Canada’s Progressive Magazine for Processors

ippt.ca

2020 MEDIA

PLANNER

AUDIENCE AND REACH

Business & Industry

29,000+eNews Subscribers

99.9%Direct Request from Recipient

Source: 2018 Research Business Media and B2B Buyers

- RKI AND Magazines Canada

95% say B2B magazines are a “trusted voice in the industry”

86% more likely to investigate a product or service they read about in our pubs

45% say we’re the first place they’d go to learn about a new product

IPP&T is the voice of the Canadian industrial processing sector, providing information and solutions on cutting-edge technology, products, equipment, systems and services for Canada’s process industries including Oil & Gas, Food & Beverage, Pulp & Paper, Chemical, Wastewater, Mining and more. Industrial processing professionals rely on IPP&T to stay current, informed, and competitive.

Through print and digital media products, eNewsletters, white papers, eBlasts, videos and more, IPP&T keeps readers engaged while providing suppliers with effective marketing solutions to connect with decision makers.

Knowing your customers and understanding where decision makers seek information is key to your marketing decisions. So when 97% of IPP&T readers say they want the print edition, shouldn’t you be there?

8.7% Engineering Consulting & Services 2,186

7.7% Food & Beverage1,925

18.2% Mining & Metal Processors

4,565

8.5% Pulp & Paper

2,137

21.7% Other Secondary Manufacturers

5,450

1.7% Power Generation

427

2.1% Water/Waste

Water Treatment 519

6.9% Wholesale Trade

1,743

4.5% Plastics & Rubber1,133

4.9% Chemical/

Pharmaceutical 1,247

8.2% OTHERS2,069

4.2%Chemical Producers

1,065

3.6% Oil & Gas, Petroleum

911

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25,093

Print and Digital Subscribers

Corporate management (including Purchasing)

14,076

Plant operations

5,460

Engineering

4,760Research & Development

277 Others*

520

*Includes Materials Handling and Others allied to the field

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44%

CONTENT MARKETING

64%

great content ideas that will help your company attract more customers and make more money!5

73%

1. WHITE PAPERS provide engaging, timely and relevant thought leadership to your clients and prospects. White papers allow your company to share the unique value you bring to the table through new ideas, content that educates (not sells), and a clearly communicated view on issues that matter to the industry you serve.

2. VIDEOS are a must-have in every company’s marketing strategy. From product demos to explainer videos to client testimonials to interviews with company leaders, videos are the shining light in today’s content marketing world. Benefits include improved SEO, better email clickthroughs, strong consumer attention and higher engagement.

3. CORPORATE PROFILES inform people about your company’s products, services and value proposition. Use profiles to explain your strengths, positive track record and corporate identity on company website, staff recruitment portals, media kits, press releases, and social media platforms.

4. EXECUTIVE Q&As represent a quick way to elevate your corporate leadership in the minds of industry members. Easy to read and easy to share, Q&A articles tell the story of your brand through its leaders, and offers those interested in your company direct insights into your history, strategy and future!

5. CASE STUDIES showcase your company’s success stories to existing clients and prospects through the lens of your most satisfied and loyal customers. Case studies are niche, direct and resonate with your target market as they tell the story of how your company solved a customer’s problem, not to mention highlight positive customer experiences.

Present yourself in a thought leadership position different from traditional advertising.

Capture new leads and prospects from a diverse and engaged audience.

ARTICLE PROMOTIONTotal value $5,450Your Cost $3,800(savings of $1,650)

PRODUCT PROMOTION Total value $7,300 Your Cost $4,200 (savings of $3,100)

eNewsletter with Lead Generation 4 4

Website – Home Page (one month) 4 4

Website – Product Category (one month) 4EBlast with Lead Generation (5,000 emails) 4 4

Featured Product in Magazine (front cover image + 1/4 page ad)

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69%93%of B2Bmarketersuse contentmarketing

of marketers say contentis superior to direct mailand PR

of B2Bmarketersuse YouTubeto distributecontent

of B2Bmarketersoutsourcecontentproduction

of marketerssay contentproduction is thebiggest challengefor them

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CUSTOM VIDEO

Contact Stephen Kranabetter for more details skranabetter@ippt.ca • 416.510.6791

TRADE SHOW VIDEO $750*The ISA and Global Petroleum Trade Shows are a great place to showcase your product with our Booth Video package. Having your influential people on site with your product on display is the perfect opportunity to have a 2-3 minute video. You can host the video on your own website and promote it through your own communications and social mediaFinished 2-3 minute video includes:• On-site interview with company rep(s)• On-site product b-roll• On-site conference or expo b-roll• Use of supplied product photos• Editing of video• Posting on PROCESSWest website• One tweet from PROCESSWest magazine

(Requires pre-booking)

INTERVIEW / PRODUCT VIDEO

$1,500*Produced in our state-of-the-art green screen studio within easy driving distance in the GTA, our professional quality interviews or product showcases will tell your story the way it needs to be told for your audience.

