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IRON™ was created to address the need for those who buy and sell heavy construction equipment, farm machinery and implements, commercial and industrial equipment, and transportation equipment to have access to an industry publication that offers rich content geared toward a savvy and sophisticated audience.
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NOV. 2012
by proxibid®
UPCOMING SALESRoller AuctionsNovember 13 | 9:00 AM Mountainwww.rollerauction.com
Vaughan AuctionsDecember 06 | 9:00 AM Centralwww.vaughanauctions.com
Guinn AuctionsNovember 10 | 10:00 AM Centralwww.guinnauctions.com
TNT AuctionsNovember 17 | 8:00 AM Pacificwww.tntauction.com
WeGOLookNATIONWIDE ASSET VERIFICATION
U.S. CONSTRUCTION INDUSTRYON THE RISE AMIDST GLOBAL SLOWDOWN
MACHINERY PETETRACTOR PRICING TRENDS
PREMIER ISSUE
JJ KANETECHNOLOGY EVOLUTION
HEAVY EQUIPMENT • FARM MACHINERY • VEHICLES • INDUSTRIAL MACHINERY • NEWS • TRENDS • ANALYSIS
JJ KANETECHNOLOGY IN A CONSUMER-BASED BUSINESS
BY DANA KAUFMAN
IRONBYPROXIBID.COM | NOVEMBER 2012 | 3
IN THIS ISSUE NOV. 2012
06
WeGOLook: Your Nationwide VerificationBY WALTER BRAFTON
10
November Events: Upcoming Sales & Auctions14
Trends: U.S. Construction Industry on the RiseBY DANA KAUFMAN
16
Machinery Pete: Tractor TrendsBY GREG PETERSON
18
Infographic: Top Buyers Around the Country22
Letter from the Editor: Our Vision for the FutureBY TIM KRYSZAK
04
COVER STORY
by proxibid®
IRON™ BY PROXIBID®
November 2012 – Volume 1, Issue 1 Proxibid Inc., Publisher
IRON by Proxibid 4411 South 96th Street Omaha, NE 68127 877.505.7770
EDITORIAL MANAGEMENT
Tim Kryszak, Executive Editor Dana Kaufman, Editorial Director Ken Maxwell, Vice President of Advertising Matt Kizzier, Managing Editor Katie Pavel, Advertising Sales Joe Szczepaniak, Creative Director
ADVERTISINGFor advertising rates, please visit www.ironbyproxibid.com/advertise
To place advertising, please contact Katie Pavel, Advertising Executive at 402.715.4092 or [email protected]
EDITORIAL CONTRIBUTIONSIf you wish to submit content for publication, please contact [email protected]. Editorial contributions are considered on a case-by-case basis. Please contact the editor directly for submission guidelines.
PUBLISHER’S OWNERSHIP & CIRCULATION STATEMENTIRON by Proxibid (IRON) is the official equipment industry publication of Proxibid. The magazine is owned and published by Proxibid Inc., located at 4411 South 96th Street, Omaha, NE 68127. There is no annual subscription fee, and the magazine is distributed to active equipment buyers in the Proxibid Marketplace, asset owners, dealers and advertisers. The average number of copies printed is 11,000. The publisher can be reached at 877.505.7770. The Executive Editor of IRON is Tim Kryszak. IRON™ is published on the 25th of every month by Proxibid Inc. There are twelve issues printed annually. IRON provides asset owners with the news, trends and analysis needed to enhance their decision-making when it comes to buying and selling equipment. Send address changes to IRON™ by Proxibid®, 4411 South 96th Street, Omaha, NE 68127. Copyright © 2012 by Proxibid. Materials in this publication may not be reproduced without permission.
4 | IRONBYPROXIBID.COM | NOVEMBER 2012
Welcome to the inaugural issue of IRON by Proxibid. We created this
publication because we recognized the need for those who buy and sell
construction equipment, farm machinery, industrial equipment, vehicles,
and more, to have access to an industry publication that offers rich
content geared toward a savvy and sophisticated audience.
We are committed to creating a single buying and selling resource to
give readers easy access to the most important industry information for
making informed business decisions.
