Invites warehousing, distribution and logistics professionals to attend the MOST complete, multi-tiered educational conference & trade show dedicated to logistics management.

For complete program and up-to-the-minute conference information visit www.werc.org

Sign UpNOW!

Follow us on @WERC and #WERC2011

2 FoR up-to-thE-minutE inFoRmation visit www.werc.org oR Call 630.990.0001

Join attendees and speakers from leading organizations like these:

aBBConCise opticalagropur Fine Cheese Divisionamerican seaway FoodsamerisourceBergen Corporationaugusta sportswearautozoneawana Clubs internationalBehr process Corp.Bell Carter Foods, inc.Bergquist, inc.Bimbo Bakeries usaBriggs & stratton CorporationBsn medical, inc.Colgate-palmolive CompanyDanco/perfect matchDel monte FoodsDisney parks supply Chain

managementE & J Gallo WineryFastenalFederated Co-operatives limitedFeed the Children, inc.Gordon Food service British Columbiahoneywell international inc.houghton mifflin harcourt

publishing Companyhunter Fan CompanyJackson Family WinesJohnson & JohnsonJohnsonville sausage llCKal tireKraft Foods

Kwik trip, inc.lowe’s Companies, inc.malt-o-meal Co.mayo ClinicmcKee Foods Corporationmeijer inc.micro Centermicrosoft Corporationnew Balance athletic shoespactiv Corporationpanalpina inc.perfetti van melleprocter & Gamblepublix super markets, inc.Reckitt BenckiserRedcats usascholasticschreiber Foods, inc.smart & Finalstampin’ up!starbucks Coffee Companysysco Corporation–

andrew Cafcalasthe hershey Companythe Walt Disney Companyvera Bradley Designs, inc.Walgreens CompanyWalmart stores, inc.Williams-sonoma inc.Woodcraft supply llCW. W. Grainger

over 1,100 attendees are expected to participate in

the WERC annual Conference and WIRE Event. Key

decision-makers from all parts of the warehousing,

distribution and logistics management world including

manufacturing, wholesalers, 3pls, consultants,

educators, government and retail … as well as

verticals like pharmaceuticals, food and beverage,

CpG and automotive industries, will be in orlando to

attend conference and to see WIRE exhibitors’

products and services.

MAY 15-16

HighlightsKeynote

Relationships for Group Successa group’s success fundamentally depends upon how its individual members work together, and individuals work more effectively and enjoy their work more when they have genuine personal relationships with their colleagues. Relationships for Group success helps participants to see their colleagues as human beings. this presentation will help you spark a culture of generosity and accountability so you can have more fun in the workplace, facilitate direct, honest communication for resolving conflict and contribute to the firm’s success by proactively building relationships with people inside and outside the organization.

Keith Ferrazzi

Luncheon Presentation

What Can We Do to Make It Better?two years ago, WERC had the privilege of having Randy lewis on our main stage at Conference 2008. telling his story of putting the “able” into “disabled” inspired and moved our audience and was a powerful message about the heart of our industry and how small changes can lead to BiG results. this year, Randy will be with us again to update us on Walgreens initiative to hire people with disabilities. “We’d be glad to share what we’ve learned from the human resources side with anybody. a lot of people have taught us a lot of things. i’m very interested in talking to my peers at the WERC Conference who want to do something like this. it’s not as hard as they think, and it makes a big difference.”

J. Randolph Lewis Sr VP, Distribution & Logistics Walgreens Company

sPeciaL session

DC Measures Annual Reportthis is the study you wait for each spring in which WERC members and DC Velocity readers identify the most critical metrics used in today’s DCs. the researchers will share how well firms are performing and tell which industry segments are experiencing better performance. You’ll hear about up-to-the-minute data that you can use to benchmark your operational metrics.

Karl B. Manrodt, PhD Professor, Georgia Southern University

Kate L. Vitasek Founder and Managing Partner, Supply Chain Visions

3

Conference At-A-Glancesunday, May 15, 2011

4:00 – 5:00 pm conference Welcome & special session

5:00 – 8:00 pm WIRE & Reception

Monday, May 16

7:00 –8:30 am Breakfast & General session

8:45 – 10:00 am 6 sessions 4 Roundtable Discussions

10:15 – 11:30 am 6 sessions 4 Roundtable Discussions

11:30 am – 1:30 pm Lunch at WIRE

1:45 – 3:00 pm 5 sessions 4 Roundtable Discussions

3:00 – 3:30 pm Break/Refreshments

3:30 – 4:45 pm 5 sessions 4 Roundtable Discussions

4:30 pm – 7:00 pm WIRE & reception

tuesday, May 17

7:00 – 11:00 am tours or 7:30 – 8:30 am Breakfast Buffet

8:45 – 10:00 am 4 sessions 3 Roundtable Discussions

10:15 – 11:30 am 4 sessions 3 Roundtable Discussions

11:35 am – 1:30 pm Lunch & General session

1:45 – 3:00 pm 5 sessions 3 Roundtable Discussions

3:00 – 3:30 pm Break/Refreshments

3:30 – 4:45 pm 4 sessions 3 Roundtable Discussions

5:00 – 7:00 pm reception

Wednesday, May 18

7:00 – 11:00 am tours or 7:30 – 8:30 am Breakfast Buffet

8:45 – 10:00 am 3 sessions 3 Roundtable Discussions

10:15 – 11:30 am closing session (no lunch)

investigate the latest in warehousing products and services in a casual, low-key setting. Manufacturers and distributors of the type of products and services listed below will be exhibiting at WIRE. There’s no better way to learn about new products and services than through face-to-face dealings, demonstrations and Q&A with these industry suppliers. WIRE offers low pressure and high informational value.

soMe of this year’s exhiBitorsAgile PacificBlue Sky TechnologiesCIBER, Inc.Columbia Machine, Inc.Con-WayDematicDigital Lumens, Inc.Efacec USA, Inc.Frazier Industrial CompanyFox IV Technologies, Inc.Grubb & Ellis CompanyHänel Storage Systems IFCO Systems N.A., Inc. IntermecJohnson Air RotationJungheinrichKansas City Smart Port, Inc.KardexRemstarKiva SystemsKNAPP Logistics Automation LiftTrack Lucas SystemsMicrosoft DynamicsOHL Old DominionOPSdesign ConsultingOptricityPacksizeParamount StaffingQuantronix, Inc.Rehrig Pacific CompanySaddle Creek CorporationSAPSeegrid CorporationSolucionSSI SchaefferSupply Chain Consulting SearchSwisslog Logistics, Inc.TGW Systemstop-VOX Corporation TRC Staffing Services, Inc.UTi Worldwide, Inc. VocollectWeber LogisticsWeiser Security Services Inc. Yale Materials Handling Corporation

