10
USA EU CHINA N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a 5-minute survey consisting of 10 structured questions (fielded in local languages). All data were collected via an online survey over a 5-day period in April 2019. Base: (Ophthalmologists): USA n=68, Europe n=179 (UK n=36, FR n=35, DE n=35, ES n=38 IT n=35), China n=50, LATAM n=43 (Mexico n=27, Brazil n=16), Russia (n=32), Japan (n=30) OPHTHALMOLOGY Ipsos MD&D Pulse Survey May 2019 LATAM RUSSIA JAPAN OPHTHALMOLOGY Ipsos Medical Devices & Diagnostics Pulse Survey June 2019 USA EU CHINA LATAM RUSSIA JAPAN

Ipsos Medical Devices & Ipsos MD&D Pulse Survey …JPN)IPSOS MDD...USA EU CHINA N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a 5-minute survey

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Page 1: Ipsos Medical Devices & Ipsos MD&D Pulse Survey …JPN)IPSOS MDD...USA EU CHINA N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a 5-minute survey

USA EU CHINA

N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a

5-minute survey consisting of 10 structured questions (fielded in local languages).

All data were collected via an online survey over a 5-day period in April 2019.

Base: (Ophthalmologists): USA n=68, Europe n=179 (UK n=36, FR n=35, DE n=35, ES n=38 IT n=35),

China n=50, LATAM n=43 (Mexico n=27, Brazil n=16), Russia (n=32), Japan (n=30)

OPHTHALMOLOGY

Ipsos MD&D Pulse Survey

May 2019LATAM RUSSIA JAPAN

OPHTHALMOLOGY

Ipsos Medical Devices &

Diagnostics Pulse Survey June 2019

USA EU CHINA LATAM RUSSIA JAPAN

Page 2: Ipsos Medical Devices & Ipsos MD&D Pulse Survey …JPN)IPSOS MDD...USA EU CHINA N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a 5-minute survey

USA EU CHINA

N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a

5-minute survey consisting of 10 structured questions (fielded in local languages).

All data were collected via an online survey over a 5-day period in April 2019.

Base: (Ophthalmologists): USA n=68, Europe n=179 (UK n=36, FR n=35, DE n=35, ES n=38 IT n=35),

China n=50, LATAM n=43 (Mexico n=27, Brazil n=16), Russia (n=32), Japan (n=30)

OPHTHALMOLOGY

Ipsos MD&D Pulse Survey

May 2019LATAM RUSSIA JAPAN

41%

13%

18%

28%

2%

9%

28%61%

83 66 90 69 46 33 55

70 63 74 51 38 29 47

12%

10%

26%

52%

127 113 127 11847 108 82

111 96 105 104 44 90 71

中国と日本ではロボット技術を使用する意向が高く、好意的に捉えている。中南米も近い傾向を示している。一方米国とロシアは最も保守的で、好評度も低くロボット技術を採用する意向は無い(米国)もしくは賛成ではないが使用すべきだと感じている(ロシア)。

ロボット手術に対する眼科医の姿勢

患者数が多い日本と中国では、現在患者のほとんどが近視、白内障、ドライアイで占めている。中国では近視患者、中国とロシアでは白内障、中国と日本ではドライアイ患者がそれぞれ増加すると予想される。

過去と現在の症例で様々な病態とは

Q1 医師が選択する治療の割合

肯定的で使用意向がある

肯定的だが、使用意向はない

否定的だが、順応すべきだと感じる

否定的で使用意向も無い

Q2 それぞれの症状を治療した現在と2年前の患者数

174 139 15057 92 49 65

126 108 106 51 75 40 59

120 126 142 101 61 118 82

104 119 120 99 57 110 72

黄斑変性症

12%

16%

38%

34%

251 238 217138 138

46 26

252 214 175 160 11543 31

現在

2年前

8%

24%

68%

中国欧州米国 中南米 日本ロシア

近視 白内障 ドライアイ 緑内障 目のアレルギー 眼瞼炎

4% 7%

22%

67%

67 13363 43 16 30 18

61 67 47 36 16 27 15

Page 3: Ipsos Medical Devices & Ipsos MD&D Pulse Survey …JPN)IPSOS MDD...USA EU CHINA N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a 5-minute survey

USA EU CHINA

N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a

5-minute survey consisting of 10 structured questions (fielded in local languages).