IRON by Proxibid also exposes readers to the bustling Proxibid
Marketplace where billions of dollars of new and used equipment,
vehicles, and other assets are bought and sold every year.
A digital edition of the magazine is available at www.ironbyproxibid.com.
Please enjoy the added interactivity and mobility that this format offers.
Your feedback is encouraged as we strive to continually provide the best
buying and selling resource in the industry. Please send your thoughts
and comments to [email protected].
Thanks for reading!
Tim Kryszak Senior Vice President, Marketing
Tim Kryszak, Executive Editor
OUR VISION FOR THE FUTURE
NOVEMBER LETTER FROM THE EDITOR
IRONBYPROXIBID.COM | NOVEMBER 2012 | 7
COVER STORY
TECHNOLOGY IN A CUSTOMER-BASED BUSINESSBY DANA KAUFMAN
Like many businessmen who found their way prior to the Internet, Joe Kane had a plan for his auctioneering company long before the emergence of the World Wide Web.
Established with a focus on customer service and honesty, JJ Kane Auctioneers relied on a business model that was centered on providing potential buyers and sellers with an environment conducive to a positive sales experience. Kane ran his business with a high level of expertise, having acquired particularly useful experience from his former employer, Vilsmeier Auction Company of Pennsylvania.
Kane knew that the quickest and most efficient way to expand his growing business was to rely on emerging technologies. Although the adoption of a website would come later, a major influence on the company was its relationship with Altec, a manufacturing firm. This business chose JJ Kane after
doing extensive research, due to the fact that Kane operated his organization in an honest and upfront manner.
This business relationship helped the company nearly double in size, and JJ Kane was able to establish itself as a leader in its region and field. Kane was able to tout his firm’s commitment to honesty, and Altec, a company that had previously had a bad experience with an auction sale, decided to put its faith in the family-run firm.
Though Kane wanted to keep his business operating in the same vein of customer service and honesty, he knew that he had to adapt to the newest technologies in an ever-changing economy. He sought to add a digital presence to his company, and the Internet became the next frontier for JJ Kane Auctioneers.
“We incorporated technology, just in bits and pieces in 1993,” said Kane.
In terms of adapting to the onset of the Internet, Kane emphasized that his company was slow out of the gates, but the current business shows how a rapid transformation can occur.
“Technology was our biggest hurdle in the beginning,” he noted. “Fortunately, our customers remained with us due to our high level of service.”
The firm quickly began to see benefits arise and moves were made to add to the digital framework. The customer base for JJ Kane began to expand following the creation of a website, as people from all over the U.S. were now able to sell and buy equipment on the site.
Both buyers and sellers benefit from the company’s use of the Internet and the latter group can unload their equipment in a much easier manner because of the website.
“There are customers that we would never have benefited from if we had
17
8 | IRONBYPROXIBID.COM | NOVEMBER 2012
stuck with our onsite sale method and did not have proxy interaction,” said Kane. He spoke to how JJ Kane makes sales across the country, from California to Massachusetts, and the geographical variance of these transactions is due to the adoption of modern technology and the Internet.
“Many of our customers are busy with their own businesses and cannot allow the time or money to come out to every one of the JJ Kane auction sales,” said Kane. “The Internet gives them the ability to sit there with their cell phone and laptop and browse through equipment from their truck, at their kid’s birthday party or any other location.”
The Internet can turn a regional company into a national brand, and this broadening of the scope of the business often allows for the expansion of staff and resources.
For a man like Joe Kane, however, the need for a personal touch remains one of the key foundations for how the company operates. While it is an
incredible business tool, the website is a complementary component for the firm, as its effectiveness is reliant on the excellent customer service and care provided by the people of JJ Kane.
People rely on JJ Kane’s dependability, and they expect the same quality in their interactions with the company website as they encounter when dealing with auctioneers at one of the live auctions.
In a people-based business, it is imperative that each auction run by JJ Kane has a significant employee presence, and the website has allowed the company to allocate the necessary resources to the live auctions to ensure customer satisfaction.
