLO)

PLASTiCE presentationsIn order to introduce the project to different relevant target groups, partners will participate in events/fairs/gatherings organized by branch organizations and associations through the region. At least 8 such presentations should be realized during the project time.For better recognition of the project the PPT template will be produced according to project design and CE regulations.

Outputs: At least 8 such presentations should be realized during the project time

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Responsible partner: all partners

Direct e-email, phone calls, and Personal contacts/visitsDirect contact can on certain target groups be the most effecting tool. Especially on specific target groups such as policy makers, industry decision makers, producers, researches. Therefore the partnership will use this tool if and when eligible to promote the project activities toward a certain objective.

Outputs: involved key players in projectResponsible partner: all partners

FlyerA flyer about the project will be developed for easier and more effective dissemination of project activities. The Flyer will be distributed at events, presentations, published also on main project webpage.

Outputs: at least 1 flyer developed in EnglishResponsible partner: LP- NIC

Visual presentationFor better visual presentation of the project some corporate graphic elements will be produced such as project logo, roll ups, poster, gadgets etc. They will have to be present at all events organized by the partners.

Responsible partner: LP- NIC

Promotional materialsFor projects better recognition we will also produce some promotional material which will be distributed at conferences, events and through different promotional activities and on NIPs. All promotional material will carry the obligatory logos as well as the project logo and if possible also the web site address.

Responsible partner: all partners

Promotions

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Different promotions in combination with other related partner activities will be performed to promote the project PLASTiCE and is goals to wider public (e.g. promoting new materials, ways of usage, promoting biodegrability itself, etc.)

Outputs: at least three different promotions during the entire project period.Responsible partner: Lead partner in cooperation with all partners

Online

Main project websiteThe project website www.PLASTiCE.org is one of the core communication tools. The official site contains information about the project activities, project partners, provides downloads of project flyers and NIPs communication materials as well as presentations. It also provides press material and for better understanding of the terminology it also has FAQ and glossary of terms. The website also has a subsection for announcing news and events and all relevant information about project and its activities. It also has a closed section for PLASTiCE Partners providing different partnership documents for download, such as minutes of meetings.In the first months the temporary website with basic information will be established and by the end of the first period the proper website will be set up.

Outputs: 1 main project website in English developed, constant update of the websiteResponsible partner: Lead partner in cooperation with all partners

Websites National information pointsThis websites will give all information on activities of NIPs, as well as all information regarding the biodegradable plastics for industry and wider public. They should run as »one-stop shop« for information connected to biodegradable plastics

Outputs: information on 4 websites - the project partners running the NIPs integrate information on the project and from the information toolkit in their websites in national language Responsible partner: LP- NIC and PP2-Slopak, PP6-Slovak University of Technology in Bratislava, PP9-Aster, PP13- Polish Packaging research and Development centre

Project partners subpagesFor better dissemination of the project and in order to reach as many targeted groups and spread the word about it as wide as possible, some project partners will develop a subpage within their

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corporate pages shortly describing the project and link the site to main project site www.PLASTiCE.org.

Outputs: 5 subpages developed Responsible partner: PP2-Slopak, PP4-Mercator, PP6-Slovak University of Technology in Bratislava, PP9-Aster, PP13- Polish Packaging research and Development centre

Corporate design

A corporate design – including the PLASTiCE logo – is developed at the beginning of project. This allows easy recognition of any PLASTiCE project material. While preparing the promotional material all partners should respect this corporate design.

The project website, flyers, brochures, roll‐ups and a PPT, word and xls templates follow the corporate design requirements. Furthermore, everything published under PLASTiCE has to use some basic themes of the corporate design, such as the colours, the character and logo.

All main publicity material, such as the presentation, flyer, roll up or the poster series is first developed in English. The Regional Partners then if deemed necessary translate the content into their national languages. The PP responsible provides a design template for the respective output;

Tools and materials planned for the NIPs will benefit of the corporate design also. They should include, among others:

content on biodegradable plastics for media website and events presentation of case studies meetings and events promotion and dissemination project tools On-line information toolkit.