All data were collected via an online survey over a 5-day period in April 2019.

Base: (Ophthalmologists): USA n=68, Europe n=179 (UK n=36, FR n=35, DE n=35, ES n=38 IT n=35),

China n=50, LATAM n=43 (Mexico n=27, Brazil n=16), Russia (n=32), Japan (n=30)

OPHTHALMOLOGY

Ipsos MD&D Pulse Survey

May 2019LATAM RUSSIA JAPAN

特に日本と米国では点眼薬が緑内障の最も一般的な治療薬とされている。一方中国では、線維柱帯切除術(トラベクレクトミー)(30%)の導入が比較的高く、点眼薬の使用率が下がっている。

緑内障治療法

対象者が選択する治療の割合

ドレーンチューブ

点眼

レーザー治療

低侵襲緑内障手術

(MIGS)

経口投薬治療

線維柱帯切除術

(トラベクレクト

ミー)

中国欧州米国 中南米 日本ロシア

9%

79%

15%

11%

8%

15%

12%

44%

21%

14%

15%

30%

15%

77%

13%

10%

8%

16%

6%

76%

24%

18%

14%

16%

4%

93%

6%

3%

5%

8%

眼鏡とコンタクトレンズは近視治療の中で一番主流な選択肢とされており、ロシアでは特にコンタクトレンズが幅広く利用されている。より予防に寄与するオルソケラトロジーや近視矯正レンズ、外用薬-アトロピンは、中国で最も実施されている。

近視治療法

対象者が選択する治療の割合

レーザー治療

オルソケラトロジー

網膜周辺部

デフォーカス用コ

ンタクトレンズ

レンズの処方―

コンタクトレンズ

レンズの処方―眼鏡

外用薬―アトロピ

9%

0%

2%

32%

75%

1%

14%

4%

5%

37%

78%

4%

24%

11%

13%

20%

43%

9%

23%

3%

3%

31%

60%

3%

29%

7%

5%

49%

60%

4%

7%

2%

1%

32%

66%

1%

中国欧州米国 中南米 日本ロシア

8%

84%

18%

10%

5%

9%

Page 4: Ipsos Medical Devices & Ipsos MD&D Pulse Survey …JPN)IPSOS MDD...USA EU CHINA N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a 5-minute survey

USA EU CHINA

N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a

5-minute survey consisting of 10 structured questions (fielded in local languages).

All data were collected via an online survey over a 5-day period in April 2019.

Base: (Ophthalmologists): USA n=68, Europe n=179 (UK n=36, FR n=35, DE n=35, ES n=38 IT n=35),

China n=50, LATAM n=43 (Mexico n=27, Brazil n=16), Russia (n=32), Japan (n=30)

OPHTHALMOLOGY

Ipsos MD&D Pulse Survey

May 2019LATAM RUSSIA JAPAN

全体的に中南米、ロシア、中国では欧州、日本、米国に比べ、機器製造メーカーが積極的に科学的取り組みを行うことに対して恩恵を感じている。重要な学会における医療のプレゼンスや、開発のパイプラインが途切れないことが最も重要視されている。

機器製造メーカーによる科学的取り組みの重要性

7段階(7-とても評価するトピック)のうちそれぞれのトピックを6-7と評価した眼科医の割合

7段階(7-とても評価する取り組み)のうちそれぞれの取り組みを6-7と評価した眼科医の割合

40%

46%

41%44%

41%43% 40%

58%48% 59%

54%

63%

45% 52%

72%

86%84%

74%

72%

58%60%

84%

72%

81%

86%

79%

84%

65%

88%

78%

75% 69%

84%

72%

84%

43%

43%

27% 27% 23%

37%

23%重要な学会におけるプレゼンス

CMEsに対するサポート

科学研究の

コラボレーション

科学研究のコラボレーションに参加して

いる

眼科医の役割を守るためのロビー活動

アドバイザリーボードとの学術意

見交換

患者情報に記載する最も重要なトピックは継続治療の必要性と治療から何を期待したらよいか、である。中南米では治療スケジュールが特に重要で(他市場では異なる)、中国では、目の症状との付き合い方や治療の選択肢の重要度が高いことがわかる。

