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intu properties plc Site visit to the North East, November 2016
Welcome David Fischel, Chief Executive
Itinerary
3
This presentation contains “forward-looking statements” regarding the belief or current expectations of intu properties plc, its Directors and other members of its senior management about intu properties plc’s businesses, financial performance and results of operations. These forward-looking statements are not guarantees of future performance. Rather, they are based on current views and assumptions and involve known and unknown risks, uncertainties and other factors, many of which are outside the control of intu properties plc and are difficult to predict, that may cause actual results, performance or developments to differ materially from any future results, performance or developments expressed or implied by the forward-looking statements. These forward-looking statements speak only as at the date of this presentation. Except as required by applicable law, intu properties plc makes no representation or warranty in relation to them and expressly disclaims any obligation to update or revise any forward-looking statements contained herein to reflect any change in intu properties plc’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.
11:15 Presentation
Kate Grant – Regional Director, North
Roger Binks – Customer Experience Director
Q&A
Tour of intu Metrocentre
13:20 Lunch
Tour of intu Eldon Square
15:30 Coach transfer/walk to Newcastle central station
15:59-18:50 Train from Newcastle to London Kings Cross
Maximising customer relationships to drive growth Kate Grant, Regional Director, North Roger Binks, Customer Experience Director
The intu difference Working together
5
Aim – to monetise the brand
Asset management intu Digital
intu Experiences
Customer relationship management strategy Embracing omni-channel world
6
• Sector specialists
• CACI research
• Omni – shopper profile: understanding our customers
Changing retailing mindset
Brand partnerships Leisure example
7
Promoting through intu Experiences
Spanish connection
intu Lakeside leisure letting
more centres to follow……
Brand partnerships Retail examples
8
Consumer Focus 70% of car purchase decisions are made by women
Miniaturisation Adapting to changing retailer models
Increasing use of virtual reality technology
Key consumer brands Developing brand relationships
9
Making the brand count
10
Monetise the intu brand £
Leasing models – pricing & flexibility
Food for thought
11
“West Edmonton Mall is the Mt. Everest of indoor entertainment, shopping, and attractions in North America – a place you have to
visit at least once in your lifetime. Part adventure park and entertainment complex, part shopping and dining destination, the
mall spans the equivalent of 48 city blocks”
Driving growth through our brand Technology, digital and customer experience
Technical journey Connected way of working – centre technology
13
Corporate Technology Roadmap
2012
2016
2020
Core and Wifi installed
Leveraged network
Intelligent reactive plug
and play buildings
Technical changes driving innovation Core – intu’s platform of the future
14
15
intu.co.uk
2013 2014 2015 2016 2017
intu.co.uk launched as a transactional marketplace
Pivoted model to affiliate
publisher
Fully responsive
site experience
2017 new technology
& group holistic retailer
strategy
Site traffic grew at
30% YOY
480 retailers
live selling online
Where are we now?
Integrated booking platform Multichannel appointment scheduling
16
Turning data into actionable insight
17
Our brand journey Towards a hospitality brand
2013 2014 - 15 2016 - 18 <2013 2018 - 20
Launched and merchandised the
intu brand
Started measuring the brand
Acting national & building emotional connections with
our guests
Individually managed
brands
Build brand credentials
towards a loved and understood hospitality brand
18
2016 Christmas TV ad Developing our Christmas TV ad
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The making of the Christmas TV ad Developing our Christmas TV ad
20
North East England
The North East Strong regional economy
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+7.5% population growth 2005-2014
£27.0k average annual earnings UK average £27.6k
47% house prices lower than UK average
100,000 students
Source: Invest Newcastle (NGI)
intu Metrocentre
intu Metrocentre History and recent activity
24
2007 – retail park acquired
2012 – MetrOasis built
2016 – Qube extension
2009/10 – Qube cinema
extension
2012 – Federation
Brewery site acquired
1986 – centre opened
1995 – centre
acquired by intu
2007 – 40% sold to GIC
2014 – Platinum mall
refurbished
intu Metrocentre Qube catering extension
25
£17m total project cost
£1.4m incremental rental income
8.2% initial yield on cost
36% profit on cost
“In my eyes, the relocation to the Qube is the best decision that TRG (The Restaurant Group) have ever made. Put it this way, we were around 30th in our group and since our relocation and new design we are 2nd only to the huge Leicester Square site. The numbers speak for themselves.” General Manager, CHIQUITO, intu Metrocentre
intu Metrocentre BHS let to Next – new 85,000 sq ft flagship
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12 small units removed (6 relocations to other voids)
Increase on current rents
Improved tenant covenant
Existing Next unit under offer
Ground floor
First floor
intu Eldon Square
intu Eldon Square The heart of Newcastle city centre
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St. Andrew’s extension Grey’s Quarter
Mall refreshment
1976 centre opened
2016 Grey’s Quarter
restaurants opened
1980 1990 2000 2010
2010 St Andrew’s Way extension opened
2015 centre refurbished
intu Eldon Square Grey’s Quarter
29
£15m total project cost (intu share)
£1.2m incremental rental income (intu share)
7.7% initial yield on cost
Appendices
9,250 free car parking spaces
intu Metrocentre Key metrics
32
21 million annual footfall
2hrs 5mins average dwell time
72% of customers visit every month
33% of customers visit weekly
57% ABC1 social grade
2.6 million total population in catchment
342 stores
76% of shoppers are female
Source: CACI peak survey November 2015 *Gross Value Added (GVA) is a measure of the value of the goods and services produced in the economy.
£274.8 million total GVA*
intu Metrocentre Before and after
Before After
33
61% ABC1 social grade
intu Eldon Square Key metrics
34
Source: CACI peak survey November 2015 *Gross Value Added (GVA) is a measure of the value of the goods and services produced in the economy.
34 million annual footfall
1hr 40mins average dwell time
86% of customers visit every month
58% of customers visit weekly
1.8 million total population in catchment
140 stores
77% of shoppers are female
£273.4 million total GVA*
intu Eldon Square Before and after
Before After
35
The North East intu owns the strongest destinations
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Source: CACI residential comparison market goods potential (£m). The amount that residents arriving at the centre have to spend on comparison goods each year.
Food & Beverage CBRE research: Eating out is an essential luxury
37
2/3rds of people think F&B important in where to visit
47% stay longer if they eat or drink
75% say quality of food is important on deciding where to eat
Source: CBRE: Food & beverage in a shopping centre (2015)
“A strong food and beverage offer aligns with the view that shopping is a leisure activity” “Food and beverage will become increasingly important as a footfall and revenue driver for shopping centres”
Food & Beverage CBRE research: The future of F&B in shopping centres
38
The number of people that say they go to a shopping centre just to eat or drink will increase
Any centre that allocates less than 10% of GLA to food and beverage is not sustainable. We see 25% becoming more normal in many centres
New restaurant and dining brands will launch to market through shopping centres
Tailoring the offer becomes even more important
There is still a lot of money to be made from a refreshed food court
Source: CBRE: Food & beverage in a shopping centre (2015)
Food & Beverage intu’s insight
39
Source: CACI November 2015 exit surveys
166 mins dwell time catering users Non catering users 92 mins
£168m retail spend by catering users Non catering users £129m
95% retail conversion catering users Non catering users 88%
+5% growth in catering spend June 16 vs June 15