Kane asserted that roughly 60 to 75 percent of people still want to come
out to the auctions and look at the equipment, so it is necessary to maintain a focus on the live auctions. However, the website provides these individuals with a chance to look at products after the event and make purchases online after a period of browsing.
Though his company has been able to adjust its business model to incorporate the Internet and the website, Kane noted that he wishes he had been quicker to adapt, in hindsight.
“If I had done this sooner, JJ Kane would have grown so much bigger and faster,” said Kane, adding that if his company had integrated technology earlier, JJ Kane would have been the first auction company in his industry to take advantage of the Internet, and would have likely become the top auctioneer in the U.S.
Kane went on to say that if he were starting a company now, establishing a digital presence would be a necessary move and that the use of a website and online bidding has transformed the sector.
JJ KANE AUCTIONEERS
“If I had done this sooner, JJ Kane would have grown so much bigger and faster.”
—Joe Kane
WEGOLOOK YOUR NATIONWIDE VERIFICATION COMPANY FOR IRON & MORE
10 | IRONBYPROXIBID.COM | NOVEMBER 2012
WeGOLook.com is an online verification company focused on providing quality, third-party inspections from certified inspectors nationwide. With more than 7,000 nationwide agents, WeGOLook mitigates risk for individual consumers, buyers and corporations by completing custom verification reports by traveling to the asset and capturing dynamic data which includes photos and videos of working demonstrations.
While the company performs “Looks” on any auction item and performs custom tasks on your behalf, they feature 80 certified nationwide ACI Inspectors in the areas of heavy equipment, AG machinery, and heavy duty trucks due to the high demand of heavy equipment inspections. WeGOLook’s “Looker” database also includes many agents with mechanical experience along with retired veterans with E21 classification (heavy equipment operators).
“The future of our business model is heavily focused on heavy equipment and machinery based on the many requests we receive for iron inspections and verifications. Our development team is working on a mobile app which allows us to capture data in real-time from the field
and we are planning to add more certified inspectors to our database in 2013,” says Robin Smith, COO and co-founder of WeGOLook.com.
For buyers, WeGOLook is a no-brainer. The company offers a third-party and independent solution for providing information to potential buyers on items located anywhere the country. Many buyers want to make sure the item is not part of a fake listing prior to sending a deposit. Others want to make sure the item is not misrepresented and have specific questions they want answered before bidding or buying.
WeGOLook.com makes it easy to dispatch your Looker—simply place your order online or call the customer service department for custom tasking requests.
WeGOLook is also perfect for sellers, dealers and auctioneers who wish to make the buying process even easier by providing inspection reports in their listings. Including a verification report within the item lot or listing helps boost consumer confidence because the buyer knows an independent party has performed an inspection on the actual item. WeGOLook agents also provide the
capture of catalog data since a seller’s inventory may be scattered throughout several states. It’s easy for WeGOLook to capture all photos, video, and asset information, and to complete an inspection report for the listing and even upload it to online auction platforms on their behalf.
In addition to performing quality inspections, WeGOLook can provide transportation for heavy equipment both domestically and internationally. The company has multiple shipping partners, along with a network of individual drivers. Smaller items may be picked up from an auction by a Looker and then delivered to a shipper so you receive your purchased item quickly and hassle free.
“We are the eyes and boots on the ground for buyers, and we truly customize reports or tasks based on the needs of our customer,” says Smith “In addition to inspections, we can pick up items, deliver documents, arrange transportation, provide video… whatever you need us to do, our team makes it happen.”