Products and cateGoriesBar Code Equipment/Systems/SuppliesConsultantsConveyors, Components and AccessoriesEconomic Development/Site SelectionERP SystemsFleet Management/Lift TrucksLTL ServicesMailroom Equipment/SystemsManifest/Shipping Systems and EquipmentMaterial Handling Distributors / IntegratorsMaterial Handling EquipmentOrder Management SystemsPackaging Materials & SuppliesPalletsPicking SystemsProductivity & Labor Management SystemsRealty SolutionsRegional Overnight Package DeliveryRFID Equipment/SystemsScales/WeighingSortation SystemsStaffing ResourcesSupply Chain SoftwareSystems IntegratorThird-Party Logistic ProvidersTrain the Trainer ProgramsTransportation ServicesVoice-directed Warehouse SystemsWCS, WMS, LMS, TMS, YMS SystemsWarehouse Security

contact Gary Master at 719.495.5050 or Jim indelicato at 630.521.9033 for information about exhibiting.

expanded hours on sunday and Monday.

WIRE demo theatersthere will be tWo demo theaters and several scheduled opportunities to hear and see exhibitors’ products/services in a presentation format.

4 FoR up-to-thE-minutE inFoRmation visit www.werc.org oR Call 630.990.0001

Session HighlightsThe conference program focuses on exchanging knowledge about how to get the job done, as practitioners, subject matter experts, industry suppliers and academics freely share their experience and ideas. You’ll walk away with new insights on the best ways to optimize resources, maximize productivity and energize performance.

No pre-registration required.

cross docking: the Benefits, the trends and BeyondIn 2008, Saddle Creek Corporation conducted ground-breaking research on cross-docking practices, challenges and trends in the U.S. logistics industry and published the results. Responding to widespread interest from industry professionals, the 3PL revisited that study in 2011 to ask: Are companies still finding that the practice improves service levels, helps to control transportation costs and reduces the need for warehouse space? The updated report examines the cross-docking value proposition in light of recent economic conditions and the changing logistics landscape. Attend this session to understand the role of cross-docking in today’s distribution model.

Michael J. DelBovo, Sr. VP, Logistics & Transportation Saddle Creek Corporation

Greening the Grounds: finding economic and sustainable returnsToo often when people speak about green initiatives they only discuss the environmental benefits and maybe the design and maintenance aspects. This session will add the crucial business component of economics to the equation. We will explore return- on-investment (ROI) and business hurdle rates, the upfront costs and payback periods, and the long-term maintenance expense benefits and negatives, plus carbon reduction and sequestration. The session will present the details of three sustainability actions Murphy has installed on its large logistics campuses. 16 year’s experience with planting native prairies on industrial sites in urban areas will illustrate positive economic, environmental and aesthetic results. An award winning stormwater project on Murphy’s Minneapolis Logistics Campus will show how turning an older, urban, 95% impervious site to today’s standards for quality and quantity management solved a myriad of stormwater issues and delivered a major economic return. We’ll also explore the economics of solar power using a new technology system from Minnesota manufactured equipment.

Richard T. Murphy, Jr., CLP, President & CEO Murphy Warehouse Company

implementing Multichannel retailing Best Practices for fulfillmentAre your customers as loyal to you as you would like? Are you using best practices in multichannel customer order fulfillment? Learn what the best cross channel fulfillment practices are and how one mid-sized retailer of women’s clothing is responding to these challenges with scarce resources in a competitive environment.

Luc Bourdeau, Vice President Logistics & Allocation Groupe Dynamite, Inc.

Alan Taliaferro, Senior Manager Deloitte & Touche LLP

the human side of a successful technology roll outUser adoption can make or break a project when new technology is introduced in the warehouse. Taking a case study approach, you will hear how medical products distributor Owens & Minor achieved a breakneck 40-site voice picking implementation in less than one year. How, you ask? By getting the buy-in of managers and floor associates early in the process, carefully communicating roll out plans, and generating excitement before going on site. Learn strategies for a successful technology implementation that you can apply to your next project, and hear the ins and outs of one of the fastest, largest voice system rollouts ever.

Daniel J. Keller, Director of Sales & Marketing Lucas Systems, Inc.

Charles W. Winnagle, Director of Corporate Operations Owens & Minor, Inc.

5 Werc experts, 4 categories, 3 ideas, 2 you for 1 great timeJoin this fast-paced session to hear useful ideas on equipment, green, people and systems. Speaking from experience and expertise, our panelists will leave you reeling with idea after idea.

Moderator: Michael B. Wohlwend, Vice President, SAP Americas

John Dolan, Client Engagement Director, SAP Americas

John Giangrande, Senior Account Executive, Fortna, Inc.

Kenneth Ruehrdanz, Warehouse & Distribution Market Manager, Dematic

if i Knew then . . .Large-scale system implementation projects are challenging, so if you’re taking one on this session allows you to benefit from years of experience. Hear what CEOs, Project Sponsors and Project Managers wished they had better understood at the beginning of their projects. Through interviews with 40 steering committee members spanning 15+ projects we learn about their good and bad experiences and highlight the practices that led to project successes. This presentation will review case studies from ERP, WMS, and other logistics projects and translate broadly accepted topics into specific practices.

Chelle Stringer, Director, Organizational Transformation Time Solutions Corporation

today’s human resource issues in BusinessAs if life weren’t complicated enough, these days businesses face a host of changes that will affect their dealings with associates. The U.S. Chamber of Commerce works to lessen the burden of the new government health care law while promoting strategies and solutions to help businesses get costs under control, improve quality, and increase coverage of the uninsured. You will want to attend this session.

Katie Strong Hays, Executive Director U.S. Chamber of Commerce

hot topics from a Legal PerspectiveThis presentation will provide insight into several legal issues impacting today’s logistics industry. Attendees will gain insight on protecting their business interest through effective contract negotiation and contract law. Economic concerns associated with logistic partners and protection from such economic hardships will also be addressed. The session will wrap up with a government affairs update on employment law issues and security.

