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Investing in Social Media
Sponsored by Seniors In Touch
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American College of Health Care Administrators
“Social Media Success for Senior
Living,”feature article Spring 2011
What is “Social Media?” The term social media refers to the use of
web-based and mobile technologies to turn communication into interactive dialogue. – Wikipedia
“Technology that enables connections and community…”
Social Media Success for Senior Living What goals should we consider when
developing a Social Media strategy for Senior Living communities? It should generate referrals It should connect staff with the families of
residents It should connect residents to loved ones
Social Media Success for Senior Living What goals should we consider when
developing a Social Media strategy for Senior Living communities? It should generate referrals It should connect staff with the families of
residents It should connect residents to loved ones
So what SocialMedia shouldwe use?
Social Media tools to review - Related to marketing:
Group e-mail distribution tools such as Constant Contact and Yahoo Groups
Facebook Ads Twitter
Related to family engagement: Facebook Business Page
Related to resident engagement: Social Media resources for Activities Directors
Social Media tools expense - Free building blocks:
Facebook Twitter Yahoo! Groups
Social Media tools expense - Free building blocks:
Facebook Twitter Yahoo! Groups
Paid building blocks: Constant Contact Facebook Ads
Tools used by Trinity Hills in Knoxville
Activities / Events
Refer
ral P
rom
o
Group
E-m
ail
Tweets
Facebook Ads
Group E-mail tool - Constant Contact (subscription fee)
Many templates to choose from…
200+
Trinity Hills has a
200+ member mailing
list
Group E-mail tool - Constant Contact (subscription fee)
Statistics on how many “opens” and other reporting info…
Group E-mail tool - Yahoo Groups (free)
Facebook “News Feed”
FB Personal Profile
Example: Business Pages on FB
Example: Business Pages on FB
Example: Business Pages on FB
Facebook “Like” Button
When Members select the “Like” button on your Business Page your activities appear in
their News Feed.
Elements of Trinity Hills Facebook Page
Trinity Hills Facebook Photos
Trinity Hills Facebook Photos
Trinity Hills Facebook Events
Trinity Hills Facebook Events
Trinity Hills Facebook Promotion
Understanding FB 3rd Party Apps
Wix.com app (free)
3rd Party Applications “plug-in” to Facebook to
create new functionality
3rd Party Applications “plug-in” to Facebook to
create new functionality
Understanding FB 3rd Party Apps
ConstantContact .com app Wix.com app (free)
Sample Social Media campaign: FB Ads Creating the ad for the offering page
Sample Social Media campaign: FB Ads
Sample Social Media campaign: FB Ads
Sample Social Media campaign
$100 BudgetReport as of noon 8/1/11
Review so far… Constant Contact or Yahoo Groups allows for
direct contact with the family and friends of your residents.
A Facebook Business Page is an Internet presence that promotes your community, creates connections, announces events, and can help with referrals.
Facebook Ads are a low-cost way to target decision makers according to age, geography, and other criteria.
Read business tweets on the web…
Retweet the best ones to Facebook using a 3rd party app
Retweet the best ones to Facebook using a 3rd party app
Your tweets can automatically show up in Facebook and can even automatically show up in your web site…
Resources for Activities Directors
1) Seniors can’t get enough of photos, so family members could be invited via e-mail to participate in an upcoming photo sharing activity. Using a free photo sharing service such as Flikr.com from Yahoo! family members could get be contacted via an e-mail distribution from a facility and be given a week or two to organize their photos.
2) A newer, free Social Media site for photo sharing can be found at CoMemories.com and is set up where several family members can collaborate together to create shared photo albums. Seniors could privately view the results, or share photos with friends during an afternoon activity.
3) Family members could start sharing memories about their loved one at Blogger.com from Google, a free blogging service. This could chronicle the Senior’s life beginning with childhood and include schooling, marriage, and children. Military careers can be honored, academic accomplishments celebrated, and careers chronicled.
4) Schedule an afternoon or evening of free, face-to-face video conferencing using Skype.com.
Download this at http://SeniorsInTouch.com/social