View a sample equipment report by visiting http://www.wegolook.com/sampleequipmentreport.aspx
BY WALTER BRAFTON
14 | IRONBYPROXIBID.COM | NOVEMBER 2012
11/01/12
Fleet Truck Auction(55) Freightliner C120 Century Class tandem axle sleeper conventional truck tractors (2007–2005)11:00 AM EasternSheraton Harrisburg Hershey Hotel 4650 Lindle Road Harrisburg, PAPHONE: 616.732.1800www.proxibid.com/hilco
11/06/12
United Country Entz Quarterly Consignment AuctionTractors, combines, trucks, trailers, cattle equip, farm & construction equipment. All equipment will be sold indoors!10:00 AM Central1.5 Miles West of Hydro on Historic Route 66 Hydro, OK 73048PHONE: 405.663.2200www.proxibid.com/unitedcountry
11/07/12
Fry’s Supermarket AuctionTwo stores to liquidate. supermarket equipment from all deptartments with zero reserves. Great opportunity for dealers and end-users!10:30 AM Pacific390 Litchfield Road Goodyear, AZ 85338PHONE: 602.442.4554www.proxibid.com/SAM
11/24/12
John Deere Farm AuctionJohn Deere 4250 & 4240 tractors, JD 7200 planter, JD 960 field cultivator, Super B grain dryer, holding bin, grain wagons, augers, tillage and planting equipment.10:00 AM Central 1949 280th Street East Randolph, MN 55056PHONE: 507.789.5421www.proxibid.com/maring
NOVEMBER UPCOMING AUCTIONS & EVENTS28/sun 29/mon 30/tue 31/wed 01/thu 02/fri
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YELLOW IRON EVENT(CONSTRUCTION/HEAVY)
FEATURED EVENT(PROMOTED)
GREY IRON EVENT(COMMERCIAL/INDUSTRIAL)
GREEN IRON EVENT(AGRICULTURAL)
TRANSPORTATION EVENT(TRUCKS, CARS, MARINE)
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IRONBYPROXIBID.COM | NOVEMBER 2012 | 15
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TO HAVE YOUR EVENT LISTED ON OUR CLANEDAR, PLEASE CONTACT KATIE PAVEL | PHONE: 402.715.4092 | EMAIL: [email protected]
Thursday, Nov. 1
Construction Support Equipment9:00 PM CentralOmaha, NE 68127PHONE: 855.933.4327www.proxibid.com/firstassetpartners
Saturday, Nov. 3
The Contractors’ Auction9:30 AM Central425 Blackmon Road Lonoke, AR 72217PHONE: 501.650.4188www.proxibid.com/blackmon
Saturday, Nov. 3
Farm & Construction9:00 AM Central19090 Hwy 155 South Flint, TX 75762PHONE: 903.825.2400www.proxibid.com/noonday
Saturday, Nov. 3
Large Construction Equipment & Utility Fleet8:30 AM CentralSouth Beloit, IL 61080PHONE: 856.764.7163www.proxibid.com/jjkane
1 2
Sunday, Nov. 4
Construction Tools5:00 PM Mountain3334 E 1/4 Road Clifton, CO 81520PHONE: 970.216.9988www.proxibid.com/cissy
Monday, Nov. 5
Mineral Crushing and Refining Operation10:00 AM Eastern 420 Bayshoe Drive Midland, ON L4R 5E7PHONE: 616.732.1800www.proxibid.com/hilco
Thursday, Nov. 8
Farm & Construction Auction8:30 AM Eastern1175 Bell Telephone Road Hazelhurst, GA 31539PHONE: 800.533.0673www.proxibid.com/rebel
Friday, Nov. 9
Ocala Public Equipment Auction9:30 AM Eastern 4851 West State Road 40 Ocala, FL 34482PHONE: 352.351.4951www.proxibid.com/weeks
5 6
Saturday, Nov. 10
Large Construction Equipment & Utility Fleet8:30 AM EasternPlymouth Meeting, PA 19462PHONE: 856.764.7163www.proxibid.com/jjkane
Saturday, Nov. 10
Unreserved Equipment Auction10:00 AM Central1635 Thibodeaux Road Jennings, LA 70546PHONE: 337.824.0422 www.proxibid.com/guinn
Tuesday, Nov. 13
Heavy Construction Equipment9:00 AM Mountain9755 Henderson Road Henderson, CO 80601PHONE: 877.295.2514www.proxibid.com/roller
Wednesday, Nov. 14
Huge 2-Day Public Auction (1)9:00 AM CentralHighway 19 S Philadelphia, MS 39350PHONE: 601.656.9768www.proxibid.com/deanco
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Wednesday, Nov. 14
Farm Machinery Auction11:15 AM Eastern2186 Sylvester Highway Moultrie, GA 31768PHONE: 229.985.5048www.proxibid.com/weeks
Thursday, Nov. 15
Huge 2-Day Public Auction (2)9:00 AM CentralHighway 19 S Philadelphia, MS 39350PHONE: 601.656.9768 www.proxibid.com/deanco
Thursday, Nov. 15
Mr Ed’s Bar & Grill Equipment10:45 AM Central107 N Main Street Merrillan, WI 54754PHONE: 800.754.4430www.proxibid.com/badger
Friday, Nov. 16
Farm & Ranch Machinery9:00 AM Central401 Northwest Lincoln Road Idabel, OK 74745PHONE: 580.286.6530www.proxibid.com/brinkley
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Saturday, Nov. 17
