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INTERNATIONAL PRIVATE LABEL SHOW THE ONLY SPECIALISED PRIVATE LABEL EXHIBITION IN RUSSIA AND CIS l The major networking platform for private label insiders in Russia & CIS l Know-how on a private label industry in Russia & CIS II International PRIVATE LABEL AWARDS for manufacturers and retailers 5–6 APRIL 2017 MOSCOW, CROCUS EXPO, PAVILION 2, HALL 10 DISCOUNT 10% TILL JUNE 1, 2016 FOR IPLS 2016 EXHIBITORS

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Page 1: IPLS presentation (english)

INTERNATIONAL PRIVATE LABEL SHOWTHE ONLY SPECIALISED PRIVATE LABEL EXHIBITION IN RUSSIA AND CIS

l The major networking platform for private label insiders in Russia & CIS

l Know-how on a private label industry in Russia & CIS

II International PRIVATE LABEL AWARDS for manufacturers and retailers

5–6 APRIL 2017MOSCOW, CROCUS EXPO,

PAVILION 2, HALL 10

DISCOUNT 10% TILL JUNE 1,

2016

FOR IPLS 2016 EXHIBITORS

Page 2: IPLS presentation (english)

FOODl Spiritsl Non-alcoholic beveragesl Groceriesl Snacksl Сonfectionery,bakery,chewinggumsl Tea,coffeel Sauces, vinegars and condimentsl Dairy and fat productsl Meat productsl Fish productsl Canned, frozen foodl Fresh fruit, vegetablesl Superfoods (ECO, BIO, functional foods)l Ready meals, ethnic food

NONFOODl Car care and accessoriesl Household chemicalsl Pet food and accessoriesl Medical productsl Cosmetics and perfumeryl Hygienel Household, kitchenware, garden,

DIY goodsl Apparel, footwear, textilel Baby productsl Household appliances and electronicsl Officesuppliesl Furniture

PACKAGING, DESIGN

EQUIPMENT, SERVICE

EXHIBITION SECTIONS:

EXHIBITaTIPLSTOday–PLACE YOUR PRODUCT ON A STORE SHELF TOMORROW

WHO EXHIBITS?

125 EXHIbItINg COMPANIES:

74% RUSSIA

WHICH gOALS DOES IPLS HELP tO ACHIEVE?*

• Findnewclientsandpartners• Supportcompany’simage• Presentnovelties• Networkwithexistingpartners• Enterthemarket• Marketresearch• Other

TESTIMONIALS

IPLSisaverygoodexhibitionofanormalsizewherewecantalkwithmanyclientsandreceivethemwell.Weknowallnamesofpeoplewhohavebeenattheshow;wefeelalittlelikeinParis.IabsolutelyrecommendalltheFrenchandEurope-anstoexhibitatthisshow!

Joel Curcio, export & private label director SEgAFREDO ZANEttI France

WedecidedtoparticipateinIPLSbecauseRus-siarepresentsabigchallengeforus.Itisanenormousandsteadymarketinourview,andwebelievewemustbethere.Wehavemadeseveralgoodcontactswithretailers.Withoutparticipat-ingattheshow,itwouldbedifficult.

Mladen Jeremic, advisor at tortilla Mexicana (PIP DOO), Serbia

Wehadalotofpeoplevisitingus.Itwasworth-whilecomingallthewayfromIndiatoMoscow.IPLSisawonderfulplatform:youcandoayear’sjobinonedaybecauseyou’vegotaconglomera-tionofallthesuppliersandbuyersatoneplacesoyouhavealltheprospectivecustomersinonelocation!

Nikhil Nanda, managing director at JHS SVENDgAARD LAbORAtORIES LIMItED, India

AtIPLS2016wehadsomanyvisitors,wedidnotexpectsuchaninflux,probablythisyearprivatelabelsdevelopfastindeed,sotheshowhasalsobecomeverypopularandthisisnoticeable.

Anna tulina, head of marketing department bumfa group, Russia

*AccordingtoIPLS2016exhibitorsurvey

1st- TIME

EXHIBITOR

1st- TIME

EXHIBITOR

1st- TIME

EXHIBITOR3 YEAR EXHIBITOR

94% 83%

80% 79%

76% 64%

50%

Find new clients and partners Support company’s image

Present new products and services Network with existing partners

Enter the market Market reseach

Other

26% INtERNAtIONAL:Belarus,Bulgaria,China,CzechRepublic,Denmark,Finland,France,Germany,India,Israel,Italy,Poland,Serbia,Spain,SriLanka,Taiwan.

