Irish Racing - A World Centre of Excellence

A Presentation to The Business of Sport ConferenceUniversity College Dublin

Friday 28th May 2004

Brian Kavanagh, Chief ExecutiveHorse Racing Ireland

27 Irish Racecourses

Key Economic Indicators Total Value of Assets Employed - €2.5 billion

Full time Employment 13,000 – 25,000 earn an income

Gross Output of Breeding Sector - €180 million per annum

4% of Total Gross Agricultural Output = Bloodstock

Total Attendances Annually - 1.4 million

Total On-Course Betting 2003 – €237 million

Horse Racing Ireland -Mission Statement-

To develop and promote Ireland as a world centre of excellence for horse racing and breeding

Foal Population by Country 2003

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Foals

Foals 32,235 17,953 10,574 8,670 5,156 4,272

USA Australia Ireland Japan GB France

Horses in Training 1999-2003

4,500

4,700

4,900

5,100

5,300

5,500

5,700

Average Horses in Training 4,666 4,776 5,108 5,469 5,672

1999 2000 2001 2002 2003

Prizemoney 1999-2003

20

30

40

50

60

Prizemoney (€m) 25.9 30.7 42.2 46.3 50.4

1999 2000 2001 2002 2003

New Owner Registrations 1999-2003

600

700

800

900

New Owners 690 711 786 817 850

1999 2000 2001 2002 2003

The world comes to Ireland to BREED horses

10,500 Foals Annually

42% of Total EU Output

Top Stallions in world

Significant Inward Investment

International Reputation

The World comes to Ireland to BUY horses

2 Public Sales Companies- Goffs & Tattersalls Ireland -

Total Value of Public Sales in 2003 – €114m

Total Value of Privates Sales in 2003 - €50m Approx.

Bloodstock Exports from Ireland to Over 25 Countries in 2003

The world comes to Ireland to RACE horses

Highest Quality Racing in the World

Highest Prizemoney in Europe

364 Overseas Owners have Invested Here

21% Increase in Horses in Training

Best Mate

Champion Stakes

Irish Racing – An International Success Story

Irish Jockeys

Cheltenham

Grand National

Epsom

Melbourne Cup – Film 3

Breeders Cup – Film 4

Horse Racing as an Investment Breeding

Ownership

Sponsorship

Investing in Breeding

Stallions - Tax Incentives

Broodmares/Breeding Stock

High Risk – High Return

Farming Sector Benefits

Environmentally Sound

“…there in nothing in sport that compares with the thrill of seeing a horse carry your colours and winning…” Patrick Donovan, owner of Oaks winner

Vintage Tipple

6,000 Active Owners

Estimated Annual Cost - €13,500

Total Prizemoney - €50 million

Syndicates - Brave Inca

Investing in Ownership

Investing in Race Sponsorship

Good for Business

Good for Customers

Good for Staff

Annual Sponsorship – €7.1m

Increase of € 1m in 2 years

Budweiser Irish Derby

Who goes racing?

39%

61%

Male

Female

Gender of Race Goers

Behavior & Attitudes Research

Age Profile of Race Goers

4144

14

05

1015202530354045

Age Profile

Under 35 35-64 65+

Hector Ad Campaign

HRI TV Ad

Ireland -A World Centre of Excellence-

Brian Kavanagh, Chief ExecutiveHorse Racing Ireland