Construction, Grain Handling Equipment, & Parts11:00 AM Central 16710 90th Avenue Southeast Atwater, MN 56209PHONE: 320.365.4120www.proxibid.com/henslin
Saturday, Nov. 17
Fall Equipment Auction10:00 AM Eastern8381 Highway 29 Hull, GA 30646PHONE: 770.527.8737www.proxibid.com/jtmcwilliams
Tuesday, Nov. 20
Dry Cleaning Equipment11:00 AM Pacific2121 East Curry Street Long Beach, CA 90805PHONE: 858.384.3580www.proxibid.com/abamex
Tuesday, Nov. 27
Farm Retirement Auction10:30 AM Central35252 State Highway 15 Lewisville, MN 56060PHONE: 507.920.8060www.proxibid.com/kahler
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Though Europe and parts of Asia are still mired in a debilitating economic slowdown, the U.S. is emerging from its own financial malaise and continuing down the path to recovery. The real estate market is beginning to show significant signs of improvement, and construction is picking up as firms prepare for an uptick in activity.
EXECUTIVES ARE OPTIMISTICThe construction sector needs to continue to grow to return to pre-recession levels, but the sentiment of executives and business leaders in the industry shows that this expansion may occur in the near future.
The Construction Executive Survey from Wells Fargo for Q3 2012 highlighted significant business improvements in the overall sector. While contractors and equipment distributors remain wary that the industry is still emerging from the recession, the light at the end of the tunnel is growing closer.
“The survey results demonstrate some improvements in the construction industry over the past 12 months, but construction executives are clearly still cautious,” said John Crum, senior vice president and national sales manager of the Wells Fargo Construction Group. “Although the industry is still facing challenges, we expect to see modest improvements in the non-residential sector.”
INCREASED SPENDING ACTIVITYAccording to the survey, nearly half of the executives said construction activity was
“somewhat higher” or “much higher” than a year ago.
Industry leaders have noted that there has been significant year-over-year improvement, but there is still room to expand in the near future. Four out of five survey respondents said that equipment pricing has gone “somewhat higher” or “much higher” this year when compared with 2011. This could be due to the rise in construction spending, which is 12.2% above numbers from February 2011.
INDIVIDUAL SECTORSAs of August 2012, private residential construction spending was up 17.8 percent when compared with the same period during the previous year, according to The Associated Press. Though this sector saw an increase in spending, commercial activity was down slightly, as companies held off on new projects due to a lack of stability in Europe.
Though commercial construction spending may not be keeping up with the residential sector’s increases, there is positive economic news in the U.S. that may support the overall industry in the near future.
RELATED INDUSTRIESConstruction activity is tied to a number of other industries, as economic activity in the U.S. has a considerable impact on the amount of new projects and spending levels in certain regions of the country.
According to analysis from CBRE Group Inc., the U.S. commercial real estate market continued to show moderate
improvement in the third quarter of 2012, as occupancy rates rose when looking at month-to-month and year-over-year data.
“Real estate occupancy continues to improve slowly, mirroring the sluggish economic recovery,” said Jon Southard, managing director of CBRE’s econometric advisors group.
Though occupancy rates do not directly tie to new construction, they indicate the sentiment of businesses that may be looking to increase their office space. Commercial real estate is also set to expand further in the fourth quarter, a historically active period of any year.
“Looking further forward we expect volumes to increase in 2013 and one trend to watch is the continued activity in alternative sectors, where our teams are currently extremely busy,” said Fadi Moussalli of Jones Lang LaSalle International Capital Group told CPI Financial.