The following table shows the use of different tools and tactics on different target group for achieving the maximum impact.

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http://www.plastice.org/


TOOL\TARGET AUDIENCE

PUBLIC BODIES

GENERAL PUBLIC

R&D INSTITUTES

PLASTIC PRODUCERS

END-USER INDUSTRY

WASTE MAN. COMP

Media activities X X X X X XArticles X X X X X XInformation Toolkit X X X X X XNational seminars/events

X X X

International conference X X X X

PLASTiCE presentations X X X X X

Direct contact X X X X XFlyers X X X X X XVisual presentation X X X

Promotion materials X X X

Promotions XMain project website X X X X X X

NIPs websites X X X X X XPartners subpages X X X

Table 4: Tools used for different target group

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7. EVALUATION /FEEDBACK

In order to see if the communication is bringing the desired success the project partners should constantly report on their communication and dissemination activities. The responsible person by project partner will report to LP after every executed activity with the prepared report template.

To evaluate how well the different communication activities and tools worked we will use the qualitative measures (e.g. surveys between participants on events and promotional activities) and also the following indicators:

Outreach to selected target groups:- Number of contacts in targeted group addressed

Media contact: - No. of press releases sent to media- No. of press articles (mentioning the project)- No. of TV/radio coverage- No of people potentially reached by press and media coverage

Websites: - website updated during reporting period- No. of websites visits

Publications/press materials- No. of publications produced (invitation, brochure, flyers, posters)- No of other tools produced (e.g. multimedia)- No. of publications distributed

Events/conferences: - No of participants invited/attended- No. of events organized- No of journalist invited /attended - No of press reports on the event- No of visible participation at other events (presentation and/or stand)

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8. LONG TERM WORK PLAN

COMMUNICATION ACTIVITY SPECIFICATIONPROJECT PARTNER RESPONSIBLE A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Media to accompany bigger events al l project partners - - x - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Media packagepreaparation of one media package in Engl is h LP x x x x - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Media list l i s t of media contacts al l project partners x x xArticles 45 articles publ ished al l project partners x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x

Logoone logo and bas ic logo standars developed LP

x x x

Website one websi te in engl ish developed LP x x x x x x

Website updateregular updates /at leas t twice a month LP x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x

Websiet NIPs 4 webs ites developed LP, PP2, PP6, PP9, PP13 x x x x x x x x x

Websites NIPs updateregular updates /at leas t once a month LP, PP2, PP6, PP9, PP13

x x x x x x x x x x x x x x x x x x x x x x

Information tollkit 1 information toolki t produced and trans lated in 4 languages LP, PP2, PP6, PP9, PP13

x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x

partners subpages 5 subpages developed PP2, PP4, PP6, PP9, PP13 x x x

partners subpages updateregular update /at least twice per period PP2, PP4, PP6, PP9, PP13 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x

National seminars/ workshops min. 12 seminars al l project partners

x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x

International conferences 3 conferences organized PP2, PP9, PP13, LP x x xPLASTiCE presentations at leas t 8 presentations al l project partners x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x xdirect contact /email/visit when el igible al l project partners x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x

info materialat leas t one of each appl ications produced LP x x x - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

- on demand

2014210320122011

Table 4: Long term work plan


9. DETAILED WORK PLAN

SPECIFY COMMUNICATION ACTIVITY TARGET AUDIENCE

PROJECT PARTNER RESPONSIBLE A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Media

ArticlesWebsiet NIPsWebsites NIPs updateInformation tollkit partners subpagespartners subpages updateNational seminars/ workshopsInternational conferencesPLASTiCE presentationsdirect contact /email/visitpromotions

2011 2012 2103 2014

Each project partner should fill in its communication activities:

- Activity type (event, promotion, presentation, flyer distribution, etc)- Target audience (public bodies, general public, R&D, End-user industry, etc.) - Time of activity (month, year).

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Documents

INTRODUCTION - Web viewIt also provides press material and for better understanding of the terminology it also has FAQ and ... word and xls templates follow the corporate