iPad Publishing Made Easy

Introduction

• Shake up of the eReader Market

• iPad – 3 different Sales Models

• The YUDU model - Profiting from the success of the Apple Store

• Going digital

eReader Market

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Apple iPad - Shake Up of the eReader Market

“The fastest consumer device to $US1bn” ....70 days

• 1 Million units sold within the first month • Apple selling 200k iPad units a week in the US alone• Pre-Launch demand greater than for the iPhone.• Amazon Kindle market leader, with 62% market share• But the iPad is already registering 16% share• Launches in Europe on Friday 28th May• Demand: Content = OPPORTUNITY

Source: Change Wave Report 2010

iPad has created new phenomena.....

“Kindle Shame”

3 MODELSIPAD AND IPHONE DEVICES

Store Front Model

User goes to App Store

Downloads Store front

app

User taken away to

third party website

Browses and buys on

3rd party website

Pros• No commission to Apple

Cons• Can’t search for title• Disjointed customer experience• Pay commission to store owner• Need to be online all time• Input customer data again

Browser Based Model

User browses net

via iPad

Arrives at website

View content online

PROs• No commission to Apple• Familiar process

CONs • Can’t search for title• Need to be online all time• Difficult to sell content• Not taking advantage of iPad functionality

App Based Model

User goes to App Store

Searches for title

Buys via App store using

exiting details& Download

Pros• Simple process• Easy for consumer• Encourages browsing• Can search for titles• Focuses on purchase• Downloads

Cons• Pay 30% commission to Apple

Ubiquity…

• Publishers produce content once as PDF• PCs, iPads and smart phones, Android, Kindle and eReaders

YUDU – SAAS iPad & iPhone Apps

• YUDU has developed the first self-publishing reader application specifically for the iPad with a version for the iPhone

• We’ve focused on getting the App right for end user and publisher. Slick, quick, simple

• YUDU create the branded App and take care of submission to Apple etc

THE YUDU MODELIPAD AND IPHONE DEVICES

• Ubiquity a commitment to develop the best apps for all the popular reading devices. NOT a common reader if this cannot provide an optimum viewing experience for the reader

• Magazines and Consumer titles are impulse buys, like the news stand. The shortest customer journey is needed to maintain the buyer momentum. YUDU therefore uses the App store for sales fulfilment.

• YUDU Generates Traffic and has a news stand with more than 100k publications with a Global Alexa ranking in the top 9k sites. We will drive traffic to your title from YUDU.com to support your App.

• The Title is King and the App must be branded by title and not “YUDU” reader to be found easily on the App store. -Your title, your branding, your data, your control.

• Three Pillars: 1. App design and technology 2. Unique compelling business model 3. Unique self publishing workflow (online editing and enhancing tools)

The YUDU Model

THE FEATURES ….

iPad App – Features - DEMO

• Branding: Apps can be branded to the publishers requirement, including welcome page

• SaaS Access via YUDU interface – Upload PDF & edit• Reader optimized to minimize memory usage for a

rapid reader experience when moving between pages• Razor sharp text at high zoom levels and high quality

graphics and photos • Video and audio can be easily inserted and be triggered

from the page• Web and email links are live and can link to web• 3 different viewing options: Single, double page and

text only view that can be edited by the publisher• Sharing tools, search, Push notifications and thumbnail

view document navigation to be added shortly after launch

1. YUDU creates the specialized branding

2. YUDU sets up the App and inserts all the data and content supplied by the publisher.

3. YUDU submits the App to apple for approval (can take up to 30 days) and resubmits to Apple after upgrades

4. YUDU takes care of publishing each document after the publisher has signed off on the content

5. If the publisher has chosen to charge a fee for the app, or will be charging for downloading publications, YUDU will set up the App Store process

YUDU Creates and Manages the App

Summary

• The iPad has arrived with a vengeance• Important to take advantage of the buzz• We think the App model is best• YUDU have created first self-publishing iPad App• Best of breed customer experience• YUDU manages the Apple relationship – simple for

the publisher – no headache or extra process• Truly cross platform solution for e-Publishing

THANK YOU AND QUESTIONS

FREE Whitepapers @ yudupro.com

• Interested in how to get your publication on the iPad and other mobile devices? YUDU are running a workshop to give publishers a quick tour of the e-reader market - the different models available to publishers, how you can profit from the Apple Store’s success and the best way to incorporate iPad publishing into your digital strategy. They will demo their own iPad solution and answer questions from the floor.