Federal Reserve action—the U.S. central bank enacted stimulus measures to the tune of $40 billion a month—could also bolster the overall economy, which in turn could lead to an expansion in construction activity.
Bloomberg News reported that industrial production in the U.S. rose in September, and retail sales were also up for the month. These are positive signs for the economy, and the construction industry will likely expand if data and indices for other major sectors continue to rise.
16 | IRONBYPROXIBID.COM | NOVEMBER 2012
TRENDS U.S. CONSTRUCTION INDUSTRY
U.S. CONSTRUCTION INDUSTRY CONTINUES TO IMPROVE AMIDST GLOBAL ECONOMIC SLOWDOWNBY DANA KAUFMAN
18 | IRONBYPROXIBID.COM | NOVEMBER 2012
TRENDS MACHINERY PETE
Values on good condition, used tractors have been on the rise going back to late 2007 when commodity prices surged higher. It was like a light switch clicked on…mid November 2007, corn and soybean prices shot way up and auction sale prices shot even higher, especially on nice used tractors of all ages.
The trend hasn’t lost any steam late into 2012. Check out my rising ratings and look ahead on the 130-200 HP used Tractor segment in my Machinery Pete “Used Value Index” 3rd Qtr. 2012 report:
My “Used Value Index” ratings are pretty simple. I use a 1-10 scale with 1 being the lowest used equipment values and 10 being the highest. These ratings are based on the 500,000+ auction sale prices my company has compiled on all types of farm & construction equipment going back 23+ years. We cover all types of equipment and work with over 800 regional auctioneers to compile our data.
Do you see how used 130-200 HP Tractor values have been above a 9.0 rating in my index since Q3 2011? This is “red hot” territory, record high levels for used
values. In addition to strong commodity prices and good years of farm income, other major factors at work have been:
1. Ever rising price of new tractors (4-8% a year, for more than 7 years)
2. Scarcity of used options (fewer auctions, less used inventory on dealer lots)
TAKEAWAYThere are more folks with more cash in pocket (but fewer options) looking for good, used tractors.
2007 2008 2009 2010 2011 2012
9
8
7
Used Tractor Values 130-200 HP
RESULTSThe hottest segment of the Used Market: strong buyer demand for very good condition used tractors continues in this HP segment, with an Index Rating of above 9.0 since Q4 2010.
“I see no signs of slowing down through the end of 2012—even seeing high to record auction prices coming out of severe drought areas.”
—Machinery Pete
THE USED TRACTOR MARKET IS ON FIRE!BY GREG PETERSON
Learn more at www.MachineryPete.com…
AUCTION SPOTLIGHTQueue the competitive auction bidding. A November 30, 2012 farm auction in Hamburg, IA (“live” bidding on www.Proxibid.com/Nitz) could well produce more strong sale prices. This sale is by my friends at Jack Nitz & Associates.
One of the tractors in this auction is a 2007 JD 8130 with 1,769 hours. A quick check of our “auction results” database at www.MachineryPete.com found (seven) 8130’s sold between $120K and $146K since January 2011. The average auction price on these items is $130,786 with an average of 1,403 hours.
A record auction price of $146K was spent on a 2009 model with only 534 hours, and was sold in a north-central Iowa farm auction December 7, 2011.
HIGHEST TOTAL SPENDWhich states’ elite buyers spent the most?
IL$1,463K
}HIGHEST AVERAGE SPENDWhich states’ elite buyers spend the most per buyer?
CT
KS
PA
WI
IA
TX
FL
MO
SC
CA
HIGHEST AVERAGE SPENDWhich states’ elite buyers spend the most per buyer?
}TX
IA
PR
MN
NC
AR
TN
CA
KS
MI
HIGHEST AVERAGE SPENDWhich states’ elite buyers spend the most per buyer?
}WY
WI
IL
PA
MD
TX
NH
AL
MA
KS
22 | IRONBYPROXIBID.COM | NOVEMBER 2012
INFOGRAPHIC Q3 2012 ELITE EQUIPMENT BUYERS
MOST BUYERS BY STATEStates with the most elite buyers.