Ann E. Christopher, VP & General Counsel Kenco Group, Inc

crowd engineering...in the dc?Many well run companies have installed labor standards, implemented warehouse management and labor planning software and are still scratching their heads wondering what to do next to improve productivity. Carter’s, the baby clothing retailer and manufacturer, found itself in a similar situation in 2009. This is a case study about how Carter’s improved productivity by over 40% using a new technique for teaching and training employees in the most efficient motions associated with a warehousing job. We call this innovative technique Crowd Engineering. To tell this story we’ll show a video of the operation, clips from the training videos, and share Carter’s efficiency numbers before and after. We’ll also cover some of the hurdles that go along with implementing these new methods.

Charles Epps, Assistant General Manager, Stockbridge DC The William Carter Company

Stephen A. Mulaik, Partner The Progress Group

MAY 15-16

Beer ‘n’ BullWe’re going to create a fun, social environment for sharing and discussing interesting or fun facts about warehousing and the logistics industry. For example, what do beer and logistics have in common? What role has beer played in our government? You get the idea. after a full day of intense education, attend this session to learn about the unbreakable bond between beer and logistics.Chad Pilbeam, Business Development Warehousing Education and Research Council

Cost: $30.00 (includes beer tasting samples) Make sure to indicated this when registering.

5Follow us on @WERC and #WERC2011

an ounce of PreventionBack injuries are bad for associate personal well being, overall production and morale – as well as company profit. In this session attendees will learn a proven formula that prevents these costly injuries through sprain/strain injury prevention. A case study will detail how CDW reduced their workers’ comp costs by 74% in one year and increased production by 16% by applying these techniques.

Troy R. Appel, Director of Central Distribution CDW Corporation

Dennis Downing, President Future Industrial Technologies Inc.

from the c-LevelHear industry leaders share their insights about today’s supply chain issues. With the number of hot-button items facing businesses in general and our industry in particular, executives have a lot on their minds. This directed discussion provides a forum for candid dialogue and will focus on topics related to people, sustainability, impact of fuel rates and risk management. Learn what these respected industry experts think about key challenges and future opportunities.

John Lanigan, Executive VP & Chief Marketing Officer BNSF Railway Company

Jeanne R. Reisinger, Director, Global Supply Network Operations Leader, Procter & Gamble

Andy Smith, President & COO Kenco Logistic Services

Thomas W. Speh, PhD, Senior Director MBA Programs, Miami University

today’s security threatsEmployee theft has fast become a critical problem, costing companies billions of dollars and forcing many unsuspecting distributors and wholesalers into bankruptcy. To make matters worse, internal theft always escalates in a tough economy and in the last year, white and blue collar crime has spiked to record levels. If you’re not completely comfortable that your business is well protected from internal theft and professional criminals, this session will provide you with truly invaluable insight. You’ll learn where your company is most vulnerable, which security safeguards don’t work, as well as proven techniques that will protect you from the biggest risks facing logistics companies today.

Barry Brandman, President Danbee Investigations

state of automation in retail distributionGet a view of the current direction and vision of automation in retail distribution. You’ll see examples of varying levels of automation in use by Walmart across the many distribution channels and countries they serve. In addition, you’ll hear about past, current, and future drivers and impediments to automation in warehousing and distribution and how automation

enables sustainability through predictability in an ever changing environment of demand, labor and resource. You’ll also hear the results from a 4th Quarter 2010 Retail Automation Survey that will illustrate what other companies of comparable size are implementing in warehouse automation by sharing results of the survey sorted by demographics information.

William M. Leber, Manager, Business Development Swisslog Warehouse and Distribution

Bradley J. Moore, VP, Sales & Marketing Swisslog Warehouse and Distribution

Richard T. Wilkinson, Senior Director Logistics Engineering Walmart Stores, Inc.

equiPMent

Maximize equipment investment to Get the Most out of your operationsThis session is based on more than 25 years of experience in helping clients plan for, purchase and install the right equipment for their operation. You’ll learn tips and tricks on how to first determine what’s the best application of equipment for your facility and operational needs; and second, how best to acquire the equipment so that it meets and exceeds your expectations. The presentation will compare and contrast different models showing the pros and cons for each approach and outline techniques for getting hidden costs on the table before signing on the dotted line.

Patrick S. Sedlak, Vice President Sedlak Management Consultants

Breakthrough distribution technologies 2011This session will use a multi-media approach to explore new technologies available to the DC and how they impact service productivity and quality. We’ll also discuss the application of existing technologies in innovative ways and how economic and environmental impacts on the DC are driving the need for technology. This always-popular session includes new content for 2011.

Marvin Logan, Systems Sales Consultant Bastian Material Handling LLC

Timothy Woodward, Systems Consultant Bastian Material Handling LLC

faciLities

stay Just a Little Bit Longer: retrofit your WarehouseIf you think your warehouse is full, this session will challenge you to take a look at the use of all your space, equipment and layout resources. We’re guessing that chances are you’ll find some unused space, underutilized equipment and many options for getting more storage and pick capacity. Hear how

Sport Supply Group’s warehouse in Dallas, Tex., focused on these areas and gained an additional 50% in pick locations and 30% in storage capacity!

Bobby Melton, Plant Director, Sport Supply Group

Norman E. Saenz, Jr., Assistant Vice President TranSystems Corporation

3rd Parties costs and chargesIt’s not a secret—a rate development process is required to ensure that a beneficial relationship exists for both the third-party warehouse operator and customer. This session will focus on that process and outline how these costs affect customer rates. Examples and case studies will demonstrate the importance of cost awareness and maintenance from the warehouse operator’s perspective. You’ll also learn how a customer can have an impact on rates by working more closely with the warehouse operator to improve cost performance.

Robert J. Moran, CEO, Operating Partner Sataria Group

Metrics

how to use employee Benchmarking to improve ProductivityLabor is one of the highest cost centers in most DC operations. A well-designed performance manage-ment system can empower managers and employees with the information needed to improve productivity and be more successful as an organization. During this session you will learn how to determine what metrics to track, how to create multivariate perfor-mance systems, and how to create employee benchmarking and pay for performance programs that will drive productivity and quality and lower labor costs.

Dean Dorcas, Founder & CEO Integrated Management Systems

Dan Keto, Founding Partner Integrated Management Systems

Mayo clinic’s distribution Value equationThis session will demonstrate how the Mayo Clinic Distribution Center incorporated industry standards to develop a value equation—defined as “quality, including outcomes, safety, and service, over cost.” The presenters will describe the metrics used in the equation and development of a best-in-class target.

