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Investigative News Network & Impaq.Me. Kevin Davis, CEO, INN. The INN Nonprofit 100. INN Programs. Training & Educational Resources CJET, Legal Guide Fiscal Sponsorship & Insurance A “fiscal home” for orgs that don’t have their 501(c)3 yet E&O & D&O insurance Revenue opportunities - PowerPoint PPT Presentation
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Kevin Davis, CEO, INN
Investigative News Network & Impaq.Me
The INN Nonprofit 100
INN Programs• Training & Educational Resources
– CJET, Legal Guide• Fiscal Sponsorship & Insurance
– A “fiscal home” for orgs that don’t have their 501(c)3 yet – E&O & D&O insurance
• Revenue opportunities – Syndication, Impaq.me
• Collaborative Investigations– Data Journalism & Newsroom collaboration
• Technology– Largo, site development, & more
Innovation in Funding
Provides a new way to engage both donors and audience
Built for funders who want to support more nonprofits and tie funding to attributable action
Combines social sharing with fundraising to boost engagement and revenue
Aimed at nonprofits who want to raise money & awareness online
We have raised $45,000+ for community information nonprofits in only two test campaigns
And we’ve delivered 100,000+ shares and 800,000+ clicks
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The LensOklahoma WatchIowaWatchC-HITRaleigh Public RecordPine Tree WatchdogSIRFMidwest CenterAspen Journalism
9/15/2013
11/6/2013
Impaq.me makes sharing more effectiveNumber of clicks per shared item
How does an Impaq.me campaign work?
Funder grants money to INN for administration.
Money goes into a “campaign.”
1. Start with a campaign fund
Earn-to-Cap
All-or-nothing
Matching drives – coming soon
Challenge campaign – coming soon
2. Choose a Campaign Type
Do you want to ask a user to donate $?
Do you want info like an email address?
Do you want to sell them something?
3. Choose a Secondary Action
- Shares and clicks start to roll in.
- $1 gets credited to the nonprofit from the campaign
fund for each share and each click-back.
4. Launch the Widget on the Nonprofits’ Site
Every campaign yields TONS of DATA on what was
clicked, what was shared, what articles were the MOST INFLUENTIAL, the most popular, how content performs
on different platforms & much more.
5. Dig Into the Data
