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One approach to creating executive level reporting dashboards for your mobile devices. Using the tools you already have - Excel, Powerpoint and Adobe - it is relatively easy to create mobile device friendly reporting. Start preparing your content for a mobile setting - soon!
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iPad – Executive Dashboard Development
Don Tomoff, MBA, CPA [email protected] LinkedIn Profile | Company Facebook Page @invenioadvisors Download | Bus. Card | Company Overview
Why Dashboards? Typical Business Challenges Disparate processes Poor visibility into information and key
metrics Lack of timely, consistent reporting among
executives monitoring business Technology challenge – multiple
systems/platforms that generate reporting information
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Why Dashboards? Well designed executive dashboards help you
monitor business performance and key metrics Eliminates the “clutter” from financial reports,
enabling an executive or management team to quickly keep a pulse on the business
Enables easy report view and standardization of management information, simplifying report digestion and decision making
Easy to distribute across multiple platforms – iPad is ideal due to interface
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iPad Considerations Planning is important! Customize dashboard reporting for screen
size Tap-driven navigation Bigger fonts and larger objects required Less is More – key metrics and data. Resist
the urge to include everything!
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MS Office For Executive Dashboards? Numerous applications exist to simplify creation
of dashboards – determining which is best for your purpose is cumbersome
Microsoft Office provides great tools for developing and reporting beautifully presented dashboard information – AND already available
Techniques needed to create quality dashboard are straight forward and relatively easy to use. However, they may not be obvious
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MS Office For Executive Dashboards?
If you are reasonable proficient in using Excel and Powerpoint, you can develop a sophisticated model fairly quickly
The opportunities to leverage this capability will expand as you work through the process – very flexible
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Getting Started – Steps to Success Identify project Define goals and key metrics
– Operational reporting, as well as summary reporting
Build model, review, and refine Distribution and user adoption Model maintenance and keeping content
current
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Identify Project Determine data to include in dashboard
reporting? – Start simple; create executive “buy-in”
Identify audience and key users of dashboard?
Identify parties responsible for maintaining and refining dashboards going forward
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Define Goals and Key Metrics Visualize the project
– A brain storming session is great for this Determine what you want to measure
– Short-term metrics to monitor business? – Longer term metrics for strategic business
analysis? What processes need to be put in place?
– Information flow to streamline effort – This can be a time consuming effort
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Build Model, Review, and Refine Dashboards DO require upfront time to
setup, but, when properly built, require little maintenance effort
Leverage Excel’s advanced capabilities to streamline the data and chart updating
Distribute across mobile platforms with ease
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Build Model, Review, and Refine Powerpoint is useful to provide flexibility in
sizing objects and properly arranging and formatting on a page. Objects should be linked from Excel and navigation hyperlinks included for easy iPad use
“Publish” to PDF. Make sure that links “stick” in final documents
Review and test process – mistakes can happen!
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Dashboard Distribution and User Adoption
Set up a seamless distribution process – cloud file synchronization services are perfect for this
On mobile platform, user should access files directly from the device – GoodReader app works well and we highly
recommend! Educate users – accessing reports, navigation
and annotation capabilities User adoption will be greater if it is SIMPLE!
Importance of ease of use cannot be overstated!
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Case Study – Panera Bread Co. Public company – data is largely pulled
directly from the internet (Yahoo, Google Finance, MSN Money). Web queries can be used to simplify.
Key company financial data is accumulated and entered into an Excel spreadsheet - pivot tables, charts, macros, etc. help simplify ongoing maintenance effort
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Case Study – Panera Bread Co. Formatting is next - develop objects for
Dashboard report – Take the time to do this right – it will save you
hours each month on maintaining the effort!
Sample report images are on following pages. Report is comprehensive and updating is easy
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Case Study – PNRA (Report Pages) Touch
navigation buttons
Report date updates
automatically based on when
report is generated
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Case Study – PNRA (Report Pages) Button format
changes based on
current screen – easy to identify!
Website links open up directly in browser – tap
to access
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Case Study – PNRA (Report Pages)
Highlights key SEC filings for quick access – list ALWAYS current
Links open up document directly – easy to navigate, etc. – see slide 15.
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Case Study – PNRA (Report Pages) Hyperlinked Table of Contents – just tap to navigate to desired section
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Case Study – PNRA (Report Pages) Flexible navigation menu – in this case, when “Financials” are selected, the top navigation menu changes.
Charts easily accommodated – updating is automatic whenever underlying data changes
Additional navigation buttons provide more flexibility
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Case Study – PNRA (Report Pages)
Rolling data (Table and Chart) updates automatically as underlying data changes.
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Case Study – PNRA (Report Pages)
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Case Study – PNRA (Report Pages)
In this case, direct links to website data is connected to Objects. Tapping object opens up report from Panera Investor Relations website.
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Dashboards – Key Considerations
Design and proper development is key! Spend the time up front to do it right.
Distribution to users (Board, executives, management) can be seamless if received on the iPad
Update and Review is essential – mapping errors, etc. may occur.
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Start with a small project to develop and understand process. Executive buy-in will lead to bigger wins and fuller understanding of potential.
Payoff for report users is huge – easy to use, always available, always current!
Dashboards – Key Considerations
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The example reviewed in this presentation was a public company, but there are numerous instances where this process is relevant – Private company monthly reporting – high level report
containing summary information, key metrics, charts, etc. Peer analysis review – easily compare and analyze other
companies that operate in your industry. Identify key performance metrics and compare to your company.
Professional services firms – easily monitor your public company clients and have updated information always at your fingertips!
Asset Management firms – easily monitor performance of key metrics of companies invested in
The potential is significant….
Dashboards – Last Thoughts...
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