Todd E. Brandt, Unit Head-Logistics, Mayo Clinic

Carol G. Chase, Senior Analyst, Mayo Clinic

More sessions, continued on page 6.

5

6 FoR up-to-thE-minutE inFoRmation visit www.werc.org oR Call 630.990.0001

outsourcinG

a case study in Global network design & operationHow does a company with over 200 global manufac-turing locations that distribute product to over a million “ship to” addresses in 103 countries do it? The complexity of the model presents obvious challenges about shipping method and cost. One way is to listen and learn the process a multi-nation company used to outsource elements of their network and maintain integrity of logistics sourcing in an international environment. You’re invited to just such a session.

Jay E. Fortenberry, VP, Supply Chain Integration, Honeywell International Inc.

Global sourcing the disney WayWithout doubt Disney is seen as a leader in many aspects of business. This session will explain the Disney approach to Strategic Supplier Management and the current global/economic challenges and trends impacting sourcing decisions. Additionally, you’ll learn how Disney’s Environmental Responsibility Index supports their sustainability efforts and the importance of protecting the brand.

Soo-Ah Landa, Vice President Merchandise Sourcing and Technical Design Disney Parks Supply Chain Management

allied Partnerships: a cooperative approach to Business improvementOur speakers will illustrate how a client-provider relationship, when cooperatively designed, can create greater synergy with organizations who are working in a state of disconcert. The presentation will provide examples of programs and methods that enhance the growth of the organizations, improve profitability, increase facility throughput, improve quality and elimi-nate operations waste. Hear how common direction creates uncommon results and effective conflict can create adult-adult cross organization solutions.

Scott R. Carr, President, Bonded Logistics, Inc.

Kevin Kelly, President, Solucion LLC

PeoPLe

Journey to safety excellenceSafety performance is now seen by leading corpora-tions as one aspect of operational excellence. This presentation will outline the elements of a world-class safety program and show how you can improve your safety leadership and culture to gain business advantage. A case history example of recent safety improvement efforts by Lowe’s Companies will be

included. You’ll hear methods for measuring safety culture and programs and a practical approach within the distribution industry.

Thomas J. Cavanaugh, Sales & Marketing Manager Hospitality & Retail Industry DuPont Sustainable Solutions

Ronda Ruane, Regional General Manager Lowe’s Companies, Inc

q and a With WalgreensThis is your chance to learn the details of the innovative Walgreens’ program to run a highly-productive and efficient facility and provide jobs to the “disabled” population.

Deb Russell, Manager, Outreach & Employee Services Walgreens Company

employee Buy-in from the Bottom upWith staff reductions common in a recession, employees aren’t as likely to support process improvements. Deciding to drive improvement from the bottom up is a strategic leadership decision. One you choose because you see the value in developing a company culture of continuous improvement, even at the lowest levels of the organization. While a bottom-up strategy may result in a slower ramp up and may require additional work up front, it is part of what makes continuous improvement and employee buy-in sustainable for the long term. This session will address concepts on how to get buy-in for continuous improvement at every level of the organization.

David Bretey, Jr., Managing Director Stampin’ Up!

Processes

slotting: a case study approach to understanding the objectives and BenefitsWarehouse slotting drives improved operations by trimming DC costs, minimizing capital expenditures, increasing efficiencies and reducing labor. In addition, indirect results can be achieved with advanced slotting techniques that lead to big benefits. This session explores the direct and indirect outcomes that can be accomplished when leadership commits to slotting strategy as a priority in their DC operations. Case study examples from grocery distributor, Smart & Final, provide insight into when it is appropriate to use various techniques and what bottom line benefits can be achieved. You’ll hear a domain expert and practitioner dialogue that demonstrates the slotting challenges and solutions being faced in today’s warehousing environments.

Dan Basmajian, President Optricity Corporation

Karen Korytowski, Operations Manager Smart & Final

Thomas Paolucci, Director of Distribution Smart & Final

finding the quarters hidden in the sofa or uncovering inefficiencies Within your sc operationsThis session is going to challenge you to look in the most obvious place for savings in your supply chain operations—in your own warehouse. By applying the right supply chain visibility methodology and tools to current operations, you might uncover surprisingly large inefficiencies that can save millions of dollars. We will consider labor utilization, product touches/moves, reselects, shorts, matching inbound with outbound, real-time hours of work per area analysis and overstock analysis—areas within your supply chain operations where there are guaranteed savings.

Steve M .Hensley, President Blue Sky Technologies, Inc.

John Eisenach, COO, LMS Intellibound, Inc.

Jeff Forward, Logistics Systems Manager Woolworth of Australia, LLC

Jerry Pimental, VP, Supply Chain Initiatives, Ahold USA

systeMs

case study: how fastenal used as/rs to transform their distributionFrom a single store launched in 1967, Minnesota-based Fastenal has grown into one of the nation’s largest distributors of industrial fasteners with 2,357 store locations across 18 regions of the country. The company has also grown by expanding the number of products it sells by a factor of five. To handle the growth, the company installed a goods-to-person mini-load automated storage and retrieval system (AS/RS) from TGW. You’ll hear typical material movement rates that can be achieved in these systems and specifically, the impact on operations with the new system for Fastenal.

Robert Rienecke, Systems Integration Sales Manager TGW Systems

Walter Tate, Manager of Distribution Development Fastenal

seasoned for success: Lean Best Practices and Voice-centric technologyCompanies are solving critical business issues and achieving greater levels of efficiency across their operations by using LEAN principles in their DCs. Built on the foundation of employee involvement, LEAN drives higher levels of productivity, employee satisfaction, and order fill rates. With a LEAN foundation in place, companies can further enhance employee performance through the use of voice-centric technology that improves productivity, accuracy, safety, and worker satisfaction. Attend this session and learn simple steps that you can take to deploy similar principles and practices in your own operation.

Alec Hicks, Group Manager Lean Supply Chain Services, Ryder

Jeff W. McKennaRegional Sales Manager-Southeastern US, Vocollect

MAY 15-16

7Follow us on @WERC and #WERC2011

increase Productivity & reduce costs With Labor Management softwareLearn about the process of successfully implementing an integrated Labor Management System including industrial engineering, process evaluation, data collec-tion, system integration, change management and employee training. This presentation will focus on the opportunities for improving performance at all levels within the organization, as well as how the Labor Management System can provide greater insight into operational performance data in support of continuous improvement initiatives.

