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Investor Relations
Nov, 2015
1
2
DisclaimerThis presentation is for the convenience of investors and future prospects of the company and has been prepared as an informative guide that might assist interested parties in gaining an insight into the financial status of the company. In this context, any opinions expressed within this document, regarding the company's potential future performance, should be viewed as being accurate at the time of preparation. However, cognizance should be taken of the fact that uncertainty may dictate that actual performance differs substantially from any views articulated herein.
Danal Business
3
• Simple and Fast
• Widely adoptable
• Universal payment flow
• 80+ Direct Connections to
major Mobile Operators
• Various carrier partnerships
• Global payments network
• Smart e-wallet solution
• Covers 12,000+ stores
• Compatible with various
platforms/POS
(Online) Mobile Payments
(Offline)Barcode Payments Global Business
IPN (International Payment Network)
Dan
al Bu
siness
3
Changes in the Domestic Mobile Payment Market
Do
mestic B
usin
ess
Danal’s Transaction Amount Breakdown Market Share by Payment Type
Total Domestic Market Transaction Amount Danal's Domestic Market Transaction Amount -
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2,243
898
2,682
1,227
3,345
1,625
3,545
1,634
3,909
1,801
2000FY
2001FY
2002FY
2003FY
2004FY
2005FY
2006FY
2007FY
2008FY
2009FY
2010FY
2011FY
2012FY
2013FY
2014FY
2015FY(E)
(Units : USD Million, 1USD=1100 KRW)
2010FY 2011FY 2012FY 2013FY 2014FY 2015 3Q
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
632 647 681 769 590
421
148 252
549
857 1,043
855
Digital contents Tangible goods
(Units : USD Million, 1USD=1100 KRW)
4
* Domestic corporate communications services market and sector-specific market outlook (KRG, 2014)
64%7%
29% Credit Card
Mobile PaymentOthers
5
Danal’s Monthly Transaction Amount Danal's Transaction Amount per transaction (ARPU)
Jan
Feb
Mar Apr
May Ju
n Jul
Aug Sep
Oct
Nov Dec
50
70
90
110
130
150
2015 FY 2014 FY 2013 FY
2012 FY 2011 FY 2010 FY
(Units : USD Million, 1USD=1100 KRW)
2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 3Q -
5.00
10.00
15.00
20.00
25.00
7.68 7.72 8.22
10.17 10.21 10.78
12.80 14.18
16.89 18.74 20.17 21.48
Digital Tangible Goods
(Units : USD,1USD=1100 KRW)
Do
mestic B
usin
ess
5
Important Merchant
[Digital]
[Tangible]
Domestic Online Mobile Payments
[Basic]
1 Time Reg-
istration
[Simple]
On
line M
ob
lie Paym
ent
6
BarTong
Offlin
e Barco
de P
aymen
t
7
Account Setup Input PIN Select Payment Generate Barcode
“You can setup various payment backends to BarTong so that you
can customize the way you make payments”
Credit cardBank TransferMobile
Payment
■ BarTong is an offline mobile payment solution that utilizes barcode technology. With a simple barcode,
you can make payments at any of our preferred merchants and partners.
(BarTong utilizes the merchant’s existing barcode scanner. Even without a scanner, the barcode number
can be manually input into the POS to complete the purchase)
BarTong Partners & Services
Offlin
e Barco
de P
aymen
t
8
CU / 7-11 / BuyTheWay as well as over 18,000+ stores
Expansion into large department stores
and other tourist hotspots
Offline Payments (Barcode)
BarTong Bank Wallet Kakao
Jeju BarTong WeChat Pay
• Barcode Technology (incl. Carrier Billing, Credit Card, Bank)
• Simple and fast one-time barcode generation
• Topup your Kakao Bank Wallet account first (Prepaid)
• Through Android’s widgets, offline payments made possible
• Barcode payments made available at all tourist destinations
• Mobile discounts available at tourist destinations (Mobile, Pre-
paid, Credit Card)
• Using Tencent’s WeChat barcode application, tourists can make
purchases at any of our BarTong partner’s locations including con-
venient stores and tourist destinations
Offlin
e Barco
de P
aymen
t
9
Danal’s US Subsidiary (BilltoMobile)
Glo
bal B
usin
ess
Danal’s US Subsidiary Transaction Amount
Dec 2006DANAL Inc es-tablished
May 2009Verizon launches with BilltoMobile Oct 2010
AT&T launches with BilltoMo-bile
Feb. 2011Sprint launches with BilltoMobile
Aug 2011T-Mobile signs with BilltoMobile
10
Expansion Strategy
(Unit : USD)
Jan Feb Mar Apr May
Jun Jul Aug
Sep Oct Nov
Dec
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
2015 FY
2014 FY
2013 FY
2012 FY
2011 FY
(Unit : USD)
2010 FY
2011 FY
2012 FY
2013 FY
2014 FY
2015 3Q
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
Global
TMO
SPR
AT&T
VRZ
1111
Diversified Business & Product Portfolio
Glo
bal B
usin
ess
11
1. Mobile Network Authentication
2. Subscriber Data Match
3. Device Account Attributes
4. Phone Location
5. Payments
6. Autofill
7. Offline Payment
2014 March - Partnership with Billeo
2014 August - Partnership with Locaid
2014 November - Partnership with Western Union
2015 May - Partnership with Level up (officially launches Mobile Authentication)
2015 Jun - Partnership with Orange Mobile
2015 Aug - Partnership with Equicax (consumer credit reporting agency in the United States)
1212
Danal US’ Mobile Authentication and Autofill
Ap
pen
dix
12
Direct Mobile Billing Coverage
Reseller & End Merchant Regular Merchant
Glo
bal B
usin
ess
13
Appendix
Ap
pen
dix
Local Online Payment Services
15
Local Offline/Store Payment Services
Overseas Online Payment Services Overseas Offline/Store Payment Services
*Direct Carrier Billing
Make purchases directly through your mo-
bile operator’s bill.
