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Advertising feature in the Evening Herald, March 23 2010
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A D V E R T I S I N G F E A T U R E
Founded in 1960 by Patand John Walsh, theIrish School ofMotoring has aprestigious history and
an unrivalled reputation. The ISM offers a full range
of driving lessons, from carto rigid and articulatedtruck, mini-bus and coach tomoped and motorbike.Training is offered in allareas of driver educationincluding pre-driver roadsafety courses in schools, forcompany car drivers,commercial vehicles andmotorcycles. Whateveryou’re driving or want to
learn to drive, they will putyou through your paces andhelp make you a highlyskilled driver.
The Walsh brothers haveseen a lot of firsts in theirtime – the first person ever topass the Irish driving testwas taught by them and thefirst driving school car wasbought by them. The firstdriving instructor in Irelandwas employed by them and isstill teaching people to drivetoday!
The ISM is the largest,longest-running and onlynationwide school ofmotoring in the country. You
can phone 1850 530 430nationwide today for yourlocal instructor.Learn with the professionals
More people than ever arenow taking driving lessons.Driving is an essential skillthat carries with it greatresponsibility and bad habitslearnt as you begin to drivecan stay with you for years –that’s why it’s so importantto learn from the experts.
All the ISM’s ApprovedDriving Instructors (ADI) areprofessionally qualified tothe highest industrystandards, and registeredwith the Road Safety
IRISH SCHOOL OF MOTORING
The Irish School of Motoring’s fleet ofmodern, compact cars are reliable,easy to handle and ideal for preparingfor or taking your driving test
CONTACTIrish School of Motoring, ISM Training Centre, Jamestown Business Park , Finglas, Dublin 11.
Tel: 1850 530 430Email: [email protected]: www.ism.ie
50 years ofteaching excellence
Authority (RSA). The ISMworks very closely with theRSA and is keenly committedto road safety. Whether youare a beginner, have a testcoming up, are a nervouslearner or a little moreexperienced, they have theright driving instructor foryou.
The ISM offers the first-time driver a completetraining, with courses in bothmanual and automatic cars.The ISM aims to help alllearner drivers pass their teston the first attempt and tomake the process as painlessas possible, making you asafe, confident driver for life.The School has a 90 per centoverall pass rate, the highestof any driving school inIreland.
You will be provided with aseriously comprehensive listof training aids to get youstarted. The ISM alsoprovides specialised pre-testcourses that offer students asimulation of the test withone of their expertinstructors. These courseshelp build your confidence,
Patrick Horan at ISM Reception
The Irish School of Motoring is Ireland’s largest and longest-establisheddriving school – whatever you’re driving, it’s the place to learn!
The ISM Directors, John Walsh (MD), Karl Walsh & Pat Walsh
A D V E R T I S I N G F E A T U R E
and maximise your chancesof passing the driving testfirst time. During all courses,your instructor will take yous t e p - b y - s t e pthrough all of thetechniques requiredto pass your testand drivecompetently andconfidently.
The Irish Schoolof Motoring’s fleetof modern, compactcars are reliable,easy to handle and ideal forpreparing for or taking yourdriving test. The entire fleetis fully insured and each caris fitted with dual controls,so your instructor will alwayshave control of the vehicle,guaranteeing safety at alltimes.
With top-quality serviceand tuition, and packages tosuit every pocket, there aresimply more ways to learnwith the ISM than withanyone else.Motorbike training
The new ISM motorcycletraining centre in the heartof Dublin provides a safe andsecure environment fornovice students to have off-the-road instruction. TheISM supplies the motorcyclesand all necessary equipmentincluding radio-controlledhelmets. All classes ofmotorbikes are available torent for the driving test in avariety of test centres. Truck and coach training
The ISM provides anexcellent service tutoring onboth rigid and articulatedtrucks, with a new exclusiveoff-road reversing bay inFinglas. Coach and mini-bustraining is also second-to-
none – always the ISM’sobjective is to help youobtain the experience,knowledge and skill to pass
your test, while ensuring thefuture passengers’ safety.Their courses cover allmanoeuvres that you will berequired to make duringyour test. The ISM cansupply both 16-seater mini-buses and 55-seater coachesfor your lessons and test.
The ISM also provides CPC(Certificate of ProfessionalCompetence) coursesnationwide – check out thewebsite, www.ism.ie, formore details. Forklift training
The Irish School ofMotoring’s brand newforklift training centre hasjust opened at the ISM’s headoffice in Jamestown BusinessPark in Finglas. The forklifttraining centre is the biggestof its kind in the Republicand all instructors are fullyqualified. The ISM is FASregistered and RTITBaccredited and approved.Courses include:• Forklift instructor training • Beginner/revalidation • Manual handling training • Power pallet truck training • Workplace health and
safety • Forklift training/
management role
• MEWP – Manual ElevatedWorking Platform
Commercial and advanceddriver training
According to the NationalSafety Council and TransportResearch Laboratory, 95 percent of all accidents are as aresult of driver error.
Statistics show thatcompanies which implementa formal risk managementprocess for their vehicleoperators and drivers, willsignificantly reduce overalltransport costs and improveoverall safety within theirfleet.
ISM Fleet, the commercialand advanced driver trainingarm of ISM, is dedicated toproviding the most effective
advanced defensive drivingand risk managementsolutions that work, cateringfor all types of customers.Solutions range from on-road risk assessments topsychometric testing (testingyour response to variousdriving scenarios) toadvanced and defensivedriver training programmes. Newly qualified drivers
On a recent survey, 85 percent of newly qualifieddrivers that the ISM spoke tofelt they were not properlytrained for motorway drivingand believed they wouldbenefit from the opportunityto avail of more “fast road”training. With the newMastering Motorways coursefrom the ISM, you can gainthe necessary skills fordriving on Ireland’smotorways after passingyour test.
The ISM continue to bemarket leaders, showing theway with new technology –including their new onlinebooking system.
From May, students will beable to book or cancel theirlessons online. ISMinstructors will have PDAscreens where bookings are
Karl Walsh, General Manager
Career OpportunitiesThe ISM is a nationwide franchise and terrific
recruitment opportunities are available. Even in these recessionary times, the Irish School of Motoring is expanding –they are taking on new driving instructors all the time, with more instructorsnow than ever before. More instructors qualify with the ISM than any othertraining school in Ireland. You will receive training in a top-class instructortraining college as you prepare to be an RSA Approved Driving Instructor.
As an ISM franchised instructor you will be your own boss, working the hours youwant and building your own business in your local area – but at the same timeyou will have the security of being part of Ireland’s largest motoring school.
Call 1850 530 430 nationwide or email [email protected] to find out more!
IRISH SCHOOL OF MOTORING
The brand new ISM facility in Finglas
Internet-based, so they willnot have to answer the phoneduring a lesson.
The ISM’s award-winningwebsite offers you an onlinemock theory test, free drivingtest advice, an online pre-testand more. Also from thewebsite you can buy ISM gift
vouchers – you can also buythem at ISM outlets and frompost offices nationwide. Givesomeone a gift that willbenefit them for a lifetime!
With the help of the newgeneration of Walshes, theIrish School of Motoring hasgreat plans for the future.
No other motoring schooloffers such an extensiverange of services and theISM intends to be at theforefront of Irish motoringfor many a generation tocome. When it comes tolearning to drive, why settlefor less?
“The Irish School of Motoring has a 90per cent overall pass rate, the highest ofany driving school in Ireland”