Steven R. Simmerman, Sr. VP, Business Development TZA Consulting

Andy Recard, Director – Labor Management Solutions, TZA Consulting

Caroline Dreyer, VP of Fulfillment Operations, Home Shopping Network

strateGies

omni-channel retailOmni-channel retailing is the world where customers have access to the exact same inventory assortment and available quantities no matter how they are shopping and where that inventory physically resides. In the store, online, via smart phone or a third party – the guest experience must be exactly the same to drive maximum value to the retailer AND the customer. Learn how leading retailers like Williams-Sonoma and several others are transforming their supply chains to meet this global objective TODAY.

Dean Miller, Executive VP, Chief Supply Chain Officer Williams-Sonoma Inc.

John Seidl, Partner, Kurt Salmon

fasB change coming A major change is coming on how leases are accounted for on balance sheets and income statements. These changes are due to take effect in 2012 or 2013 with companies required to publish comparison year financials of 2-3 years back; so all 2011 statements will have to comply. These changes will affect ERP, lease administration, and accounting systems—and impact first parties, 3PLs, trucking companies, manufacturers, retailers, and any company that leases anything.

Jeffrey W. Shell, Executive VP, Corporate Finance Grubb & Ellis Company

Timothy S. Feemster, Sr. VP, Director of Global Logistics Grubb & Ellis Company

integrating contract Packaging into distribution operationsThe role of the warehouse continues to change. An increasing number of CPG manufacturers are consolidating the contract packaging function into DC operations. Performing packaging within the DC cuts supply chain cycle time and avoids millions of miles in added freight runs to and from third-party packaging companies. It also gives these companies added flexibility to quickly configure product to the exact

specification of retail customers. This session will review a case study of how a major CPG manufacturer is executing the strategy to improve customer satisfaction, cut freight costs and reduce the company’s carbon footprint.

R. M. Marlowe, Vice President of Operations Kane Is Able, Inc.

William Lindeke, Director, Distribution Operations Family Care, Kimberly-Clark Corporation

transPortation

Who to Work With and When: the Broker vs. asset-Based carrier questionFor the shipper who is contemplating changes in their transportation partner program, this is a must-attend. You’ll learn insights on the advantages and disadvantages of using 3PLs and asset-based carriers. The panel will also explore when to use each kind of resource, and the issues attached – ranging from liability and risk management in the relationships to operations and handling paperwork.

Jeff Tucker, CEO, Tucker Company Worldwide, Inc

Robert Voltmann, President & CEO Transportation Intermediaries Association

advocacy issues in transportation: “are you Prepared for the tsunami in your supply chain?”Shippers face the potential of massive transportation cost increases within the next two years. NASSTRAC takes a clear look at factors driving this risk and explores ways you can minimize the impact on your company. Issues range from hours of service to CSA2010.

Brian Everett, Executive Director, NASSTRAC

are you carrier-friendly?If you’re looking for practical ideas on how to most effectively work with your carrier partners to ulti-mately reduce costs and improve performance in your supply chain, you’ll want to attend this session. Learn best practices, the costs associated with implementa-tion and why it is important to create an efficient interface with transportation companies at your DC.

John Bauer, Vice President, Global Transportation Starbucks Coffee Company

Randy Bayles, Group Manager, National Accounts Norfolk Southern Corp.

Jeff Brashares, Senior VP Sales & National Accounts TTS-LLC

Dave Howland, VP Land Transport Services APL Logistics Americas Ltd.

Wayne Johnson, Manager, Carrier Relations/Logistics & Customer Operations, Owens Corning

Paul Newbourne, Senior Vice President – Operations Armada Supply Chain Solutions

Val Noel, EVP Operations, Pacer International

Vic Springer, Supply Chain Manager, SP Newsprint

WarehousinG

you can’t Measure What you don’t count – Where to start?There’s lots of talk about the importance of metrics, but there aren’t many roadmaps to define how to implement them so they’re meaningful and appropriate for your operation. Attend this session to learn a method for defining and utilizing meaningful metrics and a process to manage and monitor them. Hear the strategy behind reporting business performance and also some key tactical elements to ensure the use of metrics drives improvement and sustainability in your supply chain.

Bruce Baring, Vice President Peach State Integrated Technologies, Inc.

Brian Lindenmeyer, Practice Director, Operational Excellence Solutions Peach State Integrated Technologies, Inc.

Volume vs. cost & how to Make it Work togetherDo you feel like you are riding a roller coaster every day at work? Dealing with high volumes one day and volumes falling short the next day can make a rough ride. This session will outline simple tools that will help you deal with changing volumes from day to day and control the costs of your operation. We’ll cover planning necessary staff based on daily volume, understanding volume trends and the staffing and cost impact and setting daily productivity goals.

Mike Honious, VP, Customer Solutions & Implementation OHL

Pactiv’s Lean Journey Playbook – implementing a Lean cultureBy focusing on Pactiv’s evolution and journey towards a Lean Supply Chain, from source to customer, participants can hear about practical, real world Lean principles to get started on their own journey in their Supply Chains. Pactiv Corporation is a leader in the consumer and foodservice/food packaging markets it serves. Its Lean supply chain initiatives have reduced costs, reduced inventories, brought speed and responsiveness to customers, improved customer satisfaction and leveraged the supply chain as a competitive advantage. Come learn from both Pactiv and enVista “The Playbook” of “Process, Programs and Projects” that have made Pactiv’s journey an industry success.

Mark Crabtree, Executive Director of Supply Chain Pactiv Corporation

Al Gagnon, Senior Account Executive, enVista

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8 FoR up-to-thE-minutE inFoRmation visit www.werc.org oR Call 630.990.0001

MAY 15-16

RoundtablesRegistration required for Roundtables. See page 10.

01 implementing advanced Material handling Participants will discuss and share information on their experiences with the implementation of advanced distribution systems, including WMS, WCS, and Material Handling.

02 Legal PerspectiveForum for asking questions and sharing legal concerns pertinent in today’s logistics industry.

03 operating a smaller facilityThe problems are the same, but the solutions are different when you manage a small warehouse or DC (50,000 sq. ft. or less). Discuss your challenges with others who are dealing with similar issues and hear about their solutions.