*Bank Wallet Kakao
Korea’s homegrown eWallet payment systems that allows P2P payment ser-vices locally.
*Smart Pay Services
Korea’s homegrown eWallet payment sys-tems are now making payments more con-venient.
*Alipay
Alipay is a third-party online payment so-lution in China. Alipay provides an es-crow payment service that reduces transaction risk for online consumers.
*PayPal
PayPal is an online money transfers ser-vice that acts as an electronic alternative to traditional paper methods like checks and money orders.
*Tenpay
An integrated payment platform launched by Tencent to meet the needs of its 1.1 bil-lion QQ users, is one of China’s leading on-line payment platform.
*LoopPay
LoopPay’s Magnetic Secure Transmis-sion™ (MST) technology turns in-store payment terminals where you normally swipe a credit card into contactless read-ers.
*NFC Payments
NFC Card emulation mode enables NFC-enabled devices such as smartphones to act like smart cards, allowing users to perform transactions such as payments.
*Card Reader Payment Service
Companies like PayPal Here, Square, In-tuit now make it possible to create a por-table, mobile POS system for your busi-ness.
*NFC Payments
You can tap and pay with your compati-
ble NFC device at thousands of mer-
chants that accept contactless payments.
*Barcode Payments
(Danal’s BarTong, Mobilians M-Tic)
By utilizing a merchant’s existing POS
system and barcode scanner, we can
make use of one-time barcodes to make
payments in stores.
New purchase flow requires less steps than conventional payment methods, providing a more convenient method of payment whilst retain-ing the same security as before
No separate application required / User is not required to input a PIN or Passcode
Subsequent UsageFirst time usage
SMS Authentication SMS Authentication
[Enter Info → Verify Info]
Minimal User Interaction
Input Info & Agree to T&C Verify Info & Agree to T&C
Co
mp
lete
A New Convenient Online Mobile Payment Service
Ap
pen
dix
16
Co
mp
lete
Biometric Authentication (bioMe)
- Confirmation of purchase
shown to user with SMS
and/or Email confirmation
depending on setup.
- Review the product and se-
lect BioMe as the payment op-
tion.
- Within 30 seconds (default),
complete the next steps to con-
firm your purchase.
830101 *******
********
830101 *******
********
830101 *******
********
2. Check Details 3. Scan Finger 4. Complete Payment
- Authentication and authorize payment
by scanning your fingerprint using the
phone’s biometric fingerprint scanner.
* Reinstallation required after 3 failed login
attempts.
1. Select Payment
[PC]
[Mobile]
Ap
pen
dix
17
1818
Danal US Mobile Payment Service
415 - 123 - 456794410
2161
1. After selecting the product, enter your Mobile Number, Billing ZIP Code.
2. A random 4-6 digit PIN code will be sent to your mobile device. Enter the PIN code into the payment page.
3. After successfully completing the payment process, we will send a confirmation SMS confirming your pur-chase.
Ap
pen
dix
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18.7%
2.1%
79.2%
Largest shareholder & Others Foreigners
Others
Ownership Structure – Danal Co., Ltd Ownership Structure – Danal Inc.
* Based on 2015-09-30 information* Based on 2015-09-30 information
Ap
pen
dix
60.19%
9.30%
11.94%
18.57%
Danal Co., LtdMorgenthaler Partners
19
Danal Subsidiaries / Company Ownership
(Units : USD Thousand,1USD=1100 KRW)
Company Name Ownership Core Business2015. 3Q
(Sales / Operating Income)Notes
DANAL INC. 60.2% Danal US / Billtomobile 1,989 △4,035
Danal Information Technology Co.,Ltd.