• TEXAS - 39• FLORIDA - 32• CALIFORNIA - 12• IOWA - 9• NEW JERSEY - 8• OHIO - 8• VIRGINIA - 8• ILLINOIS - 7• PENNSYLVANIA - 7• TENNESSE - 7CO
NST
RU
CTIO
N E
QU
IPM
ENT
MOST BUYERS BY STATEStates with the most elite buyers.
• MASSACHUSETTES - 44• FLORIDA - 21• TEXAS - 16• MICHIGAN - 14• WISCONSIN - 9• GEORGIA - 9• VIRGINIA - 9• COLORAD0 - 9• NEW YORK - 9• ILLINOIS - 7
VEH
ICLE
S
MOST BUYERS BY STATEStates with the most elite buyers.
• TEXAS - 29• FLORIDA - 27• MINNESOTA - 25• IOWA - 15• ILLINOIS - 11• OKLAHOMA - 10• GEORGIA - 9• SOUTH DAKOTA - 8• TENNESSE - 8• KANSAS - 7
AG/F
AR
M E
QU
IPM
ENT
TX$270K
MA$181K
FL$173K
MI$124K
WI$76K
HIGHEST TOTAL SPENDWhich states’ elite buyers spent the most?
HIGHEST TOTAL SPENDWhich states’ elite buyers spent the most?
FL$639K
PA$667K
IA$682K
KS$889K
TX$1,190K
THE USUAL SUSPECTSThese states have the most active elite buyers.
1. TX2. IL3. FL4. PA5. CA6. WI7. IA8. NJ9. WY10. OH
TEXASILLINOISFLORIDA
PENNSYLVANIA
CALIFORNIA
WISCONSIN
IOWA
NEW JERSEY
WYOMING OHIO
THE USUAL SUSPECTSThese states have the most active elite buyers.
1. TX2. MA3. FL4. MI5. IA6. WI7. NC8. PR9. GA10. MN
TEXASMARYLAND
FLORIDAMICHIGAN
IOWA
WISCONSINNORTH CAROLINA
GEORGIA
MINNESOTA
THE USUAL SUSPECTSThese states have the most active elite buyers.
1. TX2. IA3. KS4. FL5. PA6. CT7. MN8. WI9. IL10. OK
TEXASIOWA
KANSASFLORIDA
PENNSYLVANIACONNECTICUT
MINNESOTA
WISCONSINILLINOIS
OKLAHOMA
What should you do with this information? We can help you leverage it to effectively target top buyers like these in your market! Call us at 402.715.4092 or email [email protected] for more information.
If you sell equipment, you can never have enough information, right? Of course not! So we identified the top 250 U.S. buyers in the Construction, Agriculture, and Vehicle categories of Proxibid’s online auctions from Q3 2012. This month, we’d like to show you some interesting tidbits about these “Elite” buyers—Where do they live? What are they paying? We’ve got the answers for you.
• TEXAS - 78• FLORIDA - 54• IOWA - 45• WISCONSIN - 37• PENNSYLVANIA - 31• ILLINOIS - 28• KANSAS - 22• CALIFORNIA - 21• MASSACHUSETTES - 21• MINNESOTA - 21• MICHIGAN - 15• CONNECTICUT - 13• GEORGIA - 11• NEW JERSEY - 10• WYOMING - 10
• NORTH CAROLINA - 10• VIRGINIA - 8• OHIO - 7• MARYLAND - 6• TENNESSE - 6• OKLAHOMA - 5• SOUTH DAKOTA - 5• ARKANSAS - 5• NEW HAMPSHIRE - 4• ALABAMA - 3• MISSOURI - 3• COLORADO - 3• SOUTH CAROLINA - 2• NEW YORK - 2
WHERE DO THEY LIVE?This map shows the most popular states for the 250 “Elite” buyers to live in.
CA$939K
PA$1,372K
FL$3,796K
TX$5,620K
–+ BUYER DENSITY
What should you do with this information? We can help you leverage it to effectively target top buyers like these in your market! Call us at 402.715.4092 or email [email protected] for more information.
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