Ipsos MORIVeracity Index2019

© Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public

Trust in professions survey

© Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public

Veracity Index 2019 – all professions

95%93%

90%89%

86%86%

84%81%81%

76%65%65%

64%61%

54%46%

45%43%

41%35%

30%26%

17%17%

14%

Nurses

Doctors

Dentists

Teachers

Engineers

Professors

Scientists

Judges

Members of the Armed Forces

The Police

The ordinary man/woman in the street

Civil Servants

Clergy/priests

Television news readers

Pollsters

Trade union officials

Charity chief executives

Bankers

Local councillors

Business leaders

Estate agents

Journalists

Government Ministers

Advertising executives

Politicians generally

“Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?”

% trust to tell the truth

Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019

© Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public

The six most trusted professions, 2019

95%

93%

90%

89%

86%

86%

Nurses

Doctors

Dentists

Teachers

Engineers

Professors

% trust to tell the truth: 2018 score:

96%

92%

N/A

87%

86%

Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019

89%

© Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public

The five least trusted professions, 2019

30%

26%

17%

17%

14%

Estate Agents

Journalists

Government Ministers

Advertising Executives

Politicians generally

% trust to tell the truth: 2018 score:

30%

26%

22%

16%

19%

Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019

© Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public

-1 -3-11 -13

-25-36

-43

-61 -62-68

Net trust in professions 2019

Nurs-

es

Doct-

ors

Teac-

hers

Dent-

ists

Engi-

neers

Profe-

ssors

Scie-

ntists

Armed

Forces

Members

Judges Man/

woman

in the

street

The

PoliceTV

News

Reader

s

Clergy/

priestsPoll-

sters

Charity

Chief

Execs

Trade

Union

officials

Local

council-

llors

Bank-

ers

Business

Leaders

Govt.

Ministers

Journ-

alists

Estate

Agents

Polit-

icians

Ad

Execs

Net trust = % trust to tell the truth - % do not trust to tell the truth

Civil

Serv

ants

Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019

90 8680 80 77 77

7266 64

55

35 35 3225

15

© Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public

Key movers in public trust over time

0

25

50

75

100

1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016 2019

% trust to tell the truth:Doctors – 93% (+11 ppt since 1983)Teachers – 89% (+10 ppt since 1983)Professors – 86% (+16 ppt since 1993)Scientists – 84% (+21 ppt since 1997)

The Police – 76% (+15 ppt since 1983)

Clergy/Priests – 64%

(-21 ppt since 1983)

Civil Servants – 65%

(+40 ppt since 1983)

Trade Union officials – 46%

(+28 ppt since 1983)

Bankers – 43% (+14 ppt since 2011)

Journalists – 26% (+7 ppt since 1983)

Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019

© Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public

All Veracity data, 1983 - 2019

0

25

50

75

100

1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016 2019

Nurses Doctors Teachers Professors

Judges Scientists Clergy/Priests The Police

TV news reader Ordinary Man/Woman in the street Civil Servants Pollsters

Trade Union Officials Local Councillors Business Leaders Bankers

Managers in Local Gov Journalists Government Ministers Politicians Generally

Managers in the NHS Lawyers Charity Chief Executives Estate agents

Engineers Armed Forces Members Ad Executives Dentists*

% trust to tell the truth:

*: This profession listed for the first time in 2019Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019

© Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public

Trust in Politicians: Highs and Lows

17

14

0

20

40

198

3

198

4

198

5

198

6

198

7

198

8

198

9

199

0

199

1

199

2

199

3

199

4

199

5

199

6

199

7

199

8

199

9

200

0

200

1

200

2

200

3

200

4

200

5

200

6

200

7

200

8

200

9

201

0

201

1

201

2

201

3

201

4

201

5

201

6

201

7

201

8

201

9

Government Ministers Politicians Generally

% trust to tell the truth:

*: This profession listed for the first time in 2019Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019

2008: Government Ministers

High – 25%

1993: Government Ministers

Low – 11%

2009: Politicians

Low – 13%

1999: Politicians

High – 23%

© Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public

Trust in professions by party support“Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?”

% trust to tell the truth

Conservative Labour

95% 97%

92% 96%

91% 92%

86% 90%

86% 89%

81% 90%

82% 90%

75% 83%

87% 69%

82% 73%

70% 66%

57% 73%

69% 63%

66% 64%

54% 56%

27% 60%

36% 54%

48% 41%

36% 50%

29% 35%

27% 32%

18% 32%

15% 20%

18% 15%

14% 21%

Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019

Nurses

Doctors

Dentists

Teachers

Engineers

Professors

Scientists

Judges

Members of the Armed Forces

The Police

The ordinary man/woman in the street

Civil Servants

Clergy/priests

Television news readers

Pollsters

Trade union officials

Charity chief executives

Bankers

Local councillors

Business leaders

Estate agents

Journalists

Government Ministers

Advertising executives

Politicians generally

Conservative supporters

Labour supporters

© Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public

Trust in professions by referendum vote“Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?”

% trust to tell the truth

Remain Leave

94% 95%

93% 90%

89% 88%

91% 87%

89% 88%

89% 83%

86% 80%

86% 74%

79% 83%

75% 76%

70% 53%

71% 68%

64% 67%

64% 65%

60% 48%

52% 37%

51% 34%

34% 44%

43% 31%

33% 35%

24% 31%

28% 17%

13% 18%

14% 13%

14% 10%

Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019

Nurses

Doctors

Dentists

Teachers

Engineers

Professors

Scientists

Judges

Members of the Armed Forces

The Police

Civil Servants

The ordinary man/woman in the street

Clergy/priests

Television news readers

Pollsters

Trade union officials

Charity chief executives

Bankers

Local councillors

Business leaders

Estate agents

Journalists

Advertising executives

Government Ministers

Politicians generally

Remain voters

Leave voters

© Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public

Trust in professions by educational attainment“Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?”

% trust to tell the truth

Degree None

97% 93%

95% 93%

93% 90%

93% 86%

95% 79%

89% 80%

90% 77%

87% 65%

78% 80%

78% 66%

73% 53%

73% 65%

68% 57%

67% 55%

63% 49%

49% 37%

55% 31%

34% 47%

50% 31%

35% 31%

23% 36%

34% 22%

13% 19%

19% 16%

12% 15%

Base: 1,020 British adults aged 15+, interviewed face-to-face 18 - 27 October 2019

Nurses

Doctors

Dentists

Teachers

Engineers

Professors

Scientists

Judges

Members of the Armed Forces

The Police

Civil Servants

The ordinary man/woman in the street

Clergy/priests

Television news readers

Pollsters

Trade union officials

Charity chief executives

Bankers

Local councillors

Business leaders

Estate agents

Journalists

Advertising executives

Government Ministers

Politicians generally

Degree holders

No formal qualifications

Gideon Skinner

Research Director

gideon.skinner@ipsos.com

Mike Clemence

Research Manager

Michael.Clemence@Ipsos.com

Ipsos MORIVeracity Index 2019

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