DANAL LTD 100% Danal China Business 155 △432
DANAL CS&F BV 50% Danal Europe 378 △127
Danal International 80% Clothing distribution, Retail 2,318 215
Ap
pen
dix
Revenue (*2011FY-2014FY : K-IFRS)
Payment Revenue (*2011FY-2014FY : K-IFRS) Revenue & Profit (*2011FY-2014FY : K-IFRS)
* As of 2011-12-31, the content division has been spun-off * As of 2011-12-31, the content division has been spun-off
2010FY 2011FY 2012FY 2013FY 2014FY -
10
20
30
40
50
60
70
80
90
100
50 55 63
82 73
7 10
8
7
7
Mobile ARS
Prepaid/Gift Cards Others
2010FY 2011FY 2012FY 2013FY 2014FY
0
10
20
30
40
50
60
70
80
90
100
60
68
77
93
84
8 8 8 9 8
Revenue Profit
2010FY 2011FY 2012FY 2013FY 2014FY -
10
20
30
40
50
60
70
80
90
100
60 68
77 93
84
16 15 -
-
Payment Revenue Contents Revenue
2010FY 2011FY 2012FY 2013FY 2014FY (2)
-
2
4
6
8
10
8 8 8 9
8
0.1
-1.4
-
-
Payment Profit Content Profit
(Units : USD Million,1USD=1100 KRW)
(Units : USD Million,1USD=1100 KRW)
(Units : USD Million,1USD=1100 KRW)
(Units : USD Million,1USD=1100 KRW)
Profit (*2011FY-2014FY : K-IFRS)
20
요약 재무제표 (K-GAAP 기준 )Financial Statement (K-IFRS Separate)
Separate Financial Statement 2013FY 2014FY 2015.3Q
Assets 110.885 120.524 208.680
Cash & Cashable Assets 40.904 27.204 33.968
Short-term Funds 19.181 9.453 36.317
Other Current Assets 50.801 83.867 138.395
Non-current Assets 41.135 44.336 48.166
Tangible Assets 1.239 1.029 0.901
Intangible Assets 5.362 3.956 3.166
Other Non-current Assets 34.534 39.351 44.099
Total Assets 152.020 164.860 256.846
Current Liabilities 68.055 74.729 99.328
Non-Current Liabilities 2.554 2.686 50.179
Total Liabilities 70.608 77.415 149.507
Capital 9.286 9.579 9.854
Paid-in Capital 66.513 70.219 73.771
Other Capital Components (0.623) (0.723) 14.468
Accumulated Earnings 6.235 8.369 9.247
Total Ownership Interest 81.412 87.445 107.340
Separate Income Statement 2013FY 2014FY 2015.3Q
Operating Revenue 93.361 83.971 68.681
Operating Costs 84.217 75.963 63.439
Operating Profit 9.144 8.008 5.242
Gain on sale of investments (4.730) (7.022) (5.285)
Investment Income 0.936 1.432 1.061
Investment Cost 0.467 0.247 1.126
Non-operating Revenue 2.218 7.942 6.211
Non-operating Costs 5.762 4.781 4.285
Income before Taxes 1.339 5.332 1.817
Income Tax Expense 2.408 3.051 0.051
Net Income (1.615) 2.282 1.766
Earnings Per Share (1USD) (0.055) 0.115 0.082
Ap
pen
dix
(Units : USD Million,1USD=1100 KRW)
(Units : USD Million,1USD=1100 KRW)
21
요약 재무제표 (K-GAAP 기준 )Financial Statement (K-IFRS Consolidated)
Consolidated Financial Statement 2013FY 2014FY 2015.3Q
Current Assets 209.375 189.609 210.164
Cash & Cashable Assets 46.210 30.227 34.725
Short-term Funds 19.181 9.457 27.231
Other Current Assets 143.985 149.925 148.207
Non-current Assets 50.318 54.583 65.125
Tangible Assets 1.573 1.206 1.003
Intangible Assets 28.173 25.866 25.563
Other Non-current Assets 20.573 27.510 38.559
Total Assets 259.694 244.192 275.288
Current Liabilities 171.274 149.577 118.960
Noncurrent Liabilities 11.765 13.205 55.647
Total Liabilities 183.039 162.783 174.607
Shared owned by Dominant Firm 81.770 88.160 109.391
Capital 9.286 9.579 9.854
Paid-in Capital 66.513 70.219 73.771
Other Capital Components 0.940 0.752 14.684
Accumulated Earnings 5.030 7.611 11.083
Non-Controlling Interests (5.115) (6.751) (8.710)
Total Shareholders' Equity 76.655 81.408 100.681
Consolidated Income Statement 2013FY 2014FY 2015.3Q
Operating Revenue 107.367 89.566 73.700
Operating Costs 103.235 85.849 73.883
Operating Profit 4.133 3.717 (0.183)
Gain on sale of investments (Subsidiary) 2.821 0.000 0.000
Loss on sale of investments in associates 0.054 0.000 0.000
Loss on valuation of equity method in-vestments
2.991 2.405 0.814
Investment Income 1.085 1.415 0.994
Investment Cost 5.291 3.523 1.954
Non-operating Income 5.725 7.039 6.324
Non-operating Costs 3.841 3.430 3.793
Income before Taxes 1.586 2.814 0.575
Income Tax Expense 1.404 2.505 (0.217)
Net Income 0.183 0.308 0.792
Equity holders of the Parent Company profit and loss
2.705 2.567 2.589
Non-controlling interest in income (2.523) (2.258) (1.797)
Earnings Per Share (1USD) 0.140 0.128 0.119
Ap
pen
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(Units : USD Million,1USD=1100 KRW)
(Units : USD Million,1USD=1100 KRW)
22