IOT–a Unique Combination of Biz-UX-Tech-Sandhi Bhide Oct29-2014- SEMI PNW Breakfast Forum

Sandhiprakash (Sandhi) Bhide, Director of Innovation, Future IOT Solutions,

IOT Group, Intel CorporationOctober 29, 2014

Internet of ThingsA Unique Combination of Business Models, User

Experience and Technologies

Sandhi Bhide Intel Corporation, SEMI Pacific NW Fall Breakfast Forum - Era of IOT, A Technology Revolution, Oct. 29, 2014, 2014 Intel Corporation, OK for Non-NDA Disclosure 2

Make Solar Energy

Economical

Provide Nuclear

Fusion Energy

Develop Carbon

Sequestration Method

Manage the

Nitrogen Cycle

Provide access to

Clean Water

Reverse Engineer

the Brain

Advance Health

Informatics

Engineer better

Medicines

Engineer the Tools of

Scientific Discovery

Restore/Improve

Urban Infrastructure

Advance Virtual

Reality

Advance Personalized

Learning

Prevent Nuclear

Terror

Secure

Cyberspace/Internet

Invest in Biotech/

Stem Cell Research

Grand Challenges for Engineering in 21st Century

IOT Focus: Better Energy Conservation/Creation, Safe/Ample Food/H2O Supply, Sustainability, Security/Privacy/Identity/Safety, Science/Technology, Health/Medicine


IOT is not a problem to be solved only by technology

IOT needs new biz model and newuse-cases to activate the technology

It is about creating new value


Business, Usages and Technologies (BUT)

Technologies

UsagesBusiness

Inte

gra

teexis

ting

or

Investigate

New


Industry, Government, and Citizens Partnership

Citizens

GovernmentIndustry

Cro

wdsourc

e

Data

, API

Services, API, Security, Privacy,

Identity Protection, Safety

Infrastructure, technology

Know-how, Regulations

Apps, Anonymous Data


Technologies

UsagesBusiness


Each entity in the value chain has to add value (and Make Money)

End User or Customer

Component OEM

Comms Module OEM

$$$

Platform ODM

Equipment OEM

Consultants System Integrators

Service Providers

Software OEM

$$$


IoT creators often fail to take a holistic view on their concept before starting to develop

Service

It is not simply the connectivity that

makes an IoT offer different from a

traditional product, but the service that it

enables

Often, IoT creators fail to determine a

value proposition that enables users to do

things theyve not been able to do before

IoT creators struggle to define a viable

revenue model at an early stage

Clear definition of the interactions

between users and devices is sometimes

lacking. IoT creators should start from a

holistic view and map out the value

exchanges

Product Service

with

Product

DEVICES

MULTIPLE

USERS

DATA

PLATFORMS


Business Model Canvas

Alexander Osterwalder


New Business Model and Interactions


Technologies

UsagesBusinesses


Providing meaningful User Experience

Smart


IOT Security Vulnerabilities provide bad UX

Hackers break into networks of 3 big

medical device makers

(SF Chronicle, Feb 10, 2014)

Thousands of IoT control systems

vulnerable: DHS Study

(Info Week, Jan 11 2013)

Underground copper wire heist causes

San Jose freeway flood

(SJ Mercury News, Feb 28, 2014)

Target hackers broke in via HVAC

company

(CNBC, Feb 5, 2014)

How Hackers can take control of your

Car

(EE Times, Jul 8, 2013)

Attack on California substation fuels

Grid Security debate

(IEEE Spectrum, Feb 2014)

Shamoon [virus] was an external

attack on Saudi Oil Production

(Info Security magazine, Dec. 10, 2012))

World First Cyber hijack: Was missing

Malaysia flight hacked by mobile

phone?

(Express, March 16, 2014)


Security Threats to IOT Personal Devices lead to bad UX

14

Baby Monitor: Hacker takes over baby monitor and shouts

obscenities at sleeping child. ABC. 13 Aug 2013)

Fridge sending out spam after web attack compromised gadgets. One of > than 100K devices used in spam campaign.

(BBC News. Jan 2014)

Wearable Computing Equals New Security Risks, (InformationWeek. 13 Jan 2013)

Medical Devices: Were starting to attach medical devices to

electronic health records, and theyre not secure.'

(Healthcare IT News. May 2013)

Credit Card Information System: Target Confirms Point-of-

Sale Malware Was Used in Attack (Security Week. 13 Jan

2014)


Adoption of IOT devices closely related to UX

1. Wrong results

2. Unreliable operation

3. Bad out of box experience

4. Cumbersome to use: UI

5. Cost

6. After-sales Service- resolution time

7. Lack of problem ownership

8. Frequent maintenance

9. Security Breaches


Need New UXs with Connected Devices/Services


Technologies

UsagesBusinesses


Security &

Privacy

Analytics

Software

Algorithms

Comms

Data

Storage

Processing

Actuation

Sensing

IdentificationLocalization

& Tracking

Smart

Things

Energy Storage

Harvesting

What technologies need to come together?

RightMindset

Resources

Strong Will

Industry Support


Key Technology Opportunities

Key Technology Area Opportunities

Sensors New sensors cheap, efficient, low-power, Bio and health

sensors, emotion sensors

Slow Sensor Processing Algorithms and low-level analytics for slow sensors:

Feature Extraction, Classification, and Inferencing

Fast Sensors Processing Fast Algorithms for local video and audio processing,

activity detection, fast data extraction from a stream

Sensor Fusion Algorithm development with multi-sensor inputs

Computing at the edge

versus Cloud

Flexible model of computing, edge versus cloud based on

connectivity, cost, power, latency, data size, criticality,

E2E Security Develop collaboration between the verticals, Develop

common data model, Develop common architecture,

develop common API, common P2P data exchange

Communication Develop intra-device connectivity, Develop policy-based

flexible, most efficient, least costly/power-consuming

comms protocols/methodology, efficient IPV6. 6LoWPAN


Key Technology Opportunities

Key Technology Area Opportunities

Security Partitioning of personal versus data for crowd-sourcing,

algorithms to maintain E2E security, Identity Management

Energy Harvesting Tremendous opportunity to build high output, high

efficiency comprehensive energy harvesting modules to

work across many conditions, long life batteries

Analytics Distributed analytics from sensors to edge to the cloud

Analytics algorithms for multi-sensor

Multi-cloud data sense-

making analytics

Algorithmic development for sense-making for data

residing in multiple clouds

Device Management Common mechanism to manage devices, device

characteristics, policy, device health, device discovery,

Actuators Highly secure, fail-safe, error-free actuator development

Predictive Algorithms Heuristic development to predict future behavior based

on past behavior

Big Data Compression techniques, comprehensive edge algorithms

for data reduction at the source


IOT is not a problem to be solved only by technology

IOT needs new biz model and newuse-cases to activate the technology

It is about creating new value

Coming back to Square One


Thank you

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IOT–a Unique Combination of Biz-UX-Tech-Sandhi Bhide Oct29-2014- SEMI PNW Breakfast Forum