患者情報資材に役立つトピック

34%

49%

47%34% 34%

29%

64% 58%

49% 55%51% 47%

78%

66%

74%

64%68%

74%79% 77%

65%

77%

67% 60%

72%69%

69%

63%

56%

59%

47%

43%

50%

27%

23%

30%

継続的治療、コンプライアンスの必要性

治療から何を期待するか

症状にあった治療の選択肢

それぞれの選択肢の治療スケジュール

それぞれの選択肢の治療期間

眼の状態や視力がわるいこととの付

き合い方

製品開発のパイプラインが途切れない

Page 5: Ipsos Medical Devices & Ipsos MD&D Pulse Survey …JPN)IPSOS MDD...USA EU CHINA N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a 5-minute survey

USA EU CHINA

N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a

5-minute survey consisting of 10 structured questions (fielded in local languages).

All data were collected via an online survey over a 5-day period in April 2019.

Base: (Ophthalmologists): USA n=68, Europe n=179 (UK n=36, FR n=35, DE n=35, ES n=38 IT n=35),

China n=50, LATAM n=43 (Mexico n=27, Brazil n=16), Russia (n=32), Japan (n=30)

OPHTHALMOLOGY

Ipsos MD&D Pulse Survey

May 2019LATAM RUSSIA JAPAN

網膜イメージングは世界中で大きな影響力があり、中国では眼内レンズ移植(IOL)のテクノロジー、中南米では屈折矯正手術の技術、ロシアでは前眼部分析の影響力が強いとされる。

最新のトレンドによる影響力

7段階(7-重大な課題)のうちそれぞれの課題をを6-7と評価した眼科医の割合

7段階(7-とても影響力がある)のうちそれぞれのトレンドを6-7と評価した眼科医の割合

新しい治療や診断機器を取り入れ続けることや、1人1人の患者の正しい治療の選択肢を見つけること、そして実施した治療の経過観察が、日本と中国の眼科医が常に課題感じる3つのトピックとされる。中南米と米国では、患者とケアギバーの教育が一番の課題とされている。

日々の臨床における重大な課題

治療や診断における新しい技術を取り入れ続ける

患者の正しい治療の選択肢を見つけ

実施した治療の経過観察

治療の選択や治療の流れに関する患者とケアギバーへ

の教育

患者数増加の対応

網膜イメージング

先進技術眼内レンズ移植

低侵襲緑内障手術(MIGS)

屈折矯正手術の技術

ドライアイ用電気刺激デ

バイス

21%

15% 18%

29%

28%

53%55%

47% 50%

56%

88%90%

86%

60%

66%

60%58% 58%

65%

47%

28% 22%

31%

22%

28%

67% 60% 60%

37%

30%

前眼部の解析 完全に統合されたシステム

レーザーアシスト白内障手術

電気生理学(Electrophys

iology)

68%

57%

46% 41%

21%24%

18%

6%

12%

76%

59%

50% 51%

54%

46%

36%

26%21%

68%

84%78%

76%

74% 74%

76%

60%

52%

84%

84%72%

88%

70%

77%

49%35%

40%

69%

38%

59% 56%

75%

44%

59%

34% 31%

67%

40%

33%

23%

27%30%

13%

20%

7%

Page 6: Ipsos Medical Devices & Ipsos MD&D Pulse Survey …JPN)IPSOS MDD...USA EU CHINA N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a 5-minute survey

USA EU CHINA

N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a

5-minute survey consisting of 10 structured questions (fielded in local languages).

All data were collected via an online survey over a 5-day period in April 2019.

