Danielle Muntyan OUGD603 Extended Practice Brief # 17 Birthday
Invitations
The Brief
To design a 60th birthday invitation for Charlie Hartleys
(Director of Impression DP) parents.
The main element of the invite is to promote the main party
which will be a retro theme pool party in Marbella.
Brief Type
Live Brief
Client
Charlie Hartley, Impression DP
Context & Target Audience
They had the idea of something really fun and the idea they had
was something like having their heads photoshopped onto a man with
a six pack and my Mum on a big boobed beautiful young woman.
However, we could go down this route or I was thinking of how we
could play on the Marbella theme, or pool party theme or some kind
of well know movie. The key thing is that we have to remember is
that the people wholl get this invite will be around 60 so they
have to get it whatever theme we use! - Charlie Hartley,
Client.
Considerations
The main consideration was solidifying an idea to run with in
regards to theme. This would allow for imagery to then be collated
and used.
Collaging or merging people together on Photoshop can sometimes
be quite challenging, so this will be a main consideration in
regards to sourcing photography to ensure time is maximised keeping
in-line with a tight deadline of 2 days.
In addition, I also had to keep in mind the format, A5 Portrait,
as well as the content and bodycopy which has been supplied.
Solution
A fun and wacky style invitation for a Marbella pool party,
featuring both parents as fit, young stars on the front as
requested by the client.
Evaluation
I really enjoyed this quick brief. It was very light hearted and
although it was fun to work on, I also gained constant feedback
from my client and his parents, allowing for the perfect outcome.
This brief also allowed for me to progress as a designer outside of
my comfort zone, whilst designing for a very specific audience and
theme. I really enjoyed how experimental and daring this brief was
- I feel this is something which has since come quite apparent
across my body of work.
1/4
Danielle Muntyan OUGD603 Extended Practice Brief # 17 Birthday
Invitations Research: Aesthetic Influence
Aesthetics & Tone of Voice
I began looking into imagery associated with both the theme and
era that the invitation will revolve around, to gain an idea for
design aesthetics and an appropriate fun, quirky yet understandable
tone of voice.
2/4
Photography
Photography was collected of models and scenery to collage with
the photographs supplied from my client of his parents faces.
Danielle Muntyan OUGD603 Extended Practice Brief # 17 Birthday
Invitations Outcome: Invitation Design - Front and Back
4/4
Front
The front of the invitation showcases Philip and Val in their
younger, fun and wacky forms, happily inviting the reader to their
party. All of the initial information is showcased on the front,
i.e. RSVP, date, time and location.
The aesthetic and typography chosen is keeping in line with the
retro and vintage theme chosen.
Back
The back of the invitation showcases the further details of the
party, whilst continuing on with the collaged, retro beach party
theme using the Marbella bridge and cocktails as the central
features.