04 Pick thisJoin this session to discuss operational information required to design a piece picking system, piece picking options and lessons learned from implemented designs.

06 Business Location servicesLearn the keys to choosing the right site and how every logistician should approach site selection.

07 deal With unpredictable spikes, Part 1This first session will focus on handling unexpected higher performance needs related to customer demand, new product introductions, promotional activities, etc. The second will address handling unexpected disruptions or dramatic cost increases that could have a significant impact on operations.

08 it’s Who you KnowDiscuss the value of managing your social network, tools available to help you with your network and leading practices in social networking.

09 KPis and Benchmarking fuLLJoin this roundtable discussion to share how you are utilizing KPIs and benchmarking to improve overall performance.

11 chemical WarehousingJoin this specialized group to discuss the unique challenges in handling chemicals.

12 Leveraging Private sector resources for disaster responseExplore how private sector logistics expertise can be utilized to improve disaster response.

13 too Much? too Little? or Just right?How much space is the right amount? Can a restricted amount of space lead to improved inventory management, more productive operations and even a bigger role for the DC manager in supply chain decisions? Let’s talk about it.

14 Vested outsourcingHow can you move beyond saying “partnership” to contracting for true partnership? Join this roundtable discussion to better understand Vested Outsourcing.

20 cross docking 2011Explore how cross-docking has evolved in recent years and how recent economic conditions have affected cross-docking practices.

21 dealing With your safety challengesParticipants will list and discuss common types of injuries and other safety issues within the warehousing and distribution industries and their companies.

22 Motivating today’s Workforce – GenerationsThis roundtable will explore what motivates Gen X, Gen Y and the “Millennials” in the workplace and how the values of these generations differ.

23 retrofitting: Get the Most out of your WarehouseIf you’re being asked to get more out of your facility, then attend this session and hear a multitude of innovative ideas for increasing your facility storage and throughput capacity.

30 deal With unpredictable spikes, Part 2The second session will address handling unexpected disruptions or dramatic cost increases that could have a significant impact on operations.

31 implementing MetricsThe real value of metrics lies in defining how to implement them so they’re meaningful and appropriate for your operation. With hundreds (literally) of possible metrics to consider, let’s talk about applying some methods to this madness.

32 it’s Who you KnowIn this session, we’ll discuss the value of managing your social network, tools available to help you with your network and leading practices in social networking.

35 from the Bottom upJoin this session to discuss the details of changing leadership style to facilitate buy-in and engagement from the bottom up.

36 Legal Perspective on chemical WarehousingDiscuss the operational and legal aspects of handling chemicals in the supply chain.

37 slotting Best PracticesThis roundtable will allow participants to explore both traditional slotting benefits and techniques to achieve non-traditional benefits.

40 all about WercouncilsFind out more about setting up a WERCouncil and learn the nuts & bolts of scheduling presentations and facility tours in your area.

41 More quarters in the sofaLet’s talk real-life examples of how and where to uncover cost reduction opportunities.

42 Pick this!Join this session to discuss operational information required to design a piece picking system, piece picking options and lessons learned from implemented designs.

45 KPis and BenchmarkingWhat measures are important to your overall corporate strategy? What are the challenges you face collecting data and turning it into actionable information? Join this roundtable discussion to share how you are utilizing KPIs and benchmarking to improve overall performance.

46 Mergers & acquisitionsOften the most critical aspect of making a merger or acquisition work is integrating the distribution operations into fewer facilities. In this session, we will discuss factors that impact which facilities to keep, the steps required to quickly and effectively integrate distribution operations and other aspects of mergers and acquisitions as they relate to distribution operations.

47 slotting Best PracticesEvery operation, no matter how advanced, can likely improve slotting in some fashion. This roundtable will allow participants to explore both traditional slotting benefits and techniques to achieve non-traditional benefits.

50 dealing With your safety challengesParticipants will list and discuss common types of injuries and other safety issues within the warehousing and distribution industries and their companies.

51 how to cut costs (all of us is smarter than one of us)It’s not all about cutting costs, but that’s never a bad place to begin. Join this discussion to share ideas with other operational professionals. Bringing back just one great idea could easily pay for the whole conference experience!

52 system integration – the Good, the Bad, the uglyConsidering launching an integration project and want to talk with others about how to avoid common pitfalls and take the right steps to help manage project-related risks? This roundtable will call upon the experiences of participants to outline simple, practical system integration guidelines that we can all learn from.

Check online to see if roundtables are full.

9Follow us on @WERC and #WERC2011

ToursRegistration required for Tours. See page 10.

advance auto Parts 01 tuesday, May 17 and 10 Wednesday, May 18 (morning tours)

Advance Auto Parts is a leader in the automotive aftermarket. You’re invited to see their Auto Parts DC that handles 65,000 SKUs and services 500 stores and PDQs. The DC ships and receives on average a total of 4.5 million pieces a week and combines the use of voice, RF guns, RF laptops, finger scanners, and Bluetooth applications to process merchandise. They use over 200 pieces of material handling equipment and run a scanner sortation operation with the ability to scan over 8,500 scans an hour.

cheP innovation center02 tuesday, May 17 and 12 Wednesday, May 18 (morning tours)

The 17,500 sq. ft. Innovation Center tests pallet and container loads of products for customers around the world and can simulate the conditions these products experience including, extreme heat and cold, humidity, compression, vibration, and impact. We also develop and validate new product offerings and improvements to our existing equipment pool. The CHEP Innovation Center exemplifies “continuous improvement” in action where you’ll see testing unit load stability, product damage potential and equipment durability, testing the structural integrity of pallets, containers and full unit loads of product and testing the effect of impact on pallets, large containers, our customers’ products and unit loads of up to 1,810 (4,000 lbs.)

rooms to Go03 tuesday, May 17 and 13 Wednesday, May 18 (morning tours) 

America’s #1 independent furniture company, Rooms to Go introduced the concept of displaying and packaging furniture in complete room settings and its DC house hundreds of thousands of furniture pieces ready for delivery today. The Airport Road facility in Lakeland is the largest furniture distribution facility on the east coast (1.7 million sq.ft.) and distributes orders to customer homes throughout Florida. Rooms to Go’s Distribution arm has developed significant training programs for both hourly and salary personnel. These training programs are designed to improve interpersonal relationships and general productivity as they relate to attitudes and behavior on the job.

tompkins associates04 tuesday, May 17 and 14 Wednesday, May 18 (morning tours) 

The Tompkins Associates Emerging Technology Center showcases the practical integration of multiple supply chain technologies. Experience

how this working $6 million dollar, 11,000 sq. ft. center helps you integrate people, software and equipment to improve your supply chain. The Center demonstrates how to compare and evaluate equipment and compatibility before implementation.