DISCOUNT 10% TILL JUNE 1,

2016

FOR IPLS 2016 EXHIBITORS

Page 3: IPLS presentation (english)

VISITORS PROFILE*

tatiana Dolinnaya, own brand specialist at Metro Cash & Carry:"Despiteourconstantbusynesswithsuppliers,everybodyfromourcompanylikedtheshow,inoverallandintermsoforganisation.Wewillsurelybegladtoparticipateatthenextyear,andwehopetoseemoresuppliers!"

Nadezhda Protasovskaya, head of private label department at New trade Systems:"Theshowisgettingbetterandmoreeffectiveeachyear.Thedistinctdifferencefromothershowsisthatherewearefocusedonprivatelabelissues,andweareinourcircle".

Alexey boitsov, advisor, official representative at RegionMARt JSC:"Moreexhibitors,morefoodcompaniesthanbefore...Obviously,acourseofdevelopmentwaschosencorrectly,andmorecompaniesaregettingtoknowabouttheshowandthatit’sworthexhibitingat".

Makedecisionsortakepartinadecision-making

1,752 unique visitors:Headsofprivatelabeldepartmentsoffederalandregionalretailchains,purchasingmanagersofonlineretailers,pharmacies,HoReCa(hotels,ca-fes,caterers,airlines),wholesalersanddistribu-torsoffoodsandnon-foodproducts,representa-tivesofimport,exportcompanies,andproducers(brand-owners).

1/3 visits IPLS every yeartofindnewoffersandmeetwithexistingpartners.

ÔËÌËχ˛Ú ¯ÂÌËÂ Ó Á‡ÍÛÔ͇ı ëíå ËÎË Û˜‡ÒÚ‚Û˛Ú ‚ Ëı ÔËÌflÚËË

84%  

Executive level

30%

26%

24%

11%

Producer (brand owner) - 30%

Retailer - 26%

Distributor, wholesaler 24%

Government, media, associations - 3%

Online retailer - 3%

Pharmacy - 2%

HoReCa - 1%

Other (equipment, packaging, services) - 11%

Head of department Specialist

Executive level

30%

26%

24%

11%

Producer (brand owner) - 30%

Retailer - 26%

Distributor, wholesaler 24%

Government, media, associations - 3%

Online retailer - 3%

Pharmacy - 2%

HoReCa - 1%

Other (equipment, packaging, services) - 11%

Head of department Specialist

**AccordingtoIPLS2016visitorsurvey

78%Moscow and Moscow region

2,0%Siberia, Ural, Far East

2,3%South and Northern Caucasus

1,5%Other countries

4,9%St. Petersburg and North West

4,7%Central district

4,6%Volga district

2,1%CIS

OVER 200 RETAIL CHAINS VISIT IPLS WHICH HAVE PRIVATE LABELS IN THEIR ASSORTMENT *Visiting chains profile: food and non-food FMCg supermarkets, hypermarkets, discounters), pharmacies, perfumery and cosmetics stores,

drogeries, fixed price segment, household retail (household appliances, kitchenware, gardening goods, DYI, furniture, etc.), fashion retail (apparel, footwear, lingerie, accessories), auto accessories, gas stations, and others.

VISITOR TESTIMONIALS**

POSITIONSaNddECISION-MaKINGAUTHORITY**

COMPANY PROFILE**

*AccordingtoIPLS2016

Page 4: IPLS presentation (english)

VISITORS PROFILE

44% èÓÒÂÚËÚÂÎÂÈ

Á‡ËÌÚÂÂÒÓ‚‡ÌÌ˚ı ‚ FOOD*

FOOD

% OF VISItORS INtEREStED IN FOOD CAtEgORIES (OF tOtAL NUMbER OF INtEREStED IN FOOD):*

IPLS 2017 SPECIAL ZONES• SUPERFOODS (ECO,

bIO, functional foods)• EtHNIC FOODPlease contact your manager for details.

*AccordingtoIPLS2016visitorsurvey

FMCg REtAIL CHAINS At IPLS 2016:MetroCash&Carry,AzbukaVkusa(ABCofTaste),Lenta,Auchan,Dixy,Victoria,SPARRussiaBV,X5RETAILGROUP(Perekrestok,Pyaterochka),Billa,Globus,Magnet(TanderJSC),O’KEY,NewTradingSystems(LeaderoftheEconomy,Melissa,Sunberry,SupermarketPlus,Dobryanka),Commandor,Monetka,Chibis,Verniy,Druzhba,Eataly,Citysupermarket,Utkonos,PervyiKrasnogorskiy,Izbenka,BeerLeague,EatatHome,Freshmarket,VkusVill,Sputnik,Europe,Sputnik,etc.