CORPORATE VIDEO $2,500*Filmed on location at your office or facility, our corporate video package tells the story of your business in a compelling and dynamic way. Video allows your viewer, or customer, to be informed easier than ever before.

*Project requests beyond the scope of the 3 packages listed must be quoted separately

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TABLOID PAGE

Trim Size: 9 ½” W x 13 ¼” DBleed Size: 9 ¾” W x 13 ½” DLive: 9” W x 12 ¾” D

STANDARD PAGE

7” x 10”

2/3 PAGE

Vertical 4 7/8” x 10”

2/3 PAGE

Horizontal 7” x 6 ¾”

1/2 PAGE

Horizontal 7” x 4 7/8”

1/3 PAGE

Vertical 2 ¼” x 10”

1/2 PAGE

Vertical 3 3/8” x 10”

1/2 PAGE

Island 4 7/8” x 7 3/8”

1/3 PAGE

Square 4 7/8” x 4 ¾”

1/4 PAGE

Horizontal 4 5/8” x 3 7/8”

PRINT ADVERTISING RATES AND SPECS

2020 Advertising Rates (Gross)1X 3X 6X 12X

TABLOID PAGE $6,615 $6,410 $6,206 $5,998

STANDARD PAGE $5,008 $4,855 $4,697 $4,574

2/3 PAGE $4,176 $4,074 $3,967 $3,865

1/2 PAGE $3,468 $3,386 $3,304 $3,218

1/3 PAGE $2,825 $2,774 $2,687 $2,616

1/4 PAGE $2,305 $2,254 $2,203 $2,147

FULL PAGE STANDARD PAGE

2/3 PAGE VERTICAL

2/3 PAGEHORIZONTAL

1/2 PAGE VERTICAL

1/2 PAGEHORIZONTAL

1/2 PAGE ISLAND

1/3 PAGE VERTICAL

1/3 PAGESQUARE

1/4 PAGE VERTICAL

1/4 PAGEHORIZONTAL

IPP&T FEATURE PRODUCTProduct image featured on front cover with reference to ad page

Product image and description highlighted within the magazine (approx. 150 words) with reference to website

$2,300 (limited availability)

1/4 PAGE

Vertical 3 3/8” x 4 7/8”

EDITORIAL FOCUS DEADLINES BONUS DISTRIBUTION

FEB Level/AutomationAd closing: Jan 21Ad material required: Jan 28Issued: Late Feb

ISA Show (Edmonton), April 29-30

APR Flow/Industrial CommunicationsAd closing: Mar 17Ad material required: Mar 24Issued: Mid Apr

Global Petroleum Show (Calgary), June 9-11

JUN Pumps/FiltrationAd closing:May 12Ad material required: May 19Issued: Early June

SEPT Pressure/ValvesAd closing: Aug 11Ad material required: Aug 18Issued: Early Sept

Oil Sands Show (Fort McMurray), September 16-17Powder & Bulk Solids (Montreal), October 7-8

OCT Temperature/Process SafetyAd closing: Sept 15Ad material required: Sept 22Issued: Mid Oct

NOV Gas Detection/Preventive MaintenanceAd closing: Oct 27Ad material required: Nov 3Issued: Late Nov

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WEB ADVERTISING

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POSITION SIZE PRICE/MO.Leaderboard(Mobile)

728x90(300x50) $350

Big Box 300x250 $300Wallpaper(Mobile)

550x684(300x50) $500

Run of Site Display AdsWeb ad specsMax. file size – 40KB File formats: GIF, .JPG, .PNG, HTML5*, & 3rd Party Scripts

Wallpaper specsTwo Areas: 550px X 684pxFile formats: GIF, JPG, HTML5Max. file size: 250 KBImage Safe Area: 150px X 684px

We’re more than compliant … We’re CASL Certified!Annex Business Media and its properties are the first (and so far the only) media company to undergo a third party CASL audit for certification.