Walt disney World resort / distribution services fuLL05 tuesday, May 17 (morning tour)

The DC-2 Merchandise facility is located on the Walt Disney Resort property, where other Disney facilities, including Food & Beverage (DC-3), General Supply (DC-G) and overflow merchandise storage (DC-6) also reside. The DC-2 facility contains in excess of 400,000 sq ft, 18,000 pallet storage locations, 27,000 total pick faces and a SKU base of over 20,000. It’s open for business 24 hours a day, 365 days per year and over 300 merchandise locations are serviced from the DC. southern Wine and spirits of america, inc.06 tuesday, May 17 (5:00 pm tour) and 11 Wednesday, May 18 (morning tour)

As the country’s largest wine and spirits distributor, Southern Wine and Spirits of America, Inc., is nationally recognized for its state-of-the-art distribution capabilities and leading-edge information technology. Tour this 1.8 million case capacity facility (650,000 sq. ft.) with its 10,000 SKUs and 75,000 sq. ft. of cooler to see its state-of-the-art WMS, 11 language pick-to-voice system, high-tech control center and imaging and barcode reader system.

Hotel InformationWalt disney World swan and dolphin Resort 1500 Epcot Resorts Boulevard P.O. Box 22653 Lake Buena Vista, FL 32830

reservations: 888.828.8850 or 407.934.4000

onLine Link for hotel reservations at www.werc.org

cut off april 7, 2011The conference 2011 room rate is $199.00 per night for a single or double occupancy room. All rooms are subject to 12.5% state and local tax per room, per night. The group rate will be made available to WERC’s and WIRE attendees for the period of May 12-20, 2011, subject to availability.

Check-in time:  3:00 pm / Check-out time:  11:00 am

A deposit equal to one night’s stay is required to hold each individual’s reservation. The deposit confirms the reservation for the date(s) indicated and, upon check-in, be applied to the first night of the reserved stay. This deposit is refundable if notice is received at least five (5) days prior to arrival and a cancellation number is obtained.

The cut-off date for reservations is April 7, 2011. A limited number of guest rooms have been reserved, and are assigned based on availability (first-come, first-served). The room block may be filled prior to April 7, 2011; in such case neither the group rate nor guest room availability will be guaranteed.

The hotel will continue to offer our discounted rate based on availability over the dates of the WERC conference. Neither WERC’s group rate nor guest room availability can be guaranteed.

WERC reserves the right to audit reservations within the room block. Any reservation that cannot be matched to a conference registration may be removed from WERC’s room block, without notice, which may result in cancellation of the reservation or adjustment to the hotel’s prevailing room rate.

cLosinG session

ordinary People, extraordinary resultsWhat do the world’s most successful teams have in common? the ability to upgrade their “teamwork” to human synergy! in this presentation, Eco-Challenge adventure Racing World Champion and san Diego Firefighter robyn Benincasa imparts the attitude and mindset that allows groups of ordinary people to accomplish truly extraordinary things together. You’ll walk away completely thrilled with this visually and viscerally entertaining look into the world’s most amazing extreme teams, and with some simple and easily applied skills that will allow you to create human synergy with all of the teammates in your lives, from colleagues to spouses and family.

10

onLine reGistration is real-time for tours and roundtables— your place is reserved as you make your selection. If a tour or roundtable is filled, you will be blocked from registering.

Faxed / mailed registrations are processed when received. All requests are filled first-come, first-served with receipt of the registration fee. You will receive confirmation before conference and at conference you will get a ticket for the tour or roundtable. tours: The registration form allows for a 1st and 2nd choice for each day.

If your 1st choice is not available and you haven’t selected a 2nd, you will not be registered to any tour.

roundtaBLes: The registration form allows for three 1st and 2nd choices.

faciLity toursTours fill quickly and seats are limited, so guarantee a seat on the tour of your choice by pre-registering. At conference, any open tour spots will be filled on a first come, first served basis. Attend 1 or 2 tours (1 tour per day). Tours typically take an entire morning

or afternoon so you will miss some sessions. Use the tour codes to show your choice. fee = $30 per tour. (Tour fees are not refundable. If a tour is NOT available, you

will not be charged or your fee will be refunded.) The registration form allows for a 1st and 2nd choice for each day. If your 1st

choice is not available and you haven’t selected a 2nd, you will not be registered to any tour.

check www.werc.org for a current list of tours.

tuesday, May 17 code faciLity01 Advance Auto Parts 02 CHEP Innovation Center03 Rooms To Go 04 Tompkins Associates05 Walt Disney World Resort / Distribution Services fuLL06 Southern Wine and Spirits of America, Inc Wednesday, May 18 code faciLity10 Advance Auto Parts11 Southern Wine and Spirits of America, Inc.12 CHEP Innovation Center 13 Rooms To Go14 Tompkins Associates

roundtaBLe discussionsThese small group discussions are the perfect setting to express your opinion, ask questions, exchange ideas and get immediate feedback. Only 20 seats per session—so come prepared to share! check www.werc.org for a current list of topics.

Monday, May 16 8:45 – 10:00 amcode toPic01 Implementing Advanced Material Handling 02 Legal Perspectives03 Operating a Smaller Facility04 Pick This

10:15 – 11:30 am

06 Business Location Services07 Deal With Unpredictable Spikes , Part 108 It’s Who You Know09 KPIs and Benchmarking fuLL

1:45 – 3:00 pm

11 Chemical Warehousing12 Leveraging Private Sector Resources for Disaster Response13 Too Much? Too Little? Or Just Right?14 Vested Outsourcing

3:30 – 4:45 pm

20 Cross Docking 201121 Deal With Your Safety Challenges22 Motivating Today’s Workforce - Generations23 Retrofitting: Get the Most Out of Your Warehouse

tuesday, May 17 8:45 – 10:00 am

30 Deal With Unpredictable Spikes, Part 231 Implementing Metrics32 It’s Who You Know

10:15 – 11:30 am

35 From the Bottom Up36 Legal Perspective on Chemical Warehousing37 Slotting Best Practices

1:45 – 3:00 pm

40 All About WERCouncils41 More Quarters in the Sofa42 Pick This!

3:30 – 4:45 pm

45 KPIs and Benchmarking46 Mergers & Acquisitions47 Slotting Best Practices

Wednesday, May 18 8:45 – 10:00 am

50 Dealing With Your Safety Challenges51 How to Cut Costs52 Systems Integration

interested in corPorate rates?Contact Chad pilbeam at cpilbeam@werc.org or 281.746.0449.