Bakery & Confectionery Groceries

Tea, coffee Dairy and fat products

Soft drinks Alcoholic beverages

Frozen food Infant food

Canned goods Snacks

Meat food Dried fruit and nuts

Ready meals Fruit, vegetables

Olive oil Fish products

44% visitors

are interested in food*

Page 5: IPLS presentation (english)

VISITORS PROFILE NONFOOD

% OF VISItORS INtEREStED IN NONFOOD CAtEgORIES (OF tOtAL NUMbER OF INtEREStED IN NONFOOD):*

*AccordingtoIPLS2016visitorsurvey

56% èÓÒÂÚËÚÂÎÂÈ

Á‡ËÌÚÂÂÒÓ‚‡ÌÌ˚ı ‚ NONFOOD*

Perfumery and cosmetics

Household chemical goods

Packaging

Personal hygiene

Paper products

Household goods

Aerosol products

Autochemistry

Children goods

Medicines and medical goods

Textile

Household appliances and

Office supplies

Footwear & accessories

Animal food and accessories

56% visitors are

interested in nonfood*

NONFOOD REtAIL CHAINS At IPLS 2016:LeroyMerlin,Alpari,Sem+Ya,FixPrice,Castorama,GoodDay,SangiStyle,L’Etoile,Stroydepo,NOVEKS,Yuterra,7Days,Stokeast(Rainbow’sSmile),ObuvRossii),DetskiyMir,Tvoygadzhet,BeautyMarket,Sharm,Vital,DressToUndress,Faberlic,Galamart,ThreeCats,Perfume-Leader,Ulitka(Popourri),DobryeDela,OriginalMarket,etc.

Drugstore chains:Tvoidoctor,36.6,Rigla,SamsonPharma,A5,DoctorStoletov,etc.

Page 6: IPLS presentation (english)

PROGRAMME

tRADE FORUM: PRIVAtE LAbEL* TradeForumisthemajorconferenceinpri-vatelabelindustryinRussia&CISandkeysourceofknowledgeaboutprivatelabels.Duringtheconferenceheadsofprivatelabelandcontractmanufacturingdepartmentsofretailandmanufacturingcompaniesdiscusshotissuesdedicatedtoprivatelabels,andrenownedexpertspresenttheirmostsuc-cessfulcases.

tRADE FORUM: PRIVAtE LAbEL

CHAINS’ WHOLESALE CENtER*

Exhibitorshaveanopportunitytopartici-pateinface-to-facemeetingswiththeheads

andspecialistsofprivatelabeldepartmentsfromfederalandregionalretailchains

inacomfortableatmosphereofaRetail-ers’Lounge.Participationatthispartofa

programmeallowsIPLSexhibitorstopresentproductstotheretailersinterestedinthe

category,exchangecontacts,andnegotiateonfurthercollaboration.

CHAINS’ WHOLESALE CENtER

PRIVAtE LAbEL gALLERYAbrightandspectacularexpositionofthebestinnovativeprivatelabellinesoflargestretailersofvariousspecializa-tions(pharmacies,drogerie,fashion,household&DIY,online,etc.).Allshowattendeesandexhibitorscanvoteforthebestprivatelabelline.

PRIVAtE LAbEL gALLERY

PRIVAtE LAbEL AWARDS (by IPLS)

Theawardwasestablishedtobe-comeaprestigiousinternationalrecogni-

tionandindicatoroftheprivatelabelmarketdevelopmentinRussia&CIS.Dur-ingthePrivateLabelAwardsceremonyin

2016,32retailchainsand4manufacturersofprivatelabelshavebeenawardedwithprizes,diplomasandqualitymarksin20

differentcategories.

PRIVAtE LAbEL AWARDS (bY IPLS)

*TheIPLS2016programmeisgiven.TheIPLS2017programmeissubjecttochanges.Tolearndetailspleasecontactyourmanager,orfollowournewsandupdatesonthewebsite

Page 7: IPLS presentation (english)

WEBSITEWWW.IPLS-RUSSIa.RU– THE KEY PORTAL FOR PRIVATE LABEL MARKET IN RUSSIA & CIS

7%

45%

26%

15%

6%

2%

18-24

25-34

35-44

45-54

55-64

65+

ÇéáêÄëí

WEbSItE AUDIENCE* WEbSItE tRAFFIC*

åÛʘËÌ˚

44% ÜÂÌ˘ËÌ˚

56% gENDER

AgE

gEOgRAPHY*

*AccordingtoGoogleAnalytics-April1,2015-March31,2016

Russia & CIS

59 555

2,5monthstotheIPLS Annual (January10,2016-March23,2016) (April1,2015-March31,2016)

Pageviews 126,190 198,002

Sessions 58,379 94,585

Unique visitors 45,891 73,376

SPECIAL OFFERA banner on a most noticeable position on website’s homepage for 6 MONtHS: 1 472 €

Middle East & Africa

1 049Asia

& Australia

2 210

Europe

8 120

Americas

1 427

For details please contact your manager

Women

56% Men

44%

www.ipls-russia.ru