Find out more at annexbusinessmedia.com/CASL

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IPP&T eNEWSLETTER

Delivered bi-weekly, IPP&T eNews delivers the latest news, highly

informative editorial and products.

ENEWSLETTER JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC

IPP&T eNewsletterrJan 7Jan 21

Feb 4Feb 18

Mar 3Mar 17

Apr 7Apr 21

May 5May 19

Jun 2Jun 16

Jul 7Jul 21

Aug 4Aug 18

Sept 2Sept 15

Oct 6Oct 20

Nov 3Nov 17

Dec 1 Dec 10

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IPP&T eNewsCirculation: 28,040Leaderboard: $600Big box: $600Sponsored content $800Sponsor spotlight: $800

Big Box ad: 300px X 250 pxLeaderboard ad: 728px X 90pxSmartphone Ad: 300px X 50 px (required with leaderboard ad)Max. File Size: 40 KBFiles: .GIF, .JPG, .PNG

Sponsored contentPositioned within News section and can feature an article, case study, video, or whitepaperTitle, 30 words + one link

Sponsored SpotlightImage: 300px X 250px (see big box specs)Headline: 5-10 wordsCopy: 75-100 words+one link

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PROCESS eCONNECT & WHITEPAPER Xchange

Process eConnectCirculation: 29,067Top spot: $700 Below top spot: $600

Whitepaper XchangeCirculation: 29,090Top spot: $700Below top spot: $600

SpecsProduct Image: 300px X 300pxAccepted file types: .GIF, .JPG. .PNGMax file size: 40KBHeadline: 5-10 wordsText: 50-75 words + one link

ENEWSLETTER JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC

Process eConnect Jan 28 Feb 25 Mar 24 Apr 28 May 26 Jun 23 Jul 28 Aug 25 Sept 22 Oct 27 Nov 24 Dec 15

Whitepaper Xchange Jan 30 Feb 27 Mar 26 Apr 30 May 28 Jun 25 Jul 30 Aug 27 Sept 24 Oct 29 Nov 26 Dec 17

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Specs50 word introduction+ one link to webpage hosting whitepaper

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eBLASTS $250 CPMSend a custom eBlast with your exclusive marketing message to our targeted list of opt-in subscribers. This is a one-of-a-kind opportunity to reach all of the purchase influencers in your industry. Segment our database by role, industry and geographic region to target the buyers and influencers for your products.

DIGITAL ADVERTISING

DIGITAL EDITION $1500 per issue Digital issues are sent to the same audience that receives the paper edition. For a small investment, you can double your exposure, amplify your impressions, and influence decision-makers consistently! No matter what page is viewed, your sponsorship banner is always visible!

BENEFITS

• We build and deploy a mobile friendly eBlast with clean code quickly and easily

• Deployment is not tied to a pre-set schedule

• Content engagement drives increased interest

• Social sharing & mobile friendly

• Strong, strategically placed CTAs

• Optimized to get through spam filters, we check each deployment before sending!

SpecsFull page ad + skyscraper ad 160px X 600px

Small Box Image for Digital Notification email 180px X 125px + one Link

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CONTACT

Don Horne Editor dhorne@ippt.ca 416.510.5162

Stephen Kranabetter Associate Publisher skranabetter@ippt.ca 416.510.6791

Barb Vowles Account Coordinator bvowles@annexbusinessmedia.com 416.510.5103

Barb Adelt Circulation Manager badelt@annexbusinessmedia.com

PRINT AD SUBMISSIONAll hi-res pdf files are to be uploaded to the loading dock. The Annex loading dock for all ads should be submitted via: annexnorth.loadingdock.ca

1. Enter your email address

2. Write a brief description and include the publication name and month

3. Under notifications select Trina Dillon, Production Artist

4. Select the number of files you are uploading and attach file(s)

The preferred file submission is print optimized PDF but we will accept the following file formats: PDF/X; QuarkXpress (Mac/PC); Adobe Illustrator, Photoshop or Indesign CS4 or higher (Mac/PC)

REQUIREMENTS FOR ARTWORK:• All fonts must be supplied or embedded in the PDF file• All images must be supplied or embedded in the PDF

file and meet print specifications (CMYK, 300 dpi)• All colours used must be CMYK or Grayscale

QUESTIONS PLEASE CONTACT:Barb Vowles | Account Coordinator 416.510.5103 | bvowles@businessmedia.com

ippt.ca