MeMBer neW MeMBer non-MeMBer

MeMBer educator MeMBer educator non-MeMBer educator

conference registration fees $1,200 $665 $1,475 $745 $1,500 $825

earLy-Bird discount $125registrations received by april 5, 2011

$1,075 $540 $1,350 $620 $1,375 $700

Register early for best value, and selection of tours and roundtables. Register online or mail or fax the attached form. registration must be received by april 18, 2011, to be included in the conference directory.

1100 Jorie Blvd., Suite 170 · Oak Brook, IL 60523-4413 · 630.990.0001

Registration Fees

our GuaranteeWerc stands behind the quality of our programming; therefore, if you are not satisfied, we will gladly refund your money, or provide you with a credit certificate toward any future WERC national educational program(s).

11

Registration FormPlease type or print; photocopy and use a separate form for each person registering.

Mr./Ms. ________________________________________________________________________________________________________________________________

Nickname (for badge) ____________________________________________________________________ Title ______________________________________________

Company _______________________________________________________________________________________________________________________________

Address______________________________________________________________________________ Suite _____________________________________________

City/State/Zip _________________________________________________________________________ Country ___________________________________________

Phone __________________________________ Fax _____________________________________ E-mail ________________________________________________

Type of business: ❑ Manufacturer ❑ Wholesaler ❑ Distributor ❑ Retailer ❑ 3rd Party ❑ Consultant ❑ Other

Responsibility: ❑ Warehouse/DC Mgmt ❑ C-Level ❑ Executive Level ❑ Marketing/Sales

❑ Transportation Mgmt ❑ IT ❑ Other ___________________________________________________

Purchasing/Buying Authority: ❑ < $100,000 ❑ $100,000–250,000 ❑ $250,000–500,000 ❑ $500,000–1,000,000 ❑ > $1,000,000

canceLLation PoLicycancellation date refund amount***

Until March 15, 2011 . . . . . . . . . . . . . . . . . . . . . . Refund less $75March 16 – April 5, 2011 . . . . . . . . . . . . . . . . . . . Refund less $150April 6 – April 26, 2011 . . . . . . . . . . . . . . . . . . . . . Credit, less $250, toward WERC’s 2012 Annual ConferenceAfter April 26, 2011. . . . . . . . . . . . . . . . . . . . . . . . No refund or credit

*** Substitutions can be made at any time and are subject to a $50 change fee. Any registration transferred from a WERC member to a non-member will be adjusted to the non-member rate. The registration fee paid for tours is non-refundable.

PayMent

Registration Fee: $ ____________ + Number of Facility Tour(s) _______ x $30 = __________ + Beer ‘n’ Bull $30 =

TOTAL AMOUNT DUE:

$_________________

PAYMENT INFORMATION

❑ American Express ❑ Mastercard ❑ Visa ❑ Check enclosed (payable to WERC in U.S. dollars drawn on a U.S. bank)

Account # ________________________________________________________________ CVC code: _________________ Expiration Date: _____________________

Name on Card ________________________________________________________ Cardholder Signature __________________________________________________

Billing Address________________________________________________________ City/State/Zip _________________________________________________

reGistration fees early Bird registration after (until April 5, 2011) april 5, 2011

WERC Member* $ 1,075 $ 1,200

Non-Member $ 1,375 $ 1,500

New WERC Member (includes $275 membership fee) $ 1,350 $ 1,475

Educator Member** $ 540 $ 665

Educator Non-Member $ 700 $ 825

New Educator Member (includes $80 membership fee) $ 620 $ 745

* Must be a member in good standing at the time of conference to qualify for member rate.

** Educator membership is available to full-time members of the instructional staff of an accredited college, university, trade, technical, specialty, or high school.

contact ellen Pendola at 630.320.5804 or ependola@werc.org for one-day rates.

contact chad Pilbeam at 281.746.0449 or cpilbeam@werc.org for corporate rates.

roundtaBLesEnter code(s) for up to 3 roundtables and 3 second choices.

1st choice: ___________ ____________ ______________

2nd choice: ___________ ____________ ______________

faciLity toursRegister for up to 2 tours. Indicate 1st and 2nd choices (codes).

1st choice: ___________ ____________ ______________

2nd choice: ___________ ____________ ______________

Refer to roundtable and tour lists online for dates, times and codes. If none of your tour choices are available, you will not be charged or will receive a refund.

reGister online: www.werc.org

phone: 630.990.0001

fax: 630.990.0256

mail: WERC 1100 Jorie Blvd., Ste. 170 Oak Brook, IL 60523-4413

questions? call 630.990.0001 or go to www.werc.org

The Association for Logistics Professionals

1100 Jorie Boulevard, Suite 170Oak Brook, IL 60523-4413

Werc ProudLy thanKs this year’s

conference sPonsors

chaMPion sPonsors

Benefactor sPonsors

Patron sPonsors

SM

Plan Your Conference Experience Set aside the dates.

Budget for the expense.

Review the program. (page 4–5) No sign-up is needed for sessions.

Check to see if there are any roundtables you’d like to attend. (page 6)

Check if there are any facility tours you’d like to attend. (page 6)

Fill out the registration form or register online.

Make hotel arrangements. (page 5)

Make travel arrangements.

Call 630.990.0001 if you have any questions.

Early-Bird Rates until APRIl 5th!

Join us in Orlando!An Invitation… i’ve been in the logistics industry in one way or the other ever since those college years when i “licked labels and kicked boxes.” like you, i know the complexity and the dynamics of working in this field. that’s why i also know you nEED to attend the WERC Conference. this is the chance for you to re-energize yourself, reconnect with other practitioners, learn about trends and new ideas and generally immerse yourself in the business of logistics for four intense days.

With your participation, we intend to ramp up the energy level, the networking opportunities, the content value and the camaraderie in orlando.

i look forward to seeing you there.

Michael Wohlwend Director, 2011 ConferenceVice President, SAP Americas, Inc.