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Invigorate Your Large Events!
Presented by
Dana Freker DoodyVice President of Corporate Communications
The Expo Group
Moderated by
Zach ChouteauContent Director, Features & News
Meetings Focus
Wednesday, April 16, 2014
Today’s Webinar is worth the following credit toward the CMP
application through the CIC: Meeting or Event Design, 1 hour. To
receive this credit for attending simply visit:
www.meetingsfocus.com/WebinarClubLargeEvents
Here you may also find a copy of today’s presentation and watch the
webinar On Demand. We will redirect you to this page following
today’s presentation.
Use the “Ask a Question” box to ask questions at any time during the
presentation. Should you experience any technical difficulties, please
send a message in the Q&A area or call 800.553.8878.
Housekeeping
Thank you to our
Exclusive Webinar Sponsor:
Locations include:
Wisconsin Dells, WI
Sandusky, OH
Pocono Mountain, PA (Open Summer 2015)
KalahariMeetings.com
Today’s Speaker:
Dana Freker DoodyVice President of Corporate Communications
The Expo Group
@theexpogroup.com
theexpogroup.com/blog
Learning Objectives
• Identify fresh models changing face of exhibitions
• Determine what design constructs create convenient entry
points for attendees
• Design experiences that stimulate adult learning
• Discover new ways to lay out large exhibition spaces
• Pinpoint what trade show attendees really want
Attendees Think About What They Want
Shop & Learn
Confidential and proprietary information. Not to be reproduced without permission.
Confidential and proprietary information. Not to be reproduced without permission.Via Forbes
Accomplishment Momentum
Personal Connections
Happiness is the Truth
“What can we do to mix it up?”
Joe English, Intel Corp.
Creative Director-Experiential Marketing
“You CAN move your
audience. Experiences
create emotional
connection.”
Spaces Layout for Easy Access
Open vs. Closed
“As soon as you are
producing the same old
show you are in decline.”
“Boulevards to discovery”
Brains Require Balance
Then
and
Now
Experiences Drive Emotional Connections
“Good
programming
choices can
relieve mental
fatigue
better than
sleep does!”
Andrea Sullivan, M.A.
BrainStrength Systems
President
Engage in
Activities
Space for Networking
“Smart, Interesting or Sexy”
If an event happens
and no one tweets about it,
did it really happen?
Education at the Center
Make it Hybrid
Final Plea Invigorate with Purpose
Dana Freker Doody
Vice President of Corporate Communications
The Expo [email protected]
Zach Chouteau
Content Director, Features & News
Meetings [email protected]
Questions?
Our TAKE 10 feature, offered either on our website or via our Webinar Wrap
e-newsletters, provides answers to some of the key questions we just did not
have time to get to during today’s webinar. Look for an email coming soon!
Upcoming Events
• Site Selection Best Practices - presented by: Joan Eisenstodt,
Wednesday, April 30th at 1pm Eastern
• The Future of Mobile & Events – presented by: Kevin Long
Wednesday, May 14th at 1pm Eastern
On Demand - Also available for you to view at any time.
Visit (www.meetingsfocus.com/webinars) today learn more, register and
Watch Now!
Housekeeping
Travel & Transfers • Food & Beverage • Educational & Networking Programs
Qualified applicants will experience:
• An opportunity to experience host city
• Exclusive 1-on-1 appointments with area suppliers
• Creative networking and education offering CEU credits
• Experience team-building charity with our Corporate Social Responsibility
program
Visit www.meetingsfocus.com/live to learn more and APPLY NOW!
Meetings Focus Live!
Thank you to our
Exclusive Webinar Sponsor:
Locations include:
Wisconsin Dells, WI
Sandusky, OH
Pocono Mountain, PA (Open Summer 2015)
KalahariMeetings.com
For today’s Webinar Club page, visit:
www.meetingsfocus.com/WebinarClubLargeEvents
Meetings Webinar Club
On each Webinar Club page, the
individual sections will allow you to:
• Download webinar PPT slides
• View the webinar On Demand
• Obtain CMP Credit information
• Read related articles
…and so much more!
Each webinar has it’s own Webinar
Club page and URL!
Thank you for joining today’s webinar!
Invigorate Your Large Events
Please stay connected as you will be redirected to the Meetings Focus
Webinar Club page where you can obtain a copy of this presentation as well find
information to gain CMP Credit.
If you are not automatically redirected, please visit:www.meetingsfocus.com/WebinarClubLargeEvents