Base: (Ophthalmologists): USA n=68, Europe n=179 (UK n=36, FR n=35, DE n=35, ES n=38 IT n=35),

China n=50, LATAM n=43 (Mexico n=27, Brazil n=16), Russia (n=32), Japan (n=30)

OPHTHALMOLOGY

Ipsos MD&D Pulse Survey

May 2019LATAM RUSSIA JAPAN

どの眼科領域の機器製造メーカーが最も革新的か

アルコン(ノバルティス)の(診断と手術が)完全に統合されたシステム、レーザー、先進技術を用いた眼内レンズ移植、ロボット技術が高い評価を得ている。他にも、トプコンは前眼部の解析と網膜のイメージング技術、GlaukosはMIGsで評価されている。

最も革新的な機器製造メーカー

2番目に革新的な機器製造メーカー

(診断と手術が)完全に統合されたシステム

前眼部の解析

電気生理学(Electro-physiology)

網膜のイメージング技術

レーザーアシスト手術

先進技術を用いた眼内レンズ移植

屈折矯正手術の技術

低侵襲緑内障手術(MIGS)

ドライアイ用電気刺激デバイス

ロボットアシスト手術

アルコン(ノバルティス)

J&J

トプコン

ボシュロム

ニデック

Hoya

米国 中南米欧州 中国 ロシア 日本

AL ALAL AL AL AL

TC NTCTC TC TC

AL TCAL AL HJ&

JTC

Glaukos

N

TC N TCTC NTC

AL ALAL AL TC AL

ALAL ALAL AL AL

AL ALAL AL ALJ&

J

SB&

LAL AL S

J&

J

参天製薬

G GG AL G AL

AL ALAL AL TC AL

Page 7: Ipsos Medical Devices & Ipsos MD&D Pulse Survey …JPN)IPSOS MDD...USA EU CHINA N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a 5-minute survey

USA EU CHINA

N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a

5-minute survey consisting of 10 structured questions (fielded in local languages).

All data were collected via an online survey over a 5-day period in April 2019.

Base: (Ophthalmologists): USA n=68, Europe n=179 (UK n=36, FR n=35, DE n=35, ES n=38 IT n=35),

China n=50, LATAM n=43 (Mexico n=27, Brazil n=16), Russia (n=32), Japan (n=30)

OPHTHALMOLOGY

Ipsos MD&D Pulse Survey

May 2019LATAM RUSSIA JAPAN

次に眼科領域に来るものは?

対象者の割合

眼科医は既存のテクノロジーの特に緑内障治療、レーザーアシスト白内障手術、長期作用抗VEGF薬の改善を求めている。また、網膜疾患、遺伝子治療、滲出型加齢黄斑変性に対する新薬も期待されている。5人のうち1人がロボット技術とAIを統合した診断・治療システムを使用することを期待している。

現在の治療選択肢の改善

新しい/先進的な緑内障の治療先進的なレーザーアシスト白

内障手術長期作用抗VEGF治療

順応性のあるIOLテクノロジー

全体の38%

新しい治療の選択肢

網膜疾患の新しい治療開発疾患予防のための遺伝子治療

開発滲出型加齢黄斑変性に対する

新薬

全体の28%

ロボティック手術/AI

ロボットアシスト手術AIを用いた医師の臨床における患者マネージメントの補助(診断、バーチャルクリニックの運営、診断結果の分析な

ど)

全体の19%

低侵襲低襲撃の緑内障手術

効果向上補償光学技術

全体の4%

イメージングの改善網膜イメージングの改善術中OCTイメージング

マルチモーダルイメージング

全体の4%

器具/ツールの改善機器による外傷を削減迅速で効果的な手術術後のストレス削減

全体の4%

47% 39%

30% 27%

44%

28%

12% 22%

9% 27%

28%

16%

28% 30%

35% 30%

6%

41%

5%14% 6% 7%5% 16% 7%

Page 8: Ipsos Medical Devices & Ipsos MD&D Pulse Survey …JPN)IPSOS MDD...USA EU CHINA N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a 5-minute survey

USA EU CHINA

N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a

5-minute survey consisting of 10 structured questions (fielded in local languages).

All data were collected via an online survey over a 5-day period in April 2019.

