2.1 MPeople (5+) watched coverage of the 2019 Investec Super Rugby on Sky or Prime.

All 25-54

Ave

rage

Rat

ing

3.7 3.9 4.5

7.1

M 18-49 M 25-54 M30-59 HHI 100k+

2019 Super Rugby Ratings Local Derbies

Local Derbies achieved solid ratings around the 4.5 TARP mark for M25-54, with the slightly older, higher income group of M30-59 HHI 110K+ increasing to 7.1.

Source: Nielsen TAM, No. of games: 2019 = 21. Source: Nielsen TAM, *15 Feb to 11 Aug 2019. Live, pre, post, H/L, replays, delayed, review, Rugby Nation etc

The Crusaders made 3 home appearances in the final series (a QF, SF and Final). The average rating across these 3 games was a strong 7.1 for M25-54

The Investec Super Rugby season kicks off again in June. Players and fans are so excited. All games will be shown LIVE on Sky Sport and 1 game a week will screen delayed, free-to-air on Prime. The revamped shorter season will see the New Zealand franchises: Blues, Chiefs Hurricanes, Crusaders and the Highlanders play a ten round New Zealand derby at stadiums throughout the country.

The five Super Rugby clubs will play each other at home and away over 10 weeks, a total of 20 games, with two matches every weekend at 5.05pm on Saturdays and 3.05pm on Sundays. Matches will be played in closed stadiums.

The only way for sport loving fans to watch these games will be on Sky and Prime. Buying an advertising pack will allow your campaign to reach highly engaged viewers.

Investec Super Rugby Aotearoa 13 JUNE - 16 AUGUST 2020

PACK MANDATORIES: Packs will be sold on a first come, first served basis • Pack buys will receive preference over spot buys • Spot placement is at the discretion of Sky and is subject to broadcast sponsor obligations • All airtime is subject to availability • Purchase of Airtime packs must be confirmed in writing • Ratings and CPTs guaran-teed against Males 25-54 demographic • Standard Sky cancellation penalties apply • The schedule of games is subject to change • All prices quoted are G.S.T exclusive and agency commission bearing • V.I.D discounts and CPTs are not applicable • Pack rates are based on 30 second airtime durations. 60 and 90 second durations will be priced on multiples of the 30 second rate, 15 second standard duration loadings will apply (i.e. 60%).

Sky Sport and Prime Combined Advertising Packs13 JUNE - 16 AUGUST 2020

Sky offers advertising packages with flexibility and M25-54 guaranteed ratings. There are monthly packs to suit your campaign or a full pack with a spot in every game. These packs offer advertisers the opportunity to reach highly engaged sport starved fans in a great environment.

Full Pack Jun July Aug

Rate Card $59,670 $16,524 $25,245 $17,901

Discount 49% 47% 45% 46%

Pack Price $30,402 $8,797 $13,817 $9,629

Guaranteed M25-54 TARPs 59 16 25 18

CPT $515 $550 $546 $548

Indicative Number of

Spots on Prime 10 3 4 3

Indicative Number of Spots on Sky Sport 20 5 9 6

All Games LIVE on Sky, One game a week, free-to-air (delayed) on Prime.

Prime spot buys also available.

skyadvertising.tvskyadvertising@sky.co.nz

(09) 531 6262

Printed May 2020