INSTAR is an integrated marketing communications company that offers a variety of services to reach marketing objectives with a specialty in events.

INSTAR prides itself on overall dedication to the client’s needs: unparalleled event planning/management capabilities, creativity, marketing understanding, model management and turning creative concept into reality.

The Culture of Instar

Our Services Include• Model Management

• Event Planning/Management

• Marketing Strategies

• Public Relation

• Venue Designing

• Public/Private Events and Promotions

• Media Invitation/Media Buying

• Celebrity Invitation

• Sponsorship Seekers

PR Retainer Clients

• Perfect fusion between international and local strengths enable to tackle complexities of understanding how to carefully handle a luxury brand and properly rooted in the mainland market to achieve said goals

• Strong relationships with media across China’s complex media landscape developed over a long period of time

• Strong connection with the celebrities \socialites \rich second generation group

Media Strengths

Creative DirectorRichard Lu

Managing DirectorTony Li

PR Team Event Team

PR DirectorVivi Huang

Event DirectorStanley Zhang

Event Executive Keeno Wang

Event Designer Yolanda Wu

Media Coordinator

Suki / Lina / Doris / Sisi / Sandy /

Kelly / Ling Ling / Alex /Bob

Model Team

Account ManagerOliver Sheng

Supervisor Xiao Shi

Instar Team StructurePartner

Beijing office

Instar Team Structure

PR Team

PR DirectorKelsey Chiang

Media Coordinator

Yoli / Sylvia / Yves

Shanghai office

Account Manager Rita Chen

Example of Media Coverage Generated - One-on-One Interview

Example of Media Coverage Generated – Product Placement

Example of Media Coverage Generated – Celebrities

Example of Media Coverage Generated – Photo Shooting

Example of Media Coverage Generated – Brand Story

Example of Media Coverage Generated – Celebrity

Example of Media Coverage Generated – Photo Shooting

Example of Media Coverage Generated – Photo Shooting

Example of Media Coverage Generated – Photo Shooting

Example of Media Coverage Generated – Photo Shooting

Example of Media Coverage Generated – Product Placement

Example of Media Coverage Generated – Photo Shooting

Example of Media Coverage Generated – One-on-One Interview:

Example of Media Coverage Generated – One-on-One Interview

Example of Media Coverage Generated – Event Report

Example of Media Coverage Generated – Event Report

Example of Media Coverage Generated – Event Report

Example of Media Coverage Generated – Event Report

Events

Served Clients

Client: ETRO

Event: “Let’s Paisley” Event

Format: Gala Dinner and 2014 F/W Fashion show

Client: BURBERRY

Event: Celebrate Burberry in Shanghai Event

Format: Fashion show

Client: GUCCI

Event: Shinkong-place Reopening Event

Format: Opening Ceremony and 2014 S/S Fashion show

Client: MCM

Event: Shanghai IAPM Store Grand Opening

Format: Opening Event

Client: STUART WEITZMAN

Event: Beijing Oriental Plaza Store Grand Opening

Format: In-store Cocktail and Trunk Show

Client: I.T

Event: PVG Store Grand Opening

Format: 25th Anniversary Exhibition and In-store Cocktail

Client: VALENTINO

Event: Shanghai Fashion Show

Format: Fashion Show and Party

Client: VALENTINO

Event: Shanghai IAPM Store Grand Opening

Format: Opening Event

Client: ROBERTO CAVALLI

Event: 2013 Beijing In-store Cocktail

Format: Cocktail Party

Client: ROBERTO CAVALLI

Event: 2013 Beijing Gala Dinner

Format: Gala Dinner

Client: STEVE MADDEN

Event: 2013 F/W Fashion Show

Format: Fashion Show and Party

Client: ZARA

Event: The Place Reopening Event

Format: In-store Cocktail

Client: MASSIMO DUTTI

Event: Massimo Dutti Equestrian Event

Format: The guest to watch the 2013 China open polo championship

Client: GUCCI

Event: Beijing RTW 2013 F/W Preview

Format: Trunk Show

Client: SHANGHAI TANG

Event: Shanghai Boutique Opening and Fashion Show

Format: Fashion Show

Client: CHANEL

Event: Beijing “Little Black Jacket Exhibition” 2013

Format: Exhibition and Party

Client: CHLOE

Event: Shanghai Boutique Opening 2013

Format: Opening Event

Client: TADASHI SHOJI

Event: Beijing Fashion Show 2013

Format: Fashion Show and After Party

Client: JOYCE and i-D Magazine

Event: i- D Exhibition 2012

Format: Media and VIP coordination

Client: VALENTINO

Event: Boutique Grand Opening 2012

Format: VIP Coordination

Client: Lane Crawford

Event: Brand Promotion 2013

Format: Celebrity Appearance

Client: SHANGHAI TANG

Event: A/W Fashion Show 2011

Format: Fashion Show + After Party

Client: SHANGHAI TANG

Event: S/S Fashion Show 2011

Format: Fashion Show + After Party

Client: BENTLEY

Event: GT V8 VIP Party 2012

Format: Party

Client: BENTLEY

Event: Flagship Store Grand Opening 2012

Format: Opening Ceremony

Client: BOTTEGA VENETA

Event: Shanghai YiFeng Concept Store Grand Opening 2012

Format: Cocktail and Gala Dinner

Client: BALLY

Event: Beijing Gala Dinner 2012

Format: Gala Dinner

Client: ETRO

Event: Etro Art of Paisley Event 2012

Format: VIP Event + Exhibition

Client: CINDY CHAO

Event: CINDY CHAO 2013 Opening and Gala Dinner

Format: Opening Event + Gala Dinner

Client: CINDY CHAO

Event: CINDY CHAO 2011 Black Label Masterpieces

Format: Exhibition Event + Gala Dinner

Client: MARC JACOBS

Event: SS Fashion Show 2012

Format: Fashion Show

Client: MARC BY MARC JACOBS

Event: Carnival Event 2012

Format: Fashion Show and Exhibition

Client: MARC BY MARC JACOBS

Event: A/W Fashion Show 2011

Format: Fashion Show

Client: LAMBORGHINI

Event: Lamborghini Gallardo LP-560 Launch Event 2008

Format: Car Display + Fashion Show

Client: MOSCHINO

Event: Opening Event In BJ Oriental Plaza 2008

Celebration Party in Italy Embassy 2008

Format: Opening Ceremony & Cocktail Party

Client: D&G

Event: Boutique Store Opening Shop In BJ 2009

Format: VIP and Celebrity Invitation

Client: Agnes b.

Event: Flagship Store Grand Opening BJ 2010

Format: Opening Event + Fashion Show + After Party

Client: NOBU

Event: Grand Opening in BJ 2011

Format: Opening Event + After Party

Client: Aquascutum

Event: BJ F/W Fashion Show and Gala Dinner 2012

Format: Fashion Show and Gala Dinner

Client: FRANCK MULLER

Event: Beijing Gala Dinner 2011

Format: PR and VIP Coordination

Client: MCM

Event: SKP 6th Anniversary Celebration 2013

Format: PR and VIP Coordination

Client: MCM

Event: 35th Anniversary Celebration 2011

Format: PR and VIP Coordination

Thank you

Beijing office:

T: +86 10 5907 0966 F: +86 10 5907 0977

北京市朝阳区朝阳门外大街甲6号万通中心C座22A03

Room 22A03, Building C ,Vantone Center, No.6,Chaowai Street, Chaoyang District, Beijing

Shanghai office:

T: +86 21 6247 9296 F: +86 21 6247 9197

上海市延安中路829号达安广场西楼16B室

Room 16B, West Building, Da'an Square, No.829, Yanan Zhong Road, Jin'an District, Shanghai

www.instargroup.com