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INVESTMENT CHECKLIST-I 1. Understanding the Business – The basics 2. Understanding the Business – From the customers perspective 3. Evaluating the strengths and weaknesses of a Business and Industry 4. Measuring the Operating and Financial health of the Business 5. Evaluating the Distribution of Earnings (CF) 3/7/2015 1

Investment Checklist

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INVESTMENT CHECKLIST-I

INVESTMENT CHECKLIST-IUnderstanding the Business The basicsUnderstanding the Business From the customers perspectiveEvaluating the strengths and weaknesses of a Business and IndustryMeasuring the Operating and Financial health of the BusinessEvaluating the Distribution of Earnings (CF)

3/7/20151INVESTMENT CHECKLIST-II6.Assessing the Quality of Management Background and classifications: Who are they?7.Assessing the Quality of Management Competence: How management operates the Business8.Assessing the Quality of Management- Positive and negative traitsEvaluating growth opportunities10.Evaluating Mergers & Acquisitions

3/7/20152UNDERSTANDING THE BUSINES Do I want to spend a lot of time learning about the businessHow would you evaluate the business if you were to become its CEOCan you describe how the business operates, in your own wordsHow does the business makes moneyHow has the business evolved over the timeIn what foreign markets does the business operates, and what are the risks of operating in these countries3/7/20153

UNDERSTANDING THE BUSINESS FROM THE CUSTOMERS PERSPECTIVE

Who is the core customer of the businessIs the customer base concentrated or diversifiedIs it easy or difficult to convince customers to buy the products or servicesWhat is the customer retention rate for the businessWhat are the signs a business is customer orientedWhat pain does the business alleviate for the customersTo what degree is the customer dependent on the products or servicesIf the business disappeared tomorrow what impact this have on the customer base 3/7/20154

EVALUATING THE STRENGTHS AND WEAKNESSES OF A BUSINESS AND INDUSTRY

Does the business have sustainable competitive advantage and what is its sourceDoes the business possess the ability to raise prices without losing customersDoes the business operates in a good or bad industryHow has the industry evolved over timeWhat is the competitive landscape and how intense is the competitionWhat type of relationship does the business have with its suppliers 3/7/20155

MEASURING THE OPERATING AND FINANCIAL HEALTH OF THE BUSINESS

What are the fundamentals of the businessWhat are the operating metrics of the business that you need to monitorWhat are the key risks the business facesHow does inflation affect the businessIs the businesses balance sheet strong or weakWhat is the return on invested capital for the business

3/7/20156

EVALUATING THE DISTRIBUTION OF EARNINGS (CF)

Are the accounting standards used are conservative or liberalDoes the business generate revenues that are recurring or from one-off transactionTo what degree is the business cyclical, countercyclical, or recession resistantTo what degree does operating leverage impact the earnings of the businessHow does working capital impact the cash flow of the businessDoes the business have high or low capital expenditure requirements

3/7/20157ASSESSING THE QUALITY OF MANAGEMENT BACKGROUND AND CLASSIFICATIONS: WHO ARE THEY?What type of manager is leading the companyWhat are the effects on the business of bringing in outside management Is the manager a lion or a hyenaHow did the manager rise to lead the businessHow are senior managers compensated and how did they gain their ownership interestHave the managers been buying or selling the stock

3/7/20158ASSESSING THE QUALITY OF MANAGEMENT COMPETENCE: HOW MANAGEMENT OPERATES THE BUSINESSDoes the CEO manage the business to benefit all stakeholdersDoes the management team improve its operational day to day or does it used a strategic plan to conduct its businessDo the CEO and CFO issue guidance regarding earningsIs the business managed in a centralized or decentralized wayDoes management value its employeesDoes the management team know how to hireDoes the management team focus on cutting unnecessary costsAre the CEO & CFO are disciplined in making capital allocation decisionsDoes the CEO & CFO buyback stock opportunistically 3/7/20159ASSESSING THE QUALITY OF MANAGEMENT- POSITIVE AND NEGATIVE TRAITSDoes the CEO loves the money or the business ?Can you identify a moment of integrity for the managersAre managers clear and consistent in their communications and actions with stakeholdersDoes management think independently and remain unswayed by what others in their industry are doingIs the CEO self promoting ?

3/7/201510EVALUATING GROWTH OPPORTUNITIESDoes the business grow through M&A or does it grow organicallyWhat is the management teams motivation to grow the businessHas historical growth been profitable and will it continueWhat are the future growth prospects for the businessIs the management team growing the business too quickly or at a steady pace 3/7/201511EVALUATING MERGERS & ACQUISITIONSHow does management make M&A decisionsHave past acquisitions been profitable3/7/201512