Base: (Ophthalmologists): USA n=68, Europe n=179 (UK n=36, FR n=35, DE n=35, ES n=38 IT n=35),

China n=50, LATAM n=43 (Mexico n=27, Brazil n=16), Russia (n=32), Japan (n=30)

OPHTHALMOLOGY

Ipsos MD&D Pulse Survey

May 2019LATAM RUSSIA JAPAN

For more information on MD&D

market research and data from this

survey, please contact us at:

Or visit our microsite:

[email protected] www.ipsos-medtech.com

Ipsos’ Healthcare team partners with pharmaceutical, biotech, medical device and

technology organisations to inspire better healthcare.

© 2019 Ipsos. All rights reserved.

Contains Ipsos' confidential and proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

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Page 9: Ipsos Medical Devices & Ipsos MD&D Pulse Survey …JPN)IPSOS MDD...USA EU CHINA N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a 5-minute survey

USA EU CHINA

N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a

5-minute survey consisting of 10 structured questions (fielded in local languages).

All data were collected via an online survey over a 5-day period in April 2019.

Base: (Ophthalmologists): USA n=68, Europe n=179 (UK n=36, FR n=35, DE n=35, ES n=38 IT n=35),

China n=50, LATAM n=43 (Mexico n=27, Brazil n=16), Russia (n=32), Japan (n=30)

OPHTHALMOLOGY

Ipsos MD&D Pulse Survey

May 2019LATAM RUSSIA JAPAN

c

© 2019 Ipsos. All rights reserved.

Contains Ipsos' confidential and proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

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Identification• Market sizing &

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effectiveness • Awareness &

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Customer

experience/

satisfaction• Customer loyalty

• Value

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strategies

Next-

gen/upgrade

strategies• Assessment of

unmet needs• Identification of

gaps in a portfolio

Portfolio

(merger)

management• Optimisation of

existing portfolio • Risk of

cannibalisation of

new product

design or merging

of two company

portfolios• Rebranding effect

in case of

company mergers

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development• Innovation

workshops with

R&D, marketing &

customers to

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Page 10: Ipsos Medical Devices & Ipsos MD&D Pulse Survey …JPN)IPSOS MDD...USA EU CHINA N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a 5-minute survey

USA EU CHINA

N=402 Ophthalmologists from 11 selected markets were invited at random to take part in a

5-minute survey consisting of 10 structured questions (fielded in local languages).

All data were collected via an online survey over a 5-day period in April 2019.

Base: (Ophthalmologists): USA n=68, Europe n=179 (UK n=36, FR n=35, DE n=35, ES n=38 IT n=35),

China n=50, LATAM n=43 (Mexico n=27, Brazil n=16), Russia (n=32), Japan (n=30)

OPHTHALMOLOGY

Ipsos MD&D Pulse Survey

May 2019LATAM RUSSIA JAPAN

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o checking on brand messaging and/or visuals

o tracking market trends

o analysing general sentiment pre- and post-campaign

o supporting a workshop discussion

▪ Questionnaires can be scripted & launched in 24-48 hrs (upper band for

translations).

▪ Depending on the target sample respondent & size, surveys can be in field for 1-5

days 76% of all pulse surveys complete in under 5 hours.

▪ Questions are fielded online to a global panel of 1.8 million HCPs, covering 40+

specialities from 30 countries, including: US, Europe (15 markets), Mexico, Brazil,

Argentina, Turkey, Russia and APAC (seven markets).

▪ Target lists can also be uploaded and panel matched.

▪ Raw data is provided instantly in Excel, and in one to three days in PowerPoint.

▪ Surveys can have up to 10 questions with two optional screener questions.

SERMO - A leading global social network for physicians, where close to 800,000 fully-verified and

licensed physicians from more than 150 countries talk real-world medicine, review what peers think of

different treatment options - including ratings and comments on prescription drugs - collectively solve

cases, respond to healthcare polls and earn honorarium from surveys. In 17 years, SERMO has become

the world’s largest healthcare professional (HCP) polling company. The SERMO research network is

comprised of 1.8 million HCPs and includes 40 percent of the US physician population. Most of the

700,000 surveys SERMO conducts annually are among specialist physicians – over 70 percent of

physician members are specialists.

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